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I am Dr. Muhammad Uzair Asif, a Postdoctoral Fellow at the School of Business Management, Universiti Utara Malaysia (UUM), with a PhD in Entrepreneurship. My research interests include entrepreneurship, sustainable entrepreneurship, green innovation, digital transformation, innovation capability, and sustainable SME performance. My work focuses on understanding how entrepreneurial and strategic capabilities contribute to innovation, sustainability, and business performance. I also have teaching experience in entrepreneurship and management and am actively engaged in research and scholarly publications.
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