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I am a Lecturer at the School of Creative Industry Management and Performing Arts (SCIMPA), Universiti Utara Malaysia, specializing in Graphic Design, particularly in corporate identity, packaging design, typography, advertising, visual communication, and new media. My research interests center on graphic design, interactive media, advertising, and digital visual communication, with a focus on integrating immersive technologies and creative strategies to enhance audience engagement and contemporary learning experiences.
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