RESEARCHER INFO
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Dr. Norwani binti Mohd Nazari
UUM College of Law, Government and International Studies
Pengurusan Pelancongan, Hospitaliti dan Acara
norwani.mohd.nazari@uum.edu.my
04-928823
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12018, PhD Pengurusan, Universiti Kuala Lumpur, Malaysia
22011, Masters Pengurusan Pelancongan dan Hospitaliti, , Universiti Utara Malaysia
32009, Bachelor Degree Pengurusan Pelancongan, , Universiti Utara Malaysia

AWARD

1 Bronze Award, Universiti Malaysia Kelantan, 2026, Antarabangsa
2 Silver Award, Universiti Malaysia Kelantan, 2026, Antarabangsa
3 Silver Award, Universiti Teknikal Malaysia Melaka (UTeM), 2025, Antarabangsa
4 Second Place STHEM Badminton Tournament, STHEM, 2024, Pusat Pengajian/Jabatan

RECOGNITION

1 REVIEWER,Scientific Committee,Antarabangsa,2025
2 JURI,Juri,Kebangsaan,2026
3 JURI,Juri,Kebangsaan,2026
4 AHLI JAWATANKUASA,Biro Pembentangan,Kebangsaan,2025
5 AHLI PANEL,Panel Penilai,Kebangsaan,2025
6 AHLI JAWATANKUASA,AJK Teknikal SULAM,Universiti,2025
7 GUEST LECTURER,Guest Lecturer,Universiti,2025
8 PANEL PENILAI, Panel,Universiti,2025
9 GUEST LECTURER,Guest Lecturer,Universiti,2025
10 GUEST LECTURER,Guest Lecturer,Universiti,2026
11 PENILAI PEMBENTANGAN,Panel Penilai,Universiti,2026
12 REVIEWER,Reviewer,Universiti,2025
13 TASK FORCE,Task Force,Pusat Pengajian/Jabatan,2026
14 TRAINER,Trainer,Pusat Pengajian/Jabatan,2025
15 PANEL PENILAI, Panel Penilai,Pusat Pengajian/Jabatan,2026
16 AHLI PANEL,Examiner,Pusat Pengajian/Jabatan,2025
17 AHLI PANEL,Panel,Pusat Pengajian/Jabatan,2025
18 AHLI PANEL, Panel,Pusat Pengajian/Jabatan,2025
19 AHLI PANEL,Panel,Pusat Pengajian/Jabatan,2025
20 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2025
21 PANEL PENILAI,Panel,Pusat Pengajian/Jabatan,2025
22 REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025

AREA OF EXPERTISE

Ecotourism Studies
Tourism Management
Other Tourism And Hospitality N.E.C.

RESEARCH AREA

Gastronomy Tourism
Ecotourism
Tourism Management

OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Nurul Aimi Mohd Azham, Dr. Norwani Binti Mohd Nazari, Iwan Hartawan Kiaman, Nurul 'Ain Mohd Shatar, Jeffridzal Ismail, (2026). THE INFLUENCE OF TIKTOK ON FOOD TOURISM: MOTIVATIONS OF MALAYSIAN GEN Z TRAVELERS TO VISIT PENANG. Journal of Event, Tourism and Hospitality Studies, 6(-), 85 - 99.
Dr. Norwani Binti Mohd Nazari, Dr. Norhafiza Binti Md Sharif, Suryati Binti Abd Shukor, (2026). ENHANCING ATTENDEE ENGAGEMENT IN VIRTUAL AND HYBRID EVENTS:THE ROLES OF TECHNOLOGY AND DATA ANALYTICS. Journal of Event, Tourism and Hospitality Studies, 6(-), 100 - 118.
Dr. Norwani Binti Mohd Nazari, Dr. Azizah Binti Ismail, (2026). MAPPING THE COMMUNITY-BASED TOURISM IN MALAYSIA: SCOPING REVIEW AND BIBLIOMETRIC ANALYSIS OF RESEARCH TREND. Journal of Event, Tourism and Hospitality Studies, 6(-), 54 - 67.
Dr. Norwani Binti Mohd Nazari, Dr. Azizah Binti Ismail, Dr. Norhafiza Binti Md Sharif, (2026). THE RELATIONSHIP BETWEEN MARKETING MIX ELEMENTS AND STUDENT ENGAGEMENT IN UNIVERSITY EVENTS: A CASE STUDY OF PESKON, UNIVERSITI UTARA MALAYSIA. Journal of Event, Tourism and Hospitality Studies, 6(-), 215 - 232.
Dr. Hasan Bin Mohamed Zakaria, Dr. Norwani Binti Mohd Nazari, Dr. Azizah Binti Ismail, (2025). EMBEDDING SUSTAINABILITY IN CULTURAL EVENTS: INSIGHTS FROM THE PENANG GEORGE TOWN FESTIVAL. Journal of Event, Tourism and Hospitality Studies, 5(-), 94 - 104.
Dr. Norwani Binti Mohd Nazari, Mohamad Khairi Bin Mohamad @ Alwi, Suryati Binti Abd Shukor, Dr. Norhafiza Binti Md Sharif, (2025). RELATIONSHIPS AMONG EVENT QUALITY, ATHLETE SATISFACTION AND FUTURE PARTICIPATION IN UNIVERSITY SPORTS EVENTS. Journal of Event, Tourism and Hospitality Studies, 5(-), 145 - 164.
Muhammad Shahrin, Dr. Norwani Binti Mohd Nazari, Mohamad Khairi Bin Mohamad @ Alwi, (2025). Exploring the Great Outdoors: A Bibliometric Journey into Adventure Tourism. Social and Management Research Journal, 22(1), 99 - 113.
Dr. Norwani Binti Mohd Nazari, (2025). Evaluating and Improving Tourist Satisfaction: A Holistic Study of Ecotourism Services in Malaysia. International Journal of Research and Innovation in Social Science , IX(II), 3274 - 3284.
Dr. Norwani Binti Mohd Nazari, Dr. Azizah Binti Ismail, Nur Ainna Aznida Abdullah, (2024). Exploring a fuzzy relationships among criteria for the development of community-based tourism in Malaysia: a multi-stakeholder perspective. Journal of Humanities and Applied Social Sciences, 7(1), 3 - 25.
RESEARCH PIE
LIST OF RESEARCH
VIRTUAL REALITY AS A PEDAGOGICAL TOOL FOR EVENT LAYOUT DESIGN: EXPLORING CREATIVITY, USABILITY AND STUDENT READINESS (2025), Leader, Universiti
FROM PASSIVE LEARNING TO PRACTICAL MASTERY: A SOTL ACTION RESEARCH USING EXPERIENTIAL LEARNING (2025), Member, Universiti
SETIA SPICE: A GREEN SUSTAINABLE EVENT MANAGEMENT MODEL BY ECO MERIDIAN SDN BHD (2025), Member, Universiti
PEMBINAAN MODUL EDU-PELANCONGAN BERASASKAN KOMUNITI : HEART (HOMESTAY EMPOWERMENT AND ADVANCEMENT FOR RURAL TOURISM) (2025), Member, Universiti
MEREKOD JEJAK: DOKUMENTASI PENCAPAIAN ORANG ASLI KENSIU (2025), Leader, Kementerian/agensi lain
CONSULTATION
Year Title Membership Funder Level Status
2025 Kursus kepimpinan murid – pemimpin berkarakter, sekolah cemerlang Member Government National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2025 2025113 Copyright 4Ps XPERIENCE LAB  Gamified Learning Framework for Event Marketing - ( MEMBER ) FILED
2025 2025014 Copyright Gamification in Event Risk Management: The Risk Quest Challenge - ( MEMBER ) FILED
2025 2025005 Trade Secrets Decision Matrix Training Module in Event Timeline Adjustment - ( MEMBER ) FILED
2024 2024305 Trade Secrets Event Risk Identification Through Running Order (Spatial and Temporal) Training Module - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
GHZTK3133 Event administration and coordination
GHZTK4123 Contemporary issues in event management
GHZTK4123 Contemporary issues in event management
GHMZK4996 Academic project
GHZTK3133 Event administration and coordination
GHZTK4123 Contemporary issues in event management
GHZTK4123 Contemporary issues in event management
GHZT3133 Event administration and coordination
GHZT4123 Contemporary issues in event management
GHZX4912 Practicum
GHZX4912 Practicum
GHZZ4136 Research project in event management
GHZZ4136 Research project in event management
GHZXK49612 Industrial training
GHZTK4123 Contemporary issues in event management
GHZTK4123 Contemporary issues in event management
GHZXK49612 Industrial training
GHZTK3133 Event administration and coordination
GHZTK4123 Contemporary issues in event management
GHZX4912 Practicum
GHMZK4996 Academic project
GHMZK4993 Academic project
GHMZK4993 Academic project
GHMZK4993 Academic project
GHZTK4123 Contemporary issues in event management
GHZXK49612 Industrial training
POSTGRADUATE
Course Code Course Name
GHZT5133 Information technology in tourism
GHZN5233 Festivals and special event management
SUPERVISION
Matric Name Status Title
835464 MUHAMMAD ADAM HAFIZI BIN MOHD FAZIL Expected To Complete Determinants of Tourist's Intention to Book Homestay Programme in Kedah
 
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