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Dr.Mazhar Abbas did his Post-Doc from the School of Management (USM, Malaysia, AACSB) and PhD from the School of Technology and Logistics Management (STML), Universiti Utara Malaysia (AACSB Accredited). His main research interests include consumer behaviour, green marketing, technology management, business innovation, services marketing, general management and brand marketing.
Dr.Mazhar hold an MBA from COMSATS University Islamabad, known as CIIT Vehari. His previous qualification includes a BBA (Bachelor of Business Administration) from UCP, Lahore. Dr.Mazhar joined UUM as an International Lecturer (Senior) in STML. During his teaching career, he have supervised MS, MBA and BBA students’ research thesis and research projects. Furthermore, he have published over 55 research papers in ABDC ranked, SSCI, ESCI, Scopus, and HEC-recognized journals on his credit. His overall scopus h-index is 15, WoS h-index is 13 and google scholar citations are 2200, and his h-index is 22. Notably, he have published in the Asia Pacific Journal of Marketing & Logisics, International Journal of Project Management (Elsevier) (ABDC), Computers & Education (Elsevier) (ABDC), Online information review (Emerald), Frontiers Psychology, Sage Open, Current Psychology (Springer), Sustainability MDPI, Journal of Applied Research in Higher Education (Emerald), and Journal of Public Affairs (Wiley). Some of his research work has been published as a couple of book chapters from Springer Nature. He have attended and presented his research work in Malaysia, Saudi Arabia and Pakistan.
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