RESEARCHER INFO
User Avatar
Dr. Norhafiza binti Md Sharif
UUM College of Law, Government and International Studies
Pengurusan Pelancongan, Hospitaliti dan Acara
norhafiza.md.sharif@uum.edu.my
049288175
View CV

RESEARCH PROFILE

Scopus Publons ORCiD Google Scholar

ACADEMIC QUALIFICATION

12017, PhD Ekonomi Pelancongan, , Universiti Sains Malaysia
22011, Masters Pengurusan Persekitaran, , Universiti Kebangsaan Malaysia
32009, Bachelor Degree Geografi, , Universiti Kebangsaan Malaysia

AWARD

1 Silver Award  International University Carnival on E-Learning (IUCEL 2025), Universiti Teknikal Malaysia, 2025, Antarabangsa

RECOGNITION

1 JURI,Juri,Antarabangsa,2025
2 PEMBENTANG,Pembentang,Antarabangsa,2025
3 PEMBENTANG,Pembentang,Kebangsaan,2025
4 FELO PENYELIDIK,SETIAUSAHA,Universiti,2024
5 PANEL PENILAI,PENILAI,Universiti,2023
6 TASK FORCE,PENYELIDIK,Universiti,2023
7 FELO PENYELIDIK,Felo Penyelidik LITH,Universiti,2025
8 JURI, JURI,Pusat Pengajian/Jabatan,2023
9 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
10 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2024
11 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2024
12 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
13 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2024
14 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
15 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
16 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2024
17 JURI,JURI,Pusat Pengajian/Jabatan,2023
18 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2024
19 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2024
20 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2024
21 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2024
22 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2024
23 PENYELIA LATIHAN ILMIAH,Penyelia Projek Ilmiah,Pusat Pengajian/Jabatan,2026
24 MODERATOR,Moderator,Pusat Pengajian/Jabatan,2025
25 JURI, ,Pusat Pengajian/Jabatan,2025
26 PENYELARAS,Penyelaras projek Ilmiah,Pusat Pengajian/Jabatan,2026
27 PENYELIA LATIHAN ILMIAH,Penyelia Latihan Ilmiah,Pusat Pengajian/Jabatan,2026
28 PERUNDING,Perunding,Pusat Pengajian/Jabatan,2025
29 PENYELIA LATIHAN ILMIAH,Penyelia Projek Ilmiah,Pusat Pengajian/Jabatan,2026
30 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2025
31 PENYELARAS,Penyelaras Projek Ilmiah,Pusat Pengajian/Jabatan,2026
32 PENYELIA PRAKTIKUM, ,Pusat Pengajian/Jabatan,2026
33 ADVISOR,Penasihat Event,Pusat Pengajian/Jabatan,2025
34 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2025
35 FASILITATOR,Fasilitator,Pusat Pengajian/Jabatan,2025
36 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
37 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2024
38 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2025
39 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2025

AREA OF EXPERTISE

Tourism Economics
Tourism Studies
Environmental Management

RESEARCH AREA

Community-Based Tourism
Tourism Entrepreneurship
Environmental Studies

OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Dr. Norwani Binti Mohd Nazari, Dr. Norhafiza Binti Md Sharif, Suryati Binti Abd Shukor, (2026). ENHANCING ATTENDEE ENGAGEMENT IN VIRTUAL AND HYBRID EVENTS:THE ROLES OF TECHNOLOGY AND DATA ANALYTICS. Journal of Event, Tourism and Hospitality Studies, 6(-), 100 - 118.
Dr. Norwani Binti Mohd Nazari, Dr. Azizah Binti Ismail, Dr. Norhafiza Binti Md Sharif, (2026). THE RELATIONSHIP BETWEEN MARKETING MIX ELEMENTS AND STUDENT ENGAGEMENT IN UNIVERSITY EVENTS: A CASE STUDY OF PESKON, UNIVERSITI UTARA MALAYSIA. Journal of Event, Tourism and Hospitality Studies, 6(-), 215 - 232.
Dr. Norhafiza Binti Md Sharif, Dr. Noor Hanis Binti Zainol Abidin, Dr. Siti Noor Shamilah Binti Misnan, Dr. Nur Rusydina Binti Khadzali, (2025). UNIVERSITIES IN CRISIS GOVERNANCE: LEVERAGING COMMUNITY-BASED LEARNING FOR DISASTER PREPAREDNESS AND PUBLIC ENGAGEMENT. E-PROCEEDING OF THE 4th INTERNATIONAL CONFERENCE ON GOVERNMENT & PUBLIC AFFAIRS 2025 (ICOGPA 2025) Resilient Governance and Integrity in the Age of Global Challenges , (), 343 - 353.
Mohamad Khairi Bin Mohamad @ Alwi, Dr. Norhafiza Binti Md Sharif, Suryati Binti Abd Shukor, (2025). MOTIVATION, SATISFACTION AND LOYALTY IN ADVENTURE TOURISM: A CASE STUDY OF KUANTAN 188 TOWER. Journal of Event, Tourism and Hospitality Studies, 5(1), 124 - 144.
Dr. Norhafiza Binti Md Sharif, Suryati Binti Abd Shukor, Mohamad Khairi Bin Mohamad @ Alwi, Dr. Norwani Binti Mohd Nazari, (2025). RELATIONSHIPS AMONG EVENT QUALITY, ATHLETE SATISFACTION AND FUTURE PARTICIPATION IN UNIVERSITY SPORTS EVENTS. Journal of Event, Tourism and Hospitality Studies, 5(-), 145 - 164.
Dr. Norhafiza Binti Md Sharif, Suryati Binti Abd Shukor, Mohamad Khairi Bin Mohamad @ Alwi, (2024). Exploring The Motivational Factors Influencing Youth Attendance at Badminton Matches. Journal of Event, Tourism and Hospitality Studies, 4(7), 94 - 110.
Dr. Norhafiza Binti Md Sharif, Norhafizi Bin Nordin, Mohamad Khairi Bin Mohamad @ Alwi, Suryati Binti Abd Shukor, (2023). PERCEPTION OF ONLINE EVENT TICKET PURCHASING AMONG YOUNG ADULTS IN MALAYSIA. Journal of Event, Tourism and Hospitality Studies, 3(JULY), 99 - 116.
RESEARCH PIE
LIST OF RESEARCH
VIRTUAL REALITY AS A PEDAGOGICAL TOOL FOR EVENT LAYOUT DESIGN: EXPLORING CREATIVITY, USABILITY AND STUDENT READINESS (2025), Member/Next Appointed Leader, Universiti
DEVELOPING A RETENTION FRAMEWORK FOR GEN Z EMPLOYEES IN MALAYSIAS MID-RANGE HOTELS (2025), Member, Universiti
FROM PASSIVE LEARNING TO PRACTICAL MASTERY: A SOTL ACTION RESEARCH USING EXPERIENTIAL LEARNING (2025), Member, Universiti
SETIA SPICE: A GREEN SUSTAINABLE EVENT MANAGEMENT MODEL BY ECO MERIDIAN SDN BHD (2025), Leader, Universiti
TRANSFORMASI AGROEKONOMI MELALUI INOVASI SOSIAL:PEMERKASAAN USAHAWAN LIMAU BALI CHANGLUN MELALUI PENJENAMAAN DAN PENDIGITALAN PASARAN (2025), Member, Universiti
MEREKOD JEJAK: DOKUMENTASI PENCAPAIAN ORANG ASLI KENSIU (2025), Member, Kementerian/agensi lain
CONSULTATION
Year Title Membership Funder Level Status
2025 Penyediaan dan penulisan blueprint langkawi 2030 (2026-2030) Member Government National On going
2025 Kursus kepimpinan murid – pemimpin berkarakter, sekolah cemerlang Member Government National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2025 2025113 Copyright 4Ps XPERIENCE LAB  Gamified Learning Framework for Event Marketing - ( MEMBER ) FILED
2025 2025014 Copyright Gamification in Event Risk Management: The Risk Quest Challenge - ( MEMBER ) FILED
2025 2025005 Trade Secrets Decision Matrix Training Module in Event Timeline Adjustment - ( MEMBER ) FILED
2024 2024305 Trade Secrets Event Risk Identification Through Running Order (Spatial and Temporal) Training Module - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
GHZNK3053 Event risk management
GHZTK2133 Event project management
GHZM3083 Mice management
GHZX4912 Practicum
GHZT2133 Event project management
GHZX4912 Practicum
GHMZK4993 Academic project
GHMZK4996 Academic project
GHMZK4996 Academic project
GHMZK4996 Academic project
GHZT2133 Event project management
GHZX4912 Practicum
GHZX4912 Practicum
GHZZ4136 Research project in event management
GHZM3083 Mice management
GHZX4912 Practicum
GHZM3083 Mice management
GHMZK4996 Academic project
GHZMK3083 Mice management
GHZTK2133 Event project management
GHZMK3083 Mice management
GHZTK2133 Event project management
GHZXK49612 Industrial training
GHZNK3053 Event risk management
GHZNK3053 Event risk management
GHZTK2133 Event project management
GHMZK4993 Academic project
GHMZK4996 Academic project
GHZXK49612 Industrial training
GHZNK3053 Event risk management
GHZTK2133 Event project management
GHZX4912 Practicum
GHZZ4136 Research project in event management
POSTGRADUATE
Course Code Course Name
SUPERVISION
Matric Name Status Title
836820 ANIS IZZATI BINTI RIZUWAN Active Towards a Sustainable Cultural Tourism Event: Stakeholder Perspectives, Challenges and Opportunities in the Malaysia World Band Competition
832271 MUHAMAD MUZZAMMIL BIN MOHAMED KHAN Completed E-Marketing on Community-based Homestay Programs on the East Coast of Malaysia
908328 MAKUBE ESE BUKOLA Active THE PRACTICE OF VIRTUAL REALITY MARKETING IN THE TOURISM SECTOR MEDIATED BY UTAUT; A CASE STUDY OF LAGOS NIGERIA
908593 Guo Yan Not Active The Construction of China's National Cultural Ecosystem Conservation from Theoretical and Practical Perspectives
909100 Pavithra a/p Dorasamy Active FACTORS MOTIVATING PARTICIPANTS TO PARTICIPATE IN SPORTS EVENTS: A CASE STUDY OF SEREMBAN HALF MARATHON
 
UNIVERSITI UTARA MALAYSIA
06010 Sintok
Kedah Darul Aman, Malaysia
+604-928 4000 +604-928 3053
 servicedesk@uum.edu.my
    
     
    
        
                       
UUM KL CAMPUS
41-3 Jalan Raja Muda Abd Aziz
50300 Kuala Lumpur, Malaysia
 +603-2610 3000 +603-2694 9228
 uumkl@uum.edu.my
Disclaimer | Privacy & Security Policy | Copyright © 2019 Universiti Utara Malaysia