RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Dr.
Hasan bin Mohamed Zakaria
UUM College of Law, Government and International Studies
Pengurusan Pelancongan, Hospitaliti dan Acara
h.mohamed.zakaria@uum.edu.my
049288219
View CV
RESEARCH PROFILE
Scopus
Publons
ORCiD
Google Scholar
ACADEMIC QUALIFICATION
1
2021, PhD Tourism Science (Behavioural Science), Tokyo Metropolitan University, Jepun
2
2018, Masters Sustainable Recreation and Ecotourism, , Universiti Putra Malaysia
3
2016, Bachelor Degree Park and Recreation Science, , Universiti Putra Malaysia
AWARD
1
Bronze Medal TISSA-UUM INNOVATION COMPETITION (INNOCOM) 2025, TISSA UUM, 2025, Universiti
2
Silver Medal, Universiti Teknikal Melaka, 2025, Antarabangsa
3
2nd Place STHEM BADMINTON TOURNAMENT, STHEM, 2024, Pusat Pengajian/Jabatan
RECOGNITION
1
JURI,Judge,Antarabangsa,2025
2
AHLI PANEL,Forum Panelist,Antarabangsa,2025
3
MODERATOR,Moderator,Kebangsaan,2025
4
AHLI PANEL,Panel,Kebangsaan,2025
5
PANEL PENILAI,Panel Penilai Kertas Kerja,Kebangsaan,2025
6
PENGERUSI,Chairperson,Universiti,2024
7
PENASIHAT BADAN PELAJAR, ,Universiti,2024
8
AHLI JAWATANKUASA,Pegawai Pengiring,Universiti,2024
9
FELO PENYELIDIK,Felo Penyelidik,Universiti,2026
10
AHLI JAWATANKUASA,Sukarelawan,Universiti,2025
11
GUEST SPEAKER, ,Universiti,2024
12
JURI,Juri,Pusat Pengajian/Jabatan,2024
13
AHLI JAWATANKUASA,AJK Protokol,Pusat Pengajian/Jabatan,2024
14
PANEL PENILAI,PANEL,Pusat Pengajian/Jabatan,2024
15
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2023
16
FELO PENYELIDIK,Felo Penyelidik,Pusat Pengajian/Jabatan,2024
17
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2023
18
AUDIT,Juruaudit,Pusat Pengajian/Jabatan,2024
19
TASK FORCE,Task Force,Pusat Pengajian/Jabatan,2024
20
JURI,Juri,Pusat Pengajian/Jabatan,2024
21
PANEL PENYELIDIK,Penyelidik,Pusat Pengajian/Jabatan,2023
22
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
23
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
24
AHLI PANEL,Panel Penilai,Pusat Pengajian/Jabatan,2025
25
AHLI PANEL,Panel Penilai,Pusat Pengajian/Jabatan,2025
26
AHLI JAWATANKUASA,Ahli Jawatankuasa,Pusat Pengajian/Jabatan,2025
27
AHLI JAWATANKUASA,Protokol dan Pengurusan Risiko,Pusat Pengajian/Jabatan,2025
28
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2025
29
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2025
30
PERUNDING,Trainer,Negeri,2025
31
PERUNDING,Trainer,Negeri,2025
32
GUEST SPEAKER,Penceramah,Negeri,2025
AREA OF EXPERTISE
Tourist Behaviour
Tourism Marketing
Consumer Behaviour 131
RESEARCH AREA
Behavioral Sciences
Consumer Behavior
Ecotourism
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Dr. Asmahany Binti Ramely, Dr. Lina Munirah Binti Kamarudin, Dr. Muhammad Fauzi Bin Mokhtar, Dr. Hasan Bin Mohamed Zakaria, (2026). BUILDING LOYALTY THROUGH QUALITY: PERCEIVED VALUE AS MEDIATOR AMONG GEN Z PARTICIPANTS IN RUNNING EVENTS.
Journal of Event, Tourism and Hospitality Studies
, 6(-), 171 - 190.
Dr. Hasan Bin Mohamed Zakaria, Dr. Muhammad Fauzi Bin Mokhtar, Dr. Lina Munirah Binti Kamarudin, Dr. Asmahany Binti Ramely, (2026). MAPPING TECHNOLOGY ADOPTION IN FESTIVALS: AN INTEGRATIVE REVIEW OF APPLICATIONS, BENEFITS, AND BARRIERS.
Journal of Event, Tourism and Hospitality Studies
, 6(6), 191 - 214.
Nitanan Koshy Matthew, Jamhuri Jamaluddin, Hairul Nizam Ismail, Dr. Hasan Bin Mohamed Zakaria, (2026). FROM CLAIMS TO ACTIONS: HOW GREEN MARKETING SHAPES SUSTAINABLE TOURIST BEHAVIOUR.
PLANNING MALAYSIAN JOURNAL
, 24(4), 674 - 678.
Dr. Azizah Binti Ismail, Dr. Norwani Binti Mohd Nazari, Dr. Hasan Bin Mohamed Zakaria, (2025). EMBEDDING SUSTAINABILITY IN CULTURAL EVENTS: INSIGHTS FROM THE PENANG GEORGE TOWN FESTIVAL.
Journal of Event, Tourism and Hospitality Studies
, 5(-), 94 - 104.
--Choose--, Dr. Hasan Bin Mohamed Zakaria, (2024). Perceived Festival Quality and Revisit Intention of Chinese New Year Festival among Generation Z.
Journal of Tourism, Hospitality & Culinary Arts
, 16(3), 16 - 29.
RESEARCH PIE
LIST OF RESEARCH
VIRTUAL REALITY AS A PEDAGOGICAL TOOL FOR EVENT LAYOUT DESIGN: EXPLORING CREATIVITY, USABILITY AND STUDENT READINESS (2025), Member, Universiti
MAPPING KEDAH'S CULINARY HERITAGE: POSITIONING TRADITIONAL FOOD FOR POTENTIAL GASTRO-TOURISM DESTINATION ATTRACTIVENESS (2025), Member, Universiti
FROM PASSIVE LEARNING TO PRACTICAL MASTERY: A SOTL ACTION RESEARCH USING EXPERIENTIAL LEARNING (2025), Leader, Universiti
SETIA SPICE: A GREEN SUSTAINABLE EVENT MANAGEMENT MODEL BY ECO MERIDIAN SDN BHD (2025), Member, Universiti
MEREKOD JEJAK: DOKUMENTASI PENCAPAIAN ORANG ASLI KENSIU (2025), Member, Kementerian/agensi lain
ASSESSMENT OF VISITOR CARRYING CAPACITY AT TANJUNG PIAI NATIONAL PARK, JOHOR (2025), Member, Lain-lain
CONSUMER-CENTRIC GREEN TOURISM BUSINESS FRAMEWORK: INTEGRATING SPT, TPB, AND HABIT FOR EFFECTIVE GREEN MARKETING STRATEGY (2024), Leader, Kpt
CONSULTATION
Year
Title
Membership
Funder
Level
Status
2026
International english & mandarin summer camp
Member
National
On going
2026
International edutourism & global learning camp
Member
International
On going
2026
International edutourism & global learning camp
Member
International
On going
2026
Brain battle: expedition to exam excellence 2.0
Member
Government
National
On going
2026
Brain battle: expedition to exam excellence 3.0
Member
Government
National
On going
2026
Mastering the stage: shaping the next generation
Member
Government
National
On going
2025
Kursus kepimpinan murid pemimpin berkarakter, sekolah cemerlang
Member
Government
National
Completed
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
2025
2025113
Copyright
4Ps XPERIENCE LAB Gamified Learning Framework for Event Marketing
- (
MEMBER
)
FILED
2025
2025014
Copyright
Gamification in Event Risk Management: The Risk Quest Challenge
- (
PRINCIPAL INVENTOR
)
FILED
2025
2025005
Trade Secrets
Decision Matrix Training Module in Event Timeline Adjustment
- (
PRINCIPAL INVENTOR
)
FILED
2024
2024305
Trade Secrets
Event Risk Identification Through Running Order (Spatial and Temporal) Training Module
- (
PRINCIPAL INVENTOR
)
FILED
UNDERGRADUATE
Course Code
Course Name
GHZSK2123
Sosiological aspect of event management
GHZXK49612
Industrial training
GHZA1113
Introduction to event
GHZX4912
Practicum
GHZN3053
Event risk management
GHZX4912
Practicum
GHMZK4993
Academic project
GHZMK2113
Event marketing
GHMZK4996
Academic project
GHZAK1113
Introduction to event
GHZX4912
Practicum
GHZX4912
Practicum
GHZZ4136
Research project in event management
GHZA1113
Introduction to event
GHZM3063
Tourist behaviour
GHMZK4996
Academic project
GHZAK1113
Introduction to event
GHZAK1113
Introduction to event
GHZNK3053
Event risk management
GHZSK2123
Sosiological aspect of event management
GHZXK49612
Industrial training
GHZPK4313
Sport tourism event management
GHMZK4993
Academic project
GHMZK4996
Academic project
GHZXK49612
Industrial training
GHZXK49612
Industrial training
GHZAK1113
Introduction to event
GHZMK2113
Event marketing
GHZPK4313
Sport tourism event management
GHZX4912
Practicum
GHMZK4993
Academic project
GHZZ4136
Research project in event management
POSTGRADUATE
Course Code
Course Name
SUPERVISION
Matric
Name
Status
Title
904871
HOU YUE
Not Active
Developing a Robust Tourist Satisfaction Index for Rural Tourism in China
908930
KHAWALDEH LAITH AYED AHMAD
Active
Leveraging Tourism Events as Catalysts for Destination Regeneration, Heritage Preservation, and Community Revitalization