RESEARCHER INFO
User Avatar
Associate Prof. Dr. Maria binti Abdul Rahman
UUM College of Business
Pengurusan Perniagaan
maria@uum.edu.my
View CV

RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12014, PhD Pemasaran, , Universiti Malaya
21991, Diploma Pendidikan, , Universiti Kebangsaan Malaysia
31988, Masters Business Administration, Old Dominion University, United States
41986, Bachelor of Science Business Administration, Old Dominion University, United States

AWARD

RECOGNITION

AREA OF EXPERTISE

Other Marketing N.E.C.
Consumer Behaviour 131
Service Marketing

RESEARCH AREA

Service Marketing
Marketing
Consumer Behaviour

OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Prof. Madya Dr. Maria Binti Abdul Rahman, Prof. Madya Dr. Yaty Binti Sulaiman, Prof. Dr. Nik Kamariah Binti Nik Mat, (2023). Gold Galore Sdn Bhd: Business Expansion. Proceedings International Conference on Contemporary Issues in Social Sciences 2023 (ICCISS2023), (), 79 - 79.
RESEARCH PIE
LIST OF RESEARCH
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
UNDERGRADUATE
Course Code Course Name
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
SUPERVISION
Matric Name Status Title
92825 Wong Ka Fee Completed Factors Affecting the Purchase Intention of Properties for Investment in Klang Valley
95151 Chim Weng Kong Completed Customer Retention in Malaysia Banks: The Effect of Relationship Marketing, Service Quality, Price and Mediation of Satisfaction.
95840 Rabia Rasheed Completed Determinants of SMEs Owner-Manager Behavioral Intention Towards Usage of Financial Products
813422 Muhammad Hafizuddin Bin Abd Majid Not Active The Influence of Social and Organizational Factors towards Successful Performance: Evidence among Malay Network Marketer in the Northern Region
815291 Noor Zaihan Bt Daud Completed Determinants of Saving Behavior Among Generation Y Students in Universiti Utara Malaysia
817810 Muhammad Farid Bin Muhamad Erdris Not Active Intention towards Purchasing Groceries Product via Online
818050 Ibraheem Saleh Mokbel Ahmed Al Koliby Completed The Mediating Effect Of Brand Trust On The Relationships Between Dimensions Of Brand Equity And Purchase Intention Toward Smartphone
820078 LEE SHING YEE Completed The Influence Of Financial Literacy, Self-Procrastination And Future Time-Perspective On Employees' Retirement Saving Behavior In Kedah
820113 Goh Chee Eong Completed Factors That Influence Customer Switching Behavior In The Northern Region Of Peninsular Malaysia's Taxi Industry
820167 KOH SHU HOW Completed Predictors Of Consumers' Brand Loyalty Towards Petroleum Brand In The Northern Region Of Peninsular Malaysia
821964 Mah Pei Yew Completed The Unique Antecedents Of Customer Loyalty Towards Mobile Service
900529 Leong Soon Chee Completed Customer Loyalty and the Effects of Commitment towards Suppliers in Malaysian Electrical and Electronics Manufacturing Industry
901645 Muhammad Sani Gawuna Completed Effect of Customer Satisfaction on Customer Loyalty and the Moderating Role of Customer Experience in the Nigerian Hotel Industry
903818 Mah Pei Yew Not Active Factors Influencing Brand Loyalty in Telco Industry
903861 Chong Rong Pin Not Active THE ROLE OF BRAND ENGAGEMENT IN PROMOTING BRAND CITIZENSHIP BEHAVIOR IN MALAYSIA PRIVATE HOSPITALS
905262 SHARIZA BINTI SEMI Not Active Customer Repetation
906447 ZHU MENGSHUANG Not Active Influence of Virtual Brand Community Management and Operation on Consumer Brand Loyalty
94962 Syahputra Completed Sales Organization Effectiveness in Indonesia Life Insurance Industry: Moderating Role of Salesforce Automation
817798 Nik Mohd Baidzani Haddad Bin Ibrahim Completed Interface Characteristics, Perceived Ease of Use, Perceived Usefulness and Intention to Use UUM E-Library
818422 Ng Kim Hua Not Active Consumer Behaviour Intent to Adopt in Mobile Banking
900171 Lawi Adamu Completed The Internal Branding Practice And Brand Citizenship Behavior: The Mediating Effects Of Employee Brand Fit
901421 Noormajidah Binti Nordin Completed The Influence of Online Banking Service Quality on Customer Loyalty in Northern Malaysia
 
UNIVERSITI UTARA MALAYSIA
06010 Sintok
Kedah Darul Aman, Malaysia
+604-928 4000 +604-928 3053
 servicedesk@uum.edu.my
    
     
    
        
                       
UUM KL CAMPUS
41-3 Jalan Raja Muda Abd Aziz
50300 Kuala Lumpur, Malaysia
 +603-2610 3000 +603-2694 9228
 uumkl@uum.edu.my
Disclaimer | Privacy & Security Policy | Copyright © 2019 Universiti Utara Malaysia