RESEARCHER INFO
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Dr. Mohamad Zainol Abidin bin Adam
UUM College of Business
Pengurusan Perniagaan
mzainol@uum.edu.my
049287473
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RESEARCH PROFILE

ACADEMIC QUALIFICATION

12018, DBA Pemasaran, UUM, Universiti Utara Malaysia
21999, Masters Bussiness Administration, Univ. Of Wales Aberystwyth, Wales, United Kingdom
31983, Bachelor Degree Sains Pertanian, UPM, Universiti Pertanian Malaysia

AWARD

RECOGNITION

AREA OF EXPERTISE

Agricultural Marketing
Consumer Behaviour 131
Fruit Crops

RESEARCH AREA

Marketing
Agribusiness

OVERVIEW
I am a senior lecturer at Universiti Utara Malaysia. I have been working for 41 years. My field of interest is marketing
PUBLICATION CHART
LIST OF PUBLICATION
RESEARCH PIE
LIST OF RESEARCH
TRANSFORMASI AGROEKONOMI MELALUI INOVASI SOSIAL:PEMERKASAAN USAHAWAN LIMAU BALI CHANGLUN MELALUI PENJENAMAAN DAN PENDIGITALAN PASARAN (2025), Member, Universiti
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
UNDERGRADUATE
Course Code Course Name
BPMM3083 Service marketing
BPMM3263 Supply chain management
APMMK0024 Principles of marketing
APMMK0024 Principles of marketing
BPMM3083 Service marketing
BPMM3083 Service marketing
APMMK0014 Principles of management
APMMK0014 Principles of management
BPMM3083 Service marketing
BPMM3083 Service marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM3083 Service marketing
BPMM3083 Service marketing
BPMM3083 Service marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM3053 International marketing
BPMM3053 International marketing
APMMK0014 Principles of management
APMMK0014 Principles of management
AM0013 Introduction to business
AM0013 Introduction to business
AM0013 Introduction to business
AM0013 Introduction to business
AM0013 Introduction to business
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
APMMK0024 Principles of marketing
APMMK0024 Principles of marketing
BPMMK1013 Principles of marketing
BPMMK1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM3083 Service marketing
BPMMK1013 Principles of marketing
BPMMK1013 Principles of marketing
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
BPMM6033 Relationship marketing
PZ5996 Project paper
PM5013 Marketing management
SUPERVISION
Matric Name Status Title
88898 Bamigdad, Daniah Saeed O Completed Online Marketing
800059 Faiz Akashah Completed The Impact of TQM Factors on Employee Job Satisfaction (supervisor - appt letter dd 31/1/2010) (extend till 9/5/2010) (penilai - appt letter dd 5/5/2010)
800315 Mohd Noor Azam Ayob Completed Customer Loyalty and Switching Cost among Mobile Phone Users (supervisor - appt letter dd 31/1/2010) (extend till 9/5/2010) (penilai - appt letter dd 5/5/2010)
800592 Nor Aza Maulad Musa Completed The Impact Of Relationship Marketing On Customer Loyalty In Banking Sector
800986 Mohammad Naim Ismail Completed Brand Loyalty in the Malaysian Banking Sector
801252 Sarina Ismail Completed The Effect of Customer Satisfaction towards Customer Loyalty among Mobile Telecommunication Provider in Malaysia (1/12)
801465 Chuah Chin Wei Completed A Study on Personal, Cultural and Professional Values towards Marketing Ethics among Academician (1/12)
801491 Mohd Najmie Hj. Osman Completed A Study on Internet Banking Adoption among Bank Customer (1/12)
801934 Cheah Ching Mun Completed A Study on Customers' Green Purchasing Intentions (1/12)
805871 Amanova Shakhnoza Ibodullayevna Completed Factors Influencing Brand Loyalty among Mobil Phone Users (supervisor : appt. letter dd 26/12/10) (extension - sehingga 17/2/11) (examiner - sehingga 17/2/11)
806057 Izwani Elissa Abd Aziz Completed Factors Influencing Brand Loyalty: An Emperical Study among Laptop Users (supervisor : appt. letter dd 28/11/2010) (extension - sehingga 17/2/11) (examiner - sehingga 17/2/11)
806090 Nur Haryani Md Arshad Completed An Empirical Study on Relationship Marketing and Its Influence On Customer Satisfaction (Supervisor: appt.letter dd. 23/3/11) (extent - 18/5/11) - sehingga 16/6/11) (examiner: 6/6/11) sehingga 16/6/11)
806091 Nur Haslizatul Liza bt Ahmad Completed Intention To Purchase Halal Products Among Consumers (Supervisor: appt.letter dd. 21/3/11) (extent - 18/5/11) - sehingga 16/6/11) (examiner: 6/6/11) - sehingga 16/6/11
806141 Siti Aminah Binti Mohamad Completed The Impact of Relationship Marketing and Its Influence on Customer Loyalty (supervisor : appt. letter dd 28/11/10) (extension - sehingga 17/2/11) (examiner - sehingga 17/2/11)
808884 Norshamsinar Binti Shamsudin Completed Investigating factors Influencing Tourist Visit Intentions Supervisor : appt. letter dd 26/2/12 Examiner: letter dd 15/4/2012 (tarikh akhir tesis 31/5/2012)
809480 Che Norazizi binti Che Mastar Completed Factors Influencing Organizational Commitment In Technical - Based Public Learning Institutions
809967 Emeela Wae-esor Completed Job Satisfaction Among Public Health Employees in Pattani PROVINCE, THAILAND
809997 Nur Aishah Binti Abdul Aziz Completed After Sales Service: Factors Influencing Customers' Satisfaction
810002 Rosnani Binti Mokhtar Completed Factors Influencing Service Performance of Insurance Agents
810136 Anith Raihana Binti Zahari Completed Factors Influencing Service Commitment of School Teachers
813282 Adilah Binti Othman Completed Factors Influencing the Adoption of Mobile Banking among Generation Y
813334 Nor Syahima Binti Rosnan Completed Is This The Right Choice? Factors Influencing Brand Consciousness
813385 Siti Noor Aishah Binti Mohd Sidik Completed How Loyal Are You? Factors Influencing Consumer Brand Loyalty
813394 Tan Hooi Sean Completed To Buy or Not to Buy: Factors Influencing Life Insurance Purchase Intention
813541 Goh Chin Wei Completed To Share or Not? Factors Influencing Word of Mouth Communication
814481 Ami Joselina Binti Abu Bakar Completed Faktor Yang Mempengaruhi Sikap Pengguna Terhadap Pemasaran Media Sosial
814482 Cik Mazlina Binti Che Omar Completed Intention To Purchase Halal Cosmetic Products
819764 Tey Hwa Jiun Completed Factors Influencing Consumers' Attitude towards Online Advertising
821021 DAYANG NOR SARINA BINTI AZZENI Completed Factors Influencing Service Recovery In Nursing Services
821703 Noor Hasnini Binti Kadim Completed Determinant Factors Of Service Oriented Organizational Citizenship Behavior Among Employees In A Telecommunication Company
821877 TEOW JINQ PHEI Completed Factors Influencing Service-Oriented Organizational Citizenship Behaviors Among Nurses
822566 NURMASTURAH BINTI MOKHTAR Completed The Effect Of Service Climate, Organizational Service Orientation, Service Employees Commitment And Teamwork On Employees' Perception Of Customers' Satisfaction
823603 NOR AZAH BINTI ABDUL AZIZ Completed A Study On The Determinants Of Brand Loyalty In Sport Shoes Among Students
823863 ANIS NADISAH BINTI RAMLI Completed Factors Influencing The Adoption Of Social Media For Marketing Purposes Among Women Entrepreneurs
85379 Nurahayu Iswati Ishak Completed Customers Perception Towards Grocery Product Under Manufacturer's Brands, Private Brands and House Brands
900514 SITI NOOR AISHAH BINTI MOHD SIDIK Completed Customer Citizenship Behavior (CCB) Among Automobile Online Brand Communities in Malaysia
904772 KOAY HUEY SIAN Completed THE INFLUENCE OF PERSONAL FACTORS ON SALES PERFORMANCE AMONG SALESPERSONS IN THE MALAYSIAN BANKING INDUSTRY
 
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