RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Dr.
Shahrina binti Othman
OYAGSB Kuala Lumpur
Othman Yeop Abdullah Graduate School of Business
shahrina.othman@uum.edu.my
049284914
View CV
RESEARCH PROFILE
Scopus
Publons
ORCiD
Research Gate
Google Scholar
ACADEMIC QUALIFICATION
1
2020, Advanced Diploma Pembelajaran dan Pengajaran Pendidikan Tinggi, UUM, Universiti Utara Malaysia
2
2020, PhD Pentadbiran Perniagaan, UUM, Universiti Utara Malaysia
3
2006, Masters Pengurusan (Pengurusan Pendidikan), UPM, Universiti Putra Malaysia
4
2002, Bachelor Degree with Honours Pentadbiran Perniagaan, UiTM, Universiti Teknologi MARA
5
1997, Diploma Pentadbiran Awam, ITM, Melaka, Institut Teknologi MARA
AWARD
1
Public Service Innovation Awards (Bronze Award), THE 19TH INTERNATIONAL EXPO ON INVENTIONS & INNOVATIONS, 2020, Kebangsaan
RECOGNITION
1
AKADEMIK,Fasilitator Negara,Antarabangsa,2020
2
KEUSAHAWANAN,Penceramah,Kebangsaan,2025
3
SUSTAINABLE COMMUNITY AND INDUSTRIAL ENGAGEMENT,Ahli Panel,Kebangsaan,2021
4
TRAINER,PENCERAMAH,Kebangsaan,2023
5
AKADEMIK,Moderator,Universiti,2020
6
PENCERAMAH,Pengarah,Universiti,2021
7
INDUSTRI,Pengarah,Universiti,2021
8
KEUSAHAWANAN,Ketua Unit (Montaj),Universiti,2024
9
AKADEMIK,Pengawas Peperiksaan,Universiti,2024
10
JURULATIH,Pensyarah,Universiti,2022
11
INDUSTRI,Konsultan,Universiti,2023
12
PENYEDIA KERTAS SOALAN,Pensyarah,Universiti,2023
13
AHLI JAWATANKUASA,Pengarah,Universiti,2022
14
MENTOR,Pensyarah,Universiti,2022
15
FELO BERSEKUTU, Pensyarah,Universiti,2022
16
ASSOCIATE FELLOW,Felo Bersekutu,Universiti,2026
17
KERJA SOSIAL,Fasilitator,Universiti,2021
18
KEUSAHAWANAN,FELO PENYELIDIK,Universiti,2023
19
KEUSAHAWANAN,SUBJECT MATTER EXPERT,Universiti,2023
20
PANEL PENILAI,Ketua Juri,Pusat Pengajian/Jabatan,2020
21
AKADEMIK,Pensyarah BENT 2U2I,Pusat Pengajian/Jabatan,2020
22
AKADEMIK,Penilai,Pusat Pengajian/Jabatan,2024
23
AKADEMIK,Supervisor,Pusat Pengajian/Jabatan,2024
24
AKADEMIK,Co-Supervisor,Pusat Pengajian/Jabatan,2026
25
AKADEMIK,Supervisor,Pusat Pengajian/Jabatan,2024
26
AKADEMIK,Main Supervisor,Pusat Pengajian/Jabatan,2026
27
PENYELIA PRAKTIKUM,Supervisor,Pusat Pengajian/Jabatan,2024
28
AKADEMIK,Penilai,Pusat Pengajian/Jabatan,2024
29
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2024
30
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2024
31
AKADEMIK,Course Instructor,Pusat Pengajian/Jabatan,2024
32
AKADEMIK,Main Supervisor,Pusat Pengajian/Jabatan,2025
33
AKADEMIK,Pengerusi JK Petugas,Pusat Pengajian/Jabatan,2022
34
PENYELARAS KURSUS,Pensyarah,Pusat Pengajian/Jabatan,2023
35
PENYELARAS KURSUS,Pensyarah,Pusat Pengajian/Jabatan,2022
36
AHLI JAWATANKUASA,Pensyarah,Pusat Pengajian/Jabatan,2022
37
FASILITATOR,Fasilitator,Pusat Pengajian/Jabatan,2022
38
KEUSAHAWANAN,Mentor,Pusat Pengajian/Jabatan,2022
39
REVIEWER,Proposal Defence Reviewer,Pusat Pengajian/Jabatan,2022
40
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
41
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
42
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
43
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
44
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
45
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
46
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
47
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
48
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
49
AKADEMIK,Course Instructor,Pusat Pengajian/Jabatan,2025
50
AKADEMIK,Course Instructor,Pusat Pengajian/Jabatan,2026
51
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
52
AKADEMIK,Course Instructor,Pusat Pengajian/Jabatan,2026
53
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
54
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
55
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
56
AKADEMIK, Guest Speaker,Pusat Pengajian/Jabatan,2021
57
PANEL PENILAI,PENILAI,Pusat Pengajian/Jabatan,2023
58
FASILITATOR,Fasilitator,Negeri,2025
59
FASILITATOR,Fasilitator,Negeri,2025
60
BUSINESS,KONSULTAN,Negeri,2024
61
PENDIDIKAN TINGGI, Certified Trainer,Antarabangsa,2021
62
KETUA PENGAWAS PEPERIKSAAN AKHIR,Ketua Pengawas,Universiti,2024
63
PEMBENTANG,Ahli Task Force,Universiti,2021
64
AKADEMIK,Course Instructor,Pusat Pengajian/Jabatan,2024
AREA OF EXPERTISE
Entrepreneurship
Small-Medium Enterprises (Sme)
Corporate Entrepreneurship
RESEARCH AREA
Entrepreneurship
Sme Performance
Business Management
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Dr. Shahrina Binti Othman, Dr. Muhamad Ali Imran Bin Kamarudin, Amelia Bt Hakimi - (Matric No: 902967), (2026). BEYOND DEMOGRAPHICS: PERSONAL, ENVIRONMENTAL, RESOURCE, AND ORGANIZATIONAL DRIVERS OF WORK FROM HOME EFFECTIVENESS AMONG ADMINISTRATIVE STAFF IN NORTHERN MALAYSIAN PUBLIC UNIVERSITIES.
The International Journal of Modern Education
, 8(30), 949 - 962.
Dr. Muhamad Ali Imran Bin Kamarudin, Amelia Bt Hakimi - (Matric No: 902967), Dr. Shahrina Binti Othman, (2025). Systematic Literature Review Work from Home: Technological Readiness Among Staff in Government Sector.
International Journal of Social Science and Business
, 9(1), 24 - 48.
Dr. Norria Binti Zakaria, Dr. Shahrina Binti Othman, Shaherah Abdul Malik - (Matric No: 906812), (2024). The Impact of Digital Marketing Technology for Transformation on SMEs: A Systematic Review .
INSIGHT Journal
, 11(2), 303 - 314.
Dr. Norria Binti Zakaria, Dr. Shahrina Binti Othman, Shaherah Abdul Malik - (Matric No: 906812), (2025). Digital Marketing in MSMEs: A Focus on Challenges and Opportunities in Johor.
INSIGHT Journal
, 12(1), 116 - 128.
Dr. Muhamad Ali Imran Bin Kamarudin, Dr. Shahrina Binti Othman, Muhammad Murad - (Matric No: 907413), (2025). Entrepreneurial university input, core strategic plan and output: research on undergraduates entrepreneurial behaviour and career.
Entrepreneurship Education
, 2025(1), 1 - 31.
Dr. Muhamad Ali Imran Bin Kamarudin, Muhammad Murad - (Matric No: 907413), Dr. Shahrina Binti Othman, (2025). Entrepreneurial University Input, Process, and Output Support for Student Entrepreneurship: Growing Innovation through University Programs.
Journal of the Knowledge Economy
, 16(4), 14731 - 14761.
Dr. Muhamad Ali Imran Bin Kamarudin, Muhammad Murad - (Matric No: 907413), Dr. Shahrina Binti Othman, (2024). Three stages of entrepreneurial university support and students’ entrepreneurial behavior: A statistical analysis using R Studio.
Journal of Education for Business
, 99(6), 400 - 407.
Muhammad Murad - (Matric No: 907413), Dr. Shahrina Binti Othman, Dr. Muhamad Ali Imran Bin Kamarudin, (2024). Entrepreneurial University Support and Entrepreneurial Career: The Directions for University Policy to Influence Students' Entrepreneurial Intention and Behavior .
Journal of Entrepreneurship and Public Policy
, 13(3), 441 - 467.
Dr. Muhamad Ali Imran Bin Kamarudin, Prof. Madya Dr. Azahari Bin Ramli, Dr. Mohd Sufli Bin Yusof, Prof. Madya Dr. Abdul Rahman Bin Jaaffar, Syamsuriana Sidek, Dr. Shahrina Binti Othman, Mohd Jofri Kamsani, Dr. Hasnizam B Hasan, (2024). The Issues and Challenges of Diversification Strategy in Multiple Industries: The Case of Kental Bina Sdn. Bhd..
Paper Asia
, 40(3), 48 - 58.
Dr. Muhamad Ali Imran Bin Kamarudin, Dr. Shahrina Binti Othman, Muhammad Murad - (Matric No: 907413), (2024). The Effect of Science and Technology Park, Market Segregation and Commercialisation Support on Female Entrepreneurship in Pakistan: A Moderating Role of Economic Climate.
Journal Women's Entrepreneurship and Education
, 2024(1-2), 40 - 65.
Dr. Hasnizam B Hasan, Dr. Shahrina Binti Othman, Prof. Madya Dr. Azahari Bin Ramli, Dr. Muhamad Ali Imran Bin Kamarudin, Dr. Mohd Sufli Bin Yusof, (2023). The Issues and Challenges of Diversification Strategy: The Case of Sutera Sanjung Sdn. Bhd..
E-Proceeding The 8th International Case Study Conference (ICSC 2023)
, (), 144 - 153.
Yasuo Kawawaki, Dr. Shahrina Binti Othman, Prof. Sr. Dr. Mohd Nasrun Bin Mohd Nawi, Syukran Abdul Rahim, Prof. Madya Ts. Dr. Faizatul Akmar Bt Abdul Nifa, Dr. Chong Khai Lin, (2023). Integrating community resilience plan for flood disaster in the district of Yan, Kedah.
AIP Conference Proceedings
, 2827(1), 040005-1 - 040005-6.
Nor Junainah Mohd Isa, Fauziah Che Leh, Mohd Hairy Ibrahim, Mohd Yazid Mohd Yunos, Nor Kalsum Mohd Isa, Dr. Shahrina Binti Othman, (2023). A Flipped Learning Experience in Geography: A Qualitative Study using Focus Group Discussion.
Journal of Advanced Research in Applied Sciences and Engineering Technology
, 31(1), 119 - 131.
Dr. Mohd Salahudin Bin Shamsudin, Prof. Madya Dr. Azahari Bin Ramli, Dr. Shahrina Binti Othman, Dr. Muhamad Ali Imran Bin Kamarudin, (2022). Feasibility Study On Aquaculture Entrepreneurship Activity: Mussels Farming Community Engagement In Tangkak And Merlimau Area..
PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT: BUSINESS OPPORTUNITIES AND CHALLENGES
, (), 133 - 139.
Dr. Mohd Salahudin Bin Shamsudin, Khairunnisak Ahmad Shakir, Dr. Muhamad Ali Imran Bin Kamarudin, Prof. Madya Dr. Azahari Bin Ramli, Dr. Shahrina Binti Othman, (2022). 4. Kajian Konseptual Impak Bantuan Kerajaan Dan Orientasi Keusahawanan Ke Atas Komitmen Eksport Di Kalangan Koperasi Di Malaysia. .
Proceeding of the Conference on Business Management: BUSINESS OPPORTUNITIES AND CHALLENGES
, (), 25-32 - .
Suraiya Binti Shafiee @ Ismail - (Matric No: 903605), Prof. Madya Dr. Azahari Bin Ramli, Dr. Shahrina Binti Othman, (2022). Kompetensi Pengurusan dan Prestasi Perniagaan: Orientasi Keusahawanan sebagai Pengantara dalam PKS Malaysia.
Jurnal Pengurusan
, 66(0), 1 - 13.
Dr. Shahrina Binti Othman, Prof. Madya Ts. Dr. Faizatul Akmar Bt Abdul Nifa, Dr. Chong Khai Lin, (2022). Synergising technology and know-how for sustainable fish farming in Malim Nawar, Perak.
AIP Conference Proceedings
, 2644(), 050008-1 - 050008-5.
Dr. Shahrina Binti Othman, Kasmaruddin Che Hussin, Nor Kalsum Mohd Isa, (2021). Effect of Social Capital on Organizational Performance of SMEs in Klang Valley, Malaysia.
Central Asia and the Caucasus
, 22(5), 1017 - 1037.
Dr. Ahmad Said Ibrahim Alshuaibi, Dr. Mohd Rizam Bin Md Ladin, Dr. Jamal Mohammed Ismail Alokam, Dr. Shahrina Binti Othman, (2018). The Preceding Role of Social Innovation, Social Knowledge, Social Capital And Social Entrepreneurship As Mediating Effects In Building Malaysian SME Performance.
Indian Journal of Public Health Research and Development
, 9(10), 323 - 328.
Prof. Dr. Abdullah Bin Haji Abdul Ghani, Mohd. Rushdi Bin Idrus, Noraini Binti Nasirun @ Hirun, Nadratun Nafisah Binti Abdul Wahab - (Matric No: 900273), Dr. Shahrina Binti Othman, (2018). Developing the Concept of Firm Success Among Muslim SMEs in Malaysia: a Study of Islamic Religion Practices as Moderator.
International Journal of Engineering & Technology
, 7(3.30), 374 - 377.
Dr. Shahrina Binti Othman, Dr. Arfan Shahzad, (2016). THE MEDIATING EFFECTS OF BEHAVIOURAL INTENTION OF THE ACCEPTANCE AND USE OF E-COMMERCE AMONG SMES IN KEDAH, MALAYSIA .
Science International (Lahore)
, 28(3), 3173 - 3178.
RESEARCH PIE
LIST OF RESEARCH
KEY SUCCESS FACTORS FOR SUPPORTING ECO-INNOVATION FOR ASPIRING YOUNG BUSINESS LEADERS (2026), Member/Next Appointed Leader, Universiti
THE INTERPLAY BETWEEN INDUSTRY-BASED CERTIFICATIONS AND HIGHER EDUCATION INSTITUTION INITIATIVES ON PERCEIVED EXPECTATIONS AND EMPLOYABILITY (2025), Member/Next Appointed Leader, Industri
KAJIAN KEPERLUAN PENJENAMAAN INKUBASI KEUSAHAWANAN 2U2I, UNIVERSITI UTARA MALAYSIA, SINTOK, KEDAH (2024), Member, Industri
DIVERSIFICATION STRATEGY AMONG SMALL-MEDIUM ENTERPRISES (SMES): ISSUES, CHALLENGES AND SOLUTIONS IN THE IMPLEMENTATION OF KENTAL BINA SDN. BHD. (2022), Member, Universiti
IP 5 : PENJENAMAAN DAN PEMASARAN - "MUSCLING THE MUSSELS FARMING COMMUNITY PROJECT" DI KUALA SUNGAI MUDA, KEDAH (2021), Leader, Kementerian/agensi lain
TRANSFORMING LAKES K 11 THROUGH SUSTAINABLE FISH FARMING AT UTAR CAMPUS : BUSINESS AND SUPPLY CHAIN MODEL (2020), Member, Universiti
Active Citizens Partner Organization Grant (2020), Leader, Antarabangsa
EMPOWERMENT OF MENGKUANG WEAVERS' COMMUNITY IN PULAU TUBA (2020), Member, Kementerian/agensi lain
CHANGES MANAGEMENT AND CREATIVE APPROACHES IN TRANFORMING A COMPANY: A CASE STUDIES OF PK7 LOGISTICS (2019), Member, Universiti
THE EFFECT OF RISK TAKING PROPENSITY, FAMILY SUPPORT, SELF-EFFICACY, ENTREPRENEURSHIP EDUCATON TOWARDS ENTREPRENEURSHIP BEHAVIOR: COMPARATIVE STUDIES BETWEEN MALAYSIA AND NIGERIA (2018), Member, Antarabangsa
CONSULTATION
Year
Title
Membership
Funder
Level
Status
2024
Green entrepreneurship practises among lawa (langkawi woman association) members
Leader
National
On going
2022
Perkhidmatan pembekalan sistem pengurusan latihan industri
Leader
Statutory
National
Completed
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
2022
20220067
Copyright
SUSTAINABLE GRADUATE EMPLOYABILITY MODEL THROUGH UUM SCHOOL OF HARD KNOCKS
- (
PRINCIPAL INVENTOR
)
FILED
2020
20210012
Copyright
Sistem Online Nomination Company E-system (ONCE)
- (
PRINCIPAL INVENTOR
)
FILED
2024
2024149
Copyright
The Framework for SMEs' Diversification Strategy in Malaysia
- (
MEMBER
)
FILED
2023
2023311
Copyright
E-Access Internship System Flow and Diagram
- (
PRINCIPAL INVENTOR
)
FILED
UNDERGRADUATE
Course Code
Course Name
BPME1013
Introduction to entrepreneurship
BPME3073
Entrepreneurship
BPME3073
Entrepreneurship
BPEX4908
Practicum
BPEX4908
Practicum
BPEX4908
Practicum
BPME2013
Entrepreneurial behaviour and skill
BPME2023
Creativity and innovation
BPEX4908
Practicum
BPEX4908
Practicum
BPME1013
Introduction to entrepreneurship
BPMN1013
Principles of management
BPEX4908
Practicum
BPEX4908
Practicum
BPME2013
Entrepreneurial behaviour and skill
BPME2013
Entrepreneurial behaviour and skill
BPME3073
Entrepreneurship
BPME3073
Entrepreneurship
BPME2013
Entrepreneurial behaviour and skill
BPME2013
Entrepreneurial behaviour and skill
BPME2013
Entrepreneurial behaviour and skill
BPME2023
Creativity and innovation
BPME2023
Creativity and innovation
BPME3073
Entrepreneurship
BPME3073
Entrepreneurship
BPME1013
Introduction to entrepreneurship
BPME3073
Entrepreneurship
BPME1013
Introduction to entrepreneurship
BPME1013
Introduction to entrepreneurship
BPME2013
Entrepreneurial behaviour and skill
BPEX4908
Practicum
BPEX4908
Practicum
BPME1013
Introduction to entrepreneurship
BPME1013
Introduction to entrepreneurship
BPME3073
Entrepreneurship
BPME3073
Entrepreneurship
POSTGRADUATE
Course Code
Course Name
ODMX6996
Internship/work placement
ODMZ6146
Business consultancy project
BDMR8073
Quantitative research for business
ODMR6013
Business research methods
BDHS8013
Seminar in leadership and change management
BDMP8013
Seminar in global corporate strategy
OJMP6013
Operation and innovation management
OMMU6013
Business ethics, csr and sustainability
BDMI8023
Seminar in dissertation development
OPME6043
High growth entrepreneurship, venture creations and innovations
SUPERVISION
Matric
Name
Status
Title
828824
FADA JAMES
Not Active
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON EMPLOYEE LOYALTY AND RETENTION (A CASE STUDY OF MTN)
830435
KHADEGA ABDULWAHAB ABDULAZIZ ALHADDAD
Completed
Company Growth: The Case Study of Dagate Resources
830738
Anis Zafira binti Dato Hj Hussain
Completed
Research on Customer Satisfaction with The I-Rakyat Internet Banking Apps: A Case Study of Sungai Besar, Selangor
830742
Mohd Noorazlan Fahmie Bin Yaacub
Expected To Complete
The Relationship Between Work Efficiency, Career Satisfaction and Employee Retention with Career Advancement Motivation Among Officers of Bank Simpanan Nasional
831652
ENDANGIKA WAHYUNI BINTI IBRAHIM RENIZAL
Completed
Dynamics of PADU System Adoption: Investigating Push and Pull Factors Influencing User Engagement in UUM K. Lumpur
832337
GAYATHIRY A/P VELIAPPEN
Completed
The Impact of Flexible Work Arrangements on Employee Productivity In Private Sectors at Northern Region of Malaysia
832647
SITI SUHANA BINTI HAJI MOHAMAD RASLI
Completed
Determinats of Patients' Intentions to Revisit Private Healtcare Providers: A Study in Kangar, Perlis
833242
LAILATUL QADRI BINTI BAHARUDIN
Expected To Complete
The Impact of Service Quality on Delivery Solicitor in the Perspective of SME Bank
834671
Sia Jun Shan
Expected To Complete
Drivers of Customer Awareness Towards Green Banking Products in Kuala Lumpur: Evidence from OCBC Bank Malaysia
834925
FATIN NURFARHANA BINTI HASSAN
Expected To Complete
Strengthening Lazdana Hotel's Position in Competitive Hospitality Market
902837
Lam Kok Wai
Not Active
Impact of User Social Influence, Mobility, Satisfaction and Perceived Trust on to the Usage of Mobile Payment
902967
AMELIA BT HAKIMI
Expected To Complete
WORK FROM HOME: THE EFFECTIVENESS OF ADMINISTRATIVE STAFF IN PUBLIC UNIVERSITY AT NORTHERN REGION OF MALAYSIA
907413
MUHAMMAD MURAD
Completed
The Sequential Mediating Effect of Entrepreneurial Intention and Entrepreneurial Behaviour on Entrepreneurial Career Among Undergraduate Students in Pakistan.
907446
wong choon wai
Active
Integrated Digital Delivery Training Interventions to Enhanced Digital Readiness among CIDB Malaysia Medium-Size Contractors in Klang Valley
908094
NURUL ATIQAH BINTI ABDULLAH MARTIN
Active
Linking Job Design, Training Programs, Workload Management and Employee Performance in Royal Malaysi
908216
SITI MAZWITA BINTI MOHD ZAMRI
Active
Academic Talent Retention: A Quantitative Study on the Impact of Employee Experience and Engagement in Higher Education
908216
SITI MAZWITA BINTI MOHD ZAMRI
Active
Academic Talent Experience : A Case Study at University Malaya-Wales
908730
Choong Kam Choon
Active
BDMX8023 - Strategic Diversification in Professional Services: A Market Entry Framework for Agility Executives Pte ltd to Penetrate the Business Operations Sector
903605
SURAIYA BINTI SHAFIEE @ ISMAIL
Completed
Kesan Pengantara Orientasi Keusahawanan dan Persekitaran Luaran ke atas Hubungan antara Sumber Organisasi dan Prestasi Perniagaan
906594
HUANG HUAJUN
Not Active
Research on the influence of entrepreneurship education in domestic universities on entrepreneurial behavior tendency of college students.
906812
SHAHERAH ABDUL MALIK
Active
The impact of digitalization technology transformation on rural entrepreneurship in Johor