RESEARCHER INFO
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Dr. Mohd Salahudin bin Shamsudin
UUM College of Business
Pengurusan Perniagaan
salahudin@uum.edu.my
049287461
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12021, PhD Business Administration, UUM, Universiti Utara Malaysia
22010, Masters Pentadbiran Perniagaan (Perniagaan A'bangsa), UPM Serdang, Universiti Putra Malaysia
32008, Bachelor Degree Pengurusan, UMT, Terangganu, Universiti Malaysia Terengganu

AWARD

1 Pertandingan E-Poster Konvensyen ILTIZAM 2026, Jabatan Perkhidmatan Awam, 2026, Kebangsaan
2 Anugerah Sahsiah Unggul, School of Business Management, 2024, Pusat Pengajian/Jabatan
3 Best Paper Award, Universiti Malaysia Sabah, 2024, Universiti
4 BEST PAPER AWARD, Universiti Malaysia Sabah, 2024, Universiti
5 postgraduate diploma in higher education learning and teaching, school of education, 2023, Universiti

RECOGNITION

1 JURULATIH,JURULATIH KOK,Universiti,2022
2 ADVISOR,PENASIHAT BADAN PELAJAR,Universiti,2022
3 PENCERAMAH, ,Universiti,2025
4 PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2024
5 EXAMINER OF VIVA,Examiner of viva,Pusat Pengajian/Jabatan,2024
6 PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2024
7 EXAMINER OF VIVA,Examiner of viva,Pusat Pengajian/Jabatan,2024
8 PENGERUSI SESI VIVA,Chairman,Pusat Pengajian/Jabatan,2024
9 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
10 PENGACARA MAJLIS,Pembaca Doa,Pusat Pengajian/Jabatan,2024
11 PENGERUSI SESI VIVA,pengerusi sesi viva,Pusat Pengajian/Jabatan,2024
12 PENGACARA MAJLIS,Pembaca Doa,Pusat Pengajian/Jabatan,2024
13 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
14 EXAMINER OF VIVA,Examiner of Viva,Pusat Pengajian/Jabatan,2024
15 PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2024
16 PENGERUSI SESI VIVA,pengerusi sesi viva,Pusat Pengajian/Jabatan,2024
17 PENGERUSI SESI VIVA,Pengerusi sesi viva,Pusat Pengajian/Jabatan,2024
18 PENGERUSI SESI VIVA,Pengerusi sesi viva,Pusat Pengajian/Jabatan,2024
19 TASK FORCE,Setiausaha 2,Pusat Pengajian/Jabatan,2024
20 REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2024
21 EDITOR,EDITOR,Pusat Pengajian/Jabatan,2022
22 PENYELARAS KURSUS,PENYELARAS,Pusat Pengajian/Jabatan,2022
23 PENGACARA MAJLIS,PEMBACA DOA,Pusat Pengajian/Jabatan,2022
24 REVIEWER,PENILAI,Pusat Pengajian/Jabatan,2022
25 MENTOR,MENTOR AKADEMIK,Pusat Pengajian/Jabatan,2022
26 FASILITATOR,FASILITATOR,Pusat Pengajian/Jabatan,2022
27 REVIEWER,REVIEWER,Pusat Pengajian/Jabatan,2022
28 TENAGA PENGAJAR,TENAGA PENGAJAR,Pusat Pengajian/Jabatan,2023
29 PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2025
30 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2025
31 REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
32 PANEL PENILAI, Panel Penilai,Pusat Pengajian/Jabatan,2025
33 MENTOR,Mentor Akademik,Pusat Pengajian/Jabatan,2025
34 PANEL PENILAI,Panel penilai,Pusat Pengajian/Jabatan,2025
35 REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2025
36 FASILITATOR,Fasilitator,Pusat Pengajian/Jabatan,2025
37 PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2025
38 PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2025
39 PEMERIKSA DALAMAN,Discussant,Pusat Pengajian/Jabatan,2023
40 EXAMINER OF VIVA,Examiner,Pusat Pengajian/Jabatan,2023
41 PEMERIKSA DALAMAN,Discussant,Pusat Pengajian/Jabatan,2023
42 EDITOR,Editor,Pusat Pengajian/Jabatan,2023
43 TEAM ISTIADAT UNIVERSITI,Pegawai Pengiring,Universiti,2024
44 REVIEWER,Discussant,Pusat Pengajian/Jabatan,2024
45 REVIEWER,Discussant,Pusat Pengajian/Jabatan,2024
46 MODERATOR,MODERATOR,Pusat Pengajian/Jabatan,2022

AREA OF EXPERTISE

Strategic Management
Small-Medium Enterprises (Sme)
Entrepreneurial Studies

RESEARCH AREA

Entrepreneurship
Strategic Management
Management

OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Dr. Mohd Salahudin Bin Shamsudin, Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Hafinas Binti Halid, Dr. Yusmani Binti Mohd Yusoff, Prof. Madya Dr. Yusmani Binti Mohd Yusoff, Dr. Ameer Farhan Bin Mohd Arzaman, (2025). A Framework for Success: Digital Business Models (DBM) for Small and Medium Enterprises (SMEs). International Journal of Academic Research in Business and Social Sciences, 15(12), 1827 - 1837.
Dr. Siti Hawa Binti Harith, Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Norsharina Binti Zabidi, Dr. Mohd Salahudin Bin Shamsudin, Mokhtar Zamimi Bin Ranjan, (2025). KEMALANGAN MAUT TEMPAT KERJA SELANGOR: EPISOD DUKA TANPA KESUDAHAN?. Proceedings of the International Case Study Congress (ICSC) 2025, (), 116 - 121.
Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Mohd Salahudin Bin Shamsudin, Nur Syifa Mohamad Zahir, (2024). AFFIRMING THE LINK BETWEEN WORKERS’ SAFETY BEHAVIOR AND ORGANISATIONAL SAFETY PERFORMANCE OF SME MANUFACTURING. Social Security Management Journal, 1(1), 42 - 52.
Dr. Mohd Salahudin Bin Shamsudin, Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Norsharina Binti Zabidi, Dr. Siti Hawa Binti Harith, Mazlina Yusof, Affendy Zabkha Mohamad Zain, (2024). Investigating the Dynamic Interactions Between Safety Knowledge, Attitudes, Behaviors, and Workplace Accidents Among Solid Waste Management Personnel. International Journal of Safety and Security Engineering, 14(6), 1941 - 1948.
Dr. Yusmani Binti Mohd Yusoff, Prof. Madya Dr. Yusmani Binti Mohd Yusoff, Prof. Madya Dr. Mohd Faiz Bin Mohd Yaakob, Ts. Dr. Syazwan Syah Bin Zulkifly, Affendy Zabkha Mohamad Zain, Dr. Mohd Salahudin Bin Shamsudin, (2024). EMPOWERING WORKPLACE SAFETY AWARENESS IN TVET INSTITUTIONS: A VALIDATION OF AN INSTRUMENT FOR ASSESSING EMPLOYER DUTY. E PROCEEDINGS GLOBAL CONFERENCE ON EDUCATIONAL RESERACH AND PRACTISES 2024 (GOCERP 2024), (), 705 - 705.
Dr. Mohd Salahudin Bin Shamsudin, Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Imran Muhammad, Dr. Muhammad Imran, Muhashamsani Abdul Ghani, (2024). Occupational Stress among Healthcare Workers Amid the COVID-19 Pandemic: Insights from a Malaysian Hospital. International Journal of Research and Innovation in Social Science , 8(11), 636 - 638.
Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Yusmani Binti Mohd Yusoff, Prof. Madya Dr. Yusmani Binti Mohd Yusoff, Dr. Mohd Salahudin Bin Shamsudin, Ts. Dr. Khairul Hafezad Bin Abdullah, (2024). A Bibliometric Analysis of Green Business Research (1990-2024) Using Scientopy and VOSviewer: Trends, Challenges, and Opportunities. 1st Borneo International Accounting Conference (BIAC2024), (), 1 - 12.
Dr. Hafinas Binti Halid, Dr. Yusmani Binti Mohd Yusoff, Prof. Madya Dr. Yusmani Binti Mohd Yusoff, Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Mohd Salahudin Bin Shamsudin, Dr. Ameer Farhan Bin Mohd Arzaman, (2024). Safety and Sustainability: Safety Leadership and Safety Performance amongst Muslim Workers in a Solid Waste Management Company. 7th World Conference on Islamic Thought & Civilization TOGETHER WE STAND: MUSLIMS AND GLOBAL HUMANITY, (), 461 - 468.
Ts. Dr. Khairul Hafezad Bin Abdullah, Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Mohd Salahudin Bin Shamsudin, Nor Halim Hasan, Dr. Siti Hawa Binti Harith, (2024). A bibliometric analysis of safety performance in the government sector. Multidisciplinary Reviews, 7(10), 1 - 10.
Dr. Mohd Salahudin Bin Shamsudin, Ardio Sagita - (Matric No: 904039), Prof. Madya Dr. Azahari Bin Ramli, (2024). Strategic Model for SMEs: A Conceptual Framework for Navigating Business Success in South Sumatra. Paper Asia, 40(2b), 42 - 47.
Dr. Mohd Salahudin Bin Shamsudin, Ardio Sagita - (Matric No: 904039), Roy Budiharjo, Abdurrahman Faris Indriya Himawan, Prof. Madya Dr. Azahari Bin Ramli, (2024). Business Strategy and Small and Medium Enterprises (SMEs) Performance: The Moderating Role of the Business Environment. Paper Asia, 40(2b), 33 - 41.
Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Mohd Salahudin Bin Shamsudin, Dr. Yusmani Binti Mohd Yusoff, Prof. Madya Dr. Yusmani Binti Mohd Yusoff, (2023). Safety Performance in Start Ups through RBV Lens: A Proposed Framework for Malaysia Setting. PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT (CBM 2023) Malaysia Madani: Business Opportunities & Challenges, (), 311 - 318.
Dr. Mohd Salahudin Bin Shamsudin, Ts. Dr. Syazwan Syah Bin Zulkifly, Dr. Yusmani Binti Mohd Yusoff, Prof. Madya Dr. Yusmani Binti Mohd Yusoff, (2023). THE MEDIATING ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN DIGITAL STRATEGY, AND THE PERFORMANCE OF MALAYSIAN’S MSMEs: A CONCEPTUAL STUDY. PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT (CBM 2023) Malaysia Madani: Business Opportunities & Challenges, (), 381 - 387.
Ardio Sagita - (Matric No: 904039), Dr. Mohd Salahudin Bin Shamsudin, Prof. Madya Dr. Azahari Bin Ramli, (2023). THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION AND SMEs PERFORMANCE: THE MEDIATING ROLE OF THE MANAGEMENT SKILLS, IN SOUTH SUMATRA, INDONESIA. Journal of Namibian Studies - History Politics Culture, 33(3), 5183 - 5205.
Dr. Muhamad Ali Imran Bin Kamarudin, Prof. Madya Dr. Azahari Bin Ramli, Dr. Mohd Salahudin Bin Shamsudin, Dr. Shahrina Binti Othman, (2022). Feasibility Study On Aquaculture Entrepreneurship Activity: Mussels Farming Community Engagement In Tangkak And Merlimau Area.. PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT: BUSINESS OPPORTUNITIES AND CHALLENGES, (), 133 - 139.
Dr. Shahrina Binti Othman, Dr. Muhamad Ali Imran Bin Kamarudin, Prof. Madya Dr. Azahari Bin Ramli, Dr. Mohd Salahudin Bin Shamsudin, Khairunnisak Ahmad Shakir, (2022). 4. Kajian Konseptual Impak Bantuan Kerajaan Dan Orientasi Keusahawanan Ke Atas Komitmen Eksport Di Kalangan Koperasi Di Malaysia. . Proceeding of the Conference on Business Management: BUSINESS OPPORTUNITIES AND CHALLENGES, (), 25-32 - .
RESEARCH PIE
LIST OF RESEARCH
VALIDASI PASARAN MODUL SUSTAINABLE BUSINESS MODEL (SBM) UNTUK PEMBANGUNAN DAN PEMERKASAAN USAHAWAN START-UP DI MALAYSIA (2026), Member, Universiti
SMART ERA: DEVELOPMENT AND VALIDATION OF AN AI AND AR-ASSISTED INITIAL ERGONOMIC RISK ASSESSMENT TOOL FOR MALAYSIAN SMES (2026), Member, Universiti
CASE STUDY OF THE IMPLEMENTATION OF ERGONOMIC RISK ASSESSMENT AT ENG TEKNOLOGI SDN. BHD. (2026), Member, Industri
PENDEKATAN QUANTIPLE HELIX DALAM MENINGKATKAN TARAF SOSIO-EKONOMI KOMUNITI NELAYAN DI PULAU PINANG SELATAN: MEMPERKASA MODEL (2025), Member, Kpt
MEMBANGUNKAN INTERACTIVE OCCUPATONAL HAZARD SELF-EVALUATION MODULE (I-OHSEM) (2024), Member, Universiti
KEMALANGAN MAUT TEMPAT KERJA – SELANGOR: EPISOD DUKA TANPA KESUDAHAN? (2024), Member, Universiti
KAJI SELIDIK INDEKS KEPUASAN PELANGGAN CBP 2022 (2022), Member, Industri
PROFIL PENGURUSAN PEMATUHAN PERUNDANGAN KKP DIKALANGAN PENYEDIA-PENYEDIA PERKHIDMATAN PERNIAGAAN PLATFORM DIGITAL (2022), Leader, Industri
DEVELOPMENT OF OSH MANAGEMENT AND COMPLIANCE SUSTAINABILITY MODEL FOR THE DIGITAL FOOD AND PARCEL DELIVERY SERVICE PROVIDERS (P-HAILING) (2022), Member, Industri
A STUDY ON THE SOCIO-ECONOMIC IMPACT OF THE MALAYSIA DEBT VENTURES CAPITAL ON HIGH-IMPACT AND TECHNOLOGY DRIVEN SECTORS IN MALAYSIA (2022), Member, Industri
INISIATIF BEHAVIORAL INSIGHTS (BI) 2021: PENERAPAN E-DAGANG DALAM KALANGAN PENGELUAR AGRO-FOOD (PKS) DI MALAYSIA: ANALISIS FAKTOR KELAKUAN (2021), Member, Kementerian/agensi lain
IP 5 : PENJENAMAAN DAN PEMASARAN - "MUSCLING THE MUSSELS FARMING COMMUNITY PROJECT" DI KUALA SUNGAI MUDA, KEDAH (2021), Member, Kementerian/agensi lain
CONSULTATION
Year Title Membership Funder Level Status
2026 A combined training package for safety culture leadership masterclass and behavior – based culture safety (bbs) for sime darby auto engineering adn. bhd. Member National Completed
2025 Penstrukturan korporat yiked holding sdn. bhd. Member National Completed
2024 Survey of customer satisfaction index 2024 for cbp Member National Completed
2024 Kajian awal persekitaran dan kepuasan kerja dalam kalangan digital perak corporation holdings Member National Completed
2023 Projek cbp ccris data cleansing excercise Member National Completed
2023 Kaji selidik indeks kepuasan pelanggan cbp 2023 Member National Completed
2023 Kajian awal cadangan penubuhan pusat kecemerlangan kkp, jabatan keselamatan dan kesihatan pekerjaan Member National Completed
2021 Amalan pengurusan dan pematuhan terhadap perundangan kkp di sektor perkhidmatan perniagaan penyedia platform digital, jabatan keselamatan dan kesihatan pekerjaan Member Government National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
UNDERGRADUATE
Course Code Course Name
BPMEN3093 Incubator 2
BPEXK4978 Industrial training
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPMED2023 Creativity and innovation
BPMED2023 Creativity and innovation
BPMED2023 Creativity and innovation
BPMEJ3013 Business growth management
BPMEJ3013 Business growth management
BPMEJ3013 Business growth management
MPU1052 Principles of entrepreneurship
BPME3013 Business growth management
BPMEJ3013 Business growth management
BPMED2023 Creativity and innovation
BPMED2023 Creativity and innovation
BPME2023 Creativity and innovation
BPMEJ2023 Creativity and innovation
BPMEJ2023 Creativity and innovation
BPEX4908 Practicum
BPME1013 Introduction to entrepreneurship
BPME1013 Introduction to entrepreneurship
BPEX4908 Practicum
BPEXK4978 Industrial training
BPME1013 Introduction to entrepreneurship
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPME1013 Introduction to entrepreneurship
BPME2023 Creativity and innovation
BPME2023 Creativity and innovation
BPMEJ3073 Entrepreneurship
BPMEJ3073 Entrepreneurship
BPME2013 Entrepreneurial behaviour and skill
BPME3073 Entrepreneurship
BPEX4908 Practicum
BPEX4908 Practicum
BPEX4908 Practicum
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPMEK2023 Creativity and innovation
BPMEJ2023 Creativity and innovation
BPMEJ2023 Creativity and innovation
BPME2023 Creativity and innovation
BPME2023 Creativity and innovation
BPMEJ2023 Creativity and innovation
BPMEJ2023 Creativity and innovation
BPMEJ3013 Business growth management
BPMEK2023 Creativity and innovation
BPME3013 Business growth management
BPME3013 Business growth management
POSTGRADUATE
Course Code Course Name
SUPERVISION
Matric Name Status Title
829562 AMINAH BINTI ISHAK Not Active The Relationship Between Motivation and Work Performance of Islamic Primary School Teacher in Ipoh, Perak
830297 AI CHANGJUN Active The Relationship Between Digital Strategy & Performance of Manufacturing SMEs in China: The Mediating Role Innovation Capability.
831343 CHRISTIAN JOHNREDDY CHIEMELA Not Active Factors influencing the intention of locals to visit local tourism centres in Nigeria: An investigation from Nigerians Studying in Malaysias perspective
904039 ARDIO SAGITA Completed Antecedents and Enablers of SME Performance in South Sumatra
908968 MOCHAMAD YUDHA FEBRIANTA Deferred SMART CITY-ENABLED ENTREPRENEURSHIP: A DATA-DRIVEN ANALYSIS OF DIGITAL STRATEGY, DECISION-MAKING, AND MULTI-STAKEHOLDER COLLABORATION FOR SME PERFORMANCE IN INDONESIA
 
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