RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Dr.
Syairah Aimi binti Shahron
UUM College of Business
Pengurusan Teknologi dan Logistik
syairah@uum.edu.my
049286973
View CV
RESEARCH PROFILE
Scopus
Publons
ORCiD
Research Gate
Google Scholar
ACADEMIC QUALIFICATION
1
2020, PhD Pengurusan Operasi, University of Bradford,
2
2011, Master of Science Pengurusan, UPM, Universiti Putra Malaysia
3
2008, Bachelor of Science Human Development and Management, UPM, Universiti Putra Malaysia
AWARD
1
Anugerah Penyelidikan, Penerbitan, Pengajaran & Pembelajaran, Inovasi dan Kuality (APIQ), UUM, 2023, Universiti
2
Best Paper Award, Institute for Management and Business Research UUM, 2022, Antarabangsa
RECOGNITION
1
PENGACARA MAJLIS,Pengacara Majlis,Antarabangsa,2022
2
PANEL PENILAI,Panel Penilai,Antarabangsa,2025
3
PENGACARA MAJLIS,Pengacara Majlis,Kebangsaan,2021
4
PENGACARA MAJLIS,Pengacara Majlis,Kebangsaan,2021
5
AHLI JAWATANKUASA,Setiausaha,Kebangsaan,2023
6
SUKAN,Pemain & Pemenang (Naib Juara),Universiti,2021
7
PENGACARA MAJLIS,Pengacara Majlis,Universiti,2024
8
MODERATOR,Moderator,Universiti,2025
9
ASSOCIATE FELLOW,Felo Bersekutu,Universiti,2026
10
FELO BERSEKUTU,Felo Bersekutu,Universiti,2023
11
PANEL PENILAI,Panel Penilai,Universiti,2023
12
MODERATOR, ,Universiti,2023
13
PENYELARAS,Penyelaras OBE,Universiti,2024
14
PENGACARA MAJLIS,Pengacara Majlis,Pusat Pengajian/Jabatan,2021
15
AHLI PANEL,Ahli Panel,Pusat Pengajian/Jabatan,2021
16
PANEL TEMUDUGA,Panel Temuduga,Pusat Pengajian/Jabatan,2021
17
AHLI PANEL,Ahli Panel,Pusat Pengajian/Jabatan,2021
18
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2021
19
AHLI PANEL,Ahli Panel,Pusat Pengajian/Jabatan,2021
20
REVIEWER,Penilai,Pusat Pengajian/Jabatan,2022
21
REVIEWER,reviewer,Pusat Pengajian/Jabatan,2022
22
AHLI JAWATANKUASA,Setiausaha,Pusat Pengajian/Jabatan,2024
23
PENYELARAS KURSUS, ,Pusat Pengajian/Jabatan,2025
24
PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2022
25
PENILAI GERAN PENYELIDIKAN,Penilai,Pusat Pengajian/Jabatan,2022
26
PANEL PENILAI,Penilai,Pusat Pengajian/Jabatan,2022
27
PEMERIKSA DALAMAN, ,Pusat Pengajian/Jabatan,2025
28
PEMERIKSA DALAMAN,Pemeriksa Dalaman,Pusat Pengajian/Jabatan,2025
29
AUDITOR DALAMAN,Juruaudit,Pusat Pengajian/Jabatan,2025
30
PENASIHAT KELAB/PERSATUAN, ,Pusat Pengajian/Jabatan,2025
31
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2023
32
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2023
33
AHLI JAWATANKUASA,AJK,Pusat Pengajian/Jabatan,2023
34
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2023
AREA OF EXPERTISE
Supply Chain Management
Logistics
Other Logistics And Transportation N.E.C.
RESEARCH AREA
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Abu Harris Salman Bin Abu Kassim, Dr. Syairah Aimi Binti Shahron, (2025). THE IMPACT OF SERVICE QUALITY IN PUBLIC TRANSPORTATION IN RURAL AREA: CHANGLUN, KEDAH.
The Proceeding of STML Go Green 2025 – 7 January 2025 BJTNK3993 Academic Project Operations Management
, 1(), 624 - 635.
Chia Xin Yan, Dr. Syairah Aimi Binti Shahron, (2025). Customers’ Satisfaction on The Quality of Service Courier in Malaysia.
The Proceeding of STML Go Green 2025 – 7 January 2025 BJTNK3993 Academic Project Operations Management
, 1(), 613 - 623.
Kan Yong Qing, Dr. Syairah Aimi Binti Shahron, (2025). The Effect of Attitudes and Social Norms on The Intention to Implement Food Waste Management Among Households in Johor Bahru (JB).
The Proceeding of STML Go Green 2025 – 7 January 2025 BJTNK3993 Academic Project Operations Management
, 1(), 433 - 444.
Nur Farahin Abdullah, Dr. Syairah Aimi Binti Shahron, (2025). Perceptions Of Industry Professionals Towards the Alignment of Operations Management Education with Industry Needs.
The Proceeding of STML Go Green 2025 – 7 January 2025 BJTNK3993 Academic Project Operations Management
, 1(), 411 - 419.
Mohammad Irham Bin Shahrul Amin, Dr. Syairah Aimi Binti Shahron, (2025). The Satisfaction of Food Service Quality of Street Food Among Customers in Penang.
The Proceeding of STML Go Green 2025 – 7 January 2025 BJTNK3993 Academic Project Operations Management
, 1(), 351 - 366.
Prof. Madya Dr. Mustakim Bin Melan, Dr. Md. Abdul Kafi, Dr. Syairah Aimi Binti Shahron, Prof. Madya Ts. Dr. Mohamad Ghozali Bin Hassan, Prof. Madya Dr. Kamal Imran Bin Mohd Sharif, Dr. Mohamad Farhan Bin Mohamad Mohsin, (2024). Covid-19 Food Supply Chain Research During and Post Pandemic: A Bibliometric Analysis.
2024 1st International Conference on Logistics (ICL)
, 1(1), 202 - 206.
Dr. Syairah Aimi Binti Shahron, Lim Yi Ying, (2024). FACTORS THAT AFFECT THE ROAD ACCIDENTS IN URBAN AREA.
Proceeding of STML Go Green 2024 Volume 2. EcoTech Nexus: Growing Sustainable Ventures and Future Leaders
, 2(), 2385 - 2395.
Dr. Syairah Aimi Binti Shahron, Fatin Syuhaida Ismail, (2024). AWARENESS AND CHALLENGES OF FOOD WASTE MANAGEMENT: FROM THE PERSPECTIVE OF CUSTOMER.
Proceeding of STML Go Green 2024 Volume 2. EcoTech Nexus: Growing Sustainable Ventures and Future Leaders
, 2(), 2194 - 2209.
Dr. Syairah Aimi Binti Shahron, Poh Jia Xiang, (2024). THE AWARENESS OF FOOD WASTE IN MUAR CITY.
Proceeding of STML Go Green 2024 Volume 2. EcoTech Nexus: Growing Sustainable Ventures and Future Leaders
, 2(), 1567 - 1581.
Dr. Syairah Aimi Binti Shahron, Nur Ain Syafiqa Binti Marzuki, (2024). THE STUDY OF WI-FI EFFECTIVENESS ON QUALITY UUM STUDENT LEARNING.
Proceeding of STML Go Green 2024 Volume 2. EcoTech Nexus: Growing Sustainable Ventures and Future Leaders
, 2(), 1538 - 1554.
Rohit H. Trivedi, Dr. Syairah Aimi Binti Shahron, Chengang Wang, Kyoko Fukukawa, Jorge Lengler, (2025). Effects of organisational, individual and contextual factors on employees’ intentions to adopt green practices.
Journal of Sustainable Tourism
, 33(9), 1796 - 1815.
Noor Ashri Ja’Afar, Prof. Madya Ts. Dr. Mohamad Ghozali Bin Hassan, Dr. Syairah Aimi Binti Shahron, Prof. Madya Dr. Mohd Azril Bin Ismail, Dr. Mohamad Farhan Bin Mohamad Mohsin, Prof. Madya Dr. Kamal Imran Bin Mohd Sharif, (2023). Modelling of Ladyfinger Plantations Using Open Data Malaysia: A Comparative Study of Machine Learning Techniques.
Emerging Advances in Integrated Technology
, 4(2), 41 - 49.
Unung Verawardina, Prof. Sr. Dr. Mohd Nasrun Bin Mohd Nawi, Faizal Baharum, Dr. Syairah Aimi Binti Shahron, Edidas, Sukardi, Ambiyar, Fahmi Rizal, Farah Ilyana Rahim, Prof. Madya Dr. Noorulsadiqin Azbiya Binti Yaacob, (2024). The Experiences and Challenges of Online Learning Technology for Teaching during the COVID-19 Pandemic among University Undergraduate Students.
Journal of Advanced Research in Applied Sciences and Engineering Technology
, 35(2), 47 - 56.
Dr. Syairah Aimi Binti Shahron, Maisarah Abdul Basher, Othman Mohamed, Dr. Suria Binti Musa, (2023). Financial Issues and Impacts on Construction Industry in Kedah and Perlis.
Paper Asia
, 39(6(b)), 58 - 62.
Dr. Syairah Aimi Binti Shahron, Dr. Suria Binti Musa, Nizamuddin Bin Zainuddin, Ibrahim Hassan Mohamud, Dr. Md. Abdul Kafi, (2023). The Role of Warehouse Layout and Operations in Warehouse Efficiency: A Literature Review.
Journal Europeen des Systemes Automatises
, 56(1), 61 - 68.
Dr. Suria Binti Musa, Prof. Log. Ts. Dr. Mohd. Rizal Bin Razalli, Dr. Syairah Aimi Binti Shahron, Dr. Md. Abdul Kafi, Prof. Madya Ts. Dr. Adam Bin Mohd Saifudin, Nizamuddin Bin Zainuddin, Prof. Madya Ts. Dr. Aidi Bin Ahmi, (2023). Meta-analysis of food supply chain: pre, during and post COVID-19 pandemic.
Agriculture & Food Security
, 12(27), 1 - 22.
Prof. Madya Dr. Rohani Binti Abdullah, Dr. Suria Binti Musa, Prof. Madya Dr. Kamal Imran Bin Mohd Sharif, Dr. Syairah Aimi Binti Shahron, (2022). Obstacles in Green Practices Adoption: From the Perspectives of Green Hotels.
Proceedings of the 7th International Case Study Conference (ICSC)
, (), 134 - 144.
Prof. Madya Dr. Rohani Binti Abdullah, Amanda Marshall-Ponting, Dr. Syairah Aimi Binti Shahron, Nor Erlissa Abd Aziz, Dr. Suria Binti Musa, (2022). Integrated Knowledge Management Tools for Sharing Knowledge in Implementing Building Information Modelling (BIM): The Case of Malaysian Construction Organisations.
Proceedings of the 7th International Case Study Conference (ICSC)
, (), 197 - 210.
Dr. Syairah Aimi Binti Shahron, Dr. Suria Binti Musa, Sasvin Nair A/L Baskaran (255085), (2021). FACTORS INFLUENCING IMPLEMENTATION OF GREEN PRACTICES IN SPORTS CENTERS IN MALAYSIA.
E-proceedings 3rd Conference of Technology and Operations Management (CTOM)
, (), 307 - 313.
Dr. Suria Binti Musa, Prof. Madya Dr. Rohani Binti Abdullah, Dr. Syairah Aimi Binti Shahron, (2021). A Development of Green Building in Malaysia: A Challenge to Sports Center.
PalArch's Journal of Archaeology of Egypt / Egyptology
, 22(5), 255 - 262.
Amanda Marshall-Ponting, (2019). Building Information Modelling (BIM) Benefits and Challenges: Malaysian Construction Organization Experience .
Journal of Computational and Theoretical Nanoscience
, 16(12), 4914 - 4924.
Amanda Marshall-Ponting, (2018). Building Information Modeling (BIM) in Malaysian Construction Industry: Benefits and Future Challenges.
AIP Conference Proceedings
, (), - .
RESEARCH PIE
LIST OF RESEARCH
MUDFLAT ECONOMIC VALUATION AT FIVE STATES OF PENINSLUAR MALAYSIA (2024), Member, Kementerian/agensi lain
PENAMBAHBAIKAN PROGRAM AKADEMIK STML. PENCAPAIAN PEO DAN KEBOLEHPASARAN GRADUAN MENGIKUT KESESUAIAN BIDANG DAN KELAYAKAN AKADEMIK (2023), Member, Universiti
PEMBANGUNAN INSTRUMEN PENILAIAN PENYELIAAN PELAJAR PASCA SISWAZAH (2023), Member, Universiti
GENDER EQUALITY FOR SUSTAINABLE DEVELOPMENT IN TRANSPORT PLANNING IN MALAYSIA (2022), Member, Universiti
Proposed New Distribution Model For Saudee Halal Frozen Food: Last Mile Distribution (2022), Member, Industri
Inland Port Development in Bukit Kayu Hitam: Economic Value (EV), Eco-Advantage Strategy and Sustainable Practices (2021), Member, Industri
MODUL PELAN TINDAKAN AMALAN HIJAU PUSAT SUKAN UUM : PENARAFAN INDEKS BANGUNAN HIJAU PUSAT SUKAN UUM (2019), Member, Universiti
PEMBANGUNAN DAN PRE KOMERSILAN PRODUK GREEN KLAY MASK FOR SINUS RELIEF (2017), Member, Universiti
ASSESSMENT OF MANAGEMENT EFECTIVESS: THE CASE ON PULAU TIOMAN MARINE PARK PAHANG (2013), Member, Kementerian/agensi lain
The Development Of A Construction Clearing House Framework For Managing Construction Knolwledge And Best Practices (2012), Member, Kpt
CONSULTATION
Year
Title
Membership
Funder
Level
Status
2024
Logistics industrial forum 2024
Member
National
Completed
2021
Program dana penjana kpt-career advancement program (cap) young professional trucker uum-pkt 2020
Member
Government
National
Completed
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
UNDERGRADUATE
Course Code
Course Name
BJTNK1013
Principles of supply chain management
BJTX4912
Practicum
BJMP2033
Production and operations management
BJOX4912
Practicum
BJTNK2033
Production and operations management
BJTNK2033
Production and operations management
BJTXK49612
Industrial training
BJOX4912
Practicum
BJTNK2033
Production and operations management
BJMQ3013
Quality management
BJMQ3013
Quality management
BJMQ3013
Quality management
BJOX4912
Practicum
BJMQ3013
Quality management
BJOX4912
Practicum
BJOX4912
Practicum
BJMP2033
Production and operations management
BJTX4912
Practicum
BJTX4912
Practicum
BJMP2033
Production and operations management
BJMP2033
Production and operations management
BJOX4912
Practicum
BJMP2033
Production and operations management
BJTX4912
Practicum
BJTX4912
Practicum
BJTX4912
Practicum
BJQP2013
Statistical technique in decision making
BJOX4912
Practicum
BJMP2033
Production and operations management
BJMP2033
Production and operations management
BAXZ3912
Industry and community engagement project 2
BPLX4908
Practicum
BJTXK49612
Industrial training
POSTGRADUATE
Course Code
Course Name
BJMP6023
Supply chain management
BPMZ69912
Research paper
SUPERVISION
Matric
Name
Status
Title
829998
CHEAH SHU WEN
Completed
Organisational Perception of Critical Success Factors in Green Warehouse and Inventory
830101
AMUEBIE CHIBUZOR SPENCER
Not Active
EFFECT OF DIGITAL MARKETING ON PERFORMANCE OF SMALL AND MEDIUM SCALE
830588
TEH YI LING
Completed
A Case Study of an Aerospace Company: Challenges, Impacts, and Strategies in Procurement and Inventory Integration to Enhance Supply Chain Resilience
908197
Ng Zhen Jie
Not Active
Challenges in warehousing during post-pandemic
905468
EMAD NAJI AHMAD ISAID
Completed
Moderating Effect of Artificial Intelligence on the Relationship between Supply Chain Resilience Enablers and Supply Chain Performance in Qatars Healthcare Sector
906584
ZULKUFLI AZIZ
Completed
The Mediating Effect of Organization Culture Towards Environment, Social and Governance (ESG) and the Logistics Performance of the Haulage Industry in Malaysia
908081
AINUL HANIZA BINTI MOHD RASHID
Active
Supply Chain Resilience Capabilities and Performance of the Electrical and Electronics (E&E) Industry in Malaysia
908622
Thiagu a/l Rajamugam
Not Active
Core challenges in supply chain for minimizing operational waste in the manufacturing sector