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Dr. Siti Hajar Salwa is currently a Senior Lecturer at the Department of Muamalat Administration and Halal Management, Islamic Business School (IBS), Universiti Utara Malaysia (UUM), located in Sintok, Kedah. She holds a Ph.D. in Islamic Business and Management from the University of Malaya, an MSc in Management from UUM, and a Bachelor's Degree in Muamalat Administration from UUM. Her primary research interests encompass various aspects of Islamic Business and Management, focusing on Impulse Buying Behavior, Islamic Consumption and Behavior, and related fields such as Islamic Management, Halal Management, Islamic Marketing, and Islamic Finance. Dr. Siti Hajar Salwa offers research consultation and supervision, catering to both quantitative and qualitative methodologies.
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