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Associate Professor Dr. Yaty Sulaiman is an Associate Professor from Department of Marketing, School of Business Management, College of Business, UUM. She also Curriculum Coordinator at KOK Centre and Senior Associate Research Fellow at Institute for Business Competitiveness, Standards & Sustainability Initiative. She joined Universiti Utara Malaysia in 2013. She obtained DBA degree from Universiti Utara Malaysia (2013). Her area of expertise is on Marketing, Consumer Behavior, Marketing Strategy and Analysis and Service Marketing. To date, she had secured and leaded eight research projects funded by various agencies at national and university levels. She also a member of nine research projects which funded by various agencies at national and university levels. She has vast experience in supervising research students where she managed to successfully guide 26 students to complete their respective Ph.D, DBA and Master research projects. As of June 2021, she has published 72 articles in scholarly journals, 23 article in proceedings, two books, 10 chapter in books, one newsletter/magazine and 10 IPs (Copyrights). Furthermore, she also a member of various bodies such as Entrepreneurial Educators@3EP, Univ College Dublin-Ireland, UiTM & UKM, Malaysian Institute of Marketing (MIM), Malaysian Consumers and Family Economics Association (MACFEA), International Society for Development and Sustainability (ISDS), SSR Scholars Group and American Association of International Researchers (AAIR).
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