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Dr. Nurul Syazana Hishamuddin is a Senior Lecturer in Hospitality Management at the School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia (UUM). With extensive academic and industry experience, she specializes in hospitality strategic management, front office operations, and foodservice innovation. Her teaching emphasizes experiential learning, digital integration, and industry-driven approaches, preparing students to excel in the fast-changing hospitality and tourism sectors.
She holds a PhD from the University of Exeter, United Kingdom, where her research explored online food ordering behaviour and digital transformation in the foodservice industry. Her research interests include the gig economy in hospitality, digital platforms for student employability, cloud kitchens, food retailing, and technology adoption in tourism and hospitality.
Currently, she leads the Hospitality Student Gig Marketplace, a digital platform connecting hospitality students with hotels and tourism businesses for flexible, skill-based work opportunities. This initiative enhances student employability and bridges academic learning with real-world industry needs. She also explores AI-driven tools and mobile applications to improve student engagement, performance, and training outcomes.
As an HRDF-accredited trainer, Dr. Nurul Syazana Hishamuddin conducts professional workshops and consultancy in field related to Hospitality and technology tools in teaching and learning. She welcomes collaboration in hospitality innovation, digital transformation, industry consultancy, and research partnerships that strengthen the link between academia, technology, and the hospitality industry.
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