RESEARCHER INFO
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Dr. Ooi Shir May
UUM College of Law, Government and International Studies
Antarabangsa
shirmay@uum.edu.my
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RESEARCH PROFILE

ACADEMIC QUALIFICATION

12018, PhD Pengajian Antarabangsa, USM, Universiti Sains Malaysia
22012, Masters Perniagaan, University of Queensland, Australia
32007, Bachelor Degree International Business, Universiti Multimedia, Universiti Multimedia

AWARD

1 Best Teaching Case Study, International Case Study Congress, 2024, Antarabangsa
2 Anugerah Khidmat Cemerlang, UUM, 2024, Universiti
3 Emerald Literati Awards 2020, Emerald Publishing, 2020, Antarabangsa

RECOGNITION

1 AKADEMIK,Reviewer,Antarabangsa,2020
2 AHLI JAWATANKUASA,E-Book Committee,Antarabangsa,2024
3 PANEL PENILAI,Judge for Best Paper Award,Antarabangsa,2022
4 REVIEWER, ,Antarabangsa,2023
5 AKADEMIK,Invigilator,Universiti,2019
6 AHLI JAWATANKUASA, ,Universiti,2024
7 PANEL PENILAI,Penilai,Universiti,2024
8 PANEL PENILAI, penilai,Universiti,2024
9 EXAMINER OF VIVA,Examiner,Universiti,2022
10 FELO BERSEKUTU, ,Universiti,2026
11 KETUA PENGAWAS PEPERIKSAAN AKHIR, ,Universiti,2023
12 ADVISOR,IBMS Advisor,Universiti,2024
13 KEYNOTE SPEAKER, ,Universiti,2023
14 ADVISOR,Advisor,Pusat Pengajian/Jabatan,2024
15 PANEL PENILAI,Panel Exam,Pusat Pengajian/Jabatan,2019
16 AKADEMIK, Internal Examiner,Pusat Pengajian/Jabatan,2020
17 AKADEMIK, INternal Examiner,Pusat Pengajian/Jabatan,2020
18 AHLI JAWATANKUASA, ,Pusat Pengajian/Jabatan,2024
19 AHLI JAWATANKUASA, ,Pusat Pengajian/Jabatan,2024
20 EXAMINER OF VIVA, ,Pusat Pengajian/Jabatan,2024
21 EXAMINER OF VIVA, ,Pusat Pengajian/Jabatan,2024
22 PENGERUSI, ,Pusat Pengajian/Jabatan,2023
23 PEMERIKSA DALAMAN,examiner,Pusat Pengajian/Jabatan,2023
24 EXAMINER OF VIVA,Viva Examiner,Pusat Pengajian/Jabatan,2023
25 PEMERIKSA DALAMAN,examiner,Pusat Pengajian/Jabatan,2023
26 PEMERIKSA DALAMAN,examiner,Pusat Pengajian/Jabatan,2023
27 PEMERIKSA DALAMAN,examiner,Pusat Pengajian/Jabatan,2023
28 PEMERIKSA DALAMAN,Examiner,Pusat Pengajian/Jabatan,2023

AREA OF EXPERTISE

Other International Business N.E.C.
Cross-Cultural Management
International Advertising

RESEARCH AREA

International Business
Cross Cultural Management
International Marketing

OVERVIEW
Dr. Ooi Shir May is senior lecturer at International Business Department, School of International Studies COLGIS UUM. She holds Bachelor of Business Administration from Multimedia University (Malaysia), Master of Business from University of Queensland (Australia) and Ph.D in International Business, specialised in firms' internationalisation from University Sains Malaysia.
PUBLICATION CHART
LIST OF PUBLICATION
Dr. Ooi Shir May, Dr. Christopher Richardson, Dr Afifah Alwani Ramlee, Prof. Dr. Asmat Nizam B Abdul Talib, (2025). Accelerating Innovation: Policy-Driven Transformation in Malaysia’s Automotive Industry. Abstract Book of the 10th International Conference on Applied Research in Management, Economics and Accounting, 10(), - .
Dr. Ooi Shir May, (2025). BRIDGING POLICY RESOURCES AND STAKEHOLDERS: A MULTITHEORETICAL FRAMEWORK FOR EVALUATING THE EFFECTIVENESS OF MALAYSIA’S AUTOMOTIVE INDUSTRY. Proceedings of The 7th Asia Conference on Business and Economic Studies (ACBES 2025), 7(), 64 - .
Dr. Ooi Shir May, Muhammad Bilal Tariq - (Matric No: 903659), Dr. Noor Afzainiza Binti Afendi, (2025). Leveraging Brand Dynamics Using Artificial Intelligence: Evaluating Brand Performance based on Service Quality, Personalization and Reputation of Low-Cost Carriers. Paper Asia, 41(5b), 101 - 114.
Dr. Oyelakin Idris Oyewale, Dr. Ooi Shir May, --Choose--, Dr. Norliza Binti Hamir Basah, (2024). Enhancing Problem-Solving Skills through Simulated ProblemBased Learning in International Business Education . Pakistan Journal of Life and Social Sciences, 22(2), 18637 - 18649.
Hazzaa Mohammed Saeed Hasan Aljneibi - (Matric No: 905994), Dr. Ooi Shir May, (2024). SOCIAL CAPITAL AND CRISIS MANAGEMENT READINESS IN UAE SERVICE SMES: THE CRITICAL ROLE OF LEADERSHIP BEHAVIOR. Tec Empresarial, 19(1), 2856 - 2871.
Prof. Dr. Asmat Nizam B Abdul Talib, Dr. Ooi Shir May, (2023). Beyond the Roads: A Comprehensive Review of the Influencing Factors on the Effectiveness of Malaysia's Passenger Vehicle Industry within the Automotive Policy Framework. Journal of Engineering Research and Education, 15(8), 76 - 85.
Dr. Wan Nurisma Ayu Binti Wan Ismail, Dr. Ooi Shir May, (2023). The King of Fruits Dilemma in Malaysia: Discovering Durian Export Challenges to China . Journal of Engineering Research and Education, 15(2023), 61 - 75.
Dr. Ooi Shir May, Dr. Norliza Binti Hamir Basah, (2022). Improving Problem Solving Skills Through Simulated Problem-Based Learning (SPBL): A Case Study of International Business Course . Proceedings of the Inspirational Scholar Symposium (ISS) 2022, (), 205 - 213.
Dr. Ooi Shir May, (2022). EXPORT CHALLENGES TO CHINA: A STUDY OF THE KING OF FRUITS IN MALAYSIA. Proceedings of the 9th International Conference on International Studies (ICIS), (), 216 - 222.
Dr. Hartini Bt Husin, Dr. Ooi Shir May, (2021). Investigating Factors Influencing Consumers’ Intention to Adopt E-Wallet among Generation Z in Selangor, Malaysia. Journal of Advance Research in Business, Marketing, and Supply Chain Management., 5(1), 32 - 41.
Dr. Hartini Bt Husin, Dr. Ooi Shir May, (2021). The Effect Of Ewom And Hedonic Value On Malaysian Consumers’ Intention To Purchase Electronic Product . SOIS Conference on Contemporary Global Studies 2021 (CCGS 2021) “Resilience, Agility in Global Studies amid the Unprecedented Pandemic”, (), 29 - 33.
Dr. Mohd. Azwardi Bin Md. Isa, Dr. Ooi Shir May, (2021). Determinants of Customer Satisfaction Among Youths Who Consume Bubble Tea (Tealive) in Selangor, Malaysia. Journal of Advanced Research in Business, Marketing, and Supply Chain Management, 5(5), 42 - 54.
Dr. Ooi Shir May, Prof. Madya Dr. Nik Ab. Halim Bin Nik Abdullah @ Abdullah, (2020). Offshoring Drivers and Implementation: A Study of Semiconductor, Pharmaceutical and Automotive Industry. Proceedings of the 8th International Conference on International Studies (ICIS) 2020, (), 208 - 222.
Dr. Christopher Richardson, Dr. Ooi Shir May, (2019). The internationalisation of service-sector SMEs in an emerging market: Insights from business training and consultancy firms in Malaysia. Review of International Business and Strategy, 29(1), 44 - 60.
RESEARCH PIE
LIST OF RESEARCH
DISRUPTIVE COVID-19 TO NATIONAL AUTOMOTIVE POLICY 2020: DEVELOPING A NEW PANDEMIC RESPONSE MODEL (PRM) FOR PASSENGER VEHICLE INDUSTRY IN MALAYSIA (2022), Leader, Kpt
THE INTERNATIONAL MARKETING MIX OF GANO EXCEL (2020), Leader, Universiti
IMPROVING PROBLEM SOLVING SKILLS THROUGH SIMULATED PROBLEM-BASED LEARNING (SPBL): A STUDY ON INTERNATIONAL BUSINESS COURSE (2020), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2017 Projek perundingan insentif dalam industri minyak pelincir Member Private National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2022 20220241 Copyright THE INTERNATIONAL MARKETING MIX OF GANO EXCEL - ( PRINCIPAL INVENTOR ) FILED
UNDERGRADUATE
Course Code Course Name
GFMLK3073 Export management
GFMLK3073 Export management
GFMXK4948 Industrial training
GFMXK4948 Industrial training
GFMA2023 International business
GFMA3063 Cross-cultural management
GFMX4908 Practicum
GFMA2023 International business
GFMA3063 Cross-cultural management
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMA3063 Cross-cultural management
GFMX4908 Practicum
GFMX4908 Practicum
GFMA2023 International business
GFML3073 Export management
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMLK3073 Export management
GFMX4908 Practicum
GFMX4908 Practicum
GFML3073 Export management
GFMX4908 Practicum
GFML3073 Export management
GFMX4908 Practicum
GFMA2023 International business
GFMA2023 International business
GFMA2023 International business
GFMA3063 Cross-cultural management
GFMA3063 Cross-cultural management
GFMA2023 International business
GFMX4908 Practicum
GFMA3063 Cross-cultural management
GFMA3063 Cross-cultural management
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMLK3073 Export management
GFMA2023 International business
GFMA2023 International business
GFMAK3063 Cross-cultural management
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMX4908 Practicum
GFMXK4956 Industrial training
BPMN1013 Principles of management
GFMAK2023 International business
GFMAK2023 International business
GFMA3063 Cross-cultural management
GFML3073 Export management
GFMLK3073 Export management
GFMLK3073 Export management
POSTGRADUATE
Course Code Course Name
GFMA5033 International management
GFMA6063 Cross cultural management
BPMZ69912 Research paper
GFMA5263 International strategic management
GFMA6336 Project paper
SUPERVISION
Matric Name Status Title
823818 CHEN JUN Completed The Export Challenges of Malaysian Durian to China Market: A Study of Durian Supply, Logistic and Consumer Preferences.
827353 Loo Hui Yee Completed INVESTIGATING FACTORS INFLUENCING CONSUMER’S INTENTION TO ADOPT E-WALLET AMONG GENERATION Z IN SELANGOR, MALAYSIA
827356 Ong Chi Ley Completed DETERMINANTS AFFECT CUSTOMER SATISFACTION ON BUBBLE TEA INDUSTRY THROUGH CBBE MODEL IN MALAYSIA: THE MEDIATING ROLE OF CUSTOMER CONSUME DECISION
828293 NUR DIANNA BINTI ABDUL RAHIM Not Active SERVICE QUALITY EXPECTATIONS AND EXPERIENCES IN INTERNATIONAL AVIATION: THE CASE OF MALAYSIAN EXPATRIATES IN SINGAPORE
828867 SOO JENN FANG Completed A STUDY OF VIDEO CONFERENCING ADOPTION AT WORK IN MALAYSIA
829358 IWUNZE JAMES EZENWA Not Active THE IMPACT OF ECONOMIC POLICIES ON BUSINESS IN THE PRIVATE SECTOR (A Study Manufacturing Companies in Nigeria)
829747 LOH XUE WEI Completed ANALYZING THE BEHAVIOR OF CHINESE TOURISTS VISITING MALAYSIA AFTER A VISA FREE POLICY BY THE GOVERNMENT OF MALAYSIA
831762 NURUL NAJWA SYAZNI BINTI SHARIN Not Active ENHANCING CUSTOMER SATISFACTION IN ONLINE BANKING AMONG FINANCIAL INSTITUTIONS
832229 FITRI FARZA GADISSA Active Exploring The Factors of Effectiveness in Malaysias Passenger Vehicle Industry
905302 SHAIKHA AHMAD SAIF SAQER ALMARRI Active THE IMPACT OF INTEGRATED MANAGEMENT SYSTEMS ON INNOVATION PERFORMANCE: THE MEDIATING ROLE OF ENTREPRENEURIAL ORIENTATION AND GOVERNMENT SUPPORT PROGRAMS IN THE ELECTRICITY AND WATER AUTHORITIES IN THE UAE
905587 FENG ZIHANG Not Active Moderating Effect of Innovation Ambidexterity and Mediating Effect of Organizational Learning Capability on the Relationship between Internal Dynamic Capabilities and Business Export Performance
905994 HAZZAA MOHAMMED SAEED HASAN ALJNEIBI Completed Social Capital, Crisis Management Readiness, and Performance of Service Sector SMEs in United Arab Emirates: Moderating Role of Leadership Behavior
822984 Nur Amelia Hanah binti Hisham Completed Investigating Factors Influencing Cross-Cultural Adjustments of Academic Expatriates in Malaysia.
903126 HE LONGFEI Not Active Research on The Development of China's O2O E-commerce Mode.
903659 MUHAMMAD BILAL TARIQ Active Unravelling the Moderating Role of Brand Trust in the Influence of Airline Brand Equity on Brand Image
904726 Intan Salmiah binti Othman Not Active Integrating strategic factors for business development success
 
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