RESEARCHER INFO
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Dr. Norkhazzaina binti Salahuddin
UUM College of Business
Othman Yeop Abdullah Graduate School of Business
norkhazzaina@uum.edu.my
04928 7585
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RESEARCH PROFILE

Scopus ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12016, PhD Pengurusan, UKM, Universiti Kebangsaan Malaysia
22009, Master of Science Pengurusan, UUM, Universiti Utara Malaysia
32007, Bachelor Degree with Honours Pengurusan Perniagaan, UUM, Universiti Utara Malaysia

AWARD

RECOGNITION

1 PANEL PENASIHAT LUAR,Panel Penasihat Akademik, Dip Pengurusan Teknologi,Kebangsaan,2025
2 PANEL PENASIHAT LUAR,Panel Penasihat Akademik, Dip Pngrsn Perniagaan,Kebangsaan,2025
3 TRAINER,Trainer,Universiti,2023
4 PENCERAMAH,Penceramah,Pusat Pengajian/Jabatan,2024
5 TRAINER,Trainer,Pusat Pengajian/Jabatan,2023

AREA OF EXPERTISE

Consumer Behaviour 131
Halal Food Marketing
Market Research

RESEARCH AREA

Consumer Behavior
Food Consumption Behavior
Halal And Muslim Consumer

OVERVIEW
She holds a Ph.D. (Marketing) from the Universiti Kebangsaan Malaysia. Her area of active research interest is consumer behavior specifically in food security and human food consumption, halal market development, and Islamic marketing. Besides, she also participates in research related to youth consumption behavior and green marketing. Other fields of interest include the application of multivariate analysis and structural equation modeling (PLS-SEM).
PUBLICATION CHART
LIST OF PUBLICATION
Dr. Munirah Binti Khamarudin, Chen Yujie - (Matric No: 907475), Dr. Norkhazzaina Binti Salahuddin, (2026). From Failure to Satisfaction: How AI Chatbot Language Affects Service Recovery in Chinese E-Commerce. International Research Journal of Multidisciplinary Scope, 7(1), 1199 - 1213.
Chen Chuanmei - (Matric No: 907265), Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, (2025). Determinants of Travel Experience-Sharing Behavior on Chinese Social Media Platforms. Sustainability (Switzerland), 17(3579), 1 - 21.
Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Arunnaa A/P Sivapathy, Muhamad Aswad Bin Mohd Noor - (Matric No: 823653), Dr. Norkhazzaina Binti Salahuddin, (2023). MEASURING PENANG TOURISM DESTINATION ATTRACTIVENESS: POST-PANDEMIC INSIGHTS THROUGH A CONTEXTUAL APPROACH. PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT (CBM 2023) Malaysia Madani: Business Opportunities & Challenges (CBM 2023, (), 192 - 205.
Nurul Riddhaina Salahuddin@ Salehuddin - (Matric No: 901689), Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, (2022). Demistfying Halal Logo Literacy . Jurnal Pengguna Malaysia, 2(38), 138 - 153.
Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Normalisa Binti Md Isa, Nurin Aina Akmal Binti Abd Malik - (Matric No: 827889), Amr Mohammed Nasser Al-Ganad - (Matric No: 903021), (2022). The Impact of Covid-19 On Customer Buying Behavior: A Study on Gen Z in Universiti Utara Malaysia. Jurnal Pengguna Malaysia, 1(38), 124 - 142.
Rana Muhammad Ayyub, Maya Vachkova, Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, Amr Mohammed Nasser Al-Ganad - (Matric No: 903021), (2022). Islamic Identity and Pro-Recycling: The Role of Spirituality in Sustainability Message Communications. Malaysian Journal of Consumer and Family Economics, 22(2), 539 - 572.
Dr. Nur Syazwani Binti Mohd Nawi, Dr. Norkhazzaina Binti Salahuddin, (2021). ATTITUDE AND KNOWLEDGE SHARING BEHAVIOR AMONG ACADEMIC STAFF. E-proceedings 3rd Conference of Technology and Operations Management (CTOM), (), 257 - 264.
Nurul Riddhaina Salahuddin@ Salehuddin - (Matric No: 901689), Prof. Madya Dr. Normalisa Binti Md Isa, Maisarah Ahmad, Dr. Norkhazzaina Binti Salahuddin, (2020). Demystifying Halal Logo Literacy. BiLD Law Journal, 57(8), 1385 - 1393.
Zairy Hafizul Zainal Ariffin, Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Normalisa Binti Md Isa, (2020). How Celebrity Endorsements Influence Young Consumers Attitude? Celebrities’ Credibility From Young’s Perspective. Proceeding MACFEA Virtual Seminar , (), 126 - 131.
Nurul Riddhaina Salahuddin@ Salehuddin - (Matric No: 901689), Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Normalisa Binti Md Isa, (2020). Factors Driving Muslim Consumers’ Restaurant Selection Decisions. Proceeding MACFEA Virtual Seminar , (), 91 - 97.
Nurul Riddhaina Salahuddin@ Salehuddin - (Matric No: 901689), Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Normalisa Binti Md Isa, Maisarah Ahmad, (2020). A Bibliometric Review: Public, Consumptions and Coronavirus Family. Proceeding 24th MACFEA Virtual Seminar , (), 1 - 7.
Dr. Norkhazzaina Binti Salahuddin, Nurul Riddhaina Salahuddin@ Salehuddin - (Matric No: 901689), Prof. Madya Dr. Normalisa Binti Md Isa, (2020). Perbezaan Ketersediaan Pembelian Kosmetik Halal Antara Pengguna Muslim dan Non-Muslim Generasi Y. Proceeding 24th MACFEA Virtual Seminar , (), 158 - 170.
Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, Dr. Waida Irani Binti Mohd Fauzi, Ahmad Farid Bin Mohamad Suib - (Matric No: 820996), (2019). Purchasing Intention towards Halal Food among Non-Muslim Consumers. Jurnal Pengguna Malaysia, 32(1), 12 - 25.
Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, Dr. Arunnaa A/P Sivapathy, Cho Sin Win, Dr. Afifah Alwani Binti Ramlee, (2019). Demystifying Customer Satisfaction Towards An Authorised Automobile Service Centre. Voice of Academia, 15(2), 74 - 80.
Prof. Madya Dr. Shahrin Bin Saad, Dr. Norkhazzaina Binti Salahuddin, Rungrudee Dittavichai, Prof. Madya Dr. Normalisa Binti Md Isa, (2019). Employing the Integrated Business Strategies among Hotels: A Qualitative Approach. Journal of Advanced Research in Dynamical and Control Systems, 11(5), 555 - 563.
Loh Ka Chin, Dr. Norkhazzaina Binti Salahuddin, Khonder Suraiya Nasreen, Prof. Madya Dr. Normalisa Binti Md Isa, (2019). DEMYSTIFYING CONSUMER PURCHASE INTENTION FOR REMANUFACTURED AUTO PARTS. Voice of Academia, 15(1), 52 - 60.
Prof. Madya Dr. Normalisa Binti Md Isa, Prof. Madya Dr. Shahrin Bin Saad, Maisarah Ahmad, Dr. Norkhazzaina Binti Salahuddin, Nurul Riddhaina Salahuddin@ Salehuddin - (Matric No: 901689), (2018). Model of Muslim Consumers’ Willingness To Purchase Genetically Modified Foods (GM Foods). Jurnal Pengguna Malaysia, 31(1), 70 - 81.
Prof. Madya Dr. Shahrin Bin Saad, Dr. Norkhazzaina Binti Salahuddin, Haseeb Shabbir, Prof. Madya Dr. Normalisa Binti Md Isa, Nazlida Muhamad, (2017). Young Consumer Response to Message Framing in Recycling Advertisements. International Journal of Economic Research , 14(15), 391 - 402.
Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, Nurul Riddhaina Salahuddin@ Salehuddin - (Matric No: 901689), Maisarah Ahmad, Dr. Shahrin Bin Saad, (2017). Literasi Konsep Halal: Perbandingan Antara Belia Muslim dan Belia Non-Muslim. . Jurnal Pengguna Malaysia, 29(-), 97 - 113.
Mohd Fadli, Prof. Madya Dr. Shahrin Bin Saad, Azlan Annual, Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, (2017). An empirical study on Brand Image Factors that influence students behaviour. International Journal of Economic Research , 14(19), 43 - 59.
Prof. Madya Dr. Normalisa Binti Md Isa, Siti Munirah Binti Mohamad Maharum - (Matric No: 819141), Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Shahrin Bin Saad, (2017). The relationship between dimension of consumption value and intention to purchase of green products. The International Journal of Business & Management, 5(10), 215 - 221.
Prof. Madya Dr. Shahrin Bin Saad, Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Normalisa Binti Md Isa, (2016). Business Strategic Analysis among Hotels in Malaysia. The International Journal of Business and Management, 4(11), 168 - 175.
Latifah Amin , Prof. Madya Dr. Normalisa Binti Md Isa, Dr. Norkhazzaina Binti Salahuddin, Maisarah Ahmad , Rasidah Arshad, (2016). KETERSEDIAAN PENERIMAAN MAKANAN DIUBAHSUAI GENETIK (GENETICALLY MODIFIED FOOD- GM FOOD): TINJAUAN DARI PERSPEKTIF PENGGUNA MUSLIM. 8th International Management and Accounting Conference (IMAC8) Leveraging Governance Towards Sustainability, 0(), 691 - 700.
Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Shahrin Bin Saad, Prof. Madya Dr. Normalisa Binti Md Isa, (2016). Promoting Pro-environmental Behaviours: Message Framing as an Intervention in Recycling Campaign. International Postgraduate Business Journal , 8(2), 66 - 77.
Prof. Madya Dr. Abdul Rahim B Othman, Prof. Madya Dr. Hoe Chee Hee, Prof. Dr. Hijattulah B Abdul Jabbar, Prof. Dr. Mohd Amy Azhar B. Hj. Mohd Harif, Prof. Madya Dr. Siti Norezam Bt Othman, Dr. Norkhazzaina Binti Salahuddin, Prof. Madya Dr. Filzah Bt Md Isa, Prof. Madya Dr. Zolkafli B Hussin, (2014). First Malaysian Franchise Profiling Survey. International Journal of Entrepreneurship and Small & Medium Enterprises , 1(1), 1 - 35.
RESEARCH PIE
LIST OF RESEARCH
MEMBANGUNKAN KIT PEMASARAN DIGITAL USAHAWAN ASNAF LZNK (EZ-KIT) MELALUI PENDEKATAN SOSTAC (2022), Member, Kementerian/agensi lain
MEMBANGUNKAN STRATEGI PEMASARAN DIGITAL UUM PRESS (i-Mpress) MELALUI PENDEKATAN SOSTAC® (2022), Leader, Universiti
UNDERSTANDING ACADEMIA PERCEPTION TOWARDS THE CONCEPT OF IN-HOUSE NETWORKING DATABASED FOR THE SCHOOL OF BUSINESS MANAGEMENT'S INTERNATIONALISATION (2021), Member, Universiti
MEREKA BENTUK TEMPLAT MESEJ MEDIA SOSIAL KISAH KEJAYAAN AGIHAN ZAKAT NEGERI KEDAH DAN IMPLIKASINYA TERHADAP KEBERKESANAN AKTOR SOSIAL SEBAGAI PENYAMPAI KANDUNGAN MESEJ KISAH KEJAYAAN AGIHAN ZAKAT (2021), Leader, Kementerian/agensi lain
Exploring Emotional Reponses of Food Bank Receivers - A View from Malaysia Public Universities (2021), Member, Industri
Halal Literacy : Assessing Halal Knowledge Among Non-Muslims' Consumers Towards Halal Certification (2016), Leader, Universiti
Let's Be Green Kids! Revealing The Message Framing Preferences Among Young Childrens And The Affect Of Islamic Framing As An Intervention (2016), Member, Universiti
YOUNG CONSUMERS LITERACY TOWARDS GENUINE HALAL CERTIFICATION. A CASE OF CHINA AND MALAYSIA YOUTHS (2016), Member, Antarabangsa
FRANCHISE PROFILING SURVEY 2010 (2011), Member, Kementerian/agensi lain
CONSULTATION
Year Title Membership Funder Level Status
2026 Program ktp ekonomi madani keusahawanan kelulut 2026 Member Government National On going
2025 Perundingan program kepenggunaan kpdn - macfea 2025 Leader Government National On going
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2024 2024206 Copyright University Food Bank Emotional Assessment Tool (UFBEAT) - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
BPMX4908 Practicum
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
EEP1032 Personal development and character building
BPMMK3313 Consumer behavior and analytic
BPMMK3313 Consumer behavior and analytic
BPMX4908 Practicum
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMN3123 Management ethics
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
BPMN3143 Research methodology
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB2031 Community development iii
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMC1011 Family development i
VKMC1011 Family development i
VKMC1021 Family development ii
VKMC1021 Family development ii
VKMC2031 Family development iii
VKMC2041 Family development iv
VKMC2041 Family development iv
VKMC2041 Family development iv
VKME1011 Volunteerism i
VKME1021 Volunteerism ii
BPMN2023 Organizational behavior
BPMN2023 Organizational behavior
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMN3123 Management ethics
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
BPMMK1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMN3123 Management ethics
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1011 Community development i
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMMD1013 Principles of marketing
BPMMD1013 Principles of marketing
BPMMD1013 Principles of marketing
BPMN2023 Organizational behavior
BPMMK3313 Consumer behavior and analytic
BPMMK3313 Consumer behavior and analytic
BPMM3013 Consumer behavior
BPMM3013 Consumer behavior
BPMM1013 Principles of marketing
BPMM3013 Consumer behavior
BPMN2023 Organizational behavior
VKHA1011 Outrec 1/i
VKHA1021 Outrec 1/ii
VKHA2031 Outrec 2/iii
VKHA2031 Outrec 2/iii
VKHA2041 Outrec 2/iv
VKHA2041 Outrec 2/iv
BPMN3123 Management ethics
VKHB1011 Scout i
VKHB1021 Scout ii
VKHB2031 Scout iii
VKHB2041 Scout iv
VKHB2041 Scout iv
VKHB2041 Scout iv
VKHD1011 Kor siskor i
VKHD1021 Kor siskor ii
VKHD2031 Kor siskor iii
VKHD2041 Kor siskor iv
VKHD2041 Kor siskor iv
BPMN3123 Management ethics
BPMM1013 Principles of marketing
BPMN2023 Organizational behavior
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BNPN2043 Sport marketing
BPBX4908 Practicum
BPBX4908 Practicum
BPBX4908 Practicum
BPMX4908 Practicum
BPMX4908 Practicum
VKMB2031 Community development iii
VKMB2041 Community development iv
BPMM3013 Consumer behavior
BPMM3033 Marketing research
VPCB1011 Fire brigade i
VPCB1021 Fire brigade ii
VPCC1021 Red crescent ii
VPCC1021 Red crescent ii
VPCC2041 Red crescent iv
VPCC2041 Red crescent iv
VPCC2041 Red crescent iv
VPCC2041 Red crescent iv
VPCD1011 St. john ambulance i
VPCD1011 St. john ambulance i
VPCD1021 St. john ambulance ii
VPCD2041 St. john ambulance iv
VPCD2041 St. john ambulance iv
VPCD2041 St. john ambulance iv
VPCE1011 Briged relasis i
VPCE2041 Briged relasis iv
VPCF1021 Kor sispa ii
VPCF2041 Kor sispa iv
VKHA1021 Outrec 1/ii
VKHA1021 Outrec 1/ii
VKHA2031 Outrec 2/iii
VKHA2041 Outrec 2/iv
VKHB1021 Scout ii
VKHB1021 Scout ii
VKHB2031 Scout iii
VKHB2031 Scout iii
VKHB2031 Scout iii
VKHB2041 Scout iv
VKHD1011 Kor siskor i
VKHD1021 Kor siskor ii
VKHD2031 Kor siskor iii
VKHD2041 Kor siskor iv
BPMMK3313 Consumer behavior and analytic
BPMN2023 Organizational behavior
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMN3123 Management ethics
BPMX4908 Practicum
BPMN3143 Research methodology
BPMN3143 Research methodology
BPMN3143 Research methodology
BPMM1013 Principles of marketing
BPMM3013 Consumer behavior
VPCE1011 Briged relasis i
VPCE2031 Briged relasis iii
VPCF1011 Kor sispa i
VPCF2031 Kor sispa iii
BPMM3013 Consumer behavior
BPMM3033 Marketing research
BPMMK3313 Consumer behavior and analytic
BPMMK3313 Consumer behavior and analytic
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
BPMN2023 Organizational behavior
BPMN1013 Principles of management
VKRC2041 Basic maintenance vehicles iv
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
BPMX4908 Practicum
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB1021 Community development ii
VPCB1011 Fire brigade i
VPCB1011 Fire brigade i
VPCB2041 Fire brigade iv
VPCC1011 Red crescent i
VPCC1011 Red crescent i
VPCC2031 Red crescent iii
VPCC2031 Red crescent iii
VPCC2031 Red crescent iii
VPCC2031 Red crescent iii
VPCC2041 Red crescent iv
VPCD1011 St. john ambulance i
VPCD2031 St. john ambulance iii
VPCD2031 St. john ambulance iii
VPCD2031 St. john ambulance iii
BPMX4908 Practicum
VPCF1021 Kor sispa ii
BPMN2023 Organizational behavior
BPMN2023 Organizational behavior
BPMX4908 Practicum
VKHA1011 Outrec 1/i
VKHA1011 Outrec 1/i
BPMN3143 Research methodology
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
VKHA1021 Outrec 1/ii
VKHA2031 Outrec 2/iii
VKHA2041 Outrec 2/iv
VKHB1011 Scout i
VKHB1011 Scout i
VKHB1021 Scout ii
VKHB1021 Scout ii
VKHB1021 Scout ii
VKHB2031 Scout iii
VKHB2041 Scout iv
VKHD1011 Kor siskor i
VKHD1021 Kor siskor ii
VKHD2031 Kor siskor iii
VKHD2041 Kor siskor iv
BPMXK4968 Industrial training
BPMM1013 Principles of marketing
BPMM3013 Consumer behavior
VKRC2031 Basic maintenance vehicles iii
VKRC2041 Basic maintenance vehicles iv
VKRC2041 Basic maintenance vehicles iv
VKRC2041 Basic maintenance vehicles iv
VKRC2041 Basic maintenance vehicles iv
VKRC2041 Basic maintenance vehicles iv
BPMM3013 Consumer behavior
BPMM3013 Consumer behavior
BPMM3033 Marketing research
VPCB2031 Fire brigade iii
VPCB2041 Fire brigade iv
VPCB2041 Fire brigade iv
VPCC1021 Red crescent ii
VPCC1021 Red crescent ii
VPCC1021 Red crescent ii
VPCC1021 Red crescent ii
VPCC2031 Red crescent iii
VPCC2041 Red crescent iv
VPCC2041 Red crescent iv
VPCD1021 St. john ambulance ii
VPCD1021 St. john ambulance ii
VPCD1021 St. john ambulance ii
VPCD2031 St. john ambulance iii
VPCD2041 St. john ambulance iv
VPCE1021 Briged relasis ii
BPBX4908 Practicum
BPBX4908 Practicum
BPBX4908 Practicum
BPMX4908 Practicum
BPMN2023 Organizational behavior
BPMMK3023 Sales management
BPMMK1013 Principles of marketing
BPMMK3313 Consumer behavior and analytic
BPMMK3313 Consumer behavior and analytic
BPMN3143 Research methodology
BPMN3143 Research methodology
BPMN3123 Management ethics
BPMN3123 Management ethics
BPMN3123 Management ethics
BPBX4908 Practicum
VKMB1011 Community development i
VKMB1011 Community development i
VKMB1021 Community development ii
VKMB1021 Community development ii
VKMB2031 Community development iii
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2041 Community development iv
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2031 Community development iii
VKMB2041 Community development iv
VKMC1011 Family development i
VKMC1011 Family development i
VKMC1011 Family development i
VKMC1021 Family development ii
VKMC1021 Family development ii
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMN2023 Organizational behavior
BPMN2023 Organizational behavior
VKMC2031 Family development iii
VKMC2031 Family development iii
VKMC2041 Family development iv
VKME1011 Volunteerism i
VKME1021 Volunteerism ii
BPMN2023 Organizational behavior
BPMN2023 Organizational behavior
EEP2032 Living in the multi-cultural society
EEP2032 Living in the multi-cultural society
BPMN3143 Research methodology
BPMN3143 Research methodology
BPMM1013 Principles of marketing
BPMM3013 Consumer behavior
BPMN3123 Management ethics
BPMN3143 Research methodology
BPMN3143 Research methodology
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM3013 Consumer behavior
BPBX3908 Practicum
BPMN2023 Organizational behavior
VKHB1011 Scout i
VKHB1011 Scout i
VKHB2041 Scout iv
APMMK0024 Principles of marketing
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
SUPERVISION
Matric Name Status Title
818283 Ramani Raj S/O Nadarajan Not Active Factors That Contribute Turnover Intention Among Customer Service Employee In HSBC Electronic Data Processing
826318 NNAMANI PATRICK IFEANYI Not Active Proposal on: IMPACT OF PRICING POLICIES ON THE PROFITABILITY LEVEL OF AN ORGANIZATION
829645 IKE ONYEBUCHI JOSEPH Not Active An Analysis of Motivational Influences of Customer Buying Behaviour of Industrial Products in the South Nigeria.
830604 RABIAH BINTI MUHAMMAD YUSUF Active Determinants of Acceptant of Biometrics Payment Among Gen Y.
903960 Aamir Zamir Not Active Effect of Green Human Resource Management on Firm's Environmental performance, mediaitng role of Green commitment, Green orientation, Commitment
904450 Kanjoo Ayyaz Manzoor Not Active The Impact of innovation leadership and supply chain innovation on supply chain efficiency in Textile Industry
906509 PENG QIONG Not Active Research on the reconstruction analysis method of pure electric vehicle collision accident based on Pc-crash
907157 NOR AZA MAULAD MUSA Active Investigating Social Media Strategies For Personal Branding Of Local Cosmetic Founders.
907475 CHEN YUJIE Active Anthropomorphic Language Style and Service Recovery Satisfaction: Warmth, Competence and Privacy Risk among Chinese Bank Clients.
907676 SADIA NASEEM Not Active Impact of After Sales Services on Customers Buying Behavior Using SERVQUAL Model
907741 GAO YUSONG Active Research on the New Model of Digital Marketing for Enterprises in the Era of Digital Economy
908093 Aida Farzana binti Mohamad Taib Active Investigate Meat Analogue Purchase Intention: The Role of Consciousness, Convenience, Sensory Appeal and Food Neophobia Attributes.
909321 NOR AZLIN BINTI SULAIMAN Active Exploring consumer trust and privacy in AI-driven advertising campaign in Health Care industry
95149 Ahmad Raji B. Yaakub Not Active Relationship between religousity and human resource management practices with organisational commitment among private islamic school teachers and the moderating effect of volunteerism
819228 Mohamad Khosim Bin Othman Completed An Exploratory Study About Islamic Islamic Corporate Ethics In Aliran Group.Of Companies
819481 Nurmaisara Binti Marudin Completed Job Satisfaction Among Employees At A Statutory Body: Lembaga Tabung Angkatan Tentera (LTAT)
901698 WAN NURUL ADILAH BINTI WAN YUSOFF Not Active The Effect of Green Marketing Tools on Millennial Intention to Purchase Green Product
905849 PENG YAO Not Active The Impact of Haptic Experience on Service Brand Extension Evaluation: A Case Study of Banking Industry in China
907265 CHEN CHUANMEI Active Perceived Value, Attitude, Subjective Norm and Travel Experience Sharing Behaviour Among Chinese Travellers on Social Media.
 
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