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As a senior lecturer in the International Business Department at the School of International Studies (SoIS), Universiti Utara Malaysia, where I bring over a decade of academic expertise and industry insight to the classroom. I am passionate about equipping students with the knowledge and skills necessary to thrive in a globalized world, teaching a wide range of interdisciplinary courses including Cross-Cultural Management, Cross-Boundary Literacy, International Business Policy, International Business, International Management, and International Business Negotiation. These courses are designed to bridge theory with practice, fostering critical thinking and cross-border competencies among undergraduate and postgraduate students. Beyond teaching, my research delves into some of the most pressing topics in today’s international business landscape. My primary interests include Cross-Cultural Management, International Business Negotiation, International Marketing, Consumer Behavior, and Gender Studies in Consumption Behavior. My work explores how cultural nuances shape business interactions, consumer choices, and negotiation strategies, providing actionable insights for navigating complex international markets. As an active researcher, I have authored and co-authored numerous scholarly articles and books. These contributions have been recognized for advancing knowledge in the fields of cross-cultural management and consumer behavior, and they reflect my commitment to interdisciplinary approaches in understanding global business dynamics. My goal is to inspire future leaders to embrace cultural diversity, innovate responsibly, and make informed decisions that contribute to sustainable global growth.
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