RESEARCHER INFO
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Dr. Siti Noormala Binti Jailani
UUM College of Law, Government and International Studies
Pengurusan Pelancongan, Hospitaliti dan Acara
noormala@uum.edu.my
049288201
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12020, PhD Consumer Behavior in Hospitality Industry, USM, Universiti Sains Malaysia
22004, Masters International Tourism &Hospitality Management, Griffith University, Australia
32002, Bachelor Degree Perhotelan, , Universiti Teknologi MARA

AWARD

1 BEST PAPER AWARD, LEMBAGA ZAKAT NEGERI KEDAH, 2024, Antarabangsa
2 ANUGERAH KHAS HEPA (RAKAN STRATEGIK), JABATAN HAL EHWAL PELAJAR & ALUMNI, 2022, Universiti
3 HARTA INTELEK - MAJLIS ETIKA MAJLIS SOSIAL, MYIPO, 2020, Pusat Pengajian/Jabatan

RECOGNITION

1 Hospitaliti & Pelancongan,MODERATOR,Antarabangsa,2022
2 Hospitaliti & Pelancongan,PANEL PENILAI,Universiti,2022
3 PENCERAMAH,PENCERAMAH BASIC PROTOCOL,Universiti,2024
4 PANEL PENILAI,PANEL PENILAI,Universiti,2024
5 AUDIT,PANEL PENILAI,Universiti,2024
6 AUDIT,PANEL PENILAI,Universiti,2024
7 PANEL PENASIHAT LUAR,EXTERNAL EXAMINER,Universiti,2026
8 AHLI PANEL,PANEL PENILAI,Universiti,2022
9 AHLI PANEL,PANEL PENILAI,Universiti,2022
10 EXTERNAL ADVISOR,EXTERNAL EXAMINER,Universiti,2023
11 PENCERAMAH, ,Universiti,2025
12 Hospitaliti & Pelancongan,TENAGA PENGAJAR,Universiti,2025
13 Hospitaliti & Pelancongan,AHLI PANEL TVET (APV),Universiti,2025
14 TASK FORCE,AHLI JAWATANKUASA,Universiti,2025
15 PENCERAMAH, ,Universiti,2025
16 AKADEMIK,MENAJALANKAN TUGAS DEKAN,Universiti,2025
17 AKADEMIK,MENJALANKAN TUGAS DEKAN,Universiti,2025
18 AKADEMIK,AHLI PANEL,Universiti,2025
19 Hospitaliti & Pelancongan,DEVELOPER,Universiti,2025
20 JURI,JURI,Universiti,2025
21 Hospitaliti & Pelancongan,PENCERAMAH,Universiti,2023
22 Hospitaliti & Pelancongan,PENCERAMAH,Universiti,2023
23 Hospitaliti & Pelancongan,AHLI PANEL PENILAI,Universiti,2023
24 FELO PENYELIDIK,FELO,Pusat Pengajian/Jabatan,2022
25 MENTOR,PENYELARAS PROGRAM,Pusat Pengajian/Jabatan,2022
26 Hospitaliti & Pelancongan,AHLI PANEL,Pusat Pengajian/Jabatan,2025
27 MENTOR,MENTOR,Pusat Pengajian/Jabatan,2023
28 Hospitaliti & Pelancongan,AHLI,Pusat Pengajian/Jabatan,2023
29 Hospitaliti & Pelancongan,PENGERUSI,Pusat Pengajian/Jabatan,2023
30 Hospitaliti & Pelancongan,AHLI,Pusat Pengajian/Jabatan,2023
31 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2023
32 Hospitaliti & Pelancongan,AHLI,Pusat Pengajian/Jabatan,2023
33 ADVISOR,PENASIHAT INDUSTRI,Pusat Pengajian/Jabatan,2025

AREA OF EXPERTISE

Tourism Management
Tourism Marketing
Tourist Behaviour

RESEARCH AREA

OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Wang Fang - (Matric No: 906018), Dr. Siti Noormala Binti Jailani, (2025). Cultural Heritage Cognition and Visitor Experience Among Chinese Diaspora Visitors: Exploring the Mediating Role of Expectations. Tourism Review International , 29(1), 275 - 290.
Dr. Muhammad Fauzi Bin Mokhtar, Bussalin Khuadthong, Maebel Leong Sai Fong, Azilah Kasim, Dr. Jasmine Zea Raziah Radha Binti Rashid Radha, Dr. Siti Noormala Binti Jailani, (2023). Community Perceptions on the Critical Success Factors of Hotels’ Community-Based Corporate Social Responsibility. Sustainability (Switzerland), 15(12), 1 - 26.
Dr. Siti Noormala Binti Jailani, Dr. Mohamad Zulkurnai Bin Ghazali, Prof. Madya Dr. Johan Afendi Bin Ibrahim, Dr. Muhammad Fauzi Bin Mokhtar, Dr. Dzarfan Bin Abdul Kadir, (2024). MODEL EDU-PELANCONGAN DALAM PELAN PEMBANGUNAN EKONOMI UMMAH. ZAWED 2024, 1(2), 326 - 333.
Maebel Leong , Prof. Dr. Azilah Bt Kasim, Bussalin Kuadthong, Dr. Muhammad Fauzi Bin Mokhtar, Dr. Siti Noormala Binti Jailani, Dr. Jasmine Zea Raziah Radha Binti Rashid Radha, (2022). The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper. Sustainability (Switzerland), 14(8), 1 - 17.
Dr. Siti Noormala Binti Jailani, Dr. Muna Maryam Binti Azmy, Salmi Mohd Isa, (2021). Understanding Consumer Attitude Towards People with Disabilities. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10(3), 243 - 266.
Dr. Siti Noormala Binti Jailani, Dr. Muna Maryam Binti Azmy, (2021). ANALYSING THE FUTURE OF ACCESSIBILITY TOURISM IN MALAYSIA. Proceedings of The International Joint Conference on Hospitality and Tourism 2021, 1(), 154 - 155.
Dr. Siti Noormala Binti Jailani, Professor Madya Dr. Salmi Mohd Isa, (2018). A Review of the Acceptance of People With Disability in Fast Food Industry: The Malaysian Context. Proceedings of the Global Conference on Business, Hospitality, and Tourism Research: Volume 1, 1(), 359 - 359.
Mohd Hisyam Selamat, Dr. Siti Noormala Binti Jailani, Prof. Madya Dr. Rafeah Binti Mat Saat, (2017). Do Hospitality Industry Players Practice Corporate Social Responsibility Towards People With Disability?. Globalization and Accounting Practice: Opportunities and Challenges, (), - .
RESEARCH PIE
LIST OF RESEARCH
DEVELOPING SENSORY-FRIENDLY PLAYGROUND MODEL FOR AUTISTIC CHILDREN IN MALAYSIA (2025), Member, Kpt
PEMBINAAN MODUL EDU-PELANCONGAN BERASASKAN KOMUNITI : HEART (HOMESTAY EMPOWERMENT AND ADVANCEMENT FOR RURAL TOURISM) (2025), Leader, Universiti
Model Edu-Pelancongan dalam Pelan Zon Pembangunan Ekonomi Ummah (2022), Member, Kementerian/agensi lain
CRITICAL SUCCESS FACTORS FOR COMMUNITY RELATED CSR IN HOTEL SECTORS (2020), Member, Kpt
CONSULTATION
Year Title Membership Funder Level Status
2024 Penerbitan prosiding untuk simposium kebangsaan industri pelancongan dan hospitaliti 2024 untuk politeknik hulu terengganu Member Government National Completed
2012 English for business communication Member Government National Completed
2012 Uum elt programme learning english in 30 days Member Government National Completed
2012 English for effective communication and english for inter business (hotel & tourism, marketing & banking) Member Government National Completed
2011 Fun bahasa malaysia & english camp Member Government National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2020 20200064 Copyright Modul Tatacara Majlis Rasmi untuk Bakal Graduan Universiti Utara Malaysia - ( PRINCIPAL INVENTOR ) FILED
2024 2024002 Copyright Critical Success Factors of Community Based CSR - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
GHOP2013 Interpersonal skills
GHOX4912 Practicum
GHOZ4066 Research paper
GHOZ4066 Research paper
EEP1032 Personal development and character building
HOP4063 Banquet and convention management
HOT2034 Front office management
HOX4998 Practicum
HOX4998 Practicum
SDG1021 Thinking skill
GHOPK2013 Interpersonal skills
GHOP2013 Interpersonal skills
GHOP2013 Interpersonal skills
GHOT2064 Food and beverage service (theory and practical)
GHOZ4066 Research paper
GHOPK2013 Interpersonal skills
SHOX4912 Practicum
SDG1011 High touch communication
HL2123 Restaurant service
HL3023 Restaurant management
HX3018 Practicum
SDG2011 Personal financial planning
GHOP2013 Interpersonal skills
GHOC1013 Hygiene and sanitation
SHOP4063 Banquet and convention management
SHOT2034 Front office management
SHOT2034 Front office management
GHOP2013 Interpersonal skills
GHOZ4066 Research paper
HFP1043 Clothing management
GHZM3083 Mice management
SDG3011 Management ethics
HOT2034 Front office management
HFT1033 Clothing and fabrics
HFT1033 Clothing and fabrics
HOX4998 Practicum
HOC2024 Food preparation
HOT2034 Front office management
HOT2034 Front office management
SHOX4912 Practicum
SDG2011 Personal financial planning
GHOX4912 Practicum
SHOM2053 Hotel sales and marketing
SHOP4013 Interpersonal skills
SHOT2034 Front office management
GHOP2013 Interpersonal skills
GHOP2013 Interpersonal skills
GHOX4912 Practicum
SDG3011 Management ethics
GHOZ4066 Research paper
GHOP2013 Interpersonal skills
GHOP4053 Hospitality seminar
GHOX4912 Practicum
HOT2034 Front office management
GHOX4912 Practicum
GHOZ4066 Research paper
GHOT2064 Food and beverage service (theory and practical)
HOP4063 Banquet and convention management
HOT2034 Front office management
HOX4998 Practicum
GHOP2013 Interpersonal skills
GHOP2013 Interpersonal skills
HFP1043 Clothing management
HOT2064 Food & beverage service
GHOX4912 Practicum
GHOZ4066 Research paper
SHOM2053 Hotel sales and marketing
SHOP4013 Interpersonal skills
SHOT2034 Front office management
HOX4998 Practicum
HOX4998 Practicum
GHOX4912 Practicum
SDG2021 Entrepreneurship
GHOZ4066 Research paper
GHOP2013 Interpersonal skills
GHOP4063 Banquet and convention management
EEP2032 Living in the multi-cultural society
GHOM3053 Hospitality sales and marketing
SDG3021 Patriotism and volunteerism
EEP1032 Personal development and character building
GHOP2013 Interpersonal skills
GHOP2013 Interpersonal skills
GHOP2013 Interpersonal skills
GHOT2064 Food and beverage service (theory and practical)
SHOX4912 Practicum
GHOX4912 Practicum
GHOP2013 Interpersonal skills
GHOX4912 Practicum
GHOZ4066 Research paper
GHOPK2013 Interpersonal skills
GHOX4912 Practicum
GHOZK4996 Academic project
GHOU3063 Hospitality and tourism law
SHOP4013 Interpersonal skills
EEP2032 Living in the multi-cultural society
SHOX4912 Practicum
SHOX4912 Practicum
SDG2031 Living in the multi-cultural society
HOX4998 Practicum
HOX4998 Practicum
EEP1032 Personal development and character building
HOP4063 Banquet and convention management
HOT2034 Front office management
GHOP2013 Interpersonal skills
GHOP4063 Banquet and convention management
GHOP2013 Interpersonal skills
GHOP2013 Interpersonal skills
GHOU3063 Hospitality and tourism law
GHOX4912 Practicum
GHOZ4066 Research paper
EEP2032 Living in the multi-cultural society
SHOP4013 Interpersonal skills
SHOT2064 Food & beverage service
SHOX4912 Practicum
SHOX4912 Practicum
SHOX4912 Practicum
SHOX4912 Practicum
SHOX4912 Practicum
GHOPK2013 Interpersonal skills
GHOPK4053 Hospitality seminar
GHOXK49512 Industrial training
GHOZK4993 Academic project
SDG3021 Patriotism and volunteerism
GHOP2043 Applied information system for hospitality
GHOP4013 Interpersonal skills
SHOX4912 Practicum
POSTGRADUATE
Course Code Course Name
GHZZ6996 Project paper
SUPERVISION
Matric Name Status Title
826826 MBACHU JOSHUS CHIDIEBERE Not Active AN EXAMINATION OF THE CHALLENGES IN IMPLEMENTING TOTAL QUALITY MANAGEMENT (TQM) IN THE HOSPITALITY INDUSTRY IN CALABAR A STUDY OF CHANNEL VIEW HOTEL, CALABAR
827028 Shang Xu Not Active Countermeasures of college student employee turnover in high star hotels: A case study in hotel industry in Hainan, China
827805 Abida Aliyu Bashir Not Active Food Service Management
828160 SITI AMINAH BINTI HASBULLAH Completed SGHX5996 Professional Practice
829623 UMME UMAIMAH BINTI AMIN Completed SGHX5996 Professional Practice
904916 YANG YUANYUAN Not Active The Effects of Employee Training and Development on Employee Commitment and Loyalty moderated by Organisational Culture
905935 HUA YAN Completed The effect of travel constraints, negotiation, attitude, subjective norms and perceived behavioral control on visit intention to dark tourism attractions in China
906018 WANG FANG Expected To Complete THE INFLUENCE OF CULTURAL HERITAGE COGNITION ON CULTURAL IDENTITY AMONG CHINESE DIASPORA VISITORS IN QUANZHOU, CHINA
906419 GENGXIAONA Not Active The influence of tourist perceived value, immersive experiences, engagement and tourist staisfaction on revisiting behavior in digital museums
906905 CAI YONGQIANG Not Active A Research on Hotel Service marketing Strategy
907587 XIA XIANGWEI Active Research on the influence Mechanism of Customers Consumption Behavior in Coastal Resort Hotels
 
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