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Dr. Juhaida Abu Bakar is a Senior Lecturer at the School of Economics, Finance, and Banking, Universiti Utara Malaysia, renowned for her expertise in bank marketing, consumer behavior, financial inclusion, digital finance, household behavior, social enterprise, and community development. Holding a Ph.D. from Lincoln University, New Zealand, she is recognized for her prolific research contributions, which have been published in prestigious academic journals. With a solid academic background, she brings a wealth of knowledge and expertise to her current research endeavors.
Dr. Juhaida is actively involved with social community projects, focusing on empowering the community and fostering sustainable development. Her commitment to teaching, mentorship, and community engagement reflects her dedication to both academic excellence and social responsibility.
Currently, Dr. Juhaida Abu Bakar holds the position of Deputy Director (Research and Consultation) at the Co-operative and Entrepreneurship Development Institute (CEDI), Universiti Utara Malaysia.
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