RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Zuraidah binti Abu Talib
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
zuraidah@uum.edu.my
049285850/5817
View CV
RESEARCH PROFILE
Research Gate
Google Scholar
ACADEMIC QUALIFICATION
1
2005, Master of Science Teknologi Komunikasi, Universiti Putra Malaysia, Universiti Putra Malaysia
2
1998, Bachelor Degree Sastera (Komunikasi), , Universiti Kebangsaan Malaysia
AWARD
1
Anugerah Khas, Agensi Elit Polictera (Veteran Polis dan Angkatan Tentera), 2025, Negeri
2
Jawatankuasa Terbaik, Pusat Pengajian Teknologi Multimedia dan Komunikasi, 2021, Pusat Pengajian/Jabatan
3
Kertas Kerja Terbaik, Pusat Pengajian Teknologi Multimedia dan Komunikasi, 2021, Kebangsaan
4
Professional Entrepreneurial Educators, Kementerian Pengajian Tinggi, 2017, Kebangsaan
RECOGNITION
1
REVIEWER, Penilai,Antarabangsa,2021
2
REVIEWER,Penilai Kertas Kerja,Kebangsaan,2021
3
REVIEWER,Penilai,Universiti,2021
4
REVIEWER,Penilai,Universiti,2021
5
REVIEWER, Penilai,Universiti,2021
6
PANEL PENILAI,Penilai,Universiti,2024
7
ADVISOR,Penasihat Badan Persatuan Pelajar,Universiti,2024
8
AHLI PANEL,Panel Penilai,Universiti,2022
9
AKADEMIK,Ahli Penyelidik,Universiti,2021
10
AKADEMIK,Penilai,Universiti,2020
11
AKADEMIK,Penilai,Universiti,2020
12
AKADEMIK,Penyelaras Kursus,Universiti,2018
13
AKADEMIK,Fasilitator ImRdy A172,Universiti,2018
14
AKADEMIK,Penyelaras Program Sarjana Muda,Universiti,2018
15
AKADEMIK,Penceramah,Universiti,2018
16
MENTOR,Pengurus Mobiliti,Pusat Pengajian/Jabatan,2024
17
KURIKULUM,Pembangun Rubrik Program Teknologi Media,Pusat Pengajian/Jabatan,2022
18
KURIKULUM,Pembangun Silibus,Pusat Pengajian/Jabatan,2022
19
PENGERUSI,Jawatankuasa Mobiliti dan Praktikum,Pusat Pengajian/Jabatan,2022
20
PANEL PENILAI,Juri Penilai,Pusat Pengajian/Jabatan,2018
21
,Wakil Dekan,Pusat Pengajian/Jabatan,2018
22
ADVISOR,Penasihat (Academic Cluster),Pusat Pengajian/Jabatan,2024
AREA OF EXPERTISE
Media And Technology (Including Social Networking)
Media, Culture And Society (Including Communication, Audience And Cultural Identity, Gender, Children And The Aged)
Other Media And Communication N.E.C.
RESEARCH AREA
Communication Technology
Media Studies
Marketing Communication
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Zuraidah Binti Abu Talib, Nishyantini A/P Vathemuralee, (2025). DIGITAL COUPON ACCEPTANCE AMONG UNIVERSITI UTARA MALAYSIA STUDENTS: AN APPLICATION OF THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY.
International Journal of Law, Government, and Communication
, 10(39), 26 - 51.
Zuraidah Binti Abu Talib, Syamimi Saberi, (2023). MOBILE TECHNOLOGY ADOPTION AND ITS DIRECTION MOBILE TECHN OLOGY ADOPTION AND ITS DIRECTIONTOWARD A FUTURE CAREER IN BROADCASTING AND JOURNALISM AS A SOLO BROADCAST JOURNALIST.
International Journal of Law, Government, and Communication
, 8(34), 189 - 204.
Ts. Syamsyul Anuar Bin Che Mey @ Ismail, Prof. Dr. Che Su Binti Mustaffa, Zuraidah Binti Abu Talib, (2022). APLIKASI STRATEGI KOMUNIKASI PUSAT ALUMNI UNIVERSITI UTARA MALAYSIA DAN PERSEPSI TERHADAP KESETIAAN ALUMNI .
International Journal of Law, Government, and Communication
, 7(30), 280 - 297.
Nur Fayyadhah Shahnon, Nurul Shafira Muhd Noor, Zuraidah Binti Abu Talib, (2020). NILAI IKLAN DAN NIAT PEMBELIAN DI ATAS TALIAN DI YOUTUBE.
Asian People Journal
, 3(SI1)(3), 1 - 11.
Che Hasniza Binti Che Soh, Zuraidah Binti Abu Talib, Prof. Dr. Che Su Binti Mustaffa, Dr. Suhaini Binti Muda, (2021). Aplikasi Lensa Teori Konstruksi Sosial dan Teori Pengaruh Sosial Bagi Mengkaji Faktor Penggunaan WhatsApp Sebagai Medium Komunikasi Organisasi.
Jurnal Komunikasi: Malaysian Journal Of Communication
, 37(4), 345 - 365.
Nur Farah Aida Binti Ahmad Ridduwan, Zuraidah Binti Abu Talib, (2021). Faktor-Faktor Penerimaan Rancangan Bual Bicara Wanita Hari Ini Di Platform Penstriman Langsung Atas talian Dalam Kalangan Penonton.
e-Prosiding Seminar Kebangsaan Teknologi Multimedia dan Komunikasi 2021 (NSMTComm'21)
, (), 1 - 7.
Nuredayu Omar, Zuraidah Binti Abu Talib, Prof. Dr. Che Su Binti Mustaffa, Nan Zakiah Megat Ibrahim, (2021). IMPLIKASI PENGGUNAAN WHATSAPP DALAM PENGURUSAN MAKLUMAT ORGANISASI.
Asian People Journal
, 4(2), 145 - 160.
Nuredayu Omar, Salina Bt Ismail, Zauridah Bte Abdul Hamid, Zuraidah Binti Abu Talib, (2020). KREDIBILITI DAN DAYA TARIKAN DAIE DALAM MENINGKATKAN KESEDARAN AKHLAK PELAJAR: YOUTUBE SEBAGAI SATU MEDIUM Daie's credibility in nurturing students 'akhlak': YouTube as a missionary medium .
Asian People Journal
, 3(SI1), 52 - 64.
Prof. Dr. Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah Binti Abu Talib, (2020). Development of Instrument to Measure WhatsApp Usage among Malaysian Employees.
Solid State Technology
, 63(2), 1411 - 1425.
Prof. Madya Dr. Bahtiar Bin Mohamad, Prof. Dr. Che Su Binti Mustaffa, Che Hasniza Che Soh, Prof. Dr. Hassan Bin Abu Bakar, Nuredayu Omar, Zuraidah Binti Abu Talib, (2019). Komunikasi, Budaya dan Penggunaan Media Sosial: Analisis Terhadap Kompetensi Penggunaan Whatsapp Dalam Penyaluran Maklumat Organisasi .
Connecting Diverse Network: Managing Self and Others
, (), 16 - 21.
Nuredayu Omar, Prof. Dr. Che Su Binti Mustaffa, Zuraidah Binti Abu Talib, (2019). e-WOM: Tingkah laku Pekerja dalam Melindungi Imej Organisasi.
The 2019 International Conference on Sustainability Issues in Social Science, Business Management & Information Technology The 2019 International Conference of Ideas, Inventions and Innovations for Higher Education Administrators
, (), 183 - 194.
Prof. Dr. Che Su Binti Mustaffa, Zuraidah Binti Abu Talib, Hasniza Che Soh, Nuredayu Omar, (2018). Pembentukan Garis Panduan Penggunaan Media Sosial dalam Organisasi .
e-Prosiding SMTCOM 2018 : Seminar Teknologi Multimedia dan Komunikasi 2018 Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0
, (), 174 - 180.
Prof. Dr. Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah Binti Abu Talib, (2018). Receiving and Responding to WhatsApp Official Group Messages Among Employees: An Early Interpretation Analysis.
International Journal of Engineering and Technology
, 7(4.38), 1030 - 1033.
Zuraidah Binti Abu Talib, (2018). KEBERKESANAN PELETAKAN PRODUK DALAM FILEM.
e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2018 dalam Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0
, (), 161 - 167.
Nuredayu Omar, Zuraidah Binti Abu Talib, Prof. Dr. Che Su Binti Mustaffa, (2017). IMPLIKASI PENGGUNAAN WHATSAPP TERHADAP KUALITI HUBUNGAN DALAM ORGANISASI DARI PERSPEKTIF TEORI KONSTRUKSI SOSIAL .
Media Democratisation and Security Challenges in the Digital Age: A Global Perspective
, 1(), 1 - 25.
Prof. Madya Dr. Rafeah Binti Mat Saat, Zuraidah Binti Abu Talib, Prof. Madya Dr. Herman Shah Bin Anuar, (2009). A Study on Gender Perception on Emoticon in Computer Mediated Communication (CMC).
Journal of Technology and Operations Management
, 4(1), 1 - 10.
RESEARCH PIE
LIST OF RESEARCH
PEMBANGUNAN KANDUNGAN KREATIF MEDIA SOSIAL TAPAK WARISAN SEJARAH KESULTANAN KEDAH - KOTA SIPUTIH (2021), Member, Kementerian/agensi lain
PILOT EXPERIENCE APPLYING A MOCK TRIAL IN A MEDIA ETHICS AND LAW CLASSROOM: A STUDY TO DETERMINE MOCK TRIAL EFFECTIVENESS ON EXPLAINING AND APPLYING THE BASIC CONCEPTS OF THICS, LAW, MEDIA RELATED ACTS IN MALAYSIA (2020), Leader, Universiti
INOVASI STRATEGI KOMUNIKASI EFEKTIF DALAM MENINGKATKAN KESETIAAN ALUMNI (2019), Leader, Universiti
Pembentukan Polisi Pengurusan Maklumat Melalui Media Sosial: Analisis Kredibiliti Media Sosial Sebagai Sumber Maklumat Kaki Tangan Organisasi (2016), Member, Kpt
Kredibiliti Dan Daya Tarikan Pendakwah Dalam Meningkatkan Kesedaran Akhlak Pelajar Di Universiti Utara Malaysia : Youtube Sebagai Satu Medium (2016), Member, Universiti
PENGGUNAAN KOMPUTER DI KALANGAN PELAJAR CT 1013 (TEKNOLOGI MAKLUMAT, KOMUNIKASI DAN MASYARAKAT) SESI 2005/2006 FKBM, UUM: SATU KAJIAN KES (2005), Leader, Universiti
CONSULTATION
Year
Title
Membership
Funder
Level
Status
2025
Projek majlis penyampaian anugerah peringkat kebangsaan polictera malaysia
Member
National
On going
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
UNDERGRADUATE
Course Code
Course Name
CCT1013
Information communication technology (ict) and society
CCT1013
Information communication technology (ict) and society
SDG1021
Thinking skill
SCCT1033
Introduction to media technology
CCX3016
Practicum training
SDG3021
Patriotism and volunteerism
SCCT3223
Analysis and decision making in advertising
SCTX3908
Practicum
SCTX3908
Practicum
SCTZK3993
Academic project i
CCT1013
Information communication technology (ict) and society
CCT1043
Fundamental to advertising
CCT2223
Copy writing in advertising
SCTX3908
Practicum
SCTX3908
Practicum
SCCTK1043
Fundamental to advertising
SDG1011
High touch communication
SCCTK1093
Media visual
SCCTK1093
Media visual
SCTZK4993
Academic project ii
SDG1021
Thinking skill
SDG2021
Entrepreneurship
SX2016
Practicum
SCCT1033
Introduction to media technology
SCCT1033
Introduction to media technology
CT1013
Information comm. technology and society
CT1013
Information comm. technology and society
SCCT1043
Fundamental to advertising
SCTZK3993
Academic project i
SCVXK39612
Industrial training
CT1023
Introduction to communication technology
CT1023
Introduction to communication technology
SCCA2043
Intercultural communication
CCT3133
Ergonomics
CCT3133
Ergonomics
CCT3213
Interactive advertising
CCX3996
Practicum
SCTX3908
Practicum
SCTX3908
Practicum
SCCT3223
Analysis and decision making in advertising
SCCT3996
Thesis
SCCT3996
Thesis
SCCTK2073
Media creativity andaesthetics
SCCTK3033
Media psychology
SDG2011
Personal financial planning
SCTX3908
Practicum
PME1013
Basic entrepreneurship
SCCT1093
Media visual
SCCT1093
Media visual
SCCT3223
Analysis and decision making in advertising
SCCT1043
Fundamental to advertising
SCCT3223
Analysis and decision making in advertising
CCT1013
Information communication technology (ict) and society
CCT1013
Information communication technology (ict) and society
SCCT2213
Creativity and advertising strategy
SCTX3908
Practicum
SCTX3908
Practicum
SCCT1033
Introduction to media technology
SCCT1033
Introduction to media technology
SCCT3996
Thesis
SCCT1033
Introduction to media technology
SCCT1033
Introduction to media technology
CCX3996
Practicum
SCTX3908
Practicum
SCTX3908
Practicum
SCTX3908
Practicum
SCTX3908
Practicum
CCT3123
Telecommunications
CCT3133
Ergonomics
SCCT1043
Fundamental to advertising
SCCT2073
Media creativity and aesthetics
SDG2021
Entrepreneurship
SCCT1033
Introduction to media technology
SCCT1033
Introduction to media technology
SCCT1033
Introduction to media technology
SCCT1043
Fundamental to advertising
SCCTK2063
Media ethics and law
SCCTK3213
Interactive advertising
SCTZK3993
Academic project i
SCTX3908
Practicum
SCTX3908
Practicum
SCTX3908
Practicum
SDG1011
High touch communication
CCT3153
Electronic advertising
CCX3016
Practicum training
SDG3011
Management ethics
PME1013
Basic entrepreneurship
SCCT1033
Introduction to media technology
SCCTJ2063
Law and media ethics
SCTX3908
Practicum
SCCT1093
Media visual
SCCT1043
Fundamental to advertising
SCCT3223
Analysis and decision making in advertising
SCCT2223
Copy writing in advertising
CCT1043
Fundamental to advertising
SCTX3908
Practicum
SCCT3996
Thesis
SCCT2063
Media ethics and law
SCTX3908
Practicum
CCT3153
Electronic advertising
SDG1021
Thinking skill
SCCT3043
Seminar on media
EEP2032
Living in the multi-cultural society
SCCT2063
Media ethics and law
SCTX3908
Practicum
SCTX3908
Practicum
SCCT3996
Thesis
SCCT3996
Thesis
EEP1032
Personal development and character building
SCVXK39612
Industrial training
EEP2032
Living in the multi-cultural society
SDG2011
Personal financial planning
SCCT1033
Introduction to media technology
SCCT3223
Analysis and decision making in advertising
SCTX3908
Practicum
SDG3011
Management ethics
CCA1023
Communication theory
EEP1032
Personal development and character building
SCCT1033
Introduction to media technology
SCTX3908
Practicum
SCCT1033
Introduction to media technology
SCTX3908
Practicum
SDG2021
Entrepreneurship
SCCT2073
Media creativity and aesthetics
SCTZK4993
Academic project ii
SCCT3223
Analysis and decision making in advertising
SCCT1043
Fundamental to advertising
SCCT1043
Fundamental to advertising
SCCT2223
Copy writing in advertising
CCT1033
Introduction to media technology
CCT2053
Ethics of media practicioner
SDG3011
Management ethics
SCCT3253
Digital advertising management
CCT2213
Creativity and advertising strategy
CCT2223
Copy writing in advertising
SCTX3908
Practicum
SCCTK2063
Media ethics and law
SCCTK2063
Media ethics and law
SCCT1043
Fundamental to advertising
SCCTK3223
Analysis and decision making in advertising
SCCTK3213
Interactive advertising
SCCT2063
Media ethics and law
SCCT1033
Introduction to media technology
SCCT1033
Introduction to media technology
SCTX3908
Practicum
SCTX3908
Practicum
CT1013
Information comm. technology and society
SCCT1033
Introduction to media technology
SCCT1033
Introduction to media technology
SCCT1093
Media visual
CCX3016
Practicum training
CCX3016
Practicum training
SK3013
Advertising
SCCT1093
Media visual
SCCT1093
Media visual
SCCT3223
Analysis and decision making in advertising
SCCT1043
Fundamental to advertising
SCCT1043
Fundamental to advertising
SCCT3223
Analysis and decision making in advertising
SCCT3253
Digital advertising management
SCCT3996
Thesis
SCCT1033
Introduction to media technology
SDG2011
Personal financial planning
SCTX3908
Practicum
SCCT1043
Fundamental to advertising
SCCT2063
Media ethics and law
SCCT3253
Digital advertising management
SCCT3223
Analysis and decision making in advertising
SCTX3908
Practicum
SDG1011
High touch communication
SCTX3908
Practicum
SCTX3908
Practicum
CT1023
Introduction to communication technology
CT1023
Introduction to communication technology
SX2016
Practicum
SCCT1033
Introduction to media technology
POSTGRADUATE
Course Code
Course Name
SUPERVISION
Matric
Name
Status
Title
822123
Musyaznie Binti Mokhtar
Not Active
PENGARUH KEBERKESANAN PERIKLANAN TELEVISYEN PRODUK VIDA BEAUTY TERHADAP TINDAKBALAS PENERIMAAN PENGGUNA
829312
LI, JIATONG
Not Active
A Research on the Challenges in Globalising the Intellectual Property (IP) in China: A Case Study on the Strategies to Promote Intellectual Property (IP) on Social Media