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Asmidah Alwi is a senior lecturer in the School of Creative Industry Management and Performing Arts, Universiti Utara Malaysia with 21 years of experiences. She received her PhD Degree from the RMIT University, Melbourne. Her area of specialization is UXD, IXD and Multimedia content evaluation. Her research interests span around but not limited to e-learning and game-based application with particular interest on human cognitive preferences. Although her work basically involved within museum and cultural heritage context, Asmidah is keen to venture into any new possibilities. Asmidah also has experiences in learning analytics using Rasch model. Asmidah is an active researcher and has been involved in more than 20 research.
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