RESEARCHER INFO
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Prof. Dr. Salniza Bt Md. Salleh
UUM College of Business
Pengurusan Perniagaan
iza70@uum.edu.my
049287477
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RESEARCH PROFILE

Scopus

ACADEMIC QUALIFICATION

12007, DBA Pentadbiran Perniagaan (Pemasaran), USM, Universiti Sains Malaysia
21995, Masters Science Management., University of Surrey, United Kingdom
31993, Bachelor Degree Pentadbiran Perniagaan (Pemasaran), UiTM, Institut Teknologi MARA
41991, Diploma Kajian Perniagaan dan Pengurusan, Institut Teknologi MARA (UiTM), Institut Teknologi MARA

AWARD

1 pingat perkhidmatan setia UUM 2024, UUM, 2024, Universiti

RECOGNITION

1 AKADEMIK,pemeriksa luar,Kebangsaan,2023
2 AKADEMIK,Pemeriksa Luar,Kebangsaan,2023
3 EXAMINER OF VIVA,pemeriksa luar,Kebangsaan,2021
4 AHLI PANEL,Penilai Luar Kenaikan Pangkat,Kebangsaan,2022
5 AHLI JAWATANKUASA, ahli majlis dekan,Kebangsaan,2020
6 AHLI JAWATANKUASA,Penulis dan Editor Buku GPPA,Kebangsaan,2018
7 AKADEMIK,Session Chair,Kebangsaan,2018
8 AKADEMIK,Penulis pemurnian modul Francais PNS,Kebangsaan,2019
9 ADVISOR,Academic Advisor,Kebangsaan,2027
10 AKADEMIK,penilai proposal phd uumkl,Universiti,2023
11 AUDIT, ,Universiti,2019
12 EXAMINER OF VIVA,Pemeriksa Dalaman,Universiti,2022
13 AKADEMIK,penulis teks,Universiti,2022
14 GUEST SPEAKER,Penceramah Kursus Qualiti kepada UMT,Universiti,2022
15 AKADEMIK,Pemeriksa Luar Tesis UKM,Universiti,2022
16 PENILAI ARTIKEL,Penilai,Universiti,2022
17 AKADEMIK, penilai akademik,Universiti,2020
18 PANEL PENILAI,Pemeriksa Luar,Universiti,2018
19 KUALITI,Ketua Juruaudit Kualiti Dalaman Univ - di SOC,Universiti,2018
20 TRAINER,Penceramah _pemgajar modul,Universiti,2026
21 TASK FORCE,Ahli program,Universiti,2026
22 EXAMINER OF VIVA,pemeriksa,Universiti,2025
23 JURI,Juri menilai projek untuk penyertaan mewakili UUM,Universiti,2025
24 PANEL PENILAI,penilai aka reviewer,Pusat Pengajian/Jabatan,2023
25 EXAMINER OF VIVA,pemeriksa dalam,Pusat Pengajian/Jabatan,2021
26 BUSINESS, ,Pusat Pengajian/Jabatan,2019
27 PANEL PENILAI,CHAIRMAN OF VIVA SESSION (MSc/PhD),Pusat Pengajian/Jabatan,2019
28 PENGERUSI SESI VIVA,Pengerusi viva PhD (Mgmt),Pusat Pengajian/Jabatan,2022
29 PENGERUSI,Pengerusi/Penasihat Beta Gamma Sigma SBM,Pusat Pengajian/Jabatan,2022
30 REVIEWER,PD PHD,Pusat Pengajian/Jabatan,2024
31 PANEL PENILAI,PENILAI PD Phoon,Pusat Pengajian/Jabatan,2024
32 AKADEMIK,PhD PD Reviewer,Pusat Pengajian/Jabatan,2022
33 PENGERUSI SESI VIVA,Pengerusi Viva PhD,Pusat Pengajian/Jabatan,2022
34 FELO BERSEKUTU,Felo IBCSI,Pusat Pengajian/Jabatan,2022
35 PANEL PENILAI,Penilai Dalaman,Pusat Pengajian/Jabatan,2020
36 AKADEMIK,Fasilitator,Pusat Pengajian/Jabatan,2020
37 PANEL PENILAI, Penilai Dalaman,Pusat Pengajian/Jabatan,2020
38 PANEL PENILAI,Penilai dan Pengerusi Sesi,Pusat Pengajian/Jabatan,2018
39 PANEL PENILAI,Penilai Proposal PhD dan Pengerusi,Pusat Pengajian/Jabatan,2018
40 JURI,Juri,Pusat Pengajian/Jabatan,2025
41 AHLI JAWATANKUASA,ahli majlis,Kebangsaan,2021
42 PEMERIKSA DALAMAN,Pemeriksa Dalam OYAGSB,Universiti,2022
43 PENGERUSI SESI VIVA,pengerusi,Universiti,2025
44 REVIEWER,PD Reviewer,Pusat Pengajian/Jabatan,2022

AREA OF EXPERTISE

Brands Management
Communications
Promotion

RESEARCH AREA

Brand Performance And Loyalty
Brand/Marketing Communication
Consumer Studies

OVERVIEW
A Professor in Branding and Marketing Communication with 28 years of experience in academia. Committed to contributing to research and supporting the development of PhD candidates. Passionate about fostering a collaborative environment for academic growth and continuously learning within the field of marketing
PUBLICATION CHART
LIST OF PUBLICATION
Lan Yao - (Matric No: 907815), Prof. Dr. Salniza Bt Md. Salleh, Dr. Nur Nadia Adjrina Binti Kamarruddin, (2025). Mapping Collectivism Research in Marketing: A Global Scopus Bibliometric Analysis. International Review of Management and Marketing, 16(1), 296 - 306.
Lan Yao - (Matric No: 907815), Prof. Dr. Salniza Bt Md. Salleh, Dr. Nur Nadia Adjrina Binti Kamarruddin, (2025). Mapping the intellectual landscape of consumer adoption in sustainable energy: A bibliometric analysis (2010–2025). International Journal of Innovative Research and Scientific Studies, 8(5), 2115 - 2127.
Ayaz Ahmad, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Selvan A/L Perumal, Lucia Porcu, Wisal Ahmad, (2024). Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan. International Journal of Advertising, x(x), 1 - 32.
Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Abdul Shukor B Shamsudin, Dr. Siti Noratisah Binti Mohd Nafi, Prof. Dr. Selvan A/L Perumal, (2021). Facing the New Challenges in Higher Education . Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020) -Advances in Economics, Business and Management Research, 179(AEBMR), 395 - 397.
Kashif Farhat - (Matric No: 902514), Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Dr. Salniza Bt Md. Salleh, (2021). Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs). Journal of Marketing for Higher Education, 31(1), 107 - 135.
Prof. Madya Dr. Lily Julienti Bt. Abu Bakar, Prof. Dr. Rushami Zien Bin Yusoff, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Chandrakantan A/L Subramaniam, Prof. Madya Dr. Norashidah Binti Hashim, Prof. Madya Dr. Armanurah Binti Mohamad, Dr. Saiful Azizi Bin Ismail, (2019). Faktor-Faktor Pendorong Angkatan Tentera Veteran Malaysia dalam Menyertai Program-Program Keusahawanan. International Journal of Entrepreneurship and Small & Medium Enterprise , 5(5), 41 - 59.
Saba Qasim - (Matric No: 902613), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, (2020). Investigating The Effects Of Brand Relationship Quality On Consumer Brand Sabotage Through Mediating Effect Of Negative Emotion. International Journal of Advanced Science and Technology, 29(9), 255 - 262.
Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Madya Dr. Shahrin Bin Saad, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, Dr. Siti Noratisah Binti Mohd Nafi, (2020). The Influence of Service Quality and Brand Reputation on Customer Satisfaction in Zakat Institution . International Journal of Supply Chain Management, 9(2), 240 - 244.
Kashif Farhat - (Matric No: 902514), Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Dr. Salniza Bt Md. Salleh, (2020). Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan. Management Science Letters, 10(10), 2237 - 2248.
Dr. Jamal Mohammed Ismail Alokam, Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Dr. Salniza Bt Md. Salleh, (2019). Accessibility, Security, Trust, Service Quality, and Satisfaction the Most Significant Antecedents Affects Online Banking Users. Journal of Computational and Theoretical Nanoscience, 16(12), 4985 - 4990.
Prof. Dr. Hasnizam Bin Shaari, Prof. Madya Dr. Norzieiriani Bt. Ahmad, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Dr. Rushami Zien Bin Yusoff, Anon Khamwon, Nitipon Putatchote, (2020). Does Halal Product Availability and Accessibility Enhanced Halal Awareness and Intention to Purchase Halal Packaged Food Products: Malaysia and Thailand’s Halal Industry perspective . Journal of Telecommunication, Electronic and Computer Engineering , 9(1), 921 - 930.
Mohsin Raza - (Matric No: 902113), Prof. Dr. Salniza Bt Md. Salleh, Beenish Tariq, Raed Saud Altayyar, Prof. Dr. Hasnizam Bin Shaari, (2020). Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management Science Letters, 10(2), 279 - 286.
Prof. Dr. Hasnizam Bin Shaari, Prof. Madya Dr. Norzieiriani Bt. Ahmad, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Dr. Rushami Zien Bin Yusoff, Anon Khamwon, Nitipon Putatchote, (2019). CONSUMER PURCHASE INTENTION ON HALAL PACKAGED FOOD PRODUCTS: DOES HALAL LOGO AND INGREDIENTS MATTER? . Journal of Islamic, Social, Economics and Development, 4(23), 78 - 86.
Mohsin Raza - (Matric No: 902113), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, (2019). ROLE OF BRAND AWARENESS, BRAND LOYALTY AND CUSTOMER CITIZENSHIP BEHAVIOUR IN AVIATION SECTOR OF PAKISTAN. International Journal on Economics, Finance and Sustainable Development, 1(2), 37 - 40.
Mohsin Raza - (Matric No: 902113), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, (2019). Factors Influencing Brand Loyalty of Customers in Aviation Sector of Pakistan. Journal of Policy Research, 5(3), 8 - 14.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Selvan A/L Perumal, Fakhrul Anuar Zainol, Hazianti Abdul Halim, (2019). University reputation and alumni donation: Empirical evidence from Malaysia. Journal of Advanced Research in Dynamical and Control Systems, 11(5), 796 - 802.
Shoaib Muhammad - (Matric No: 900555), Prof. Dr. Salniza Bt Md. Salleh, Dr. Maha Mohammed Yusr Othman, (2019). The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan . Journal of Distribution Science, 17(1), 33 - 45.
Asad Ur Rehman, Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Norzieiriani Bt. Ahmad, (2019). Brand-Centered Human Resource Practices and Brand Citizenship Behavior: The Notion to Develop Competitive Advantage. Review of Economics and Development Studies, 5(2), 333 - 342.
Ayaz Ahmad - (Matric No: 901201), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Selvan A/L Perumal, (2018). Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus . Pakistan Journal of Humanities and Social Sciences , 6(4), 544 - 560.
Shoaib Muhammad - (Matric No: 900555), Prof. Dr. Salniza Bt Md. Salleh, Dr. Maha Mohammed Yusr Othman, (2018). The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan . Journal of Distribution Science, 17(1), 33 - 45.
Ayaz Ahmad - (Matric No: 901201), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Selvan A/L Perumal, (2019). Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV). Journal of Contemporary Research in Social Sciences, 1(2), 136 - 150.
Prof. Dr. Hasnizam Bin Shaari, Phoon Lee Yong, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Selvan A/L Perumal, Fakhrul Anuar Zainol, (2019). Millennials Alumni and Donor Behavior: An Insight from Malaysian University . International Journal of Applied Management Science, 11(4), 352 - 369.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Phoon Lee Yong, Prof. Dr. Selvan A/L Perumal, Fakhrul Anuar Zainol, (2019). ASSESSING THE EFFECT OF UNIVERSITY BRAND PERSONALITY AND ATTITUDE TOWARDS DONATION ON ALUMNI DONOR BEHAVIORAL INTENTION: MALAYSIAN PERSPECTIVE. International Journal of Management in Education , 13(4), 377 - 396.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Selvan A/L Perumal, Prof. Dr. Salniza Bt Md. Salleh, Fakhrul Anwar Zainol , Phoon Lee Yong, (2018). – Linking University Brand Personality and Alumni Donor Behavior to their Alma Maters: An Exploratory Study . Soaring Towards Excellence in Innovation, (), 463 - 472.
Jamal Mohammed Esmail Alokam - (Matric No: 99280), Prof. Dr. Nik Kamariah Binti Nik Mat, Prof. Dr. Salniza Bt Md. Salleh, (2017). The Significant Role of Communication, Price, and Quality in Creating a Brand Trust to Achieve Purchase Behavior Antecedents and Consequence of Consumer Brand Trust. International Journal of Supply Chain Management, 6(4), 260 - 268.
Dr. Jamal Mohammed Ismail Alokam, Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Dr. Salniza Bt Md. Salleh, Hashed Ahmed Nasser Mabkhot - (Matric No: 93442), (2017). Among the young generation, the antecedents and consequences of Intention and Satisfaction affects online banking adoption . Towards Industrial Revolution (IR) 4.0 , (), 112 - 121.
Dr. Jamal Mohammed Ismail Alokam, Prof. Dr. Nik Kamariah Binti Nik Mat, Prof. Dr. Salniza Bt Md. Salleh, (2017). The Significant Role of Communication, Price, and Quality in Creating a Brand Trust to Achieve Purchase Behavior Antecedents and Consequence of Consumer Brand Trust. International Journal of Supply Chain Management, 6(4), 260 - 268.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Selvan A/L Perumal, Fakhrul Anuar Zainol, Hasrizal Shaari, Benazir Ahmed Siddiqui - (Matric No: 99043), (2017). Alumni Perception and Attitude Towards Donation: Where are we now towards university success?. International Journal of Economic Research , 14(19), 33 - 41.
Prof. Dr. Salniza Bt Md. Salleh, (2017). How corporate social responsibility can effect on the consumers’ attitude and behavior?: a conceptual study. Asian Journal of Empirical Research, 7(12), 298 - 308.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Benazir Ahmed Siddiqui - (Matric No: 99043), (2017). BRAND COMMUNITY: THE RIGHT CROWD FOR CROWDFUNDING. Towards Industrial Revolution (IR) 4.0, (), 220 - 223.
Saba Qasim - (Matric No: 902613), Dr. Mohammed R.A. Siam, Prof. Dr. Salniza Bt Md. Salleh, (2017). THE IMPACT OF INTERNAL MARKETING ON EMPLOYEE PERFORMANCE: THE MODERATING ROLE OF SUPERVISOR SUPPORT. Science International (Lahore), 29(3), 573 - 578.
Prof. Madya Dr. Zarifah Bt Abdullah, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Ku Nor Izah Binti Ku Ismail, (2017). Survey of Household Solid Waste Management and Waste Minimisation in Malaysia: Awareness, Issues and Practices.. International Journal of Environmental & Agriculture Research , 3(12), 38 - 48.
Saba Qasim - (Matric No: 902613), Dr. Mohammed R.A. Siam, Prof. Dr. Salniza Bt Md. Salleh, (2017). The Impact of CSR on Consumers Purchase Intention: The Mediating Role of Corporate Reputation and Moderating Peers Pressure . International Journal of Supply Chain Management, 6(3), 239 - 245.
Hashed Ahmad B Mabkhot, Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, (2017). The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50(-), 71 - 82.
Asad Ur Rehman - (Matric No: 900237), Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Norzieiriani Bt. Ahmad, (2017). Internal Branding an Emerging Approach in Higher Education Institutions . Asian Journal of Multidisciplinary Studies, 5(7), 211 - 217.
Asad Ur Rehman - (Matric No: 900237), Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Norzieiriani Bt. Ahmad, (2017). Brand-Centered Recruitment: A new discourse in the delivery of employee brand promise. British Journal of Marketing Studies, 5(1), 27 - 36.
Saba Qasim - (Matric No: 902613), Dr. Mohammed R.A. Siam, Prof. Dr. Salniza Bt Md. Salleh, (2017). THE IMPACT OF INTERNAL MARKETING ON EMPLOYEE PERFORMANCE: THE MODERATING ROLE OF SUPERVISOR SUPPORT . Science International (Lahore), 29(3), 573 - 578.
Prof. Dr. Salniza Bt Md. Salleh, Hazem Mohamad Abdal-Ghany Al-Kasassbh - (Matric No: 95379), (2016). The Role of Brand Credibility and Brand Uniqueness in Influencing Brand Image. International Business Management, 10(21), 5193 - 5200.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Selvan A/L Perumal, Fakhrul Anuar Zainol, (2016). Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study. International Academic Research Journal of Business and Technology, 2(2), 13 - 20.
Abdelbaset M.H Alkhawaldeh - (Matric No: 95713), Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Fairol Bin Halim, (2016). Brand Equity and Brand Loyalty: New Perspective. International Review of Management and Marketing, 6(4), 722 - 730.
Mohamed Abdellatif Abu Auf Abdelkarim - (Matric No: 94377), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Rushami Zien Bin Yusoff, (2016). The Mediating Role of Religious Orientation on the Relationship Between Luxury Values and Buying Behavior in Riyadh, Saudi Arabia. International Business Management, 10(8), 1565 - 1574.
Abdelbaset M.H Alkhawaldeh - (Matric No: 95713), Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Fairol Bin Halim, (2016). An Empirical Study in Voting Behavior and Political Brand. International Business Management, 10(18), 4365 - 4372.
Mona Fairuz Binti Ramli, Prof. Madya Dr. Abdul Rahim B Othman, Prof. Dr. Salniza Bt Md. Salleh, (2015). Perceived Quality and Loyalty Towards PubHEI's of International Students in Malaysia's. Understanding the Role of Emotional Attachment as a Mediator. International Journal of Administration and Governance, 1(4), 51 - 57.
Mona Fairuz Binti Ramli, Prof. Madya Dr. Abdul Rahim B Othman, Prof. Dr. Salniza Bt Md. Salleh, (2015). Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions. Journal of Education and Vocational Research, 6(3), 22 - 29.
Ammar Hashed Ahmed Nasser Mabkhot - (Matric No: 827838), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, (2015). The Mediating Effect of Brand Satisfaction on the Relationship Between Brand Personality and Brand Loyalty : Evidence from Malaysia. Management Science Letters, 6(1), 87 - 98.
Ong Chuan Huat - (Matric No: 94687), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Rushami Zien Bin Yusoff, (2015). Brand Experience, Trust Components and Customer Loyalty : Sustainable Malaysia SME Brands Study. Asian Social Science , 11(26), 252 - 266.
Ammar Hashed Ahmed Nasser Mabkhot - (Matric No: 827838), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, (2016). The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia . Advanced Science Letters, 6(1), 87 - 98.
Ammar Hashed Ahmed Nasser Mabkhot - (Matric No: 827838), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, (2016). The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian. International Review of Management and Marketing, 6(3), 596 - 602.
Abdelbaset M.H Alkhawaldeh - (Matric No: 95713), Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Fairol Bin Halim, (2016). Linkages between Political Brand Image, Affective Commitment and Electors Loyalty: The Moderating Influence of Reference Group. International Journal of Business and Commerce , 5(4), 18 - 36.
Ong Chuan Huat - (Matric No: 94687), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Rushami Zien Bin Yusoff, (2016). The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands. Multidisciplinary Science Journal, 18(1), 1 - 19.
Abdelbaset M.H Alkhawaldeh - (Matric No: 95713), Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Fairol Bin Halim, (2015). The Role of CBBE in Building Loyalty to Political Brand: A Proposed Framework. Australian Journal of Basic and Applied Sciences, 9(35), 77 - 88.
Benazir Ahmed Siddiqui - (Matric No: 99043), Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, (2015). Conceptualizing Alumni Supportive Behavior Towards University Success In Context Of Bangladesh. Proceedings of the Conference On Business Management Research II (CBMR II) 2015, 1(), 436 - 439.
Ong Chuan Huat - (Matric No: 94687), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Rushami Zien Bin Yusoff, (2015). Bridging The Gap Between Brand Experience and Customer Loyalty: The Mediating Role of Emotional-Based Trust. International Academic Research Journal of Business and Technology, 1(2), 58 - 70.
Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Zolkafli Bin Hussin, Prof. Madya Dr. Faizuniah Bt Pangil, Dr. Hasnizam B Hasan, Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, (2010). The relationship between internal market orientation and employee loyalty behavior. 5th National Human Resource Management Conference 2010, 1(), 232 - 240.
Prof. Madya Dr. Faizuniah Bt Pangil, Aizzat Bin Mohd. Nasurdin, Prof. Dr. Salniza Bt Md. Salleh, (2010). Examining the association between high performance work system and organizational commitment among highly talented employees in Malaysia. 5th National Human Resource Management Conference 2010, 1(), 223 - 231.
Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Zolkafli Bin Hussin, Prof. Dr. Hasnizam Bin Shaari, Prof. Madya Dr. Faizuniah Bt Pangil, Dr. Hasnizam B Hasan, Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, (2011). Direct and indirect effect of internal market orientation on employee brand citizenship behavior: A theoretical framework. DEVELOPING A COMPREHENSIVE PERFORMANCE MEASUREMENT MODEL FOR PUBLIC SECTORS, 1(), 1 - 6.
Dr. Jamal Mohammed Ismail Alokam, Prof. Dr. Nik Kamariah Binti Nik Mat, Prof. Dr. Salniza Bt Md. Salleh, Norashikin Binti Baharom - (Matric No: 804447), Tuan Rohasnida Binti Tuan Teh - (Matric No: 806335), Noor Aida Binti Noh - (Matric No: 806319), Nor Ermawati Hussain - (Matric No: 805011), (2012). The Influence of Trust, Advertising, Family on Intention and Actual Purchase of Local Brand in Yemen. American Journal of Economics, 1(Special Issue), 64 - 68.
Dr. Jamal Mohammed Ismail Alokam, Prof. Dr. Nik Kamariah Binti Nik Mat, Prof. Dr. Salniza Bt Md. Salleh, Habibu Mohammed Umar - (Matric No: 806966), Salihu Musa Ewugi - (Matric No: 93992), Anas Abdelsatar Mohammad Salameh - (Matric No: 806151), Abu Nurudeen - (Matric No: 94140), (2012). Determining the Antecedents of Actual Purchase of Local Product Brand in Yemen. American Journal of Economics, 1(Special Issue), 97 - 100.
Prof. Dr. Salniza Bt Md. Salleh, Yurerrie Zainuddin, Noor Nasir Kader Ali, (2006). Design of Management Control Systems and Product Innovations: A Proposed Model In Malaysian Firm. Journal of Organizational and Behavioral Research, 1(1), 9 - 19.
Prof. Dato' Seri Dr. Mohamed Mustafa B Ishak, Prof. Dr. Hassan B Ali, Prof. Madya Dr. Ahmad Jelani B Shaari, Prof. Dr. Chandrakantan A/L Subramaniam, Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Siti Zubaidah Bt. Othman, Prof. Madya Dr. Kadzrina Binti Abdul Kadir, Raudah Binti Danila, (2014). New Paradigm of Business Education: Bridging Theory and Practice Using the Simulation Approach. SAIHL Conference on Education Innovation for the Knowledge-based Economy: Curriculum, Pedagogy and Technology , 00(), 00 - 00.
Ong Chuan Huat - (Matric No: 94687), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Rushami Zien Bin Yusoff, (2015). Influence of Brand Experience and Personality on Loyalty Dimensions: Evidence From Successful Malaysian SME Brands. International Journal of Business and Commerce , 4(7), 51 - 75.
Ammar Hashed Ahmed Nasser Mabkhot - (Matric No: 827838), Prof. Dr. Salniza Bt Md. Salleh, Prof. Dr. Hasnizam Bin Shaari, (2015). The Influence of Brand Image and Brand Personality on Brand Loyalty. Australian Journal of Basic and Applied Sciences, 9(7), 493 - 497.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Zolkafli Bin Hussin, (2015). The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior . Asian Social Science , 11(18), 86 - 92.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Zolkafli Bin Hussin, (2015). Employees brand citizenship behavior: front-liner versus backstage employees’ perspective. International Journal of Management Studies, 22(1), 23 - 32.
Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Zolkafli Bin Hussin, Prof. Madya Dr. Faizuniah Bt Pangil, Dr. Hasnizam B Hasan, Prof. Dr. Sany Sanuri Bin Mohd. Mokhtar, Prof. Dr. Hasnizam Bin Shaari, (2013). An empirical investigation of brand loyalty behavior among hotel employees in Northern Malaysia. International Journal of Business and Social Science , 4(2), 138 - 148.
Hashed Ahmed Nasser Mabkhot - (Matric No: 93442), Prof. Dr. Salniza Bt Md. Salleh, Dr. Hamid Mahmood Gelaidan, (2012). Factors Affecting Customer Satisfaction of Mobile Services in Yemen. American Journal of Economics, 2(7), 171 - 184.
Dr. Aliyu Olayemi Abdullateef, Prof. Dr. Salniza Bt Md. Salleh, (2013). Does CRM Influence Call Centre Quality Performance? An Empirical Industry Analysis. Total Quality Management and Business Excellence, 24(9-10), 1035 - 1045.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Zolkafli B Hussin, (2012). Relationship between brand knowledge, brand rewards and employees' brand citizenship behavior: the mediating role of brand commitment. International Journal of Business and Society, 13(3), 335 - 354.
Prof. Dr. Hasnizam Bin Shaari, Prof. Dr. Salniza Bt Md. Salleh, Prof. Madya Dr. Zolkafli Bin Hussin, (2011). Exploring the dimension of internal brand citizenship behavior: A case of Northern Malaysia hotels. World Review of Business Research, 1(1), 25 - 33.
RESEARCH PIE
LIST OF RESEARCH
THE GLORY OF THE MUZIUM PADI NEGERI KEDAH: CAN IT BE RESTORED? (2025), Member, Universiti
KAJIAN RINTIS POTENSI PRODUK: MAKANAN FUNGSIAN DAN PENJAGAAN KULIT BERASASKAN NANAS (2024), Leader, Industri
DEVELOPING A MODEL FOR BOOSTING MALAYSIAN MANUFACTURING SMES RESILIENCE USING INTERNET OF EVERYTHING (2020), Leader, Kpt
A COMPARATIVE STUDY ON CUSTOMER BRAND CHOICE: THE CASE OF E-HAILING SERVICES IN MALAYSIA AND INDONESIA (2019), Leader, Antarabangsa
THE INFLUENCE OF HALAL MARKETING STRATEGIES ON INTENTION TO PURCHASE HALAL PRODUCT (2019), Member, Antarabangsa
Pengaruh Kualiti Perkhidmatan dan Pembangunan Indeks Kualiti Perkhidmatan Terhadap Kepuasan Pelanggan Zakat Negeri Kedah (2018), Member, Kementerian/agensi lain
SMES READINESS IN ADOPTING DIGITAL MARKETING STRATEGIES (2018), Member, Antarabangsa
AN EMPIRICAL STUDY IN COMPARING THE BRAND INDENTITY AND BRAND IMAGE : A CASE OF BRANDING STRATEGIES IN UUM (2017), Member, Universiti
Kajian Pasaran dan Daya Maju Projek Dalam "Manager's Coffee" di Universiti Utara Malaysia (2016), Leader, Universiti
IMPAK DAN KEBERKESANAN PROGRAM KEUSAHAWANAN DAN KAJIAN TINGKAHLAKU BEKAS-BEKAS ANGKATAN TENTERA YANG MENJALANI LATIHAN BERSAMA PERHEBAT (2016), Member, Kementerian/agensi lain
KAJIAN PASARAN PEMBANGUNAN SEMULA TAMAN SISWA BANDAR DARUL AMAN (2015), Member, Universiti
BEYOND DONORS AND GIVING: EXAMINING ALUMNI CITIZENSHIP BEHAVIORS FOR UNIVERSITY SUCCESS (2015), Member, Kpt
PELAN PEMASARAN MADA (2015), Member, Kementerian/agensi lain
CEDI BUSINESS SIMULATION PROGRAM (CBSI) (2014), Leader, Kpt
Modelling Brand Loyalty Towards Institutions Of Higher Learning In Malaysia: A Student-Customer Perspective (2012), Member, Universiti
Managing Solid Waste: A Case Study Of Freshair (2012), Member, Kpt
DIRECT AND INDIRECT EFFECT OF STUDENTS SATISFACTION ON LOYALTY TO UUM (2012), Member, Universiti
THE DIRECT AND INDIRECT EFFECT OF INTERNAL MARKETING ORIENTATION AND BRAND IDENTITY ON BRAND PERFORMANCE: STUDY ON UUM COB (2011), Leader, Universiti
NORAINI'S COOKIES: STRATEGIZING FOR GROWTH AND SUSTAINABILITY (2010), Member, Universiti
The Relationship Of Internal Branding Practices And Employees 'Brand Commitment On Employees' Brand Citizenship Behavior. (2010), Leader, Universiti
EMPLOYEE BRAND CITIZENSHIP BEHAVIOR : THE INTERNAL MARKETING PERSPECTIVE (2010), Leader, Kpt
KAJIAN " BRAND LOYALTY STARTS FROM THE EMPLOYEE: THE INTERNAL MARKETING PERSPECTIVE" (2009), Leader, Industri
KAJIAN PENGESANAN BEKAS PESERTA KURSUS ASAS KEUSAHAWANAN SISWAZAH (KAKS): KES UUM (2008), Member, Industri
STRATEGIZATION OF SALES MANAGEMENT PRACTICES IN DIRECT SELLING COMPANIES (1999), Member, Mosti
PERSEPSI PELANCONG TERHADAP TASIK KENYIR SEBAGAI SATU DESTINASI PELANCONGAN YANG MENARIK (1997), Leader, Universiti
PEMULIHAN SYARIKAT TENAT (1984), Member, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2018 Pemurnian model francais pns - localised marketing Member Government National On going
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2018 20180079 Copyright Business Model Canvas for Manager's Coffee - ( MEMBER ) FILED
2017 20180033 Copyright Unique Antecedents for Enhance Building Local Brand - ( MEMBER ) FILED
2013 20130011 Copyright Noraini’s Cookies: Strategizing for Growth and Sustainablility - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
VQ2223 Practicum
VQ2223 Practicum
BPMM1013 Principles of marketing
VQ2223 Practicum
SDG3011 Management ethics
SDG1021 Thinking skill
PM1013 Principles of marketing
PMM3133 Retailing management
BPMX4908 Practicum
BPMX4908 Practicum
BPMX4908 Practicum
SDG1021 Thinking skill
BPMMK3113 Brand management
SDG2031 Living in the multi-cultural society
PM1013 Principles of marketing
PM1013 Principles of marketing
PM3103 Promotion management
SDG2011 Personal financial planning
PX2016 Practicum
SDG3011 Management ethics
SDG2011 Personal financial planning
PM1013 Principles of marketing
PM3073 Marketing seminars
PM3103 Promotion management
PM3113 Brand management
BPMM3073 Marketing seminar
PMX4998 Practicum
PMX4998 Practicum
PMX4998 Practicum
BPMX4908 Practicum
VQ2223 Practicum
VQ2223 Practicum
VQ2223 Practicum
PM3073 Marketing seminars
PM3103 Promotion management
SDG2031 Living in the multi-cultural society
PM1013 Principles of marketing
PM3013 Consumer behavior
PM3103 Promotion management
PM1013 Principles of marketing
PMM1013 Principles of marketing
PM3073 Marketing seminars
BPMMK3113 Brand management
PM3103 Promotion management
PCM3103 Integrated marketing communication
BPMM3113 Brand management
BPMMK1013 Principles of marketing
BPMMK3113 Brand management
BPMMK3343 Brand and product management
SDG2021 Entrepreneurship
BPCM3103 Integrated marketing communication
SDG1011 High touch communication
BPCM3103 Integrated marketing communication
SDG3021 Patriotism and volunteerism
BPMM3113 Brand management
PM1013 Principles of marketing
PMX4998 Practicum
PMX4998 Practicum
PM3103 Promotion management
SDG3021 Patriotism and volunteerism
EEP2032 Living in the multi-cultural society
PM3103 Promotion management
PM2023 Marketing management
PM3103 Promotion management
PMM2023 Marketing management
PMM3113 Brand management
PM1013 Principles of marketing
PM1013 Principles of marketing
SDG3011 Management ethics
PM3113 Brand management
BPCM3103 Integrated marketing communication
BPMMK3113 Brand management
VQ2223 Practicum
BPMM3113 Brand management
BPCMK3103 Integrated marketing communication
BPMM3113 Brand management
BPMM3113 Brand management
PM1013 Principles of marketing
PM3103 Promotion management
VQ2223 Practicum
PM1013 Principles of marketing
VQ2223 Practicum
BPMM3113 Brand management
PM2023 Marketing management
PM3103 Promotion management
SDG3011 Management ethics
VQ2223 Practicum
BPMM3203 Advertising management
PMM3073 Marketing seminar
PMM3203 Advertising management
BPMM3073 Marketing seminar
SDG1011 High touch communication
SDG3021 Patriotism and volunteerism
BPMX4908 Practicum
VQ2223 Practicum
PM3103 Promotion management
PM3103 Promotion management
BPMX4908 Practicum
PM1013 Principles of marketing
PM3103 Promotion management
PM3103 Promotion management
SDG1021 Thinking skill
BPCM3103 Integrated marketing communication
PM1013 Principles of marketing
SDG3021 Patriotism and volunteerism
PM2023 Marketing management
SDG2021 Entrepreneurship
PM3103 Promotion management
PM3113 Brand management
BPMM3113 Brand management
BPCM3103 Integrated marketing communication
PM3103 Promotion management
SDG2011 Personal financial planning
BPCM3103 Integrated marketing communication
PP3086 Practicum
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
BDMX8013 Business consultation strategy
SCLE6014 Academic writing
BDMM8023 Advanced international marketing
BDMM7033 Strategic marketing
BDMM8013 Advanced relationship marketing
BDMM8033 Global strategic marketing and competitive analysis
BPMM6083 Consumer and organizational buying
OPMM6013 Strategic marketing
BPMM6033 Relationship marketing
BPMM6063 Integrated marketing communication
SUPERVISION
Matric Name Status Title
88967 Hashed Ahmed Nasser Mabkhot Completed Factors Affecting Customer Satisfaction of Mobile Services In Yemen (supervisor - appt letter dd 12/7/2010) (examiner : appt letter dd 24/10/2010)
91208 Choi Kam Heng Completed The Influence of Employer Branding Activities and Employer Brand Image on Applicant Attraction to Petrochemcial Companies in Malaysia
91458 Muhamad Asri bin Basil Not Active Name of the Proposed Company: Koridor Padu Sdn. Bhd. Area of Investigation: Marketing
91544 Esmi Marzuki Md Salleh Not Active The Relationship between Goodwill and Alumni Network with Market Performance (supervisor - appt letter dd 13/4/2011)
91600 Sasiwemon Sukhabot Completed The Construction of A Nation Brand Image of Thailand OTOP
91606 Ashraf Abdussalam Not Active Effect of Advertising on Product Marketing in Libya
91736 Abdul Aziz Hamid Qaid Al-awadi Not Active Attitude & Purchase Behaviour of Malaysian Undergraduate & Postgraduate Student towards Made in Malaysian Products
91802 Mariyudi Completed Strategi Pengurusan Jenama Telekomunikasi Bimbit Prabayar Dalam Persekitaran Akademik Indonesia
91813 Mustafa Bin Sareh Not Active Demographic Effect on Decision To Purchase Esteem Needs Product in Malaysian Context (supervisor : appt. letter dd 27/12/2010)
91870 Loh keng Hock Not Active A Study of Influence of Fast Food Advertisement on Malaysian Eight-Year Old Children
91939 Mohamad Azizi Bin Mohd Atar Completed FACTORS AFFECTING CONFUSION PRONENESS DECISION AMONG MALAYSIAN CONSUMERS
92005 Azmi Bin Amat Murjan Completed Market Orientation, Innovation, and Performance of SMEs and the Mediating Role of Brand Equity
92015 S. Deena Dayalan a/l R Sundaram Not Active Impact of Green Marketing on Purchase Decision among Malaysian Home Appliances Consumer
92114 Hasnizam bin Shaari Completed Relationship between Internal Branding Practices, Brand Commitment and Employees' Brand Citizenship Behavior
92245 See Boon Piow Completed Human Cognitive Perspective of Extended Use of Information Systems
92266 Basri bin Abd. Ghani Not Active Teori Gelagat Pengguna: Heoraki Penggunaan Barangan Keperluan Di Kalangan Pengguna Muslim Di Koridor Ekonomi Utara (NCER) Khusus Kedah dan Perlis
92331 Wong Lai Soon Not Active Fast food consumer choice behaviour in Malaysia
92363 Abdel Fattah Mahmoud Iswed Al-Azzam Completed The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan
92452 Ling Bee Fong Not Active Name of the Proposed Company: Open University Malaysia Area of Inventigation: Marketing (Leadership Service Center, Student Satisfaction, Retention Rate) (mentor: appt letter dd 20/4/2011 - zaw)
92455 Muthamilarasi Suppiah Not Active Name of the Proposed Company: Allianz General Insurance Company (M) Berhad - Kuantan Branch Area of Investigation: Marketing (mentor: appt. letter dd 13/4/2011)
92461 Saravanan a/l R.Veerapan Not Active The Mediating Effects of Market Orientation on The Relationship Between Supply Chain Practices, Competitive Advantage and Organisational Performance of Pharmaceutical Business Organisations in Malaysia
92464 Puti Maizan Binti Mashudi Not Active Brand Citizenship Behavior among Young Adults
93442 Hashed Ahmed Nasser Mabkhot Completed The Direct and Indirect Influence of Brand Image, Brand Experience, Brand Personality on Brand Loyalty
93699 Nor Azlina Binti Kamarohim Not Active Keller's Customer-based Brand Equity: Antecedents and Consequences of Brand Image
94260 Mir Fariz B Mir Ishak Not Active Celebrity & Non Celebrity Endorsement Effectiveness On Consumers On Creating Positive Attitudes Towards Product Advertisement
94377 Mohamed Abdellatif Abu Auf Abdelkarim Completed The Moderating Role of Religous Orientation on the Relationship Between Luxury Values, Ethical Values and Buying Behavior
94619 Wan Mashumi Bin Wan Mustafa Not Active Reputasi Jenama Bank di Malaysia Sebagai Satu Jenama Global : Perspektif Pengalaman Jenama Pengguna.
94687 ONG CHUAN HUAT Completed The Direct and Indirect Effects of Brand Trust on Attitudinal and Behavioral Loyaltly toward Sme Brands in Klang Valley Restaurant Sector
94725 Mohamad Saipul Bin Nang Not Active Optimizing social media tools in enhancing marketing impact: Developing an effective approach to minimize cost and helping the SME industry to grow borderless
95379 Hazem Mohamad Abdal-Ghany Al-Kasassbh Completed The Relationship between Brand Attributes, Word of Mouth on Brand Identity and Brand Image
95713 Abdelbaset M.H Alkhawaldeh Completed Political Brand Equity, Affective Commitment and Reference Group Influence on Political Brand Loyalty
800082 Hasina Momtaz Completed Factors Affecting Online Customers Satisfaction
801711 Khadijah Kamisan Completed Relationship between Customer Satisfaction, Brand Trust and Customer Brand (supervisor - appt letter dd 6/1/2010) (extend till 9/5/2010) (penilai - appt letter dd 4/5/2010)
802157 Mahfuzah Mohaidin Completed The Influence Of Service Quality On Customer Loyalty In Malaysian Banking Sector (supervisor - appt letter dd 3/3/2010) (examiner - appt letter dd 9/5/2010
802161 Mary Tina Soingin Completed Factors Affecting Customer Purchases on Academic Magazine of DBP in Klang Valley: Dewan Ekonomi (supervisor - appt letter dd 3/3/2010) (penilai - appt letter dd 12/5/2010)
802954 Muhammad Hafiz bin Azizan Completed Relationship Strategy on Marketing Mix in Small Medium Enterprise (SME) with Consumer Loyalty: Firm Sector (Daily Food & Product) (supervisor - appt letter dd 31/1/2010) (extend till 9/5/2010) (extent ke semester depan - rujuk surat bertarikh 18/5/11) - 1/6/11
805491 Noranida binti Daud Completed Opportunities For Green Marketing in Malaysia Supervisor : appt letter dd 31/1/12 Examiner : letter dd 10/4/2012 (tarikh hantar 22/4/2012
809237 Dian Rahmita Sari Completed The Role of MADA to Improve Paddy Sub-Sector In Kedah Darul Aman
814404 Nor'Azzah Yusoff Completed Faktor-faktor yang mempengaruhi Kepuasan Pengguna UUM Portal Single Sign-On
824864 ANIS SYAMIMI BINTI MOHD AZLAN Completed Determinants Of Perceived Service Quality In UUM Parcel Center (UPC): A Study On The Perception Of Courier Service Quality Among UUM Undergraduate Students
900072 Azammullah Bin Abu Bakar Completed Relationship between Workplace Environment, Teamwork and Tranformational Leadership on Organisation Performance of Electrical and Electronic Manufacturing Companies in Selangor
900237 Asad Ur Rehman Completed Relationship Between Brand Centered HR Practices, Employee-brand Fit and Employees’ Brand Citizenship Behavior
900555 SHOAIB MUHAMMAD Completed The Effects of Internal Branding and Brand Commitment on Employee Brand Performance: An Empirical Evidence from Pakistan’s Public Sector Banks.
901201 Ayaz Ahmad Completed Integrated Marketing Communication Capability : An Investigation in the Consumer Market of Pakistan
902113 MOHSIN RAZA Completed Determinants of Customer Citizenship Behaviour in Aviation Sector of Pakistan
902613 Saba Qasim Completed Determinants of Brand Sabotage Among Railways Consumers in Pakistan
903666 MUHAMMAD ABU HURAIRA Not Active AN EMPIRICAL EVALUATION OF BRAND EXPERIENCE ANTECEDENTS AND CONSEQUENCES IN MULTI-CHANNEL LUXURY FASHION RETAILING IN PAKISTAN
903950 Norizah binti Abidin Not Active Social Media in Tourism Destination Marketing Organization - Sabah
907815 LAN YAO Active UNDERSTANDING THE IMPACT OF BRAND MARKETING ON CONSUMER BEHAVIOR IN THE DOMESTIC COSMETICS INDUSTRY IN CHINA: A STUDY OF PURCHASE INTENTION AND BRAND LOYALTY.
908072 TING TAI FOOK Not Active KAJIAN PEMAHAMAN DAN PENERIMAAN KADAR PERATUS PELAKSANAAN CUKAI KEPENGGUNAAN (GST / VAT) DI KALANGAN PENDUDUK DAERAH MANJUNG, PERAK
908807 MRZ IRAM fatima Active The role of green marketing/green consumption on consumer behavior impacted by Consumer Based-Brand Equit (CBBE) in thrift stores.
91138 Jamal Mohammed Esmail Al-Okam Completed Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
93127 Yong Wooi Keong Not Active Risk Management and Intention to Approve Loans Defensively: A Study of Behavioural Intention Using Decomposed Theory of Planned Behavior
93539 Abdul Razak B. Haji Mohaideen Completed Pembangunan Modal Insan dan Motivasi Kerja dalam Industri Perfileman di Malaysia : Satu Kajian Kes ke atas Industri Filem Cereka
94259 Khalilah Abd Hafiz Not Active Customer's willingness to purchase 1 Malaysia product
94464 Mona Fairuz Ramli Completed Determinants of Brand Loyalty in Public Higher Education Institutions in Malaysia: The Mediating Role of Emotional Brand Attachment
94685 NURUL AQILAH BINTI MHD YUSAK Completed Relationship between Internal Marketing Practices, Training, Co-worker Support, Emotional Satisfaction and Service Employee Commitment
95956 Farizal MS Not Active tiada tajuk
99043 Benazir Ahmed Siddiqui Not Active Relationship Between Alumni Brand Community Integration, Community Satisfaction and Alumni Supportive Behavior
99195 Irshad Hussain Sarki Not Active Romancing with University's Brands: Antecedents and Consequences
99280 Jamal Mohammed Esmail Alokam Not Active The Influence of Brand, Word of Mouth, Price Quality, County of Origin, Brand Image on Purchase Intention of Yemeni Dairy Products
808471 Dazila Binti Abd Ghafar Not Active A Study on Employee is Psychological Factors And Unethical Behaviours at the Workplace
902514 Kashif Farhat Completed Brand Equity Drivers, Brand Affect, and Brand Engagement in The Automobile Market of Pakistan
809270 Surya Ramadhan Completed A Study of Financial Management Planning (Budget) For 2012 At State Government of Kedah, Malaysia
 
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