RESEARCHER INFO
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Ts. Dr. Nassiriah binti Shaari
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
nasiriah@uum.edu.my
049285940
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12013, PhD Computer Science/ Applied Computing, Lincoln University, New Zealand
22000, Master of Science Computer Science (Multimedia System), Universiti Putra Malaysia, Universiti Putra Malaysia
31997, Bachelor of Science Computer Science, The American University, USA

AWARD

1 Gold Award, SIGG UUM, 2020, Antarabangsa
2 GOLD AWARD, UNIMAS, 2018, Kebangsaan

RECOGNITION

1 REVIEWER, Reviewer - ICMS'21,Antarabangsa,2021
2 REVIEWER,Reviewer,Antarabangsa,2024
3 MULTIMEDIA,Juri SIGG 2022,Antarabangsa,2022
4 REVIEWER,reviewer,Antarabangsa,2023
5 ICT,reviewer CIIC 2020,Universiti,2020
6 MULTIMEDIA,reviewer CHIC2020,Universiti,2020
7 TEKNOLOGI MAKLUMAT DAN MULTIMEDIA,examiner - PhD proposal Defense,Universiti,2020
8 TEKNOLOGI MAKLUMAT DAN MULTIMEDIA,reviewer ISSC 2020,Universiti,2020
9 PENGERUSI SESI VIVA,Pengerusi,Universiti,2025
10 PENGERUSI SESI VIVA,Pengerusi,Universiti,2025
11 PENGERUSI,Pengerusi Pembentangan Proposal PhD,Pusat Pengajian/Jabatan,2024
12 MULTIMEDIA,Pengerusi Pembentangan Proposal PhD,Pusat Pengajian/Jabatan,2024
13 MULTIMEDIA,Pengerusi Pembentangan Proposal PhD,Pusat Pengajian/Jabatan,2024
14 MULTIMEDIA,Pengerusi Pembentangan Proposal PhD,Pusat Pengajian/Jabatan,2024
15 MULTIMEDIA,Pengerusi Viva Research Paper MMS,Pusat Pengajian/Jabatan,2024
16 MULTIMEDIA,Jury - Visual Arts Exhibition, SMMTC Week,Pusat Pengajian/Jabatan,2022
17 MULTIMEDIA,examiner - PhD proposal Defense - Muhammad Hizami,Pusat Pengajian/Jabatan,2022
18 MULTIMEDIA,reviewer 3rd SCIMPA PG Colloquium 2022,Pusat Pengajian/Jabatan,2022
19 MULTIMEDIA,examiner - PhD proposal Defense - Tian Yali,Pusat Pengajian/Jabatan,2022
20 MULTIMEDIA,Pengerusi Pembentangan Proposal PhD,Pusat Pengajian/Jabatan,2020
21 MULTIMEDIA,reviewer SMMTC PG Colloquium 2020,Pusat Pengajian/Jabatan,2020
22 MULTIMEDIA,Jury - Visual Arts Exhibition, Karnival Idea SMMTC,Pusat Pengajian/Jabatan,2025
23 MULTIMEDIA,Examiner - PhD proposal Defense,Pusat Pengajian/Jabatan,2025
24 MULTIMEDIA,Examiner - PhD proposal Defense,Pusat Pengajian/Jabatan,2025
25 PENGERUSI,Pengerusi Pembentangan Proposal PhD,Pusat Pengajian/Jabatan,2025
26 MULTIMEDIA,Penilai,Pusat Pengajian/Jabatan,2026
27 MULTIMEDIA,Penilai,Pusat Pengajian/Jabatan,2025
28 REVIEWER,Reviewer SMMTC PG Colloquium - Dec 2023,Pusat Pengajian/Jabatan,2023

AREA OF EXPERTISE

Computer Animation And Digital Arts (Including Edutainment, Information Processing Services, Integrated And Expert System For Designing, Multimedia Content, Virtual Reality And Virtual Manufacturing)
Interface Design
Other Web Technology N.E.C.

RESEARCH AREA

Interaction Design
User Experience
Web Information Systems

OVERVIEW
I am a researcher in Human-Computer Interaction (HCI). My areas of interest include Interaction Design, User Experience (UX), User Interface (UI) design, Persuasive Technology, and Web Information Systems.
PUBLICATION CHART
LIST OF PUBLICATION
Dr. Husam Alustwani, Ts. Dr. Nassiriah Binti Shaari, (2025). Semantic Browsing & Advertising in YouTube. 4th International Conference on Smart Multimedia, LNCS (14957), 47 - 61.
Ts. Dr. Nadia Diyana Binti Mohd Muhaiyuddin, Aeni Zuhana Binti Saidin, Ts. Dr. Nassiriah Binti Shaari, (2025). UNDERSTANDING USER ACCEPTANCE OF AUGMENTED REALITY IN ENHANCING CHINESE LANGUAGE LEARNING AMONG UNDERGRADUATE STUDENTS. International Journal of Modern Education , 7(28 (2025)), 1119 - 1131.
Ts. Dr. Nassiriah Binti Shaari, Wang, Shang - (Matric No: 906923), Dr. Nur Sauri Bin Yahaya, Liu Hao, (2025). RecompGPT: Generative Pre-Trained Transformers-Assisted Interactive Human Gaze Pattern Learning and Distribution Modeling for Scene Recomposition. IEEE Access, 13(1), 121362 - 121377.
Gu Hanfei - (Matric No: 907004), Ts. Dr. Nadia Diyana Binti Mohd Muhaiyuddin, Ts. Dr. Nassiriah Binti Shaari, (2024). A Systematic Literature Review of Multimedia Technology-Based Interventions for Self-Management in T1D Children: Classification, Trends,Challenges, and Future Directions. International Journal of E-Health and Medical Communications, 15(1), 1 - 27.
Looi Yoke Wan, Loh Wei Wen, Sim Yeun Qinn, Prof. Madya Ts. Dr. Sobihatun Nur Binti Abdul Salam, Chong Jie Enn, Ts. Dr. Nassiriah Binti Shaari, (2024). A Systematic Review of Social Media Impacts on Mental Health Issues During COVID-19 Pandemic. International Journal of Business and Technology Management , 6(3), 60 - 69.
Ts. Dr. Nassiriah Binti Shaari, Prof. Madya Ts. Dr. Sobihatun Nur Binti Abdul Salam, Ts. Dr. Azliza Binti Othman, (2023). A Review of Game Elements in Developing Persuasive Game-Based Learning Model for Children’s Safety from Sexual Abuse. Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022), 769(), 443 - 453.
Boo Li Wen, Wilson Hew Wei Shun, Ts. Dr. Nassiriah Binti Shaari, Yong Yan Qi, Ooi Gan Hong, Prof. Madya Ts. Dr. Sobihatun Nur Binti Abdul Salam, (2022). SUMMATIVE EVALUATION OF EZCOMM: A COMMUNICATION BOARD MOBILE APPLICATION TO ASSIST COMMUNICATION DISABILITIES. INTERNATIONAL JOURNAL OF LAW GOVERNMENT AND COMMUNICATION, 7(30), 258 - 269.
Dr. Yusrita Binti Mohd. Yusoff, Ts. Dr. Nassiriah Binti Shaari, Aeni Zuhana Binti Saidin, (2022). Design and Development of EzyDu’a AR Application. E-PROCEEDING BOOK OF THE 2 INTERNATIONAL MULTIDISCIPLINARY CONFERENCE OF MUAMALAT (IMCEM 2022) & THE 3 ISLAMIC MANAGEMENT DEVELOPMENT CONFERENCE (IMDEC 2022) , (), 25 - 26.
Ts. Dr. Azliza Binti Othman, Ts. Dr. Nassiriah Binti Shaari, (2021). Summative Evaluation of Energia: Self-Motivation and Improvement App for University Students. e-Prosiding Seminar Kebangsaan Teknologi Multimedia dan Komunikasi 2021 (NSMTComm'21), (), 208 - 214.
Dr. Yusrita Binti Mohd. Yusoff, Ts. Dr. Nassiriah Binti Shaari, (2021). Requirement Analysis: An Interactive Multimedia Application of Animals’ Extinction in Malaysia. e-Prosiding Seminar Kebangsaan Teknologi Multimedia dan Komunikasi 2021 (NSMTComm'21), (), 236 - 242.
Ts. Dr. Nassiriah Binti Shaari, Dr. Asmidah Binti Alwi, Aeni Zuhana Binti Saidin, (2021). Finding Digital Solution for Muzium Padi, Kedah. Proceeding of the 6th International Case Study Conference , (), 60-65 - .
Dr. Yusrita Binti Mohd. Yusoff, Ts. Dr. Nassiriah Binti Shaari, Ts. Dr. Azliza Binti Othman, (2021). Digital Healthy Lifestyle Application for UUM Computer User. International Journal of Interactive Mobile Technologies, 15(6), 77 - 90.
Ow Shin Jing, Wong Siok Chai, (2019). Design and Development of Cute Classroom: Learning Three Language. International Journal of Heritage, Art and Multimedia,, 2(4), 24 - 30.
Christian - (Matric No: 94769), (2017). PENGELOLAAN STRATEGI BRANDING APPLE INC. UNTUK MENCIPTAKAN LOYALITAS KONSUMEN. demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan, 2(2), 216 - 228.
Ian Ruthven, Monica Landoni, (2016). A New Tool for Creative Content Evaluation: Young Children's Participation. International Journal of Interactive Digital Media, 4(2), 1 - 6.
Muhammad Abdul Malik Bin Saedon - (Matric No: 804787), (2016). Embedding Persuasive Multimedia Content (PMC) into Social Media Advertising (SMA) in Persuading Social Media Users. International Journal of Interactive Digital Media, 4(1), 24 - 27.
Muhammad Abdul Malik Bin Saedon - (Matric No: 804787), (2016). Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay. Indian Journal of Arts, 6(17), 34 - 47.
Dr Monica Landoni, Prof Dr Ian Ruthven, (2016). YOUNG CHILDREN’S EXPERIENCE INTERACTING WITH LESS FUN AND FUN EDUTAINMENT COURSEWARE. International Conference on ICT for Transformation (IC-ICT4T2016) , 1(1), 69 - 72.
Hine, Nick , Catriona Maccaulay, (2014). PTOOLKIT a Digital Tool for Persuasive Design Ideas: A Design Knowledge Transfer Experienced. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia, 1(), 160 - 165.
Stuart Charters, Clare Churcher, (2013). Achieving “One-Web” through customization and prioritization. International Journal of Web Information Systems, 9(4), 264 - 278.
Catriona Macaulay, (2013). Persuasion Knowledge For Design Community: Design Of Ptoolkit Prototype. Proceedings of the 4th International Conference on Computing & Informatics 2013 (ICOCI2013), 00(), 00 - 00.
RESEARCH PIE
LIST OF RESEARCH
APLIKASI UMRAH INTERAKTIF DENGAN ANTARA MUKA PERBUALAN DIGITAL (2026), Member, Universiti
KIT/APLIKASI PERMASALAH FIQH WANITA SEMASA UMRAH DENGAN TERAPAN TEORI PEMBELAJARAN MULTIMEDIA (2022), Member, Universiti
PENGUKURAN KEBERKESANAN APLIKASI MULTIMEDIA DENGAN TERAPAN ELEMEN TEKNOLOGI PERSUASIF DALAM MENINGKATKAN KESEDARAN KANAK-KANAK TADIKA TERHADAP ISU PEMAKANAN BERKHASIAT (2022), Member, Universiti
PERSUASIVE MULTIMEDIA DESIGN MODEL FOR GAME BASED LEARNING TO ENHANCE CHILDREN'S AWARENESS OF CHILD SEXUAL ABUSE (2019), Member, Kpt
PAVING THE FUTURE FOR STUDENTS WITH DISABILITIES: UNIVERSAL DESIGN FOR LEARNING (UDL) IN ENABLING AN INCLUSIVE PRACTICE (2019), Member, Kpt
MODEL INOVASI KOMUNIKASI PENGEMBANGAN PADI DI LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA) (2017), Member, Universiti
INTERACTION STYLE MATRIX TO SUPPORT LEARNING FOR SPECIAL NEEDS CHILDREN (2017), Leader, Universiti
THE EMPLEMENTATION OF INTERACTIVE APPLICATION IN ENHANCING MUSEUM VISIT: A CASE STUDY AT PADDY MUSEUM, KEDAH (2016), Member, Universiti
Digital Healthy Lifestyle Application For UUM Community (2016), Member, Universiti
Virtual Taekwando Training Environment : A Self - Directed Taekwando Training Prototype (2016), Member, Universiti
Conceptual Model of Persuasive Multimedia Content (PMC) for Sosial Media Edvertising in Island Homestay (2015), Member, Universiti
A New Evaluation Tool For Very Young Children (2012), Member, Kpt
Online Persuasion Model of Children's Road Safety Awareness in Malaysia (2012), Leader, Universiti
Children-Centred Web-Based Exhibits Model To Facilitate Museum Learning Experiences (2012), Member, Universiti
Evaluating Persuasion Knowledge Toolkit as Knowledge Tranfer Tool within Commercial Sector (2012), Member, Universiti
USABILITY EVALUATION OF ASIS AT UNIVERSITY UTARA MALAYSIA (2002), Leader, Universiti
PENGGUNAAN E-KAMUS DALAM PENGAJARAN DAN PEMBELAJARAN DI SEKOLAH RENDAH (2002), Member, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2021 The international dean's course - malaysian chapter (myidc) - pembangunan insan Leader Government National Completed
2019 Program retreat 2019 Member Government National Completed
2016 Bengkel animasi citezone Member Government National On going
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2023 20220238 Copyright Persuasive Game-based Learning Model For Child Sexual Abuse Safety (PGBL4CSASafety) - ( MEMBER ) FILED
2020 20200044 Copyright PADIWEB Development Process - ( MEMBER ) FILED
2020 20200042 Copyright PADIWEB Prototype - ( MEMBER ) FILED
2020 20200041 Copyright PADIWEB Development Model - ( MEMBER ) FILED
2025 2025075 Copyright Umrah Sakeenah: Fiqh Umrah Wanita - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
TIX3988 Practicum
TIX3988 Practicum
TIX3998 Practicum
TIX3998 Practicum
STIX3913 Project i
STMX3912 Practicum
SAXZ3912 Industry and community engagement project 2
TV3023 Multimedia system network
TJ3054 Network design
TJ3054 Network design
STIV3103 User centered design
TIV2013 Human computer interaction
STIV3073 Multimedia seminar
STMX3912 Practicum
STIV1013 Programming language and authoring
STIV2013 Human computer interaction
STIV2013 Human computer interaction
STMX3912 Practicum
STIV1013 Programming language and authoring
STIV3083 Multimedia design
STMX3912 Practicum
TV1003 Authoring and programming language
STMX3912 Practicum
STIV3103 User centered design
STIV3103 User centered design
SCVXK3958 Industrial training
STMX3912 Practicum
STIV2013 Human computer interaction
STIV2013 Human computer interaction
SCVZK3993 Academic project i
SCVZK4993 Academic project ii
TX3998 Practicum
TIV2013 Human computer interaction
STIX3913 Project i
TIV3103 User centered design
TZ3998 Project
STIV3073 Multimedia seminar
STIV3103 User centered design
STMX3912 Practicum
SCCVK3103 User centered design
TV2013 Human computer interaction
TV2013 Human computer interaction
STMX3912 Practicum
TV3023 Multimedia system network
STIV1013 Programming language and authoring
TA2103 Discrete structure
STIV2013 Human computer interaction
TV3023 Multimedia system network
TV3023 Multimedia system network
STMX3912 Practicum
STIV3103 User centered design
TV1003 Authoring and programming language
STMX3912 Practicum
TIV2043 Digital audio technology
TIV3083 Multimedia design
STIX3923 Project 2
STMX3912 Practicum
TV2033 Hypertexts and hypermedia
TV3023 Multimedia system network
TV2034 Hypertexts and hypermedia
TX3998 Practicum
TZ3998 Project
STMX3912 Practicum
STMX3912 Practicum
STIV1023 Multimedia system foundation
STIV1023 Multimedia system foundation
STMX3912 Practicum
SCCVK3103 User centered design
SCVZK3993 Academic project i
STIV2013 Human computer interaction
STMX3912 Practicum
STMX3912 Practicum
STMX3912 Practicum
STIV3073 Multimedia seminar
STIV3073 Multimedia seminar
SCVXK3958 Industrial training
SCVZK4993 Academic project ii
STIV2013 Human computer interaction
STIV2013 Human computer interaction
STMX3912 Practicum
STIV2013 Human computer interaction
STIV2013 Human computer interaction
STIV3063 Mobile multimedia technology and ubiquitous computing
STIV3103 User centered design
STIV3013 Www programming
STIV3013 Www programming
SCCVK3103 User centered design
SDG1011 High touch communication
TV3024 Multimedia system network
STMX3912 Practicum
STMX3912 Practicum
TD1013 Information systems in organisation
TJ3054 Network design
STIV3073 Multimedia seminar
STIV3103 User centered design
STIV3103 User centered design
EEP2032 Living in the multi-cultural society
STMX3912 Practicum
STIV3073 Multimedia seminar
STIX3923 Project 2
STMX3912 Practicum
STIX3923 Project 2
STMX3912 Practicum
STIV2013 Human computer interaction
STIV2013 Human computer interaction
STIV3103 User centered design
EEP1032 Personal development and character building
STIV2013 Human computer interaction
TD1013 Information systems in organisation
STIV2013 Human computer interaction
STIV3103 User centered design
STIV3103 User centered design
TZ3998 Project
SCVZK4993 Academic project ii
TV2003 Introduction to multimedia system
TX3998 Practicum
TZ3998 Project
STIX3913 Project i
STMX3912 Practicum
STIV3053 Internet technology services
SCCVK3103 User centered design
STIV3073 Multimedia seminar
TS1013 Introduction to statistics
STMX3912 Practicum
POSTGRADUATE
Course Code Course Name
STIV5014 Interaction design
SCCZ6996 Project paper
SMJZ69912 Research paper
SMJZ69927 Dissertation
SMMZ69912 Research paper
SMMS5063 User experience
SUPERVISION
Matric Name Status Title
94769 CHRISTIAN Completed Conceptual Model of Brand Creation Worksheet for Visual Communication Design
811478 Mohd Shaharum Bin Daud Completed Kesan Pendedahan Media Sosial Dalam Kemajuan Akademik Pelajar Universiti
825061 MUHAMMAD AZHAR TAZIRUN BIN ISMAIL Completed Digital photographer partfolio application
902823 HARRYLMAZRIN BINTI HARUN Not Active The Study on Books' Cover Designs Relationship of Text and Image in Fiction Novels
903714 KHAIRUL NOOR BIN PUTEH Not Active A CONCEPTUAL MODEL OF DIGITAL MUSIC THERAPY TO REDUCE STRESS BASED ON PERSONAL MUSIC PREFERENCE
906039 ZHENG, BINGXIANG Active A Conceptual Model for Personalized cultural intellectual property game (CIPG) to Enhance Museum Visitor Experience Based on WeChat Mini Programs
906923 WANG, SHANG Active AR Interaction Model for Enhanced Efficiency
907529 GAO, XIAOZHEN Active Research on the application of bionic design in the innovative design of high-voltage moter equipment styling
908088 WANG, YUNHAN Active EXPLORING THE ROLE OF VISUAL COMMUNICATION IN VIRTUAL REALITY (VR) FOR EDUCATION AND TRAINING IN CHINA.
908678 NOOR SUHADA BINTI AHMAD Deferred (Not Counted) The Influence of Interactive Technologies on User Experience in Creative Multimedia Environments
94045 Muhammad Abdul Malik b. Saedon Completed Conceptual Model of Persuasive Multimedia Content (PMC) for Social Media Advertising of Island Homestays
816462 Worlu Okechukwu Completed The Relationship between Corporate Name. Typography, Colour and Graphic Design towards Corporate Image: A Comparative Study on Two Telecommunication Companies in Malaysia
828292 SULINA AMIRAH BINTI MOHD SAIDIN Not Active Game Based Learning for Children Safety
905294 ZHANG, WEN Not Active Research on Multimedia Interaction Design based on User Experience
906875 ZHANG, JIZE Active Usability-Driven Educational Game (UDEG) Design Model for Enhancing Chinese Vocabulary Learning
907004 GU HANFEI Active Integrative Persuasive Virtual Reality Serious Game Model for the Self-Management of Children with Type 1 Diabetes
907426 PANG HAO Not Active The role of Multimedia in the Creation of a Countrys Image
907485 SHATNAWI OSAMA KHALID RADWAN Active ORGANISATIONAL AND INSTITUTIONAL FRICTIONS IN ADOPTION WITHIN JORDANIAN TELEVISION NEWSROOM: A SOCIO-TECHNICAL AND INSTITUTIONAL ANALYSIS
907557 XU, JIALI Active Research on the cultivation of visual literacyamongcollege students in art and design
908562 WU, TONG Active The Impact of Social Networks on Information Dissemination: The Mediating Role of User Engagement
 
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