Name : Muhammad Rosni bin Amir Hussin
Phone No. : 049287281/4090
Email : mohdrosni@uum.edu.my
School : UUM College of Business
Substantive Position :
Current Position :
Current Department : Perakaunan Tunku Puteri Intan Safinaz
Name in APA Format : Hussin, M. R. A.

RESEARCHER'S INFORMATION

ACADEMIC QUALIFICATION

2016, PhD Pengurusan, UTM, Universiti Teknologi Malaysia
2005, Masters Perakaunan, UUM, Universiti Utara Malaysia
2000, Bachelor Degree Perakaunan, UUM, Universiti Utara Malaysia

AWARDS & RECOGNITIONS

Copyright, Intellectual Property Corporation of Malaysia, 2025, Kebangsaan
HRD Corp Accredited Trainer, HRD Corporation, 2025, Kebangsaan
Best Presenter Award, International Conference on Business Sustainability and Social Sustainability 2024 (ICOBSS2024), 2024, Antarabangsa
Best Paper Award, Institute for Management and Business Research (IMBRE), 2022, Antarabangsa
Best Presenter Award, Institute for Management and Business Research (IMBRE), 2022, Antarabangsa
Best e-Teaching Portfolio Award (BeTPA) 2021, Tunku Puteri Intan Safinaz School of Accountancy (TISSA-UUM), 2021, Pusat Pengajian/Jabatan
Best Paper Award, Institute for Management and Business Research (IMBRe), 2021, Antarabangsa
Penyelidikan Terbaik (Kategori Projek), Research and Innovation Management Cntre (RIMC), Universiti Utara Malaysia (UUM), 2021, Universiti
Sustainability Reporting Towards Analysts' Investment Recommendations Framework, Perbadanan Harta Intelek Malaysia (MyIPO), 2020, Kebangsaan
Hak Cipta, Perbadanan Harta Intelek Malaysia (MylPO), 2019, Kebangsaan
Anugerah Perkhidmatan Cemerlang, UUM, 2018, Universiti
Anugerah Penasihat Terbaik, Pejabat Pembangunan Pelajar & Alumni, Kolej Perniagaan (PPA COB), 2017, Universiti
Staff of the year, TISSA-UUM, 2016, Universiti
Practical Action Research Cycle in Developing SME Training Module - LY2016002928, MyIPO, 2016, Kebangsaan
Product and Service Costing Module for SME Training Programme-LY2016002927, MyIPO, 2016, Kebangsaan

OVERVIEW

Muhammad Rosni Amir Hussin is currently an associate professor in Management Accounting at Tunku Puteri Intan Safinaz School of Accountancy Universiti Utara Malaysia (TISSA UUM). In 2016, he was successfully defended his Phd in Management with a thesis on “Improving the understanding of small and medium enterprises product costing content course through action research” from Universiti Teknologi Malaysia (UTM). The major output and contribution of his Phd thesis was developed Product and Service Costing Module using practical action research method that continuously use in Small and Medium Enterprise (SME) training programme in Malaysia. His involvement in entrepreneurship training continues to grow when he is involved as a speaker and facilitator with various entrepreneurship programs such as those organized by SME Corporation (SMECorp), Suruhanjaya Syarikat Malaysia (SSM), North Corridor Economic Region (NCER), Center for Entrepreneur Development and Research (CEDAR) and the Entrepreneurship and Cooperative Development Institute, Universiti Utara Malaysia (CEDI-UUM). Beside training related to entrepreneurship scope, he is also actively involved with training programme related to Project and Operation Management such as with INOKOM Corporation Sdn. Bhd. He is involved with action research training with various institution such as Universiti Malaysia Terengganu (UMT) and currently is appointed as a team developer for Scholarship of Teaching of Learning (SoTL) module under Higher Education Leadership Academy (AKEPT). He is one of the evaluation panels in the Polis Diraja Malaysia (PDRM) Competency Programme. Finally, his contribution to the community is continuous as he appointed as one of the consultants to Rumah Gemilang, Sik Kedah for almost 10 years. He has awarded with Staff of the year in 2016 by TISSA-UUM, Excellent Service Award in 2008 & 2017 and Best Club Advisor in 2017 by Universiti Utara Malaysia. In 2021 he was awarded with Best e-Teaching Portfolio (BetPA) 2021 organized by Tunku Puteri Intan Safinaz School of Accountancy (TISSA-UUM).

RESEARCH AREA

Management Accounting (Including Strategic Management Accounting, Performance Management, Cost Management, Management Accounting Control System)
Entrepreneurship Education
Small-Medium Enterprises (SME)

AREA OF EXPERTISE

Management Accounting & Costing Skills
SME training programme
Practical action research

LIST OF PUBLICATION

ARTICLE IN JOURNAL

Prof. Dr. Noor Afza Binti Amran, Prof. Dr. Norhani Binti Aripin, Prof. Madya Dr. Halimah @ Nasibah Binti Ahmad, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Zulitha Arina Khusaini, (2025). Understanding The Process And Benefits Of Tree-Planting Campaign For Environmental Sustainability. Journal Of Islamic, Social, Economics And Development, 10(71), 750 - 761.
Prof. Madya Dr. Halimah @ Nasibah Binti Ahmad, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Zulitha Arina Khusaini, Prof. Dr. Noor Afza Binti Amran, Prof. Dr. Norhani Binti Aripin, (2025). Understanding The Impacts And Challenges Of Corporate Tree-Planting Campaigns. Paper Asia, 41(2b), 225 - 234.
Mohd Shahfari Ahmad, Prof. Dr. Noor Afza Binti Amran, Prof. Dr. Norhani Binti Aripin, Prof. Madya Dr. Halimah @ Nasibah Binti Ahmad, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2025). Beyond Profit: The Role Of Csr In Enhancing Corporate Reputation. Indian Journal Of Information Sources And Services, 15(1), 188 - 195.
Prof. Dr. Norhani Binti Aripin, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2024). Analyst Recommendation: A Bibliometric Analysis. Pakistan Journal Of Life And Social Sciences, 22(1), 6111 - 6124.
Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Znar Nahro Ahmed, (2024). The Effect Of Intellectual Capital Efficiency On Malaysian Firm Performance: A Dynamic Panel Estimation. Management And Accounting Review, 23(1), 57 - 84.
Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Znar Nahro Ahmed, (2023). Intellectual Capital And Firm Performance: Value-Added Intellectual Coefficient. Journal Of Accounting Research, Organization And Economics, 6(2), 124 - 137.
Dr. Kashan Pirzada, Muhammad Rosni B. Amir Hussin - (Matric No: 85533), Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Znar Nahro Ahmed - (Matric No: 904304), (2022). The Impact Of Intellectual Capital And Ownership Structure On Firm Performance. Frontiers In Psychology, 15(12), 553 - 553.
Prof. Madya Dr. Fariza Hanim Binti Rusly, Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Prof. Madya Dr. Yurita Yakimin Bt. Abdul Talib, (2021). Modelling The Internal Forces Of Smes Digital Adaptation Strategy Towards Industry Revolution 4.0. Polish Journal Of Management Studies, 24(1), 306 - 321.
Nurul Muna Najiah Binti Sued - (Matric No: 821914), (2020). Understanding The Relationship Between A Small & Medium Enterprise (Sme) And Its Suppliers: A Case Study Of One Sme In The Food Industry In Kedah, Malaysia. Journal Of Business Management And Accounting, 10(1), 65 - 80.
Kamariah Ismail, Rose Alinda Alias, (2015). Understanding The Development Process Of A Training Programme Curriculum For Small And Medium Enterprises (Smes) In Malaysia. International Journal Of Entrepreneurship And Small Business, 24(4), 536 - 547.
Kamariah Ismail, Rose Alinda Alias, (2013). Cost Management Skills Among The Owners Of Malaysian Small And Medium Enterprises (Smes) In The Era Of Globalisation. International Journal Of Entrepreneurship And Small Business, 20(2), 205 - 213.

ARTICLE IN PROCEEDING

Prof. Dr. Noor Afza Binti Amran, Prof. Dr. Norhani Binti Aripin, Prof. Madya Dr. Halimah @ Nasibah Binti Ahmad, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2024). Understanding The Process And Benefits Of Tree-Planting Campaign For Environmental Sustainability. Conference E-Proceedings International Conference On Business And Social Sustainability (Icobbss2024), (), 145 - 149.
Mohd Shahfari Ahmad, Prof. Dr. Noor Afza Binti Amran, Prof. Dr. Norhani Binti Aripin, Prof. Madya Dr. Halimah @ Nasibah Binti Ahmad, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2024). Corporate Social Responsibility In Shaping Corporate Image. Proceeding Of The 3Rd International Conference On Environmental Sustainability And Resource Security (Ic-Ensures 2024), 1(1), 164 - 166.
Nurul Muna Najiah Binti Sued - (Matric No: 904493), Prof. Madya Dr. Fariza Hanim Binti Rusly, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2023). A Proposed Framework Of The Digital Supply Chain Management Implementation By A Manufacturing Sme Using The Diffusion Of Innovation Perspective . Proceedings Of The 5Th Uum International Qualitative Research Conference (Qrc 2022), (), 66 - 72.
Dr. Aryati Juliana Binti Sulaiman, Dr. Nur Azliani Haniza Binti Che Pak, Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2022). Better Late Than Never : The Case Of Manufacturing Company. Proceedings Of The 7Th International Case Study Conference (Icsc), 1(), 55 - 62.
Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Prof. Madya Dr. Zarifah Bt Abdullah, (2022). Glimpses Of Glory To Remember And To Learn. Proceedings Of The 7Th International Case Study Conference (Icsc), (), 49 - 54.
Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Hafizah Binti Mohamad Hsbollah, Prof. Madya Dr. Haslinda Binti Hassan, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2022). Uncovering The Accounting Information System (Ais) Implementation In Pasar Mini Anugerah Yakin (Pmay) Grocery Store. Proceedings Of The 7Th International Case Study Conference (Icsc), (), 94 - 98.
Prof. Madya Dr. Fariza Hanim Binti Rusly, Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Prof. Madya Dr. Yurita Yakimin Bt. Abdul Talib, (2021). Unveiling The Internal Forces Towards Digital Adaptation: A Change Perspective Of Malaysian Smes. 12Th Gcbss Proceeding, 12(1), 1 - 16.
Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, Prof. Madya Dr. Zarifah Bt Abdullah, (2021). Managing The Change Processes In Uum Teaching And Learning During Covid19 Pandemic. 6Th International Case Study Conference (Icsc 2021) E-Proceeding, (), 130 - 136.
Dr. Aryati Juliana Binti Sulaiman, Dr. Nur Azliani Haniza Binti Che Pak, Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2021). Blood, Sweat And Tears Of A Ceo. 6Th International Case Study Conference (Icsc 2021) E-Proceeding, (), 9 - 12.
Dr. Aryati Juliana Binti Sulaiman, Dr. Nur Azliani Haniza Binti Che Pak, Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2021). Let’S Get Lean: Have I Done Enough?. 6Th International Case Study Conference (Icsc 2021) E-Proceeding, (), 13 - 18.
Dr. Aryati Juliana Binti Sulaiman, Dr. Nur Azliani Haniza Binti Che Pak, Prof. Madya Dr. Hafizah Binti Abd Mutalib, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2021). He Saved Me…He Saved Me Not?. 6Th International Case Study Conference (Icsc 2021) E-Proceeding, (), 66 - 76.
Ameen Qasem, Prof. Dr. Norhani Binti Aripin, Prof. Dr. Wan Nordin B Wan Hussin, Prof. Madya Dr. Muhammad Rosni Bin Amir Hussin, (2021). Sustainability Reporting And Financial Analysts’ Investment Recommendations: Evidence From Emerging Market. 23Rd Mfa International Conference 2021, -(-), - - -.
Mohd Shazwan Mohd Ariffin, (2020). Financial Analyst Recommendation: A Bibliometric Analysis. Proceeding Of 6Th International Soft Science Virtual Conference 2020 (6Th Issc 2020), -(-), - - -.

BOOK


CHAPTER IN BOOK

(2023). SOCIAL RETURN ON INVESTMENT: THE AGENDA FOR SUSTAINABLE DEVELOPMENT (pp. 124 - 142), Social return on investment: the agenda for sustainable development (pp. 124 - 142), :
(2021). CDR (pp. 0 - 0), Cdr (pp. 0 - 0), :IMBRE


LIST OF RESEARCH

The Power of Helping Hands: The Case of TM Kedah Perlis (2022), Member, UNIVERSITI
CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION: A CASE STUDY OF TELEKOM MALAYSIA (2022), Member, UNIVERSITI
UNDERSTANDING THE ENVIRONMENTAL SUSTAINABILITY PRACTICE THROUGH TREE PLANTING CAMPAIGN IN TELEKOM MALAYSIA (2022), Leader, UNIVERSITI
PRODUCT COSTING: BETTER LATE THAN NEVER (2021), Member, UNIVERSITI
MY TAX AGENT SAVED ME MILLIONS... OR DID HE? (2021), Member, UNIVERSITI
PASAR MINI ANUGERAH YAKIN (PMAY) GROCERY STORE: UNVEILLING THE TRUTH OF ACCOUNTING INFORMATION SYSTEMS (AIS) IMPLEMENTATION (2020), Member, UNIVERSITI
MANAGING THE CHANGE PROCESSES IN UUM TEACHING AND LEARNING DURING COVID 19 PANDEMIC (2020), Member, UNIVERSITI
UNDERSTANDING THE LEAN MANAGEMENT PRACTICES: A CASE STUDY OF SME FURNITURE FACTORY (2020), Leader, UNIVERSITI
MODELLING SUSTAINABILITY REPORTING TOWARDS ANALYSTS' INVESTMENT RECOMMENDATIONS FRAMEWORK (2019), Member, KPT
DIGITALISING MALAYSIAN SMES: DEVELOPING A HOLISTIC MODEL OF DIGITAL CHANGE ADAPTATION STRATEGY FOR IR4.0 (2019), Member, KPT
SOCIAL RETURN ON INVESTMENT IMPACT ANALYSIS TO CREATING SOCIAL AND ECONOMICAL VALUES TO COMMUNITY ENGAGEMENT PROJECTS (2019), Member, UNIVERSITI
Accounting Talent Development In The Realm Of Trans Pacific Partnership Agreement (Tppa) - Social Constructionist Model For Accounting Profession (2016), Leader, KPT
ACCOUNTING STUDENTS PERCEPTION TOWARDS GROUP PROJECT AND TEAMWORK EXPERIENCE (2007), Leader, UNIVERSITI
GOVERNANCE STRUCTURES AND CORPORATE PERFORMANCE IN MALAYSIAN GOVERNMENT-LINKED COMPANIES (GLCS) (2006), Member, KPT

TEACHING EXPERIENCE
UNDERGRADUATE

Course Code Course Name
BKAM3063 Operation and project management
BKAM3063 Operation and project management
BKAM3063 Operation and project management
KAM2013 Management accounting i
KAM2013 Management accounting i
KAM3023 Management accounting ii
SDG3021 Patriotism and volunteerism
SDG1021 Thinking skill
KAX4998 Practicum
KAX4998 Practicum
BKAX4908 Practicum
BKAX4908 Practicum
KAM2013 Management accounting i
KAM2013 Management accounting i
SDG1011 High touch communication
SDG3021 Patriotism and volunteerism
KAX4998 Practicum
KAM2013 Management accounting i
KAM2013 Management accounting i
KAX4998 Practicum
BKAMK3063 Operation and project management
BKAMK3063 Operation and project management
BKAM3063 Operation and project management
SDG2011 Personal financial planning
BKAM3063 Operation and project management
BKAM3063 Operation and project management
BKAM3063 Operation and project management
KAL1013 Business accounting
BKAM2013 Management accounting i
BKAM3063 Operation and project management
KAM3023 Management accounting ii
KAM3023 Management accounting ii
BKAMK3063 Operation and project management
BKAMK3063 Operation and project management
BKAMK3063 Operation and project management
KAM3023 Management accounting ii
KAM3023 Management accounting ii
BKAM2013 Management accounting i
BKAM2013 Management accounting i
BKAM2013 Management accounting i
BKAM2013 Management accounting i
KAM3023 Management accounting ii
KAM3023 Management accounting ii
BKAM2013 Management accounting i
BKAM2013 Management accounting i
BKAM2013 Management accounting i
KAL1013 Business accounting
KAM3023 Management accounting ii
KAM3023 Management accounting ii
SDG1011 High touch communication
SDG1011 High touch communication
BKAXK49412 Industrial training
BKAX4908 Practicum
SDG3011 Management ethics
BKAM3023 Management accounting ii
BKAM3063 Operation and project management
KAX3016 Practicum
SDG1021 Thinking skill
BKAM3063 Operation and project management
BKAM3063 Operation and project management
BKAM3063 Operation and project management
BKAM3063 Operation and project management
BKAXK49412 Industrial training
BKAM3063 Operation and project management
BKAMK3063 Operation and project management
BKAMK3063 Operation and project management
BKAM3063 Operation and project management
BKAM3063 Operation and project management
KAL1013 Business accounting
BKAMK3063 Operation and project management
SDG1031 Personal development and character building
SDG1031 Personal development and character building
BKAMK3063 Operation and project management
BKAM3063 Operation and project management
SDG2011 Personal financial planning
BKAMK3063 Operation and project management
BKAM2013 Management accounting i
BKAM2013 Management accounting i
BKAX4908 Practicum
BKAM3063 Operation and project management
BKAM3063 Operation and project management
SDG3021 Patriotism and volunteerism
SDG2011 Personal financial planning
SDG1011 High touch communication
BKAM3063 Operation and project management
BKAM3063 Operation and project management
KAX4998 Practicum
KM2013 Management accounting i
EEP2032 Living in the multi-cultural society
KAX4998 Practicum
BKAL1013 Business accounting
BKAL1013 Business accounting
BKAL1013 Business accounting
BKAL1013 Business accounting
BKAL1013 Business accounting
BKAL1013 Business accounting
BKAL1013 Business accounting
BKAM3063 Operation and project management
BKAM3063 Operation and project management
BKAM2013 Management accounting i
BKAM2013 Management accounting i
BKAM2013 Management accounting i
BKAM2013 Management accounting i
KAL1013 Business accounting
KAX4998 Practicum
SDG3011 Management ethics
KAM2013 Management accounting i
BKAM2013 Management accounting i
BKAM2013 Management accounting i
KAM3023 Management accounting ii
BKAM3063 Operation and project management
BKAL1013 Business accounting
BKAL1013 Business accounting
SDG1011 High touch communication
SDG2021 Entrepreneurship
SDG3011 Management ethics
SDG2031 Living in the multi-cultural society
SDG2021 Entrepreneurship
SDG1021 Thinking skill

POSTGRADUATE

Course Code Course Name
BKAM5023 Management accounting and control systems

SUPERVISION

Matric Name Status Title
821914 Nurul Muna Najiah binti Sued Completed Supply Chain Management: Managing SME's Relationship with Suppliers & Customers
825135 FATIN HAMAMAH BINTI IDRIS Completed Understanding The Acceptance of Special Voluntary Disclosure Programme Among Company Taxpayers
835325 MUHAMMAD ALIFF BIN MUSTAFFA Active Determinants of Influencing Withholding Tax Compliance among Non-Resident Companies in Malaysia: A Tax Professionals' Perspective
904304 ZNAR NAHRO AHMED Completed Intellectual Capital Efficiency, Ownership Structure and Firm Performance: The Moderating Role of the Board of Directors
904493 Nurul Muna Najiah binti Sued Not Active Implementation of Digital Supply Chain Management in a Malaysian Food Manufacturing SME: A Single Case Study.
94019 Shamala Krishnan Not Active Moderating Role of Balanced Scorecard and Benchmarking in the Relationship between Budgetary Participation and Managers Performance in Private Higher Education Institution in Malaysia
99242 Norhayati Binti Mat Kassim Not Active Factors Influencing The Sole Proprietor Tax Payers in e-Filing: The Case of Malaysia
908639 Helmayunita Nayang Active Ethical Dilemma: Understanding The Influence of Financial Compensation and Task Complexity on Accountant Behavior Preparation