Name	:	Hazeline bt. Ayoup
Phone No.	:	049287250
Email	:	hazel@uum.edu.my
School	:	UUM College of Business
Substantive Position	:
Current Position	:
Current Department	:	Perakaunan Tunku Puteri Intan Safinaz
Name in APA Format	:	Hazeline, A.

RESEARCHER'S INFORMATION

ACADEMIC QUALIFICATION

2015, PhD Perakaunan - (Perakaunan Pengurusan), (UiTM ), Universiti Teknologi MARA
2000, Masters Pentadbiran Perniagaan (Perakaunan), Universiti Utara Malaysia, Universiti Utara Malaysia
1998, Bachelor Degree Perakaunan, , Universiti Utara Malaysia

2015, PhD Perakaunan - (Perakaunan Pengurusan), (UiTM ), Universiti Teknologi MARA

2000, Masters Pentadbiran Perniagaan (Perakaunan), Universiti Utara Malaysia, Universiti Utara Malaysia

1998, Bachelor Degree Perakaunan, , Universiti Utara Malaysia

AWARDS & RECOGNITIONS

Copyright, Universiti Utara Malaysia, 2020, Kebangsaan
Anugerah Penglibatan Staf Akademik Cemerlang kepada NCRC, Northern Corridor Research Centre UUM, 2016, Universiti
Anugerah Portfolio Pengajaran Terbaik 2016, Pusat Pengajaran & Pembelajaran UUM, 2016, Universiti
Anugerah Perkhidmatan Cemerlang 2015, Universiti Utara Malaysia, 2016, Universiti

Anugerah Penglibatan Staf Akademik Cemerlang kepada NCRC, Northern Corridor Research Centre UUM, 2016, Universiti

Anugerah Portfolio Pengajaran Terbaik 2016, Pusat Pengajaran & Pembelajaran UUM, 2016, Universiti

Anugerah Perkhidmatan Cemerlang 2015, Universiti Utara Malaysia, 2016, Universiti

OVERVIEW

I am a senior lecturer in UUM Accounting School. My research interest is in the Management Accounting area, specifically on the topic of performance management and measurement based on the Balanced Scorecard framework. Additionally, I am also interested in the Social Responsibility, education and student development studies. I have received research grant from UiTM, FRGS and also MICPA.

I am a senior lecturer in UUM Accounting School. My research interest is in the Management Accounting area, specifically on the topic of performance management and measurement based on the Balanced Scorecard framework. Additionally, I am also interested in the Social Responsibility, education and student development studies. I have received research grant from UiTM, FRGS and also MICPA.

RESEARCH AREA

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AREA OF EXPERTISE

Management Accounting Performance Management Performance Measurement and BSC

Management Accounting
Performance Management
Performance Measurement and BSC

LIST OF PUBLICATION

ARTICLE IN JOURNAL

	Noor Azimah Md Noor, Prof. Dr. Natrah Binti Saad, Prof. Madya Dr. Azharudin Bin Ali, Prof. Madya Dr. Hazeline Bt. Ayoup, Prof. Madya Dr. Wan Norhayati Binti Wan Ahmad, (2026). Sustainability Reporting Framework For The Public Sector In Malaysia. Ipn Journal Of Research And Practice In Public Sector Accounting And Management, 16(1), 59 - 75.
	Prof. Madya Dr. Hazeline Bt. Ayoup, Prof. Madya Dr. Kamarul Bahrain Bin Abdul Manaf, Zhao Yang - (Matric No: 908207), (2025). Esg, Climate Risk, And Debt Management—Evidence From Chinese Listed Companies. International Journal Of Financial Studies, 13(3), 1 - 34.
	Mutasim Raghib Abdel Rahman Asa'D - (Matric No: 904330), Prof. Madya Dr. Hazeline Bt. Ayoup, Prof. Madya Dr. Wan Norhayati Binti Wan Ahmad, (2023). Beyond Monetary Considerations: The Transformative Role Of Research And Development Information In Shaping Organizations’ Environmental Performance, Evidence From Jordan. Albukhary Social Business Journal , 4(2), 96 - 112.
	Mutasim Raghib Abdel Rahman Asa'D - (Matric No: 904330), Prof. Madya Dr. Hazeline Bt. Ayoup, Prof. Madya Dr. Wan Norhayati Binti Wan Ahmad, (2024). Environmental Management Accounting Information And Environmental Performance, The Mediating Effect Of Environmental Decision Quality. International Journal Of Energy Economics And Policy, 14(2), 562 - 573.
	Md Shariff Md Isa , Noor Asma Bt Jamaluddin, Prof. Madya Dr. Arifatul Husna Binti Mohd Ariff, Prof. Madya Dr. Hazeline Bt. Ayoup, Prof. Madya Samihah Bt Haji Saad @ Ismail, (2023). Pulangan Sosial Atas Pelaburan: Kajian Impak Skim Agihan Zakat Bantuan Jayadiri Asnaf Di Negeri Kedah. Azka International Journal Of Zakat And Social Finance, 4(1), 39 - 56.
	Kasmaruddin Che Hussin , Norlaile Salleh Hudin, Nurul Fadly Habidin, Priadi Surya , Prof. Madya Dr. Hazeline Bt. Ayoup, (2021). Mitigation Strategies In Supply Chain Risk Management: A Literature Review. Central Asia And The Caucasus, 22(5), 481 - 500.

	Anam Bhatti, Shafique Ur Rehman - (Matric No: 901727), (2019). The Moderating Role Of Trust And Commitment Between Consumer Purchase Intention And Online Shopping Behavior In The Context Of Pakistan. Journal Of Global Entrepreneurship Research, 9(5), 1 - 25.
	Shafique Ur Rehman - (Matric No: 901727), (2019). The Mediating Roles Of Organizational Capabilities Between Organizational Performance And Its Determinants. Journal Of Global Entrepreneurship Research, 9(1), 9 - 30.
	Shafique Ur Rehman - (Matric No: 901727), (2018). Management Control System (Mcs) As A Package Elements Influence On Organizational Performance In The Pakistani Context. Pakistan Journal Of Humanities And Social Sciences, 6(3), 280 - 295.
	Shafique Ur Rehman - (Matric No: 901727), (2018). Cybernetic Controls, And Rewards And Compensation Controls Influence On Organizational Performance: Mediating Role Of Organizational Capabilities In Pakistan. International Journal Of Academic Management Science Research, 2(8), 1 - 10.

	Rozainee Khairudin, (2017). Improving Students’ Critical Thinking Skills And Psychological Well-Being Through Coaching Approach As Teaching Strategy. Jurnal Psikologi Malaysia, 31(3), 111 - 119.
	Ibrahim Kamal Abdul Rahman, Normah Omar, (2016). Balanced Scorecard And Strategic Alignment: A Malaysian Case. International Journal Of Economics And Financial Issues, 6(4S), 85 - 95.
	Prof Dr Normah Hj Omar, (2012). Implementation Of Balanced Scorecard (Bsc) In A Malaysian Glc: Perception Of Middle Managers. Towards Sustainable Small And Medium Enterprises (Smes): Awareness And Overcoming Challenges, 7(2), 99 - 126.

ARTICLE IN PROCEEDING

	Dr. Mohd Hadafi Bin Sahdan, Dr. Rusniza Binti Abdul Rahman, Prof. Madya Dr. Fariza Hanim Binti Rusly, Prof. Madya Dr. Hazeline Bt. Ayoup, (2024). Unveiling Perspectives: Advancing Qualitative Research Methodologies In An Evolving Landscape. Proceedings Of The 6Th Uum International Qualitative Research Conference (Qrc) 2024, 6(1), 1 - 176.
	Dr. Za'Im Bin Ahmad, Prof. Madya Dr. Hazeline Bt. Ayoup, Prof. Madya Dr. Mohd. Nizho Bin Abdul Rahman, Prof. Madya Sr. Dr. Mohd. Nazaruddin B. Yusoff @ Abdul Rahman, Prof. Madya Ts. Dr. Azlizan Bin Talib, (2021). Pengurusan Sumber Lestari: Inovasi Sistem Penuaian Air Hujan. Prosiding Seminar Kebangsaan Teknologi Multimedia Dan Komunikasi 2021[Nsmtcomm’21], 1(), 61 - 66.









	Wan Maseri Wan Mohd, (2015). Developing A Holistic Model For Road Accident Management: Asmaul Husna Therapy Generate 99 Energy Of Human Soul Treatment. Proceedings Of International Conference On Application Of Asmaul Husna In Innovation 2015 (Icah 2015), 1(), 66 - 73.

BOOK

	(2021). CASE STUDIES IN MANAGEMENT AND BUSINESS VOLUME 6, SINTOK KEDAH:UUM Press
	(2006). Duit Banyak Bertambah Banyak, Batu Caves,Selangor:PTS Professional Publishing Sdn.Bhd
	(2006). Introduction to managerial accounting 1: Learning strategies to improve student performance, Petaling Jaya, Selangor:Prentice Hall
	(2006). Pengantar Percukaian, Petaling Jaya,Selangor:Pearson Malaysia
	(2003). Spreadsheet Application in Management Accounting, Universiti Utara Malaysia, Kedah:Sekolah Perakaunan Universiti Utara Malaysia

CHAPTER IN BOOK

	(2023). Social Return on Investment: The Agenda for Sustainable Development. (pp. 60 - 77), Social return on investment: the agenda for sustainable development. (pp. 60 - 77), :
	(2022). CASE STUDIES IN MANAGEMENT AND BUSINESS VOLUME 6 (pp. 7 - 21), Case studies in management and business volume 6 (pp. 7 - 21), Sintok, Kedah:UUM Press
	(2017). Case Studies in Management and Business (Volume 3) (pp. 81 - 97), Case studies in management and business (volume 3) (pp. 81 - 97), Sintok, Kedah:UUM Press
	(2010). Strategy and Smart Organizations (pp. 00 - 00), Strategy and smart organizations (pp. 00 - 00), India:MACMILIAN PUBLISHER INDIA Ltd
	(2004). Globalisasi Dalam Perspektif: Isu Dan Cabaran (pp. 377 - 384), Globalisasi dalam perspektif: isu dan cabaran (pp. 377 - 384), Petaling Jaya, Selangor:IBS BUKU Sdn.Bhd

LIST OF RESEARCH

	EFFECTIVE FRAMEWORKS FOR UPSKILLING, RESKILLING, AND BUILDING SUSTAINABILITY-RELATED COMPETENCIES WITHIN PUBLIC-LISTED COMPANIES (PLCS) IN MALAYSIA (2025), Leader, INDUSTRI
	PEMBANGUNAN ESG (ENVIRONMENTAL, SOCIAL, GOVERNANCE) FRAMEWORK BERSEPADU DALAM UUM LIVING CAMPUS BLUEPRINT (2025), Member, UNIVERSITI
	PEMBANGUNAN KERANGKA PELAPORAN KEMAMPANAN HOLISTIK SEKTOR AWAM DI MALAYSIA (2025), Leader, KEMENTERIAN/AGENSI LAIN
	MENUJU KERANGKA KELESTARIAN LZNK MELALUI INTEGRASI AMALAN KELESTARIAN DAN MAQASID SYARIAH: ANALISIS KESELARASAN DENGAN PIAWAIAN GLOBAL REPORTING INITIATIVE (GRI) (2024), Member/Next Appointed Leader, KEMENTERIAN/AGENSI LAIN
	PULANGAN SOSIAL ATAS PELABURAN (SOCIAL RETURN ON INVESTMENT): KAJIAN IMPAK AGIHAN ZAKAT TERHADAP ASNAF BAGI SKIM BANTUAN PERNIAGAAN DI NEGERI KEDAH (2020), Member, KEMENTERIAN/AGENSI LAIN
	ENHANCING HIGH SCHOOL ACCOUNTING STUDENTS LEARNING EXPERIENCE : DESIGNING A SMART ACCOUNTING INTERACTIVE MODULE (2019), Leader, UNIVERSITI
	SOCIAL RETURN ON INVESTMENT IMPACT ANALYSIS TO CREATING SOCIAL AND ECONOMICAL VALUES TO COMMUNITY ENGAGEMENT PROJECTS (2019), Member, UNIVERSITI
	MAINTAINING BUSINESS SURVIVAL IN FITRAH GARMENT (2019), Member, UNIVERSITI
	COMMUNITY BASED 3R IN KEDAH : RECYCLE FOR A BETTER ENVIRONMENT (2017), Leader, UNIVERSITI
	CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN EPIC VALLEY SDN BHD: THE SPIRIT OF A PHILANTROPIST (2017), Leader, UNIVERSITI
	PROJEK MEREKABENTUK SISTEM PENUAIAN AIR HUJAN DI KAWASAN LUAR BANDAR (2017), Member, KEMENTERIAN/AGENSI LAIN
	IMPROVING STUDENT'S LEARNING SKILLS IN MANAGEMENT ACCOUNTING SUBJECT THROUGH THE APPLICATION OF 'GROW' COACHING MODEL (2016), Leader, UNIVERSITI
	RURAL SINGLE MOTHERS ENTREPRENEURSHIP PROGRAM (PROGRAM USAHAWAN IBU TUNGGAL DI LUAR BANDAR/RUSMEP) (2015), Member, KEMENTERIAN/AGENSI LAIN
	MODELLING RURAL WASTE MANAGEMENT USING COMMUNITY PARTICIPATIVE APPROACH FOR RURAL SUSTAINABILITY (2013), Member, KPT
	NUATICA GROUP CAFE: COSTING PRACTICES INSIGHTS (2012), Leader, UNIVERSITI
	"How Close are IFAC Member Bodies to IESs? : An In-Depth Analysis" (2012), Member, INDUSTRI
	A STUDY TO DEVELOP A COSTING METHODOLOGY FOR HIGHER EDUCATION INSTITUTIONS USING SAS ACTIVITY-BASED MANAGEMENTSOFTWARE: A CASE OF FACULTY OF ACCOUNTANCY, UUM (2007), Member, KPT
	GOVERNANCE STRUCTURES AND PERFORMANCE IN MALAYSIAN PUBLIC UNIVERSITY: THE CASE OF UUM (2006), Member, KPT
	MISSION STATEMENT : THE CHARACTERISTICS OF MALAYSIA COMPANY'S MISSION STATEMENT AND ITS' RELATIONSHIP WITH COMPANY PERFORMANCE (2003), Leader, UNIVERSITI
	MISSION STATEMENT CRAFTED BY THE NATIOINAL ANNUAL CORPORATE REPORT AWARDS (NACPA) WINNERS (2003), Leader, UNIVERSITI
	A SURVEY ON TIMELINESS OF QUARTERLY REPORTS BY MALAYSIAN LISTED COMPANIES (2002), Member, UNIVERSITI
	THE USEFULNESS OF ENVIRONMENTAL INFORMATION TO ANNUAL REPORTS:THE CASE OF UNIT THRUST IN MALAYSIA (2002), Leader, UNIVERSITI

TEACHING EXPERIENCE

UNDERGRADUATE


Course Code	Course Name

BKAM3033	Seminar in management accounting

BKAX4912	Practicum

SDG1011	High touch communication

KM3023	Management accounting ii

KM2013	Management accounting i

KM2013	Management accounting i

KM2013	Management accounting i

VQ2223	Practicum

KM2013	Management accounting i

VKHB1011	Scout i

VKHB1021	Scout ii

VKHB1021	Scout ii

VKHB1021	Scout ii

VKHB2031	Scout iii

VKHD1011	Kor siskor i

VKHD1021	Kor siskor ii

VKHD2031	Kor siskor iii

VKHD2041	Kor siskor iv

VKHA1021	Outrec 1/ii

VKHA1021	Outrec 1/ii

VKHA2031	Outrec 2/iii

VKHA2031	Outrec 2/iii

VKHA2031	Outrec 2/iii

KE1013	Business accounting

VKHA2041	Outrec 2/iv

VKHB1011	Scout i

VKHB1021	Scout ii

VKHB2031	Scout iii

VKHB2031	Scout iii

VKHB2031	Scout iii

VKHB2041	Scout iv

VKHD1011	Kor siskor i

VKHD1021	Kor siskor ii

VKHD2031	Kor siskor iii

VKHD2041	Kor siskor iv

BKAM3023	Management accounting ii

BKAM3023	Management accounting ii

BKAM3033	Seminar in management accounting

BKAM3033	Seminar in management accounting

BKAM3033	Seminar in management accounting

VKHB2041	Scout iv

VKHD1011	Kor siskor i

VKHD1021	Kor siskor ii

VKHD2031	Kor siskor iii

VKHD2041	Kor siskor iv

BKAX4908	Practicum

BKAX4908	Practicum

KM2013	Management accounting i

KM2013	Management accounting i

KM2013	Management accounting i

BKAM3023	Management accounting ii

BKAM3033	Seminar in management accounting

KAM3023	Management accounting ii

KAM3023	Management accounting ii

BKAMK3033	Seminar in management accounting

KAM2013	Management accounting i

KAM2013	Management accounting i

KF1013	Introduction of accounting

KAM3033	Advanced management accounting

KAM3033	Advanced management accounting

BKAM3023	Management accounting ii

BKAM3023	Management accounting ii

BKAM3033	Seminar in management accounting

BKAX4912	Practicum

KAM2013	Management accounting i

KAM2013	Management accounting i

BKAXK49412	Industrial training

VKHA1011	Outrec 1/i

VKHA2031	Outrec 2/iii

VKHA2031	Outrec 2/iii

VKHA2041	Outrec 2/iv

VKHB1011	Scout i

BKAXK49412	Industrial training

VKHB1021	Scout ii

VKHB2031	Scout iii

VKHB2031	Scout iii

VKHB2041	Scout iv

VKHB2041	Scout iv

VKHB2041	Scout iv

VKHD1011	Kor siskor i

VKHD1021	Kor siskor ii

VKHD2031	Kor siskor iii

VKHD2041	Kor siskor iv

BKAX4908	Practicum

SDG1021	Thinking skill

KE1013	Business accounting

SDG1021	Thinking skill

KM2013	Management accounting i

KE1013	Business accounting

KAX3016	Practicum

VKHA1011	Outrec 1/i

VKHA1011	Outrec 1/i

VKHA1011	Outrec 1/i

VKHA1021	Outrec 1/ii

VKHA2041	Outrec 2/iv

VKHA2041	Outrec 2/iv

VKHB1011	Scout i

VKHB1011	Scout i

VKHB1011	Scout i

VKHB1021	Scout ii

VKHB2031	Scout iii

VKHB2041	Scout iv

EEP1032	Personal development and character building

BKAX4912	Practicum

BKAX4908	Practicum

BKAM3033	Seminar in management accounting

BKAX4912	Practicum

BKAX4912	Practicum

BKAM3073	Enterprise strategy

BKAM3073	Enterprise strategy

BKAX4912	Practicum

BKAX4912	Practicum

BKAM3073	Enterprise strategy

BKAM2013	Management accounting i

BKAMK3033	Seminar in management accounting

BKAM3033	Seminar in management accounting

BKAL1013	Business accounting

BKAL1013	Business accounting

BKAL1013	Business accounting

BKAX4908	Practicum

BKAM2013	Management accounting i

BKAM2013	Management accounting i

BKAMK3033	Seminar in management accounting

BKAM3023	Management accounting ii

BKAM3023	Management accounting ii

BKAX4912	Practicum

BKAMK3033	Seminar in management accounting

BKAMK3033	Seminar in management accounting

VKHA1011	Outrec 1/i

VKHA1011	Outrec 1/i

VKHA1021	Outrec 1/ii

VKHA1021	Outrec 1/ii

VKHA1021	Outrec 1/ii

VKHA2031	Outrec 2/iii

BKAM3023	Management accounting ii

BKAM3063	Operation and project management

BKAX4908	Practicum

BKAM3033	Seminar in management accounting

BKAM3033	Seminar in management accounting

EEP2032	Living in the multi-cultural society

VQ2223	Practicum

KX2016	Practicum

BKAM3023	Management accounting ii

BKAM3023	Management accounting ii

SDG2011	Personal financial planning

EEP2032	Living in the multi-cultural society

BKAM2013	Management accounting i

BKAM2013	Management accounting i

KM2013	Management accounting i

KM2013	Management accounting i

KM2013	Management accounting i

BKAM3073	Enterprise strategy

BKAM3073	Enterprise strategy

BKAM3023	Management accounting ii

BKAM3023	Management accounting ii

BKAM3033	Seminar in management accounting

BKAX4908	Practicum

BKAX4908	Practicum

KM3033	Advanced management accounting

BKAX4908	Practicum

BKAM2013	Management accounting i

BKAM2013	Management accounting i

BKAX4908	Practicum

KM2013	Management accounting i

KM2013	Management accounting i

BKAX4908	Practicum

KM2013	Management accounting i

KM2013	Management accounting i

KM2013	Management accounting i

EEP1032	Personal development and character building

BKAM3033	Seminar in management accounting

BKAM3033	Seminar in management accounting

KAL1013	Business accounting

KAL1013	Business accounting

KAL1013	Business accounting

BKAX4908	Practicum

BKAM3033	Seminar in management accounting

SDG1011	High touch communication

KF1013	Introduction of accounting

KF1013	Introduction of accounting

BKAXK49412	Industrial training

KT2013	Basic taxation

KF1013	Introduction of accounting

KF1013	Introduction of accounting

KF1013	Introduction of accounting

KX3018	Practicum

KX3018	Practicum

KM3023	Management accounting ii

POSTGRADUATE


Course Code	Course Name

BKAM5023	Management accounting and control systems

BKAM5043	Strategic management accounting

OKMA6013	Accounting for managers

BKAM3033	Seminar in management accounting

SUPERVISION


Matric	Name	Status	Title

821579	PETER UGOCHUKWU ANUFORO	Completed	The Balanced ScoreCard Practice & Performance In XY University

835329	NOOR 'AMIRAH BINTI M EFFANDY	Active	Exploring the Acceptance and Operational Perceptions of the CFF-SMART Integrated e-CRM Platform among the IRBM's Fronline Officers

907298	ZHAO,YANG	Expected To Complete	Capital Structure Decisions in Chinese Listed Firms: The Role of Firm, Managerial, and Market Factors in Explaining Debt Ratio.

901727	Shafique Ur Rehman	Completed	Management Control Systems Package, Organizational Capabilities and Organizational Performance in Pakistan Textile Industry