RESEARCHER INFO
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Ts. Syamsyul Anuar bin Che Mey @ Ismail
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
syamsul@uum.edu.my
5840
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12003, Master of Science Teknologi Komunikasi, , Universiti Putra Malaysia
21999, Bachelor Degree Teknologi Maklumat, , Universiti Utara Malaysia
31994, Certificate Sijil Matrikulasi, Universiti Utara Malaysia, Lain-lain

AWARD

1 Ahli Mahkota Kedah (A.M.K), Kerajaan Negeri Kedah, 2021, Negeri
2 Anugerah Penyelidik Terbaik (Geran Agensi Awam), SMMTC, 2021, Pusat Pengajian/Jabatan
3 Sijil Cemerlang dan Penghargaan Khas Atas Sumbangan Antirasuah MCW 2021, Malaysia Corruption Watch (MCW), 2021, Kebangsaan
4 Sijil Pengiktirafan Anugerah Khidmat Terpuji MCW 2017, Malaysia Corruption Watch (MCW), 2019, Kebangsaan
5 Surat Penghargaan PDRM, Polis DiRaja Malaysia, 2019, Negeri
6 Anugerah Sanjungan Jasa & Kepimpinan Cemerlang, Persatuan Kelab-Kelab Belia Malaysia (MAYC), 2018, Kebangsaan
7 Penyelidik, Civic Media Research Unit, SMMTC, 2018, Pusat Pengajian/Jabatan
8 Felow Debat, Unit Debat, Advokasi & Oritori, Jabatan Hal Ehwal Pelajar UUM, 2018, Universiti
9 Felow Penyelidik, Persatuan Sejarah Malaysia Cawangan Kedah Darul Aman, 2018, Kebangsaan
10 , , 2018,
11 Pingat Jasa Cemerlang, Persatuan Kelab-Kelab Belia Malaysia (MAYC), 2017, Kebangsaan
12 Sijil Penghargaan Ketua Polis Negara, Polis Diraja Malaysia, 2017, Kebangsaan
13 Anugerah Penyelidikan Berimpak Tinggi, Pusat Penyelidikan Koridor Utara (NCRC), 2016, Universiti
14 Bintang Perkhidmatan Cemerlang (BCK), Kerajaan Negeri Kedah, 2012, Negeri
15 Sijil Kepujian Ketua Pengakap negara, Persekutuan Pengakap Malaysia, 2012, Kebangsaan
16 Pingat Perkhidmatan Cemerlang (PPC), Persekutuan Pengakap Malaysia, 2012, Kebangsaan

RECOGNITION

1 PERUNDING,Panel Penyelidik Bersama,Kebangsaan,2021
2 GUEST SPEAKER, Penceramah,Kebangsaan,2021
3 PENYELARAS,Pegawai Penyelaras Parlimen Universiti Awam,Kebangsaan,2022
4 REVIEWER,Penilai Kertas Prosiding,Kebangsaan,2021
5 PENCERAMAH,Penceramah,Kebangsaan,2023
6 PENCERAMAH,Penceramah,Kebangsaan,2023
7 PENCERAMAH,Penceramah,Kebangsaan,2023
8 KEPIMPINAN,Timbalan Komandan Kor Suksis UUM,Kebangsaan,2023
9 PENCERAMAH,Penceramah,Kebangsaan,2023
10 PANEL PENILAI, Juri,Kebangsaan,2019
11 AHLI JAWATANKUASA,AJK Pertandingan Kuiz Sejarah Peringkat Kebangsaan,Kebangsaan,2019
12 KOMUNIKASI,Juri Kehormat,Universiti,2021
13 AHLI PANEL,Penceramah,Universiti,2021
14 AKADEMIK,Penggubal Kursus COPPA-OBL PACE UUM,Universiti,2020
15 ,PANEL PAKAR KESAHAN KANDUNGAN INSTRUMEN,Universiti,2017
16 EXAMINER OF VIVA,Penilai Kertas Penyelidikan (Research Paper) MSc,Universiti,2021
17 PENCERAMAH,Penceramah,Universiti,2023
18 PANEL PENILAI,Panel Temuduga Pelatih Kor Suksis,Universiti,2019
19 PANEL PENILAI,Moderator,Pusat Pengajian/Jabatan,2019
20 PANEL PENILAI,Invited Speaker,Pusat Pengajian/Jabatan,2019
21 PANEL PENILAI,Postgraduate Colloquium Reviewer,Pusat Pengajian/Jabatan,2019
22 AHLI JAWATANKUASA, Felo Penyelidik,Negeri,2019
23 AHLI JAWATANKUASA,TIM PENGERUSI MAJLIS SANTAPAN BERSAMA KDYMM SULTAN,Negeri,2019
24 GUEST SPEAKER,Penceramah,Negeri,2021
25 PENCERAMAH,Penceramah,Negeri,2020
26 MODERATOR, Moderator,Negeri,2020
27 GUEST SPEAKER,Penceramah,Negeri,2021
28 MODERATOR,Moderator Webinar,Negeri,2021
29 MODERATOR,Moderator,Negeri,2023
30 PANEL PENILAI,Moderator,Negeri,2019
31 PANEL PENILAI,Penyelidik,Negeri,2019
32 AHLI JAWATANKUASA, PENCERAMAH,Daerah,2020

AREA OF EXPERTISE

Political Communications
Media And Technology (Including Social Networking)
Media, Culture And Society (Including Communication, Audience And Cultural Identity, Gender, Children And The Aged)

RESEARCH AREA

Political Communication
Political Marketing
Heritage Communication

OVERVIEW
I am a Senior Lecturer in School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia. I holds a Master of Science in Communication Technology from Universiti Putra Malaysia, and Bachelor of Information Technology (Hons) from Universiti Utara Malaysia. My research interest are related to voting behavior, political brand and media effects on politics and society
PUBLICATION CHART
LIST OF PUBLICATION
Miss Labuda Mad, Syamsyul Anuar bin Che Mey @ Ismail, (2023). Political Branding Equity: A Study on Thai Young Voters’ Intention on Future Forward Party. Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022), (), 522 - 530.
Zuraidah binti Abu Talib, Che Su Binti Mustaffa, Syamsyul Anuar bin Che Mey @ Ismail, (2022). APLIKASI STRATEGI KOMUNIKASI PUSAT ALUMNI UNIVERSITI UTARA MALAYSIA DAN PERSEPSI TERHADAP KESETIAAN ALUMNI . International Journal of Law, Government, and Communication , 7(30), 280 - 297.
Miss Labuda Mad, Syamsyul Anuar bin Che Mey @ Ismail, (2022). The Influence of Party Brand Equity on Attitude of The Young Generation. International Journal of Politics, Publics Policy and Social Works, 4(12), 1 - 7.
Miss Labuda Mad, Syamsyul Anuar bin Che Mey @ Ismail, (2021). The Effect Of Political Brand Equity On Young Thai Voting Intention: A Study Of Future Forward Party . International Journal of Politics, Publics Policy and Social Works, 3(10), 1 - 10.
Syamsyul Anuar bin Che Mey @ Ismail, (2023). Sejarah Penubuhan dan Perkembangan Kor Suksis Universiti Utara Malaysia: Suatu Perkongsian Pengalaman. Cetera Jurnal Persatuan Sejarah Malaysia Cawangan Kedah (PSMCK), 4(1), 174 - 187.
Naser, M.N.A , Syamsyul Anuar bin Che Mey @ Ismail, (2020). The Influence Of Advertising Value On Attitude Toward Political Advertising In Social Media Among University Students. International Journal of Politics, Publics Policy and Social Works, 2(7), 93 - 107.
Syamsyul Anuar bin Che Mey @ Ismail, (2019). Projek Dokumentari: Peranan Rumah Merdeka Dalam Detik Konfrontasi Malaysia-Indonesia. Proceedings of the Seminar on Media Studies 2019 (OSEM’19) , (), 172 - 178.
Syamsyul Anuar bin Che Mey @ Ismail, (2019). Kota Kuala Kedah Sebagai Kota Pertahanan Tertua . Proceedings of the Seminar on Media Studies 2019 (OSEM’19) , (), 166 - 171.
Syamsyul Anuar bin Che Mey @ Ismail, (2018). Gelagat Pengundian dalam Pilihan Raya Kecil: Sejauh Mana Faktor Calon, Parti dan Isu Menjadi Pertimbangan Pengundi?. e-Prosiding SMTCOM 2018 : Seminar Teknologi Multimedia dan Komunikasi 2018 Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0, (), 150 - 160.
Syamsyul Anuar bin Che Mey @ Ismail, Rohana Bt Yusof, (2018). MEMAHAMI GELAGAT PENGUNDI DALAM PILIHAN RAYA KECIL DARIPADA PERSPEKTIF TEORI GELAGAT TERANCANG (TPB). e-Prosiding Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara Ke-3 ”Pertumbuhan Inklusif Melalui Kelestarian Anjakan Sosial dan Inovasi”, (), 1 - 10.
Syamsyul Anuar bin Che Mey @ Ismail, Hasmah Zanuddin, (2008). Aktiviti Blogging Dan Kandungan Blog Sosiopolitik Sebelum Dan Selepas Pilihanraya Umum Ke 12: Satu Analisis. Jurnal Pengajian Media Malaysia , 10(1), 75 - 85.
RESEARCH PIE
LIST OF RESEARCH
PEMBANGUNAN KANDUNGAN KREATIF MEDIA SOSIAL TAPAK WARISAN SEJARAH KESULTANAN KEDAH - KOTA SENA (2021), Leader, Kementerian/agensi lain
PEMBANGUNAN KANDUNGAN KREATIF MEDIA SOSIAL TAPAK WARISAN SEJARAH KESULTANAN KEDAH - KOTA SIPUTIH (2021), Leader, Kementerian/agensi lain
INOVASI STRATEGI KOMUNIKASI EFEKTIF DALAM MENINGKATKAN KESETIAAN ALUMNI (2019), Member, Universiti
KAJIAN PENGESANAN DAN PENGURUSAN REKOD GRADUAN AWAL UUM KAMPUS DARUL AMAN KOHORT 1988-1990 (2018), Leader, Industri
KAJIAN PENGESANAN DAN PENGURUSAN REKOD GRADUAN UUM KAMPUS SINTOK KOHORT 1991-1993 (2018), Member, Industri
KAJIAN POLA PENGUNDIAN PILIHAN RAYA KECIL SUNGAI BESAR DAN KUALA KANGSAR (2016), Leader, Universiti
KAJIAN ELEKTORAL MALAYSIA 2015 (2015), Member, Kementerian/agensi lain
PRESTASI KERAJAAN BN KEDAH: PERSEPSI DAN HARAPAN RAKYAT (2015), Leader, Kementerian/agensi lain
PENYERTAAN ANAK MUDA KEDAH DALAM POLITIK DAN IMPLIKASINYA KE ATAS KELANGSUNGAN UMNO (2015), Leader, Kementerian/agensi lain
SURVIVAL POLITIK MELAYU DAN PANDANGAN RAKYAT KEDAH TERHADAP ISU-ISU NASIONAL (2014), Leader, Kementerian/agensi lain
PERHIMPUNAN AGUNG UMNO 2013: ANALISIS KE ATAS POLA PEMILIHAN NAIB PRESIDEN UMNO (2014), Leader, Kementerian/agensi lain
PILIHANRAYA KECIL DUN SUNGAI LIMAU: TINJAUAN SIKAP PENGUNDI TERHADAP PARTI POLITIK DAN ISU-ISU SEMASA (2014), Leader, Kementerian/agensi lain
PERSEPSI AHLI UMNO TERHADAP KEPIMPINAN PARTI DAN KERAJAAN NEGERI (2014), Leader, Kementerian/agensi lain
PENGARUH MEDIA KE ATAS TINGKAH LAKU PENGUNDI DI NEGERI KEDAH (2012), Leader, Universiti
PENGARUH MEDIA SOSIAL KE ATAS GENERASI MUDA: SUATU ANALISIS PILIHANRAYA UMUM KE-13 DI KEDAH (2012), Leader, Universiti
KAJIAN SOSIO POLITIK DAN ISU-ISU SEMASA DI KEDAH (2012), Member, Universiti
Kajian Tranformasi Kepimpinan Masyarakat Kedah Fasa I (2011), Member, Universiti
KEBERKESANAN MODUL TERBITAN LPPKN TERHADAP PELAJAR KURSUS KOKURIKULUM DI UNIVERSITI UTARA MALAYSIA: KAJIAN KES MODUL PERMATA KASIH DAN MODUL EKSPLORASI REMAJA (2011), Member, Universiti
KAJIAN TRANSFORMASI KEPIMPINAN MASYARAKAT SELANGOR (KAJIAN KES PARLIMEN PANDAN) (2011), Member, Industri
KAJIAN'PERSEPSI PELBAGAI ETNIK DI SEMENANJUNG MALAYSIA SERTA SABAH DAN SARAWAK TERHADAP KOLEJ KOMUNITI (2011), Member, Industri
IMPLICATIONS OF SOCIAL MEDIA ON END-USER PERSONALITY (2011), Member, Universiti
KAJIAN SIKAP PENGUNDI KEDAH (2010), Leader, Industri
KAJIAN SOSIO POLITIK MALAYSIA FASA 1 (2010), Member, Industri
KAJIAN PERSEPSI RAKYAT TERHADAP PEMBANGUNAN NEGERI KEDAH (2007), Member, Universiti
KAJIAN KEFAHAMAN, PENERIMAAN DAN JANGKAAN RAKYAT MALAYSIA TERHADAP ISLAM HADHARI (2006), Member, Industri
PERLAKUAN MENGUNDI MAHASISWA IPTA DALAM PILIHANRAYA KAMPUS 2005: KAJIAN DI UNIVERSITI DAN KOLEJ UNIVERSITI AWAM MALAYSIA (2005), Member, Kpt
KESEDIAAN MASYARAKAT MENERIMA E-PUBLIC SERVICES (2004), Member, Mosti
REMAJA DAN PENGGUNAAN SMS (2004), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2017 20170043 Copyright Instrument of Trends and Voters' Attitudes Towards Current Issues - ( MEMBER ) FILED
2017 20170040 Copyright Instrumen Persepsi Politik Pra Pilihan Raya ke 13- Negeri Kedah - ( PRINCIPAL INVENTOR ) FILED
2017 20170039 Copyright Instrumen Pilihanraya Kecil Kuala Kangsar dan Sungai Besar: Siapa Pilihan Rakyat - ( PRINCIPAL INVENTOR ) FILED
2017 20170036 Copyright Instrumen Persepsi Politik Pra Pilihan Raya ke 13- Negeri Johor - ( MEMBER ) FILED
2014 20140119 Copyright Implications Of Social Media On End-User Personality - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
SCTX3908 Practicum
SCCT2223 Copy writing in advertising
SCCT3023 Research methodology in media
SCCT3996 Thesis
SCCT1013 Information communication technology (ict) and society
SCCT1043 Fundamental to advertising
SCCT1083 Media theory
SCCT3043 Seminar on media
SCCT3213 Interactive advertising
SCCT3233 Integrative media marketing
SCCT1033 Introduction to media technology
POSTGRADUATE
Course Code Course Name
SMMJ5064 Online journalism research
SMMJ5063 Internet & democracy
SCCT1083 Media theory
SUPERVISION
Matric Name Status Title
824388 AHMAD IBRAHIM BIN MOHD TAYIB Not Active PENGARUH MEDIA SOSIAL TERHADAP TINGKAHLAKU MENGUNDI DALAM KALANGAN PENGUNDI MUDA
824811 Miss Labuda Mad-A-Dam Completed Political Branding Equity: A Study on Thai Young Voters' Intention on Future Forward Party.
830117 AMIRA SURAINI BINTI CHE MOHAMAD Active Posisi Jenama Sanusi di Media Sosial daripada Perspektif Personaliti Jenama Politik: Kajian ke Atas Cerpen 'Dinding Sekeping Adik Seorang'
831455 KHAIRUL ANUAR BIN RAMLI Active Media, isu dan tingkah laku pengundi dalam PRU15
832733 MUHAMMAD FARISH WAJDI BIN JOHAFEY Active SOCIAL MEDIA: A NEW FRONTIER FOR BRAND AWARENESS
832735 NUR SYAIDATUL AKMAR BINTI MOHAMAD SHAHAR Active THE IMPACT OF MARKETER BEHAVIOUR ON ONLINE MARKETING PERFORMANCE
831456 MOHD ABDULLAH AB KADIR Active The Adoption of Digital Media Technology on Kitab Jawi using Heutagogy Approach
 
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