RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Dr.
Safwan Marwin Bin Abdul Murad
UUM College of Business
Pengurusan Perniagaan
marwin@uum.edu.my
7461
Download CV
RESEARCH PROFILE
Scopus
Publons
ORCiD
Research Gate
Google Scholar
ACADEMIC QUALIFICATION
1
2019, PhD Pemasaran, UKM, Universiti Kebangsaan Malaysia
2
2015, Masters Pemasaran, Universiti Of Aberdeen, United Kingdom
3
2013, Bachelor Degree wiht Honours Pentadbiran Perniagaan (Pemasaran), UiTM, Universiti Teknologi MARA
AWARD
1
BEST PAPER AWARD, Ministry of Higher Education Malaysia & UUM, 2023, Kebangsaan
2
GRAND BEST PAPER AWARD, MACFEA & UUM, 2021, Kebangsaan
RECOGNITION
1
AHLI JAWATANKUASA,AJK,Antarabangsa,2023
2
AHLI PANEL,Ahli Panel,Antarabangsa,2023
3
PANEL PAKAR,Panel Pakar/Penilai,Kebangsaan,2023
4
AHLI JAWATANKUASA,Ahli jawatankuasa Logistik,Kebangsaan,2020
5
PANEL PAKAR,Panel Pakar,Kebangsaan,2023
6
PANEL PAKAR,Panel Pakar,Kebangsaan,2023
7
BUSINESS,PENGARAH ZON BARAT,Kebangsaan,2021
8
PANEL PAKAR,TENAGA PAKAR,Kebangsaan,2022
9
MENTOR,Career Advisor/Mentor,Universiti,2022
10
EXAMINER OF VIVA,VIVA/Thesis Examiner,Universiti,2022
11
PEMERIKSA LUAR, PENILAI MODUL MBA UNIVERSITI KEBANGSAAN MALAYSIA,Universiti,2022
12
PENILAI ARTIKEL,PENILAI ARTIKEL,Universiti,2023
13
JURULATIH,TRAINING FACILITATOR,Universiti,2020
14
GUEST SPEAKER,Guest Speaker,Universiti,2023
15
PENILAI ARTIKEL,Penilai Artikel,Universiti,2024
16
EXAMINER OF VIVA, Examiner,Pusat Pengajian/Jabatan,2022
17
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
18
AHLI PANEL,Panel Penilai,Pusat Pengajian/Jabatan,2023
19
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2023
AREA OF EXPERTISE
Tourism Marketing
Purchasing
Technology Adoption And Acceptance
RESEARCH AREA
Technology Adoption
Tourism Marketing
Consumer Behaviour
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Safwan Marwin Bin Abdul Murad, Arunnaa a/p Sivapathy, NORZALITA ABD AZIZ, (2023). Examining the Factors Influencing Individuals' Decisions to Adopt or Resist Cashless Payment Systems: A Conceptual Study.
PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT (CBM 2023) Malaysia Madani: Business Opportunities & Challenges
, (), 127 - 135.
Safwan Marwin Bin Abdul Murad, (2023). The effects of social support and social media influencers’ credibility on emotional brand attachment: The mediating roles of trust in multichannel.
Social Sciences and Humanities Open
, 8(1), 100727 - 100736.
Safwan Marwin Bin Abdul Murad, (2023). Gamification of Ubiquitous-Based Learning Media as an Initiative of Open-World Metaverse Conversion for Problem Based Learning (PBL) in Business and Management Courses .
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
, (), 86 - 97.
Muhamad Ali Imran Bin Kamarudin, Nur Nadia Adjrina binti Kamarruddin, Azahari bin Ramli, Safwan Marwin Bin Abdul Murad, (2023). The Challenges and Issues Faced by the New Appointed Academic Staffs of the University in the Emerging Market.
International Journal of Professional Business Review
, 8(1), e01158 - e01158.
Annuar Aswan bin Mohd Noor, Mohd Faizal bin Mohd Isa, Abdul Razak B Abd Manaf, Safwan Marwin Bin Abdul Murad, (2022). 30 Years (1991 – 2021) Publication Trends on Disability and Higher Education Learning: A Bibliometric Review.
Malaysian Journal of Social Sciences and Humanities
, 7(12), 1 - 14.
Safwan Marwin Bin Abdul Murad, Arunnaa a/p Sivapathy, Norzalita Abd Aziz, (2022). The Impact Of Performance And Effort Expectancy On Travelers' Intention To Adopt Virtual Reality Tours During The Endemic Phase: A Conceptual Study.
PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT: BUSINESS OPPORTUNITIES AND CHALLENGES
, (), 99 - 106.
Safwan Marwin Bin Abdul Murad, Azanin binti Ahmad, Norzalita Abd Aziz, (2022). The Impact Of Digital Literacy On Students’ Intention To Adopt E-Learning And The Role Of Gender As Moderator: A Conceptual Study.
PROCEEDING OF THE CONFERENCE ON BUSINESS MANAGEMENT: BUSINESS OPPORTUNITIES AND CHALLENGES
, (), 92 - 98.
Norzalita Abd Aziz, Fei Long, Safwan Marwin Bin Abdul Murad, (2021). Examining travel constraints and perceived risk on intention to travel during the covid-19 pandemic: The case of malaysian consumers.
The Malaysian Journal of Consumer and Family Economics
, 27(1), 200 - 219.
Hasnizam Bin Shaari, Selvan a/l Perumal, Safwan Marwin Bin Abdul Murad, (2021). Managing small stand-alone bakery brand: Experience of Marina Turiman Bakery.
Proceedings of The 6th International Case Study Conference
, (), 223 - 233.
Arunnaa a/p Sivapathy, Safwan Marwin Bin Abdul Murad, (2021). THE LUXURY VALUE PERCEPTION: MALAYSIAN EMOTIONAL INTELLIGENCE TOWARDS PURCHASE INTENTION.
Voice of Academia
, 17(2), 1 - 10.
Safwan Marwin Bin Abdul Murad, Arunnaa a/p Sivapathy, Annuar Aswan bin Mohd Noor, (2021). The impact of performance expectancy on purchasing travel products via online travel agents websites: Gender as moderator.
Voice of Academia
, 17(1), 116 - 128.
Safwan Marwin Bin Abdul Murad, Norzalita Abd Aziz, (2020). Unified Theory of Acceptance and Use of Technology and The Moderation Role of Uncertainty Avoidance Toward OTI’s Website Purchase Intention: A Conceptual Model .
Proceeding 24th MACFEA Virtual Seminar
, (), 285 - 289.
Norzalita Abd Aziz, Long Fei, Safwan Marwin Bin Abdul Murad, (2020). Examining Travel Constraints and Perceived Risk on Intention to Travel during COVID 19 Pandemic: The Case of Malaysian Consumers.
Proceeding 24th MACFEA Virtual Seminar
, (), 70 - 75.
Fei Long, Norzalita Abd Aziz, Safwan Marwin Bin Abdul Murad, (2020). An Examination of Decision Making Styles on Outbound Travel Intention among Chinese Gen Y Tourists.
Proceeding 24th MACFEA Virtual Seminar
, (), 21 - 24.
Safwan Marwin Bin Abdul Murad, Norzalita Abd Aziz, (2019). INVESTIGATING THE FACTORS INFLUENCING TRAVELLER'S PURCHASE INTENTION VIA ONLINE TRAVEL INTERMEDIARIES WEBSITES.
Journal of Advanced Research in Dynamical and Control Systems
, 11(5), 803 - 812.
RESEARCH PIE
LIST OF RESEARCH
IMPROVING STUDENT ACTIVE LEARNING THROUGH ACTING IN SALES (AIS) ACTIVITY IN SALESMANSHIP COURSE FOR ONLINE CLASS (2022), Member, Universiti
''RESEARCH-PAL" INITIATIVE ON CULTIVATING RESEARCH CULTURE AMONG THE NEW APPOINTED SBM DS51 LECTURERS (2021), Leader, Universiti
THE IMPORTANCE OF LUXURY VALUE PERCEPTION: THE COMPARISON BETWEEN MALAYSIAN AND INDONESIA CONSUMERS (2021), Member, Antarabangsa
THE EARLY STRUGGLES OF NEW APPOINMENT OF THE ACADEMIC STAFFS DS51: 'BUDDY SYSTEM'AD A FACILITATION AND SOLUTION (2021), Member, Industri
KAJIAN UNTUK MEMBANGUNKAN KAMUS KOMPETENSI TINGKAH LAKU POLIS DIRAJA MALAYSIA (PDRM) (2021), Member, Kementerian/agensi lain
KAJIAN SEMAKAN SEMULA DESKRIPSI DAN SPESIFIKASI PEKERJAAN BAGI JAWATAN STRATEGIK POLIS DIRAJA MALAYSIA (PDRM) (2021), Member, Kementerian/agensi lain
MARINA TURIMAN BAKERY: STRENGTHENING BRAND EQUITY AMONG MARAN COMMUNITY (2020), Member, Universiti
SUSTAINING ALUMNI ENGAGEMENT WITH THE UNIVERSITY THROUGH INTEGRATED SUSTAINABLE SUPPORT SYSTEM (2020), Member, Universiti
CONSULTATION
Year
Title
Membership
Funder
Level
Status
2024
Pelaksanaan penilaian kompetensi tingkah laku kepimpinan dan potensi jawatan strategik polis diraja malaysia siri 1/2024
Member
Government
National
On going
2023
Pelaksanaan program kursus pembangunan kompetensi polis diraja malaysia siri 5/2023
Member
Government
National
On going
2023
Pelaksanaan program kursus kompetensi dan pengurusan bakat bagi pegawai pdrm siri 6/2023
Member
Government
National
On going
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
2022
20220028
Copyright
A FRAMEWORK OF THE BUDDY SYSTEM IMPLEMENTATION IN THE UNIVERSITY
- (
MEMBER
)
FILED
UNDERGRADUATE
Course Code
Course Name
BPMM1013
Principles of marketing
BPMM3173
Salesmanship
BPMX4908
Practicum
BPMM3023
Sales management
BPBX4908
Practicum
POSTGRADUATE
Course Code
Course Name
SUPERVISION
Matric
Name
Status
Title
907988
ZHOU, YANTONG
Active
RESEARCH ON CONSUMER IMPULSIVE PURCHASE BEHAVIOR IN E-COMMERCE LIVE STREAMS
904786
Rao Bakhat Yawar
Active
The role of extrinsic product cues in product selection with mediation role of consumer understanding for newly launched brands. (FMCG Industry
904930
Norhazliza Binti Mohd Hazim
Active
The Interplay between Social Media Communication, Customer-based Destination Brand Equity (CBDBE) and Brand Engagement in Tourist Destinations during COVID-19 Pandemic: Malaysia Context.
904939
Wijdan Ibrahim Abdulhameed
Deferred (Not Counted)
Factors influencing Iraqi youth consumers acceptance of mobile marketing
907798
Salsabila Aisyah Alfaiza
Deferred
Effect Green Marketing Mix and Brand Image on Satisfaction, Brand Equity, and Trust at hotel industry of Indonesia.