RESEARCHER INFO
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Dr. Siti Salmi binti Jamali
UUM College of Arts and Sciences
Pengurusan Industri Kreatif dan Seni Persembahan
ctsalmi@uum.edu.my
6477
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12017, PhD Multimedia Technology and Digital Arts, Murdoch University, Australia
22010, Masters Komunikasi Visual dan Media Baru, UiTM, Universiti Teknologi MARA
32003, Bachelor of Science Teknologi Multimedia, Napier University Edinburgh, United Kingdom

AWARD

1 First Prize for excellent paper at The 7th Oriental Design Forum & 2021. The International Symposium, International Society for Design Science China Association of Oriental Culture Studies, 2021, Antarabangsa
2 GOLD AWARD, Ministry of Education Malaysia, 2019, Kebangsaan
3 First Prize for Excellent Paper at The 5th Oriental Design Forum & 2019 The International Symposium, International Society of Design Sciences collaboration with Shanghai Jiaotong University, 2019, Antarabangsa

RECOGNITION

1 EDITOR,MANAGING EDITOR,Antarabangsa,2023
2 EXTERNAL ADVISOR,PENASIHAT PROGRAM,Antarabangsa,2021
3 PANEL PENILAI,REVIEWER,Antarabangsa,2021
4 JURI,JURI,Antarabangsa,2021
5 PANEL PENILAI,JURI,Antarabangsa,2019
6 FELO PENYELIDIK,2nd Author,Antarabangsa,2021
7 IT/IS AND GAMING,JURI,Antarabangsa,2022
8 PANEL PENILAI,EXTERNAL REVIEWER,Antarabangsa,2020
9 PANEL PENILAI, TECHNICAL COMMITTEE - PAPER REVIEWER,Antarabangsa,2021
10 PANEL PENILAI,PANEL PENILAI,Antarabangsa,2021
11 PENILAI ARTIKEL,PENILAI ARTIKEL,Kebangsaan,2023
12 PENCERAMAH,PENCERAMAH,Kebangsaan,2023
13 GUEST SPEAKER,PENCERAMAH,Kebangsaan,2021
14 PANEL PAKAR,PENGGUBAL,Universiti,2021
15 PANEL PAKAR,PANEL PAKAR,Universiti,2021
16 JURULATIH,JURULATIH,Universiti,2021
17 KETUA RESEARCH UNIT,KETUA RESEARCH UNIT - PI,Universiti,2021
18 AHLI JAWATANKUASA,AHLI GANTI JAWATANKUASA,Universiti,2021
19 PENYELARAS,PENYELARAS PROGRAM SARJANA MUDA,Universiti,2021
20 PANEL PENILAI,PANEL PENILAI,Universiti,2022
21 PANEL PENILAI,PENILAI,Universiti,2022
22 EXAMINER OF VIVA,INTERNAL THESIS EXAMINER,Universiti,2023
23 PANEL PENGGUBAL SOALAN,PANEL PENGGUBAL DOKUMEN COPPA-PJJ,Universiti,2023
24 PENCERAMAH,PENCERAMAH,Universiti,2023
25 GUEST SPEAKER,PENCERAMAH FASA 3 SEMINAR MODUL KEUSAHAWANAN UCI,Universiti,2021
26 FELO PENYELIDIK,RESEARCH FELLOW,Universiti,2021
27 JURULATIH,JURULATIH,Universiti,2022
28 PANEL PENILAI,PANEL PENILAI IJAZAH SARJANA (PENGAJIAN MULTIMEDIA,Pusat Pengajian/Jabatan,2021
29 PENYELARAS KURSUS,PENYELARAS PROGRAM SARJANA MUDA (BCIM),Pusat Pengajian/Jabatan,2022
30 PANEL PENILAI,PENGERUSI,Pusat Pengajian/Jabatan,2019
31 PANEL PENILAI,PENGERUSI,Pusat Pengajian/Jabatan,2019
32 PANEL TEMUDUGA,PANEL TEMUDUGA,Pusat Pengajian/Jabatan,2022
33 PANEL PENILAI,PANEL PENILAI PROPOSAL DEFENSE,Pusat Pengajian/Jabatan,2023
34 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2023
35 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2023
36 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2023
37 PANEL PENILAI,PANEL PANILAI,Pusat Pengajian/Jabatan,2023
38 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2023
39 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2023
40 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2021
41 PENCERAMAH,PENCERAMAH,Negeri,2021
42 PENCERAMAH,PENCERAMAH,Negeri,2021
43 LOGISTIK,COMMITTEE LOGISTIC,Antarabangsa,2019
44 PENCERAMAH,PENCERAMAH,Kebangsaan,2022
45 AHLI JAWATANKUASA,PAKAR BIDANG,Universiti,2020
46 PENYELARAS KURSUS,PENGERUSI PROGRAM,Universiti,2022
47 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2023

AREA OF EXPERTISE

Educational Technology And Media
Interface Design
Computer Graphics And Animations

RESEARCH AREA

Multimedia Development
Graphic Design
Mobile Augmented Reality

OVERVIEW
Siti Salmi holds a PhD from Murdoch University in Western Australia. Her research interest is in educational technology (mobile-Augmented Reality) specifically on cognitive and affective learning outcomes. Besides teaching experience, she possesses a various experience with the industries. Her expertise are in multimedia development productions and computer graphics design. She obtains her Master of Science Degree in Visual Communication and New Media from Universiti Teknologi MARA (UiTM), Malaysia.
PUBLICATION CHART
LIST OF PUBLICATION
Chen Yang, Siti Salmi binti Jamali, Adzira Binti Husain, Nianyou Zhu, Jian Wen, (2023). Image Stitching Method and Implementation for Immersive 3D Ink Element Animation Production. International Journal of Advanced Computer Science and Applications, 14(10), 1145 - 1153.
Siti Salmi binti Jamali, Chenc Zhengping, SHAN, QIAOJUAN , Ren Le, (2022). An intelligent music genre analysis using feature extraction and classification using deep learning techniques. Computers and Electrical Engineering, 100(107978), 1 - 17.
Siti Salmi binti Jamali, (2019). The effects of using mobile-augmented reality learning environment with cognitive and affective learning outcomes using struc-tural equation modeling approach. International Journal of Recent Technology and Engineering , 7 (6S2), 158 - 171.
Siti Salmi binti Jamali, Mohd Fairuz Shiratuddin , Kok Wai Wong , Charlotte L.Oskam, (2015). Utilising Mobile-Augmented Reality for Learning Human Anatomy. Malaysian Journal of Social Administration, 197(-), 659 - 668.
Siti Salmi binti Jamali, Mohd. Fairuz b. Shiratuddin, KokWai Wong , (2014). An Overview of mobile-Augmented Reality in Higher Education. International Journal on Recent Trends in Engineering & Technology, 11(1), 229 - 238.
Siti Salmi binti Jamali, Mohd Fairuz Shiratuddin , Kok Wai Wong , (2014). A Review of Augmented Reality (AR) and Mobile-Augmented Reality (mAR) Technology Learning in Tertiary Education. The International Journal of Learning in Higher Education, 20(2), 37 - 54.
Malek Turki Mustafa Jdaitawi , Noor Azniza Binti Ishak, Siti Salmi binti Jamali, (2011). The Role of Psychographic and Demographic Variables in the University Environment among Malaysian and Jordanian Students. Journal of Educational Psychological and Counseling, 4(-), 48 - 59.
RESEARCH PIE
LIST OF RESEARCH
IMPROVING STUDENT'S COMMUNICATION USING FLIPGRID APPLICATION FOR CREATIVE ARTS STUDENTS (2022), Member, Universiti
Enhancing User Experience on Live Streaming: Mek Mulung Traditional Malay Theatre (2022), Member, Universiti
KERANGKA STRATEGIK KANDUNGAN KREATIF WARISAN BUDAYA MELALUI PASARAN DIGITAL BERASASKAN NON-FUNGIBLE TOKEN (NFT) (2022), Member, Kpt
PEMBANGUNAN DAN REKABENTUK SLAID PEMBENTANGAN INFOGRAFIK DAN VIDEO BAGI HASIL KAJIAN PENGURUSAN DAN PEMATUHAN PERUNDANGAN KKP BAGI PENYEDIA-PENYEDIA PERKHIDMATAN PERNIAGAAN PLATFORM DIGITAL (2022), Leader, Industri
Extended Reality and Human Interaction Centre of Excellence (ERHIC) (2021), Member, Kpt
A Development and Sustainability of Online Distance Learning (ODL): Using Mobile-Augmented Reality (mAR) in enhancing the Understanding of Complex Subject in Learning Public Management (2020), Leader, Universiti
BUSANA TRADISIONAL KEDAH: KELESTARIAN DAN KEMANDIRIAN INDUSTRI KONTEMPORARI (2019), Member, Universiti
MOBILE AUGMENTED REALITY FOR CULTURAL HERITAGE SITES USING LOCATION-BASED SERVICES (2019), Member, Kpt
PRODUCT/DESIGN DEVELOPMENTS FOR GAME CARDS - PINTAR SOLAT AND SESAT GHOST (2018), Leader, Industri
MOBILE AR, AUDIO AND VIDEO PRODUCTION LABORATORY (2018), Member, Universiti
FUNCTIONAL MODEL OF mBOOK BUILDER: A MEANS TO FOSTERING CREATIVITY (2011), Member, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2023 Penjanaan dokumen coppa-pjj bagi program ijazah sarjana muda pengurusan awam dengan kepujian [bpm (hons)] Member National On going
2023 Program penjana kpt-pace pensijilan profesional certificate in digital content and marketing Member Government National On going
2023 Penjanaan dokumen coppa-pjj bagi program ijazah sarjana muda pengurusan industri kreatif dan seni persembahan dengan kepujian [bcim (hons)] Member National On going
2019 Dokumentari inovasi malaysia Member National On going
2019 Perundingan projek kem jati diri upsr 2019 Member Government National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2021 20210283 Copyright Melaka Heritage Mobile – Augmented Reality Tour Application - ( PRINCIPAL INVENTOR ) FILED
2021 20210279 Copyright Mobile Augmented Reality Apps of Melaka Sultanate Palace – An Adaptation from Academic Research - ( MEMBER ) FILED
2020 20200130 Copyright Mobile Augmented Reality of Melaka Fortress - An Adaptation from Academic Research - ( MEMBER ) FILED
2020 20200127 Copyright Mobile Augmented Reality of Melaka River – An Adaptation from Academic Research - ( MEMBER ) FILED
2019 20190062 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190061 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190060 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190059 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190058 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190057 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190056 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190055 Industrial Design Textile Fabrics - ( MEMBER ) FILED
2019 20190054 Industrial Design Textile Fabrics - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
SCMX3912 Practicum
SCIM1033 Introduction to media digital
SCIM3343 Directing animation
SCIM3423 Internet technology in creative industry
SCIM3996 Project / thesis
SCIM3333 Film & tv visual effects
SCIM1023 Foundation of creative arts
SCIM3303 Animation pre-production management
SCIM3413 Interactive media production management
SCIM3023 Market research in creative industry
STID1103 Computer application in management
SCIM3403 Interactive media pre-production management
SDMD1023 Photography appreciation
SDMD2013 Creative imaging
SDMD2043 Design for social values
SDMD3023 Art direction
SDMD3033 Design strategy
VTMD1021 Landscape ii
VTMD2031 Landscape iii
VTMD2041 Landscape iv
VTME1011 Journalism i
VTME1021 Journalism ii
VTME2031 Journalism iii
VTME2041 Journalism iv
VTMA1021 Photography technology ii
VTMA2031 Photography technology iii
VTMB1011 Video technology i
VTMB1021 Video technology ii
VTMB2031 Video technology iii
VTMB2041 Video technology iv
VTMC1011 Graphic technology i
VTMC2031 Graphic technology iii
VTMC2041 Graphic technology iv
VTMD1011 Landscape i
SCCT1013 Information communication technology (ict) and society
SCIM2303 Digital modelling
VTMA2041 Photography technology iv
VTMC1021 Graphic technology ii
TMX3998 Practicum
TIX3998 Practicum
STIV3023 Multimedia system networking
POSTGRADUATE
Course Code Course Name
SZRZ6014 Research methodology
SUPERVISION
Matric Name Status Title
827854 MOHAMAD FITRI BIN MOHAMAD HARIS Completed SGHX5996 Professional Practice
828140 ADZIRA BINTI HUSAIN Completed SGHX5996 Professional Practice
828448 MENAKAH A/P VICKNECSVARRAN Not Active 3D MOTION WITH LEARNING ENVIRONMENT
904901 GAO, SHAN Not Active Research on the Teaching of Chorus Conducting Course in Chinese Universities
905108 WANG, HONGDAN Not Active Exploring the Application of Bel Canto Technique in Chinese National Vocal Music Singing: A Case Study of Vacational College Vocal Music Teaching
905221 ZHANG, MENGCHEN Not Active "Combination " and " Implicit " Language: Research on the Design Art of Chinese Characters Image
905239 YANG, JINHU Not Active Visual Graphic Study of Dongba Culture in Lijiang
905241 SHEN, SHIHAN Not Active A STUDY ON TRADITIONAL CRAFT AND SUSTAINABILITY FOR DESIGN IN THE YANGTZE RIVER DELTA, CHINA.
905568 DONG, RUIYI Not Active The Application of Traditional Chinese Auspicious Patterns in the Design of Smart Furniture
905697 GAO, XINRAN Not Active Research On Practical Implications Of Graphic Design: Visual Communication For Design Activism And Social Change
905958 HU, YING Not Active Explore the Expression Form of Contemporary Design
906054 YU, MIAOMIAO Not Active Consumers' Preference for Hand-drawn Illustrations in Chinese Business Activities
906280 JARADAT MOATH ABD ALLA MOHAMMAD Not Active Digital Painting
906306 YANG, CHEN Active Traditional Application And Research of Chinese Culture in Contemporary Design of Animation Film
907528 CHEN, LUQI Not Active The Inheritance and Development of Huxiang Folk Art in Cultural and Creative Industries
905152 NAZRUL AZHA BIN ABU HASSAN Not Active Underwater Photography: Image Quality Model For Marine Ecosytem Conservation
905472 CHENG, LINWEIZHI Not Active Visual Branding In Graphic Design
906189 HUO, YUNZHU Not Active The Effect of Digital Platform Interaction from the Perspective of Tomb-sweeping Culture: A Case Study of Mianyang (China)
906471 YU, YUANYUAN Active The Enlightening Research of Children's Picture Books on Children's Cognition
 
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