RESEARCHER INFO
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Dr. Waida Irani Binti Mohd Fauzi
UUM College of Business
Business Management
waida@uum.edu.my
7491
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12016, PhD Pemasaran - Peruncitan, UUM, Universiti Utara Malaysia
22003, Master of Science Pengurusan, Universiti Utara Malaysia, Universiti Utara Malaysia
32000, Bachelor Degree Pentadbiran Perniagaan, , Universiti Teknologi MARA

AWARD

RECOGNITION

1 AHLI JAWATANKUASA,AJK,Universiti,2021
2 ADVISOR, CAREER ADVISOR CDC,Universiti,2022
3 PANEL PENILAI,REVIEWER PROPOSAL DEFENCE,Pusat Pengajian/Jabatan,2021
4 EXAMINER OF VIVA,INTERNAL EXAMINER,Pusat Pengajian/Jabatan,2021
5 PENYELARAS,PENYELARAS SULAM (SERVICE LEARNING),Pusat Pengajian/Jabatan,2021

AREA OF EXPERTISE

RESEARCH AREA

Islamic Marketing
Religiosity Behavior
Islamic Retail Store Image

OVERVIEW
I am Waida Irani Mohd Fauzi.Currently I am pursuing my Phd in Marketing from Universiti Utara Malaysia.I has taught marketing modules in some areas such as Principles of marketing, retailing, consumer behavior and integrated marketing Communication. My research interests and publications are in the area of consumer behavior -with special interest on issues pertaining to Islam, and its role on Muslim consumer behaviors in the marketplace. My area of study had been awarded a fundamental research grant from Ministry of Higher Education in Malaysia in 2012. Provided here are my details regard to academic: ongoing Phd in Marketing (Universiti Utara Malaysia) MSc Management (Universiti Utara Malaysia) BBA (Hons) Marketing (Universiti Teknologi Mara)
PUBLICATION CHART
LIST OF PUBLICATION
Selvan a/l Perumal, Yawar Abbas Sandhu, Mathivannan a/l Jaganathan, Waida Irani Binti Mohd Fauzi, (2022). Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers. International Journal of Advance Research and Innovative Ideas in Education, 8(3), 347 - 352.
HAFIZ WAQAS AHMED ANSARI , Waida Irani Binti Mohd Fauzi, Salimon Maruf Gbadebo, (2022). Conceptualizing 5G's of Green Marketing for Retail Consumers and Validating the Measurement Model Through a Pilot Study. Journal of Distribution Science, 20(4), 33 - 50.
Waida Irani Binti Mohd Fauzi, Darwina bt. Hj. Ahmad Arshad, Munirah Binti Khamarudin, (2021). ONLINE VS OFFLINE THE POSSIBILITIES OF TRULOOKS. 6TH INTERNATIONAL CASE STUDY CONFERENCE (ICSC 2021), (), 40 - 45.
AMR MOHAMMED NASSER AL, Normalisa binti Md Isa, Waida Irani Binti Mohd Fauzi, (2021). Boosting green cars retail in Malaysia: The influence of conditional value on consumers behaviour. Journal of Distribution Science, 19(7), 87 - 100.
Selvan a/l Perumal, Yawar Abbas Sandhu, Mathivannan A/L Jaganathan , Waida Irani Binti Mohd Fauzi, (2020). Personal norms inclination: Towards buying organic food among Pakistani consumers. Proceeding 24th MACFEA Virtual Seminar , (), 171 - 175.
HAFIZ WAQAS AHMED ANSARI , Waida Irani Binti Mohd Fauzi, Salimon Maruf Gbadebo, (2020). From 4P's of marketing to 5G's of green marketing: Conceptualizing the new green marketing mix with the integration of government policies. Proceeding 24th MACFEA Virtual Seminar 24 November 2020, (), 110 - 115.
Waida Irani Binti Mohd Fauzi, Munirah Binti Khamarudin, Darwina bt. Hj. Ahmad Arshad, (2020). Muslim Specific Attributes Influence on Muslim Consumer Patronage Behavior in Small Scale Retail Store. Proceeding 24th MACFEA Virtual Seminar 24 November 2020, (), 154 - 157.
Darwina bt. Hj. Ahmad Arshad, Waida Irani Binti Mohd Fauzi, Munirah Binti Khamarudin, (2020). Strengthening Adaptive Performance Through A Comprehensive Model of Owner-. Proceeding 24th MACFEA Virtual Seminar 24 November 2020, (), 216 - 221.
Munirah Binti Khamarudin, Waida Irani Binti Mohd Fauzi, Darwina bt. Hj. Ahmad Arshad, (2020). Assessing factors influencing behavioral intention towards online food delivery during the new normal. Proceeding 24th MACFEA Virtual Seminar , (), 33 - 38.
AMR MOHAMMED NASSER AL, Normalisa binti Md Isa, Waida Irani Binti Mohd Fauzi, (2020). The Role Of Consumption Values And Attitude to Determine Consumer's Intention to Purchase Green Cars. International Journal of Innovation, Creativity and Change, 14(12), 792 - 808.
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Salimon Maruf Gbadebo, Waida Irani Binti Mohd Fauzi, (2021). How to Enhance the Success Rate of New Products in The Market. International Journal of Business Innovation and Research, 24(4), 478 - 493.
Ahmad Farid Bin Mohamad Suib , Normalisa binti Md Isa, Norkhazzaina binti Salahuddin, Waida Irani Binti Mohd Fauzi, (2019). Purchasing Intention towards Halal Food among Non-Muslim Consumers. Jurnal Pengguna Malaysia, 32(1), 12 - 25.
Waida Irani Binti Mohd Fauzi, Munirah Binti Khamarudin, Sany Sanuri bin Mohd. Mokhtar, Maha Mohammed Yusr Othman, (2019). Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people. Voice of Academia, 15(2), 61 - 68.
Munirah Binti Khamarudin, Waida Irani Binti Mohd Fauzi, (2019). Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework.. Voice of Academia, 15(2), 69 - 73.
Yawar Abbas Sandhu, Selvan a/l Perumal, Waida Irani Binti Mohd Fauzi, (2019). The Predictors and Consequences of Personal Norms in Context of Organic Food Among Pakistani Consumers. International Journal of Financial Research, 10(3), 314 - 336.
Yawar Abbas , Selvan a/l Perumal, Waida Irani Binti Mohd Fauzi, (2018). An Exploratory Investigation of Consumer Motives and Impeding Barriers to Buying Organic Food Products in Pakistan. Pacific Business Review International, 11(3), 128 - 136.
Waida Irani Binti Mohd Fauzi, Nazlina binti Zakaria, Sany Sanuri bin Mohd. Mokhtar, Rushami Zien bin Yusoff, Maha Mohammed Yusr Othman, (2018). Evaluating Relationship between Islamic Store Image and Malay Muslim Consumer Attitudes’ in Patronizing a Store. International Journal of Supply Chain Management, 7(6), 108 - 113.
Nazlina binti Zakaria, Waida Irani Binti Mohd Fauzi, Nor Azimah Chew binti Abdullah, Rushami Zien bin Yusoff, (2018). The Link between HRM Practices and Performance in Malaysian SMEs. International Journal of Supply Chain Management, 7(6), 118 - 126.
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Wan Mohd Azwan Bin Wan Abaid, Selvan a/l Perumal, Waida Irani Binti Mohd Fauzi, (2018). The antecedents’ strategies and processes of product innovation performance. Management Science Letters, 8(11), 1183 - 1198.
Nazlida Muhamad, Munirah Binti Khamarudin, Waida Irani Binti Mohd Fauzi, (2019). The role of religious motivation in an international consumer boycott. British Food Journal, 121(1), 199 - 217.
Waida Irani Binti Mohd Fauzi, NAZLIDA MUHAMMAD, Sany Sanuri bin Mohd. Mokhtar, (2016). What Motivate Muslim Consumer to Patronage Islamic Based–Retail Store?. International Review of Management and Marketing, 6(7S), 199 - 203.
RESEARCH PIE
LIST OF RESEARCH
DEVELOPING THE OWNER-AGENT RELATIONSHIP MODEL OF TRULOOKS (2020), Member, Industri
TRULOOK'S DILEMMA : TO CHANGE OR NOT TO CHANGE ITS DISTRIBUTION CHANNEL? (2019), Leader, Universiti
Human Resource Strategic Analysis Among Hotels In Malaysia (2016), Member, Universiti
The New Measurement/Construct Of Islamic Retail Store Attributes Influence On Muslim Consumer Patronage Behavior In Malaysia (2012), Member, Kpt
A COMPARATIVE STUDY ON MASTER STUDENT SATISFACTION IN MALAYSIAN PUBLIC HIGHER EDUCATIONAL INSTITUTIONS (2004), Member, Kpt
PENGGUNAAN TELEFON BIMBIT DI KALANGAN PELAJAR UNIVERSITI UTARA MALAYSIA (2004), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
UNDERGRADUATE
Course Code Course Name
SDG1021 Thinking skill
PMM1013 Principles of marketing
PMM3013 Consumer behavior
BPMX4908 Practicum
BPCM3103 Integrated marketing communication
BPMM1013 Principles of marketing
BPMM3203 Advertising management
PX2016 Practicum
SDG1011 High touch communication
SDG2021 Entrepreneurship
BPMM3133 Retailing management
APMMK0024 Principles of marketing
PBX3998 Practicum
BPMM2023 Marketing management
PM1013 Principles of marketing
BAXZ3998 Industry and community engagement project 1
SDG3011 Management ethics
PMM3133 Retailing management
SDG2011 Personal financial planning
PCM3103 Integrated marketing communication
SDG3021 Patriotism and volunteerism
PNX2016 Practicum
PMM2023 Marketing management
BPMM3113 Brand management
PM3103 Promotion management
POSTGRADUATE
Course Code Course Name
SUPERVISION
Matric Name Status Title
816702 VIVIN A/P LED Not Active Consumer Purchase Decision Behaviour towards Cosmetics Marketing
818955 Asma Binti Suardi Not Active An Overview of Requirements through Social Media Marketing in Increasing Business Sales of Goods and Services
819019 Ooi Soon Ling Not Active Consumer Behaviors towards Mobile Shopping
820116 Atikah binti Zainal Ariffin Completed Customer's Awareness towards Intention to Purchase Halal Cosmetics Products among UUM Students
820996 Ahmad Farid Bin Mohamad Suib Completed An Empirical Studies Of Purchasing Intention Towards Halal Food Among Non-Muslim Consumers
824416 IIN ADRIANA BINTI NASRI Completed Factors That Affecting The Customer Satisfaction Toward Mobile Network Service Provider
825550 NUR NABILAH NATASYAH BINTI HISHAM Not Active Factor Of Mental Health Problem Among Logistics Workers In Johor Bahru
828445 REETHA A/P SUBRAMANIAM Completed Behavioral Customer Brand Loyalty Among Young Consumer. The Influence Of Online Communities, Brand Experience And Trendiness On Cosmetics Product
903300 Indi Nervilia Not Active Factors affecting Muslim Tourist satisfaction and preferences: Study Case in Indonesia.
903704 HAFIZ WAQAS AHMED ANSARI Completed The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
905304 YE SHUNHANG Not Active The relevant between reposting and repurchase on social media
817469 Khairul Anuar Bin Azizan Not Active The Effectiveness of Online Marketing on Integrated Marketing Communication in Student Enrolment at Kolej Universiti Insaniah (KUIN)
820346 Fadli Bin Othman Completed An Empirical Study in Brand Image Factors that Influence Students Behaviour in Universiti Utara Malaysia
823601 MIMI JULIYANA BINTI HALIMI Completed The Influence Of Service Quality And Price Fairness On Customer Satisfaction Towards Poslaju Courier Service
902598 NURUL SYAQIRAH BTE ZULQERNAIN Not Active ASSESSING HALAL BRAND PERSONALITY TOWARDS PURCHASE INTENTION: A STUDY ON HALAL COSMETICS IN MALAYSIA
902729 Yawar Abbas Completed The Role of Environmental Belief Factors and Personal Norms on Organic Food Purchase Intentions
903021 AMR MOHAMMED NASSER AL-GANAD Completed The Effects Of Consumption Values And Environmental Concern On Consumers' Attitudes And Intention Towards Green Cars In Malaysia.
905787 QUSAI MOH'D KHIER SULEIMAN BANI DOMI Active THE MEDIATING EFFECT OF MARKET ORIENTATION IN THE RELATIONSHIP BETWEEN DIGITAL MARKETING AND MARKETING PERFORMANCE ASSESSMENT: EVIDENCE FROM JORDANIAN BANKS
 
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