Dr. Rohana binti Mijan  

Multimedia Technology and Communication,
UUM College of Arts and Sciences,
Universiti Utara Malaysia.
My research interests are in the area of audit and corporate governance.

rohana.mijan@uum.edu.my 04-928 Name in APA format : Mijan. R.

ACADEMIC QUALIFICATION

1 2017, PhD Komunikasi Pemasaran Bersepadu, USM, Universiti Sains Malaysia
2 2008, Master of Arts Komunikasi, USM, Universiti Sains Malaysia
3 2002, Bachelor Degree wiht Honours Communication Persuasive, USM, Universiti Sains Malaysia

AWARDS & RECOGNITIONS


OVERVIEW

 

RESEARCH AREA

Persuasion
Brands Management
Communications

AREA OF EXPERTISE

Brand Development
Integrated Marketing Communication

ARTICLE IN ACADEMIC JOURNAL

1 Mijan. R. (2009). Penjenamaan Institusi Pengajian Tinggi: Amalan Penjenamaan di Universiti Sains Malaysia. Jurnal Pengajian Media Malaysia. 10(1), 109 - 134.
2 Mijan. R. (2015). The Essence of brand orientation: A literature review. South East Asia Journal of Contemporary Business, Economics and Law. 8(2), 1 - 4.
3 Mijan. R. (2016). Resource exploration in brand-oriented company: A conceptual model. Journal of Global Business and Social Entrepreneurship. 1(1), 68 - 78.

PAPERS IN CONFERENCE PROCEEDING

1 Mijan. R. (2016). Branding in small and medium enterprises: The Bumiputera company scenario in Malaysia. PERSIDANGAN KEBANGSAAN EKONOMI MALAYSIA (PERKEM). (), 320 - 332.

BOOKS

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CHAPTER IN BOOKS

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PAST & CURRENT RESEARCHS

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UNDERGRADUATE

NoCourse CodeCourse Name
1 SCCT1033INTRODUCTION TO MEDIA TECHNOLOGY
2 SCCT3233MEDIA INTERGRATIVE MARKETING

POSTGRADUATE

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NOTES

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