Dr. Nerda Zura Binti Zaibidi  

Quantitative Sciences,
UUM College of Arts and Sciences,
Universiti Utara Malaysia.
My research interests are in the area of audit and corporate governance.

nerda@uum.edu.my 04-9286369 Name in APA format : Zaibidi, N.Z.

ACADEMIC QUALIFICATION

1 2012, PhD Operational Research, University of Portsmouth, United Kingdom
2 2004, Master of Science Sains Pemutusan, Universiti Utara Malaysia, Universiti Utara Malaysia
3 2001, Bachelor Degree Sains (Statistik), , Universiti Kebangsaan Malaysia

AWARDS & RECOGNITIONS

1 International Committee, The 4th International Conference on Engineering, Applied Sciences and Technology (ICEAST) 2018, 2017, Antarabangsa
2 Reviewer, THE 13TH IMT-GT INTERNATIONAL CONFERENCE ON MATHEMATICS, STATISTICS AND THEIR APPLICATIONS (ICMSA201, 2017, Antarabangsa
3 Bronze, International Conference and Exposition on Inventions by Institutions of Higher Learning (PECIPTA), 2017, Antarabangsa
4 Silver Medal Award, Innovative Research, Invention &v Application Exhibition (IRIA) 2017, 2017, Kebangsaan
5 Best Paper Award, International Conference of Applied Sciences and Technology, 2017, Antarabangsa
6 Innovative Research, Invention and Application (I-RIA 2015), Universiti Utara Malaysia, 2015, Kebangsaan

OVERVIEW

I am a senior lecturer and researcher in the Department of Decision Sciences at School of Quantitative Sciences, Universiti Utara Malaysia. I received my Ph.D in Operational Research from University of Portsmouth in 2012. My doctoral thesis work on ‘Modelling Human Fairness in Cooperative Games: A Goal Programming Approach’ used models and theories drawn from cognitive neuroscience field to build decision models incorporating fairness in economic games by using multi-objective optimization approach. I also hold a Master of Science (Decision Sciences) from Universiti Utara Malaysia, and a Bachelor of Science in Statistics with Information Technology with honors from Universiti Kebangsaan Malaysia. My research interests are in the areas of multi-objective optimization, cooperative game theory, economic games, decision theory and any other areas related to operational research. I am currently working on three projects funded all by Malaysia Ministry of Education. The first project under FRGS (Fundamental Research Grant Scheme) focuses on developing heuristic mathematical model of inventory control to establish an effective way to control the inventory system. The second project under ERGS (Exploratory Research Grant Scheme) focuses on measuring efficiency the rice production systems using both stochastic frontier analysis (SFA) and data envelopment analysis (DEA) models. The third project is under RAGS (Research Acculturation Grant Scheme) focuses on developing a human decision making model in cooperative games that can be used to enhance the effective strategies for the people in economics to deal with fairness coalition in economic situations.

RESEARCH AREA


AREA OF EXPERTISE

Multi-objective Optimisation
Game Theory
Supply Chain Management

ARTICLE IN ACADEMIC JOURNAL

1 Ramli, R., & Zaibidi, N.Z. (2014). A Simulation Approach to Determine the Probability of Demand during Lead-Time When Demand Distributed Normal and Lead-Time Distributed Gamma. Journal of Economics and Behavioral Studies. 6(11), 840 - 847.
2 Ramli, R., & Zaibidi, N.Z. (2016). Optimizing Safety Stock in Cement Industry when the Demand during Lead-time Distributed Generalized Gamma Four-parameters. International Journal of Applied Mathematics and Statistics. 54(1), 00 - 00.
3 Sulaiman, N.I.S., Zaibidi, N.Z., & Omar, M.F. (2015). ANALYTICAL HIERARCHY PROCESS AND MARKOV CHAIN IN SHARED KNOWLEDGE T HROUGH SOCIAL MEDIA. Jurnal Teknologi (Technology & Operation Management). 77(5), 57 - 61.
4 Zaibidi, N.Z. (2012). Goal programming to model human decision making in ultimatum games. International Transactions in operational Research. 19(4), 599 - 612.
5 Sulaiman, N.I.S., Zaibidi, N.Z., & Omar, M.F. (2016). Facebook Usage in Promoting the Academia Expertise.. Journal of Theoretical and Applied Information Technology . 89(1), 27 - 35.
6 Ramli, R., & Zaibidi, N.Z. (2016). Developing a Continuous Review (R,Q) Policy when the Demand during Lead-time distributed Generalized Gamma four-parameters. International Journal of Applied Mathematics and Statistics. 54(2), 00 - 00.
7 Ramli, R., & Zaibidi, N.Z. (2016). Minimizing Waiting Times Using Multiple Fuzzy Queuing Model with Supply Priorities. Far East Journal of Mathematical Sciences. 99(8), 1177 - 1193.
8 Ramli, R., & Zaibidi, N.Z. (2016). Designing Basic Variables as Linguistic States with Multiple Channel Queueing Models and Supply Priorities In Uncertainty Environment. Global Journal of Pure and Applied Mathematics . 12(4), 3285 - 3295.
9 Zaibidi, N.Z., Mat Kasim, M., & Ramli, R. (2016). Non-Parametric Approach to Measure Efficiency Level of Paddy Farmers in Kedah. JOURNAL OF TELECOMMUNICATION, ELECTRONIC AND COMPUTER ENGINEERING (JTEC). 8(8), 155 - 159.
10 Ramli, R., & Zaibidi, N.Z. (2017). Analysis of Performance Measures with Single Channel Fuzzy Queues under Two Class by Ranking Method. JOURNAL OF TELECOMMUNICATION, ELECTRONIC AND COMPUTER ENGINEERING (JTEC). 9(12), 109 - 112.
11 Ramli, R., & Zaibidi, N.Z. (2017). Parametric Nonlinear Programming Approach with Fuzzy Queues Using Hexagonal Membership Function. Journal of Computational and Theoretical Nanoscience. 14(), 1 - 7.
12 Ramli, R., & Zaibidi, N.Z. (2017). Developing a M/G/C-FCFS Queuing Model with Continuous Review (R, Q) Inventory System Policy in A Cement Industry. Journal of Intelligent & Fuzzy Systems. 32(), 4059 - 4068.
13 Ramli, R., & Zaibidi, N.Z. (2017). A single server fuzzy queues with priority and unequal service rates. International Journal of Mathematics in Operational Research. 11(3), 422 - 434.
14 Zainal Abidin, N., & Zaibidi, N.Z. (2017). System Dynamics Model of Research performance Among Staff Academic. JOURNAL OF TELECOMMUNICATION, ELECTRONIC AND COMPUTER ENGINEERING (JTEC). 9(2-11), 121 - 128.
15 Zaibidi, N.Z., Ramli, R., & Mat Kasim, M. (2018). Efficiency and Environmental Awareness of Paddy Farmers: Stochastic Frontier Analysis vs Data Envelopment Analysis. International Journal of Supply Chain Management. 7(1), 170 - 176.
16 Mohd Noor, N., Zaibidi, N.Z., & Hanafi, Z. (2018). An Integration Model of Planned Maintenance and Spare Parts Inventory for Periodic Order Policy. International Journal of Supply Chain Management. 7(1), 144 - 148.
17 Zainal Abidin, N., Zulkepli, J., & Zaibidi, N.Z. (2018). Preventing Weight Gain Through Tackling Sedentary Behaviour: A System Dynamics Optimization Approach. Journal of Social Science Research. special issue(6), 494 - 501.

PAPERS IN CONFERENCE PROCEEDING

1 Zaibidi, N.Z., Sulaiman, N.I.S., & Zainal Abidin, N. (2014). Goal-based Ultimatum Game. Proceedings of Statistics and Operational Research International Conference (SORIC 2013). 1613(), 180 - 187.
2 Zainal Abidin, N., Zaibidi, N.Z., & Zulkepli, J. (2014). The role of physical activity to control obesity problem in Malaysia. AIP Conference Proceedings 1605. 1605(), 1140 - 1146.
3 Zainal Abidin, N., Zulkepli, J., & Zaibidi, N.Z. (2014). The effect of food portion sizes on the obesity prevention using system dynamics modelling . Proceedings of Statistics and Operational Research International Conference (SORIC 2013). 1613(), 436 - 443.
4 Zulkepli, J., Zainal Abidin, N., & Zaibidi, N.Z. (2014). Obesity prevention: Comparison of techniques and potential solution. Proceedings of the 3rd International Conference on Quantitative Sciences and Its Applications. 1635(), 677 - 683.
5 Zaibidi, N.Z., Ibrahim, A., & Zainal Abidin, N. (2014). Goal-based dictator game. Proceedings of the 3rd International Conference on Quantitative Sciences and Its Applications. 1635(), 671 - 676.
6 Ibrahim, A., Karim, S., & Zaibidi, N.Z. (2014). Simultaneous vs sequential adjustments in a duopoly. Proceedings of the 3rd International Conference on Quantitative Sciences and Its Applications. 1635(), 323 - 326.
7 Sulaiman, N.I.S., & Zaibidi, N.Z. (2014). Social network analysis in identifying influential webloggers: A preliminary study. Proceedings of the 3rd International Conference on Quantitative Sciences and Its Applications. 1635(), 301 - 307.
8 Zainal Abidin, N., Zulkepli, J., & Zaibidi, N.Z. (2014). Decision Support System for Obesity Prevention (DeSSOP). Penang Invention, Innovation & Design 2014. 1(), 00 - 00.
9 Sulaiman, N.I.S., Omar, M.F., Zakaria, R., & Zaibidi, N.Z. (2014). Promoting the Experts through Social Media as New Culture among Academia:An Initial Study . Proceeding APCEMAL 2014. 1(), 00 - 00.
10 Sulaiman, N.I.S., & Zaibidi, N.Z. (2014). Knowledge Sharing Behaviour Through Weblogs: A Pilot Study Among University Students . Prosiding Persidangan Kebangsaan Pembangunan Holistik Pelajar (NAHSDEC 2014). 1(), 00 - 00.
11 Zaibidi, N.Z., Mat Kasim, M., Ramli, R., NO_INITIAL, & Mohamed Nadhar Khan, S.A. (2015). Measuring efficiency of rice growing farmers using Data Envelopment Analysis. Proceedings of the 2nd Innovation and Analytics Conference & Exhibition. 1691(030030), 00 - 00.
12 Sulaiman, N.I.S., Zaibidi, N.Z., & Omar, M.F. (2015). Measuring successful knowledge sharing among academia through social media . AIP Conference Proceedings of the 2nd Innovation and Analytics Conference & Exhibition. 1691(), 1 - 6.
13 Zaibidi, N.Z., & Sulaiman, N.I.S. (2015). Developing a goal programming model for ideal/mutual house price. Proceedings of the 2nd Innovation and Analytics Conference & Exhibition. 1691(), 00 - 00.
14 Ramli, R., & Zaibidi, N.Z. (2015). Performance measurements of single server fuzzy queues with unreliable server using left and right method. Proceedings of the 2nd Innovation and Analytics Conference & Exhibition. 1691(), 00 - 00.
15 Ramli, R., & Zaibidi, N.Z. (2015). Development of multi-item EOQ when the constraints of investment and storage capacity are active. Proceedings of the 2nd Innovation and Analytics Conference & Exhibition. 1691(), 00 - 00.
16 Sulaiman, N.I.S., Zaibidi, N.Z., & Omar, M.F. (2015). Multi Attribute Decision Making Assessment on Knowledge Sharing through Social Media . Mathematical Sciences & Computing Research (iSMSC) 2015, International Symposium on . 0(), 00 - 00.
17 Sulaiman, N.I.S., Zakaria, R., & Zaibidi, N.Z. (2016). A Review on Knowledge Sharing Behaviour in Virtual Community . Proceedings of the 2nd UUM International Qualitative Research Conference 2016. (), 00 - 00.
18 Ramli, R., & Zaibidi, N.Z. (2016). Analysis of Performance Measures with Single Channel Fuzzy Queues under Two Class by Using Ranking Method. AIP conference Proceeding of the International Conference of Applied Science and Technology. 1761(), 00 - 00.
19 Zaibidi, N.Z. (2015). Modeling the effect of sedentary behaviour on the prevention of population obesity using the system dynamics approach. AIP Conference Proceedings 1682 (2015). 1682(), 00 - 00.
20 Sulaiman, N.I.S., & Zaibidi, N.Z. (2015). The impact of knowledge sharing through social media among academia. AIP Conference Proceedings of the 2nd Innovation and Analytics Conference & Exhibition. 1782(), 00 - 00.
21 Zainal Abidin, N., & Zaibidi, N.Z. (2017). Strategic Planning for MyRA Performance: A Causal Loop Diagram Approach. AIP conference Proceeding of the International Conference of Applied Science and Technology. 1891(), 1 - 7.
22 Zaibidi, N.Z., Zulkepli, J., & Zainal Abidin, N. (2015). Modeling the effect of sedentary behaviour on the prevention of population obesity using the system dynamics approach. AIP Conference Proceedings 1682 (2015). 1682(), 1 - 7.
23 Zaibidi, N.Z., Sulaiman, N.I.S., & Zainal Abidin, N. (2017). Game theoretical in determining house prices. AIP Conference Proceeding 1905, 050047 (2017). 1905(040026), 1 - 5.
24 Zainal Abidin, N., Zaibidi, N.Z., & Zulkepli, J. (2017). A system dynamics optimization framework to achieve population weight desired of average weight target. AIP Conference Proceeding 1905, 050047 (2017). 1905(040001), 1 - 6.
25 Ibrahim, A., Saaban, A., & Zaibidi, N.Z. (2017). Local Stability Condition of the Equilibrium of an Oligopoly Market with Bounded Rationality Adjustment. PROCEEDINGS OF THE 13TH IMT-GT INTERNATIONAL CONFERENCE ON MATHEMATICS, STATISTICS AND THEIR APPLICATIONS (ICMSA2017). 1905(), - .
26 Ibrahim, A., Zaibidi, N.Z., & Saaban, A. (2017). The structure of a market containing boundedly rational firms. PROCEEDINGS OF THE 13TH IMT-GT INTERNATIONAL CONFERENCE ON MATHEMATICS, STATISTICS AND THEIR APPLICATIONS (ICMSA2017). 1905(), - .
27 Zakaria, R., Sulaiman, N.I.S., Ibrahim, H., Zaibidi, N.Z., & Abdullah, M.S. (2013). The Role Of Individual Factor In Knowledge Sharing Behavior Among Profit Oriented Webloggers. Proceedings of the 14th European Conference on Knowledge Management . 2(), 961 - 967.
28 Sulaiman, N.I.S., Abdullah, M.S., Zakaria, R., & Zaibidi, N.Z. (2013). Determining Knowledge Sharing Behaviour amongst Community Driven Weblogs . Proceeding of International Conference on Rural ICT Development. 1(), 228 - 232.

BOOKS

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CHAPTER IN BOOKS

1
Zaibidi, N.Z. (2016). A Goal-based Approach to Model Fairness in Economic Games, Quantitative Methods & Their Application in Multidisciplinary Area (pp. 184 - 212), Sintok:UUM Press

PAST & CURRENT RESEARCHS

1 DEVELOPMENT OF INTERACTION MODEL BETWEEN DECISION MAKERS FOR SUCCESSFUL COLLABORATION IN HOUSING DEVELOPMENT PROJECT (2018), Leader, KPT
2 Campus Virtual Mall Simulator (2017), Member, UNIVERSITI
3 Developing A Dynamic Model Of UUM Performance Of Achieving Highest Ranking In Myra (2016), Leader, UNIVERSITI
4 A NEW OPTIMAL PROBILISTIC MULTI-ECHELON INVENTORY MODEL IN SUPPLY CHAIN MANAGEMENT (2014), Leader, KPT
5 A NEW APPROACH IN DETERMINING THE STRUCTURE OF A MARKET CONTAINING BOUNDED RATIONALITY FIRMS (2014), Member, KPT
6 ENABLING KNOWLEGDE SHARING BEHAVIOUR THROUGH SOCIAL MEDIA ANALYSIS (2014), Member, KPT
7 MEASURING EFFICIENCY AND ENVIRONMENTAL AWARENESS OF RICE GROWING FARMERS USING STOCHACTIC FRONTIER ANALYSIS AND DATA ENVELOPMENT ANALYSIS: EVIDENCES FROM NORTHERN REGION OF MALAYSIA (2013), Leader, KPT
8 Optimisation Model For Spare Parts And Planned Maintenance (2012), Member, UNIVERSITI
9 A New Formulation Of Human Decision -Making Fairness Model In Economics Games With Simulation (2012), Leader, KPT
10 Formulation Of The Successful Knowledge Sharing Behaviour Theory Among Student Bloggers (2012), Member, UNIVERSITI
11 Knowledge Sharing Behaviour Theory: An Exploratory Study On Profit-Oriented Webloggers (2012), Member, KPT
12 Battle Against Obesity Using System Dynamics Model For Behaviour Change (2012), Member, KPT
13 PENGURUSAN SISTEM PEMBEKALAN AIR DI UTARA SEMENANJUNG MALAYSIA (2004), Member, MOSTI
14 PILIHAN PEMBELIAN KERETA MENGGUNAKAN TEKNIK PROSES HIRARKI ANALISIS (PHA):SATU ANALISA KE ATAS STAF AKADEMIK UUM (2004), Member, KPT

UNDERGRADUATE

NoCourse CodeCourse Name
1 SQQP2014QUANTITATIVE SCIENCE TECHNIQUES II
2 QQS1013ELEMENTARY STATISTICS
3 SQQP1014QUANTITATIVE SCIENCE TECHNIQUES I
4 EEP2032LIVING IN THE MULTI-CULTURAL SOCIETY
5 SQPX4908PRACTICUM
6 SQQP3073RESEARCH IN QUANTITATIVE SCIENCES 1
7 SQQP4073RESEARCH IN QUANTITATIVE SCIENCES II
8 SDG1021THINKING SKILL
9 SQQM1023MANAGERIAL MATHEMATICS
10 SDG1011HIGH TOUCH COMMUNICATION
11 QS1013ELEMENTARY STATISTICS
12 QQS2013APPLIED STATISTICS
13 SQPX3908PRACTICUM
14 SDG2011PERSONAL FINANCIAL PLANNING
15 SQQP3013DECISION MAKING TECHNIQUES III
16 QM1103MANAGERIAL MATHEMATICS
17 EEP1032PERSONAL DEVELOPMENT AND CHARACTER BUILDING
18 SQQP3043HEURISTIC TECHNIQUES
19 QQP3023DECISION MODELING

POSTGRADUATE

NoCourse CodeCourse Name
1 OQQP6013Decision Making in Business
2 SQQP5023DECISION ANALYSIS

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NOTES

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