Prof. Madya Dr. Selvan a/l Perumal  

Business Management,
UUM College of Business,
Universiti Utara Malaysia.

selvan@uum.edu.my 04-9287406 Name in APA format : Perumal, S.

ACADEMIC QUALIFICATION

1 2010, PhD Pemasaran, UUM, Universiti Utara Malaysia
2 2000, Masters Pentadbiran Perniagaan, UUM, Universiti Utara Malaysia
3 1998, Bachelor Degree Pengurusan Perniagaan, UUM, Universiti Utara Malaysia

AWARDS & RECOGNITIONS

1 EXCELLANT CONSULTANT TEAM, UUM, 2002, Universiti
2 Pingat Emas Naib Canselor, UUM, 2001, Universiti

OVERVIEW

Selvan Perumal is a Senior Lecturer of Marketing at the School of Business Management, Universiti Utara Malaysia. He obtained his MBA (Gold Medallist) and Ph.D from Universiti Utara Malaysia. He joined Universiti Utara Malaysia in 2000. Prior to this he was attached to Carrefour Malaysia. He has held numerous management posts in Carrefour include the post of Assistant Department Head and Department Head. His areas of expertise are on Retailing, Relationship Marketing and Societal Marketing. He has completed a research study on ‘Relationship Between Store Image and Store Loyalty’ funded by School of Business Management, and completed a co-members consultation project about Status of Malaysian’s Local Music Industry funded by Ministry of Domestic Trade and Consumer Affairs. Currently, Dr Selvan leading various research projects including FRGS and Leads research and also conducting training on retailing and inventory management. He has also presented his research papers at many local and international seminars. Apart from the research and paper presentation, he has also published articles in Asia-Pacific Tax Bulletin and Journal of the Malaysian Institute of Accountants.

RESEARCH AREA


AREA OF EXPERTISE

Retailing
Channel Relationship
Societal Marketing

ARTICLE IN ACADEMIC JOURNAL

1 Perumal, S. (2013). CORPORATE SOCIAL RESPONSIBILITY: ANTECEDENTS AND CONSEQUENCES STUDY OF MALAYSIAN PUBLIC LISTED COMPANIES. . American Journal of Economics . 3(5), 29 - 34.
2 Perumal, S. (2013). THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON COMPANY PERFORMANCE IN MALAYSIA. International academic research journal of economic and finance. 2(1), 9 - 16.
3 Perumal, S. (2013). THE MODERATING EFFECT OF STRENGTH OF MANUFACTURE’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL. International Review of Management and Marketing. 3(3), 93 - 101.
4 Perumal, S. (2013). ESCALATING THE EMPLOYEE ORGANIZATIONAL COMMITMENT THROUGH INTERNAL MARKET ORIENTATION: CHILDCARE CENTRE’S PERSEPCTIVE.. International Journal of Business and Social Science (IJBSS). 4(6), 257 - 263.
5 Perumal, S. (2013). The Relationship between the Different Aspects of Internal Market Orientation and Affective Commitment within Malaysia Childcare Sector. Journal of Marketing Management. 1(1), 13 - 21.
6 Perumal, S. (2013). Inquiry-based instruction, students' attitudes and teachers' support towards science achievement in rural primary schools. Procedia Social and Behavioral Sciences Journal. 93(), 65 - 69.
7 Sulaiman, Y., Othman, A.R., & Perumal, S. (2013). The Relationship between the Different Aspects of Internal Market Orientation and Affective Commitment within Malaysia Childcare Sector. Journal of Marketing Management. 1(1), 13 - 21.
8 Sulaiman, Y., Othman, A.R., Perumal, S., & NO_INITIAL (2013). Escalating the Employee Organisational Commitment through Internal Market Orientation: Childcare Centre’s Perspective. International Journal of Business and Social Science. 4(6), 257 - 262.
9 Perumal, S. (2011). The influence of fairness on channel member relationship satisfaction: a case of Malaysian car dealers. International Journal of Business and Management Science. 4(1), 11 - 31.
10 Perumal, S. (2011). Globalization in the automobile industry: how supplier-dealer relationship could be effectively managed?. International Journal of Finance and Management. 1(1), 45 - 58.
11 Perumal, S., & Mohd Noor, N.A. (2014). The Impact of Retailer’s Economic and Social Satisfaction on its Commitment and the Moderating Effect of Manufacturer Brands’ Strength. Asian Social Science . 10(8), 140 - 155.
12 Sulaiman, Y., Othman, A.R., Perumal, S., & Hashim, N.A. (2014). The Effect of Internal Market Orientation on Employee Job Satisfaction: A Study of Malaysian Childcare Centre. Review of Contemporary Business Research. 3(2), 25 - 34.
13 Mohd Noor, N.A., & Perumal, S. (2015). The impact of relational marketing bonds on retailers economic and social satisfaction . journal of relationship marketing. 14(), 124 - 151.
14 Haji Hassan, K., Othman, A.R., & Perumal, S. (2015). AMANAH IKHTIAR MALAYSIA AND SOCIAL BUSINESS : COMPLEMENTING EACH OTHER?. Journal of Governance and Development . 11(), 83 - 96.
15 Mohd Noor, N.A., Perumal, S., & NO_INITIAL (2012). The predictors and outcomes of relationship satisfaction: An emirical study of dealer-supplier in Malaysia automobile industry. Innova Ciencia. 4(5), 15 - 28.
16 Perumal, S., Mohd Noor, N.A., & NO_INITIAL (2012). The Uses of Power in Influencing Relationship Economic Satisfaction: An Empirical Analysis in the Automobile Industry in Malaysia. Journal of Marketing Development and Competitiveness. 6(4), 24 - 32.
17 Perumal, S., & Shaari, H. (2016). Theoretical Examination of Mobile Phone Brand Loyalty. International Academic Research Journal of Business and Technology. 2(1), 1 - 7.
18 Perumal, S., & Shaari, H. (2016). Validity and Reliability of the Utilitarian Value, Hedonic Value, Brand Satisfaction, Emotional Attachment, Brand Trust and Mobile Phone Brand Loyalty Scales . International Academic Research Journal of Business and Technology. 2(2), 1 - 9.
19 Shaari, H., Md. Salleh, S., & Perumal, S. (2016). Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study. International Academic Research Journal of Business and Technology. 2(2), 13 - 20.
20 Perumal, S. (2017). Analysing Purchasing Intention of Counterfeit Sportswear Products in Klang Valley, Malaysia. IOSR Journal of Business and Management (IOSR-JBM). 19(1), 77 - 81.
21 Perumal, S., & Hussin, Z. (2017). Integration of Status Consumption and Theory of Planned Behavior: A Conceptual Framework. Asian Journal of Multidisciplinary Studies . 5(4), 99 - 105.
22 Perumal, S., & Othman, A.R. (2017). An Overview Profile and Entrepreneurial Orientation Among Malaysian Indian Ethnic Entrepreneurs. International Journal of Business Marketing and Management. 2(8), 16 - 22.
23 Perumal, S. (2017). Relational norms, happiness and customer satisfaction in Micro Finance Institution’s (MFI’s): A Conceptual framework. Journal of Advanced Research in Business and Management Studies. 9(1), 1 - 9.
24 Perumal, S. (2017). Consumer values and consumer attitude towards automobile purchase. . Paradigms: A Research Journal of Commerce, Economics, and Social Sciences . 11(1), 1 - 5.
25 Perumal, S., Othman, A.R., & Mathivannan,Jaganathan (2017). Entrepreneurial orientation among Malaysian Indian Ethnic Entrepreneurs: Some Preliminary Findings . International Journal of Innovative Research and Advanced Studies. 4(11), 331 - 336.
26 NO_INITIAL, Mokhtar, S.S.M., & Perumal, S. (2017). Managing Absorptive Capacity to Enhance the Influence of TQM Practices on Product Innovation Performance. International Journal of Economic Research. 14(20), 1 - 8.
27 Md. Salleh, S., Perumal, S., & Shaari, H. (2017). Alumni Perception and Attitude Towards Donation: Where are we now towards university success?. International Journal of Economic Research. 14(20), 1 - 9.
28 Perumal, S., & Othman, A.R. (2017). Social Embeddedness and Entrepreneurial Orientation among Malaysian Indian Ethnic Entrepreneurs. International Journal of Economic Research. 14(21), 0 - 0.
29 Perumal, S. (2017). DETERMINANTS OF RETAIL PATRONAGE – A SYSTEMATIC LITERATURE REVIEW PERSPECTIVE . International Postgraduate Business Journal . 9(2), 27 - 40.
30 NO_INITIAL, Mokhtar, S.S.M., NO_INITIAL, & Perumal, S. (2018). THE STRATEGIC OPTIONS TO ENHANCE THE COMPETITIVE ADVANTAGE OF MALAYSIAN RESTAURANT SECTOR. GEOJOURNAL OF TOURISM AND GEOSITES. 21(1), 123 - 132.
31 Khamarudin, M., & Perumal, S. (2018). Tapping word-of-Mouth as an Outcome of Relationship Quality . International Journal of Organizational & Business Excellence. 3(1), 81 - 90.
32 NO_INITIAL, Mokhtar, S.S.M., Perumal, S., & Mohd Fauzi, W.I. (2018). The antecedents’ strategies and processes of product innovation performance. Management Science Letters. 8(11), 1183 - 1198.
33 Perumal, S. (2018). Fairness and Relationship Commitment Link in Developing Economy Context: Critical Evaluation with PLS-SEM Analysis Technique. Transylvanian Review. xxvi(27), 7139 - 7149.
34 Perumal, S. (2018). An Overview Profile and Green Purchasing Behavior of Consumers in the Northern Region of Malaysia. Journal of Research in Marketing. 8(3), 707 - 712.
35 Perumal, S. (2018). How Does Green Products’ Price and Availability Impact Malaysians’ Green Purchasing Behavior?. The Journal of Social Sciences Research. 4(3), 28 - 34.
36 Md. Salleh, S., & Perumal, S. (2019). Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV). Journal of Contemporary Research in Social Sciences. 1(2), 136 - 150.
37 Md. Salleh, S., & Perumal, S. (2018). Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus . Pakistan Journal of Humanities and Social Sciences . 6(4), 544 - 560.
38 Sulaiman, Y., NO_INITIAL, Perumal, S., & Abdul Rahman, M. (2019). How to Attract and Retain Customers? A Case of Pak Tam Cafe. International Journal of Innovative Science, Engineering & Technology. 6(3), 130 - 136.
39 Perumal, S., & Ahmad, N. (2019). The Antecedents of Green Car Purchase Intention among Malaysian Consumers. European Journal of Business and Management Research . 4(2), 1 - 8.
40 Perumal, S., & Ahmad, N. (2019). Social Cognitive Theory in Understanding Green Car Purchase Intention . International Journal of Economics Management Studies . 6(4), 16 - 24.
41 Perumal, S., & Mohd Fauzi, W.I. (2019). The Predictors and Consequences of Personal Norms in Context of Organic Food Among Pakistani Consumers. International Journal of Financial Research. 10(3), 314 - 336.

PAPERS IN CONFERENCE PROCEEDING

1 Veloo, A., & Perumal, S. (2015). Mathematics Achievement Based on Gender among Eight Grade School Students In Jordan. AIP Conference Proceedings. 1(), 1 - 6.
2 Veloo, A., & Perumal, S. (2015). The Role of Difficulty and Gender in Numbers, Algebra and Mathematics Achievement. AIP Conference Proceedings. 1(), 1 - 7.
3 Khamarudin, M., & Perumal, S. (2015). Reflections on Relationship Benefits and Dependence as Antecedents of Relationship Quality. Conference On Business Management Research II (CBMR II) . 978-967-13903-0-6(), 00 - 00.
4 Ahmad, I.S., Perumal, S., & Shaari, H. (2015). Kesan produk tiruan berjenama mewah ke atas produk berjenama mewah asli. Conference On Business Management Research II (CBMR II) . 00(), 00 - 00.
5 Perumal, S. (2015). Consumer Purchasing Intention towards counterfeit sportswear. Conference On Business Management Research II (CBMR II) . 00(), 00 - 00.
6 Perumal, S., & Shaari, H. (2016). Theoretical examination of mobile phone brand loyalty formation. E-PROCEEDINGS 1ST INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS BUSINESS AND SOCIAL SCIENCES, APRIL 12-13, 2016.. 1(), 00 - 00.
7 Perumal, S., NO_INITIAL, & Mohd Noor, N.A. (2012). The relationship of power on channel member social satisfaction: A case study of Malaysian car dealers. International conference on asian studies 2012. (), 10 - 18.
8 Perumal, S. (2017). Understanding retail patronage intention: A test of competing models. 5th Global Proceeding on Business and Social Science. 00(), 00 - 00.
9 Khamarudin, M., & Perumal, S. (2017). Tapping Word-of-mouth as an Outcome of Relationship Quality. 4th Conference on Business Management (CBM 2017)​: Towards Industrial Revolution (IR) 4.0 . (), - .
10 Perumal, S., & Othman, A.R. (2017). SOCIAL EMBEDDEDNESS AND ENTREPRENEURIAL ORIENTATION AMONG MALAYSIAN INDIAN ETHNIC ENTREPRENEURS.. 4th Conference on Business Management (CBM 2017)​: Towards Industrial Revolution (IR) 4.0 . (), - .
11 Othman, A.R., & Perumal, S. (2012). Corporate social responsibility and company performance in the Malaysian Context. Procedia Social and Behavioral Sciences. 1(), 897 - 905.
12 Perumal, S. (2012). Corporate Social responsibility and company performance in the Malaysian Context. International Congress on Interdisciplinary Business and Social Science 2012. 1(), 964 - 973.
13 Shaari, H., Perumal, S., & Md. Salleh, S. (2018). – Linking University Brand Personality and Alumni Donor Behavior to their Alma Maters: An Exploratory Study . E-Proceedings TEMIC 2018 (TIBEC VI). (), 463 - 472.
14 Perumal, S., Othman, A.R., & Mathivannan,Jaganathan (2018). Entrepreneurial Orientation and Educational Levels in Malaysian Indian Ethnic Entrepreneurs. 3rd International Conference on Business Management 2018 Proceedings. (), 00 - 00.

BOOKS

1 Yusof, A.A., Perumal, S., & Pangil, F. (2005). Principles of Entrepreneurship, Petaling Jaya:Prentice Hall: Malaysia
2 Noor Hasmini AbdGhani, Shaari, H., Perumal, S., Adam, M.Z.A., Abdul Rahman, M., NO_INITIAL, Halim, F., & Othman, A.R. (2015). Pemasaran Servis: Pendekatan Berasaskan Pelanggan, Kuala Lumpur:Pearson
3 Md. Salleh, S., Hasan, H., Abdul Rahman, M., Ahmad, I.S., Halim, F., Perumal, S., Shaari, H., NO_INITIAL, NO_INITIAL, Md Isa, N., Saad, S., & NO_INITIAL (2012). Prinsip Pemasaran , Kuala Lumpur:Pearson

CHAPTER IN BOOKS

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PAST & CURRENT RESEARCHS

1 DEVELOPING A NEW MODEL FOR CYBER SECURITY BEHAVIOR OF E-HAILING SERVICES (2019), Member, KPT
2 PAK TAM CAFE: ISSUES AND CHALLENGES IN ATTRACTING AND RETAINING CUSTOMERS (2018), Member, UNIVERSITI
3 AN INTEGRATED MODEL TO ENHANCE MALAYSIA MANUFACTURING PRODUCT INNOVATION PERFORMANCE (2017), Member, UNIVERSITI
4 DEVELOPING A NEW SAFETY AND QUALITY ASSURANCE MODEL IN MALAYSIAN CHILD CARE CENTRES (2017), Member, KPT
5 PURCHASE BEHAVIOUR OF RETAILER'S BRAND: THE IMPACTS OF CONSUMERS' PERCEPTIONS ON PERCEIVED VALUE, PERCEIVED QUALITY, PERCEIVED LOW PRICE AND STORE IMAGE (2017), Member, UNIVERSITI
6 Human Resource Strategic Analysis Among Hotels In Malaysia (2016), Member, UNIVERSITI
7 KAJIAN PASARAN PEMBANGUNAN SEMULA TAMAN SISWA BANDAR DARUL AMAN (2015), Member, UNIVERSITI
8 BEYOND DONORS AND GIVING: EXAMINING ALUMNI CITIZENSHIP BEHAVIORS FOR UNIVERSITY SUCCESS (2015), Member, KPT
9 KAJIAN PELAKSANAAN PROGRAM DIPLOMA EKSEKUTIF DI MALAYSIA (2013), Member, UNIVERSITI
10 KAJIAN HALATUJU DAN STRATEGI PROGRAM DIPLOMA EKSEKUTIF DI MALAYSIA (2013), Leader, UNIVERSITI
11 Kesan Produk Tiruan Berjenama: Satu Kajian Pengguna Di Malaysia (2012), Member, KPT
12 The Effect of Internal Market Orientation on Organizational Commitment Within Child Care Centre: Job Satisfaction as a Mediator (2012), Member, UNIVERSITI
13 Corporate Social Responsibility: Antecedents and Impact on Reputation and Company Performance: A Study of a Malaysian Public Listed Company (2012), Member, UNIVERSITI
14 Effects Of Green Marketing On Consumer Consumption: A Study With Specific Reference To The Tourism Sector In Malaysia (2012), Member, KPT
15 Modeling The Social Embeddedness And Entrepreneurial Orientation Of Malaysian Indian Ethnic Entrepreneurs In Malaysia (2012), Leader, KPT
16 DEALER-SUPPLIER RELATIONSHIP SATISFACTION FRAMEWORK IN MALAYSIAN AUTOMOBILE DISTRIBUTION SECTOR (2011), Member, KPT
17 THE EFFECTS OF CUSTOMER ORIENTATION BEHAVIOUR ON HOTEL FRONTLINERS' JOB OUTCOMES (2011), Member, UNIVERSITI
18 DEALER-SUPPLIER RELATIONSHIP SATISFACTION: ANTECEDENT FACTORS AND ITS IMPACT ON TRUST AND COMMITMENT (2011), Leader, UNIVERSITI
19 CRITICAL SUCCESS FACTORS OF SOCIETY MARKETING (2010), Member, KPT
20 THE EFFECTS OF SUPPLIER BEHAVIORAL FACTOR ON DEALER'S RELATIONSHIP SATISFACTION (2010), Leader, PERSENDIRIAN
21 THE CONSEQUENCES OF CUSTOMER -ORIENTATION BEHAVIOUR ON JOB ATTITUDES AND BEHAVIOUR OF FRONT LINERS IN HOTEL INDUSTRY (2010), Member, PERSENDIRIAN
22 RELATIONSHIP BETWEEN STORE IMAGE AND STORE LOYALTY (2001), Leader, KPT
23 THE INFLUENCE OF ROOM RATES ON HOTEL BUSINESS SUSTAINABILITY: WITH SPECIAL REFERENCE TO THYE STATES OF PENANG, KEDAH AND PERLIS (1999), Member, MOSTI

UNDERGRADUATE

NoCourse CodeCourse Name
1 BPMX4908PRACTICUM
2 BPMM3033MARKETING RESEARCH
3 PM3013CONSUMER BEHAVIOR
4 PM1013PRINCIPLES OF MARKETING
5 SDG3021PATRIOTISM AND VOLUNTEERISM
6 PM2023MARKETING MANAGEMENT
7 VQ2223PRACTICUM
8 PX2016PRACTICUM
9 SDG2011PERSONAL FINANCIAL PLANNING
10 SDG1021THINKING SKILL
11 BPMM1013PRINCIPLES OF MARKETING
12 BPMM3133RETAILING MANAGEMENT
13 EEP1032PERSONAL DEVELOPMENT AND CHARACTER BUILDING
14 PM3113BRAND MANAGEMENT
15 BPMM3183RELATIONSHIP MARKETING
16 BPMM3013CONSUMER BEHAVIOR
17 EEP2032LIVING IN THE MULTI-CULTURAL SOCIETY
18 BPMZ3993ACADEMIC TRAINING
19 SDG1011HIGH TOUCH COMMUNICATION
20 PMX4998PRACTICUM
21 BPMM3073MARKETING SEMINAR
22 PMM1013PRINCIPLES OF MARKETING
23 PMM3013CONSUMER BEHAVIOR
24 BPMM2023MARKETING MANAGEMENT
25 SDG2021ENTREPRENEURSHIP
26 BPBX3908PRACTICUM

POSTGRADUATE

NoCourse CodeCourse Name
1 GFMA5053INTERNATIONAL MARKETING
2 BPMM6083CONSUMER AND ORGANIZATIONAL BUYING
3 BPMM6013MARKETING MANAGEMENT
4 BPMM6033RELATIONSHIP MARKETING
5 BDMM8013ADVANCED RELATIONSHIP MARKETING
6 BDMM8033GLOBAL STRATEGIC MARKETING AND COMPETITIVE ANALYSIS

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NOTES

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