Prof. Madya Dr. Rosli bin Mohammed  

Multimedia Technology and Communication,
UUM College of Arts and Sciences,
Universiti Utara Malaysia.

roslimohd@uum.edu.my 04-9285848 Name in APA format : Mohammed, R.

ACADEMIC QUALIFICATION

1 2007, PhD Communication, USM, Universiti Sains Malaysia
2 1998, - MSc(Management), UUM, Universiti Utara Malaysia
3 1994, Diploma STRATEGIC MANAGEMENT, Asian Institute of Management (AIM), Filipina
4 1992, Certificate TRAINING FOR TRAINERS, APRACA/World Bank, Filipina
5 1984, - B.A (Hons)communication, UKM, Universiti Kebangsaan Malaysia

AWARDS & RECOGNITIONS

1 BEST PAPER AWARD, International conference on Media and Communication, 2018, Antarabangsa
2 PERKHIDMATAN CEMERLANG, UUM, 2018, Universiti
3 judul buku terlaris 2017, UUM PRESS, 2018, Universiti
4 ANUGERAH PENERBITAN TERBAIK(JURNAL BERWASIT), SMMTC, 2017, Universiti
5 Penilai bidang komunikasi, MQA, 2017, Kebangsaan
6 Penerbitan terbaik untuk refereed journal, SMMTC, 2017, Universiti
7 Perunding Jaya, Pusat Pengajian Teknologi Multimedia dan Komunikasi (SMMTC) UUM CAS, 2016, Universiti
8 Darjah Ahli Makhota Perlis(AMP), Kerajaan Negeri Perlis, 2014, Kebangsaan
9 PANEL PENILAI, KOLEJ UNDANG-UNDANG, KERAJAAN DAN PENGAJIAN ANTARABANGSA, 2009, Universiti
10 BINTANG KHIDMAT TERPUJI, KERAJAAN NEGERI MELAKA, 1995, Kebangsaan

OVERVIEW

Highly motivated, creative and versatile with thirty years of experience in public, private and international management with Malaysian government and academic. Skilled at building effective, productive working relationships with clients and staff,excellent communication management, negotiation and public relations skills by practice and research.

RESEARCH AREA

Public Relations and Communication
Interpersonal Communications
Political Communications

AREA OF EXPERTISE

MANAGERIAL COMMUNICATION
COMMUNICATION AUDITOR
ORGANIZATION PUBLIC RELATIONSHIP

ARTICLE IN ACADEMIC JOURNAL

1 Mohammed, R. (2014). Organization-Public Relationship Practices in University Setting. Procedia - Social and Behavioral Sciences. 155(), 484 - 489.
2 Mohammed, R., & Ahmad, M.K. (2015). Solution Approach to Newspaper Framing and Ethnic Groups' Conflict Behaviours. New Media and Mass Communication. 40(), 33 - 41.
3 Mohammed, R., & Ahmad, M.K. (2015). News Framing and Ethnic Conflicts Vulnerability in Multiethnic Societies. Mediterranean Journal of Social Sciences. 6(6), 496 - 505.
4 Ahmad, M.K., & Mohammed, R. (2015). Impact of news frames on ethnic groups’ conflict behaviour . Asia Pacific Journal of Education, Arts and Sciences. 2(4), 01 - 11.
5 Mohammed, R., & Ahmad, M.K. (2015). Newspaper Framing pf Conflicts: Perceptions of Ethnic Group Leaders on Conflict Behaviours in a Multiethnic Society. Malaysian journal of Media Studies. 17(1), 29 - 44.
6 Mohammed, R. (2015). The impact of character branding through media: A case study of TV al_hijrah's Ustaz Celebrity programme. Journal of Islamic Research. 9(2), 88 - 105.
7 Ahmad, M.K., & Mohammed, R. (2015). The use of communication technology channel in agricultural development by Muda Agricultural Development Authority(MADA). Journal of Human Development and Communication. 4(), 37 - 44.
8 Mohammed, R., & Ismail, A. (2016). Evaluating the Participation of Nigerian Newspapers in Flood Disaster Risk Reduction. International Journal of Sciences: Basic and Applied Research. 4(4), 95 - 108.
9 Mohammed, R., & Abdul Rahman, N.A. (2016). PERSPECTIVES AND ATTITUDES ON THE CREDIBILITY OF NEWS ON SOCIAL NETWORKING (SNSS) SITES: URGENT NEED OF RESEARCH WORK. Journal of New Media and Mass Communication. 3(1), 25 - 33.
10 Mohammed, R., & Abdul Rahman, N.A. (2016). THE USES OF SOCIAL NETWORKING SITES AMONG JORDANIAN JOURNALISTS. International Journal of Communication and Media Studies . 6(6), 1 - 12.
11 Ahmad, M.K., & Mohammed, R. (2016). The Concept of Negotiation from the Islam Perspective (In the Islamic Organization). The Social Sciences . 11(20), 5090 - 5100.
12 Ahmad, M.K., & Mohammed, R. (2016). The Principles of Shariah Compliant Negotiation (SCN)from the Islamic Organization Perspective. International business management. 10(18), 4172 - 4184.
13 Ahmad, M.K., & Mohammed, R. (2016). The Use of Communication Technology Channel in Agricultural Development by Malaysia Muda Agricultural Development Authority (MADA). Asia Pacific Journal of Education, Arts and Sciences. 3(2), 27 - 36.
14 Ahmad, M.K., & Mohammed, R. (2016). THE ROLES OF EXTENSION AGENTS IN INFLUENCING FARMERS TO USE COMMUNICATION TECHNOLOGY IN MUDA AGRICULTURAL DEVELOPMENT AUTHORITY (MADA). Journal of Global Business and Social Entrepreneurship (GBSE) . 2(5), 78 - 82.
15 Mohammed, R., & Ahmad, M.K. (2016). Issues And Consequences Of Newspaper Framing On Ethnic Conflict: A Qualitative Study Of Ethnic Group Leaders’ Conflict Frames. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(2), 1 - 22.
16 Mohammed, R., & Ismail, A. (2017). Effective Media Involvement in Flood Disaster Management in Nigeria: Pressing Problems and Recommendations. Asia Pacific Journal of Education, Arts and Sciences. 4(1), 119 - 130.
17 Mohammed, R., & Ahmad, M.K. (2017). The Roles of Newspapers Ownership Pattern and Access to Governmental Information in Framing of Issues of Corruption in Sudan. International Journal of Sciences: Basic and Applied Research. 31(2), 160 - 171.
18 Mohammed, R. (2016). Examining Mass Communication Final Year Undergraduates Writing Self-Efficacy For Employability. Asian Journal of Multidisciplinary Studies . 4(9), 139 - 148.
19 Mohammed, R. (2016). Mass Communication Undergraduates’ Perception of their Communication Competence for Employability. International Journal of Sciences: Basic and Applied Research. 29(2), 141 - 158.
20 Mohammed, R., Abdul Rahman, N.A., & LEE J. C. (2017). How Scoop Affect the Credibility of the News through Social Media? An Empirical Study. Australian Journal of Basic and Applied Sciences. 11(7), 57 - 63.
21 Mohammed, R., & Abdul Rahman, N.A. (2017). How Scoop Affect the Credibility of News through Social Media? An Empirical Study. Australian Journal of Basic and Applied Sciences. 11(7), 57 - 63.
22 Mohammed, R., & Dalib, S. (2017). A Proposed Model of Intercultural Communication Competence (ICC) in Malaysian Context. International Journal of Educational Research Review. 2(2), 11 - 20.
23 Mohammed, R., & Sharipudin, M.-N (2017). An Integrated Model to Measure Organization-Public Relationship (O-PR) and Reputation Practises in Malaysian Universities. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3), 196 - 213.
24 Mohammed, R., & Ismail, A. (2017). Enhancing Nigerian Media Participation in Flood Risk Reduction: A Relationship Management Theory Approach. Journal of Communication and Media Research. 9(2), 45 - 57.
25 Mohammed, R., & Ahmad, M.K. (2018). How Restrictive Laws Affect the Framing of the Issues of Corruption . International Journal of Sciences: Basic and Applied Research. 37(2), 143 - 161.
26 Mohammed, R., & Dalib, S. (2018). An Overview of Dominant Research Approaches to Measure Intercultural Communication Competence (ICC) . International Journal of Educational Research Review . 3(4), 141 - 149.
27 NO_INITIAL, Mohammed, R., & Ahmad, M.K. (2018). The Benefits and Challenges of Shariah-Compliant Negotiation: A Qualitative Study of Islamic Organizations’ Negotiation Practices. International Journal of Management and Business Research. 8(1), 231 - 249.
28 NO_INITIAL, Mohammed, R., & Ahmad, M.K. (2018). The benefits and challenges of Shariah-compliant negotiation: A qualitative study of Islamic organizations' negotiation practices. International Journal of Management and Business Research. 8(1), 231 - 249.
29 Mohammed, R. (2018). International Students’ Empathy and Sensation Seeking Traits as the Antecedents of Motivation to Engage in Intercultural Communication. A Research Journal of Commerce, Economics, and Social Sciences. 12(2), 127 - 131.
30 Mohammed, R., & Ahmad, M.K. (2019). Effect of Press Freedom on Sudanese Newspapers Framing of Corruption Issues. The Messenger. 11(1A), 138 - 147.

PAPERS IN CONFERENCE PROCEEDING

1 Mohammed, R. (2014). ORGANIZATION-PUBLIC RELATIONSHIPS PRACTICES IN A UNIVERSITY SETTING.. Proceedings icon c-comet 14. 1(), 00 - 00.
2 Mohammed, R. (2014). THE RELATIONSHIP BETWEEN PUBLIC RELATION PRACTICE AND BRAND IMAGE ON BRAND LOYALTY. Proceedings icon c-comet 14. 1(), 00 - 00.
3 Mohammed, R. (2014). ORGANIZATION-PUBLIC RELATIONSHIPS PRACTICES IN A UNIVERSITY SETTING. . International Conference on Communication and Media 2014. (), 00 - 00.
4 Mohammed, R., & Ahmad, M.K. (2015). ISSUES AND CONSEQUENCES OF NEWSPAPER FRAMING ON ETHNIC CONFLICT: A QUALITATIVE STUDY OF ETHNIC GROUP LEADERS’ CONFLICT FRAMES. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 2(), 0 - 0.
5 Mohammed, R., & Ahmad, M.K. (2015). PENGGUNAAN SALURAN TEKNOLOGI KOMUNIKASI DI DALAM PENGEMBANGAN PERTANIAN LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA). PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 3(), 1 - 14.
6 Mohammed, R., & Ahmad, M.K. (2018). The Influence of Less Press Freedom on the Newspaper Framing of the Issues of Corruption in Sudan. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 25 - 29.
7 Mohammed, R. (2018). NEWSPAPERS FRAMING AND THE CHALLENGES OF CORRUPTION IN SUDAN . E-PROCEEDING OF THE 1st INTERNATIONAL MEDLIT MEDIA LITERACY FOR SOCIAL CHANGE CONFERENCE 2018. (), - .
8 Mohammed, R., & Ahmad, M.K. (2018). THE PRACTICING OF SUDANESE NEWSPAPERS ON ANTI-CORRUPTION AND ECONOMIC PRESSURE CHALLENGE. e-PROSIDING Seminar Teknologi Multimedia dan Komunikasi 2018 [SMTCom’18] . (), 235 - 240.
9 NO_INITIAL, Ahmad, M.K., & Mohammed, R. (2018). PEMBINGKAIAN TRAGEDI MH370 DALAM AKHBAR POPULAR BAHASA MELAYU MALAYSIA. e-PROSIDING Seminar Teknologi Multimedia dan Komunikasi 2018 [SMTCom’18] . (), 124 - 129.
10 NO_INITIAL, Mohammed, R., & Ahmad, M.K. (2018). ISLAMIC ORGANIZATIONS PRACTITIONERS’ PERCEPTION OF CONVENTIONAL NEGOTIATION PRACTICE. e-PROSIDING Seminar Teknologi Multimedia dan Komunikasi 2018 [SMTCom’18] . (), 181 - 188.
11 Mohammed, R. (2013). Influence of Organization - Public Relationship Practices on Organization Effectiveness in Jordanian Public Hospitals . PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 1(), 00 - 00.
12 Ibrahim, Marzura, Yusof, N., & Mohammed, R. (2013). Kepuasan komunikasi dan komitmen terhadap organisasi dalam kalangan pekerja di IPT. . PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 1(isbn9789832795261), 00 - 00.

BOOKS

1 Mohammed, R. (2015). AUDIT KOMUNIKASI:PENDEKATAN DAN METODE ASESMEN SISTEM INFORMASI KOMUNIKASI DALAM ORGANISASI, JAKARTA:PRENADAMEDIA GROUP
2 Mohammed, R. (2016). Audit Komunikasi Organisasi, UUM Sintok:UUM Press
3 Mohammed, R. (2013). Kemahiran Komunikasi Pengurusan: Strategi dan Amalan, Malaysia:PEARSON

CHAPTER IN BOOKS

1
Mohammed, R. (2018). KEBAIKAN DAN HALANGAN MEDIA SOSIAL DALAM KALANGAN AHLI MAJLIS KERAJAAN TEMPATAN, POLITIK DAN KERAJAAN TEMPATAN (pp. 139 - 154), :Dewan Bahasa Pustaka
2
Mohammed, R., Ahmad, M.K., & Ibrahim, Marzura (2018). IKLIM KOMUNIKASI DALAM ORGANISASI DARI PERSPEKTIF TEORI SISTEM TERBUKA., KOMUNIKASI DALAM KONTEKS PEMBANGUNAN SOSIOBUDAYA (pp. 000 - 000), UUM SINTOK:UUM PRESS
3
Mustaffa, J., & Mohammed, R. (2014). PEMBANGUNAN KOMUNITI:PENCAPAIAN AKTIVITI DAN MATLAMAT RUKUN TETANGGA, PEMBANGUNAN KOMUNITI DI MALAYSIA DAN INDONESIA (pp. 39 - 49), SINTOK:UUM PRESS
4
Mohammed, R. (2009). MODEL-MODEL KOMUNIKASI, PEGANTAR KOMUNIKASI (pp. 33 - 48), UUM SINTOK:PENERBIT UUM
5
Mohammed, R. (2014). PERSEPSI NELAYAN TERHADAP IDENTITI, IMEJ DAN REPUTASI KORPORAT PERSATUAN NELAYAN KAWASAN : KAJIAN DI PNK PERLIS SELATAN, WACANA MINDA (pp. 00 - 00), KUALA LUMPUR:LEMBAGA KEMAJUAN IKAN MALAYSIA
6
Mohammed, R. (2014). STRATEGI PENGURUSAN KOMUNIKASI DALAM MEMBANGUN MASYARAKAT NELAYAN, WACANA MINDA (pp. 00 - 00), KUALA LUMPUR:LEMBAGA KEMAJUAN IKAN MALAYSIA
7
NO_INITIAL, Ahmad Sabri, H.A.Z.S., & Mohammed, R. (2008). Perkahwinan Campur Dalam Membentuk Perpaduan Negara, Dinamika Pemikiran Dan Budaya Islam: Malaysia-Indonesia (pp. 62 - 67), UKM Bangi, Selangor:Jabatan Usuluddin dan Falsafah, Fakulti Pengajian Islam Universiti Kebangsaan Malaysia

PAST & CURRENT RESEARCHS

1 DEVELOPING A SPONSORSHIP MODEL: THE INTEGRATION OF GENERATIONAL COHORT THEORY AND SELF-CONGRUITY THEORY (2019), Member, KPT
2 MODEL INOVASI KOMUNIKASI PENGEMBANGAN PADI DI LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA) (2017), Leader, UNIVERSITI
3 Corporate Communication Rebranding: A Case Study of SME Bank Berhad (2017), Leader, UNIVERSITI
4 CORPORATE COMMUNICATION PRATICE AND ITS RELATIONSHIP TOWARDS ENHANCING IMAGE, REPUTATION AND IDENTITY OF SME BANK (MALAYSIA) (2017), Leader, LAIN-LAIN
5 PENILAIAN KEBERKESANAN KOMUNIKASI PEMUJUKAN TERHADAP KAEDAH RAKAN COP DALAM USAHA MEMBENTERAS JENAYAH DI KEDAH (2017), Member, UNIVERSITI
6 Perceptions of Jordanian Journalist towards the Credibility of the News on Social Networking Sites (2016), Leader, UNIVERSITI
7 PENGHAYATAN SOLAT: PEMBANGUNAN PERISIAN KURSUS UNTUK MENCAPAI SOLAT KUSYUK (2015), Leader, PERSENDIRIAN
8 PERISIAN KURSUS (COURSEWARE) KAEDAH CEPAT MEMBACA AL QURAN DAN MENGUASAI TAJWID (2015), Member, PERSENDIRIAN
9 DEVELOPMENT OF ORGANIZATION-PUBLIC RELATIONSHIP QUALITY PRACTICES FRAMEWORK FOR MALAYSIAN PUBLIC UNIVERSITIES: NEW DIRECTION TOWARDS CONTINUOUS IMPROVEMENT (2015), Member, UNIVERSITI
10 MEASUREMENTS AND DEVELOPMENT OF INTEGRATED MODEL FOR ORGANIZATION-PUBLIC RELATIONSHIP PRACTICES ON IMAGE, IDENTITY AND REPUTATIONS OF MALAYSIAN UNIVERSITIES (2014), Leader, UNIVERSITI
11 Newspaper Framing of Conflicts and Ethnic Leader Conflict Behaviours in Nigeria (2014), Leader, UNIVERSITI
12 KAJIAN PENGGUNAAN PERPUSTAKAAN DI KALANGAN KAKITANGAN DAN PELAJAR UNIVERSITI UTARA MALAYSIA (2009), Member, UNIVERSITI
13 KAJIAN "KEBERKESANAN KOMUNIKASI KEPIMPINAN RUKUN TETANGGA MEMBERI KEPUASAN SERTA KOMITMEN DALAM MEMBENTUK PERHUBUNGAN DAN PERPADUAN MASYARAKAT" (2009), Member, LAIN-LAIN
14 HUBUNGAN TEORI PENUKARAN PEMIMPIN - ANGGOTA (LEADER - MEMBER EXCHANGE THEORY) DENGAN GELAGAT KOMUNIKASI KETUA SUBORDINAT (2003), Member, KPT
15 PENGGUNAAN STRATEGI DAYA TINDAK DIKALANGAN BEKAS PENAGIH DADAH (1999), Member, KPT
16 HUBUNGAN KOMUNIKASI KELUARGA DENGAN PENAGIHAN DADAH: SATU KAJIAN DI KALANGAN KELUARGA PENAGIH DADAH DI NEGERI KEDAH/PERLIS (1999), Member, KPT

UNDERGRADUATE

NoCourse CodeCourse Name
1 CCA2013RESEARCH METHOD FOR COMMUNICATION
2 SCCX3998INDUSTRIAL TRAINING
3 SCCX3908PRACTICUM
4 SDG2011PERSONAL FINANCIAL PLANNING
5 SX2016PRACTICUM
6 SCCZ3106THESIS
7 SDG3011MANAGEMENT ETHICS
8 SCCA3023AUDIT IN COMMUNICATION
9 SCCG3153CORPORATE COMMUNICATION
10 SDG1021THINKING SKILL
11 VQ2226PRACTICUM
12 SCCA2013RESEARCH METHOD FOR COMMUNICATION
13 SDG1011HIGH TOUCH COMMUNICATION
14 SK3003RESEARCH METHODOLOGY FOR COMMUNICATION
15 SK3043DEVELOPMENT COMMUNICATION
16 SK3533MANAGERIAL COMMUNICATION
17 SK1013INTRODUCTION TO COMMUNICATION
18 SK3083AUDIT COMMUNICATION
19 SK3583ISSUES IN ORGANISATIONAL COMM. SEMINAR
20 SDG2021ENTREPRENEURSHIP
21 SK3503ORGANIZATIONAL COMMUNICATION 1
22 SK3513ORGANIZATIONAL COMMUNICATION II
23 CCA3023AUDIT IN COMMUNICATION
24 SDG3021PATRIOTISM AND VOLUNTEERISM
25 CCX3996PRACTICUM
26 CCA1013INTRODUCTION TO COMMUNICATION
27 SCCG3143MANAGERIAL COMMUNICATION SKILLS
28 SCCA1023COMMUNICATION THEORY
29 CCX3016PRACTICUM TRAINING
30 SK3023PUBLIC RELATIONS
31 SW2313COMMUNICATIONS IN SOCIAL WORK
32 SCCA3013STRATEGIC COMMUNICATION MANAGEMENT

POSTGRADUATE

NoCourse CodeCourse Name
1 SCCG5543SEMINAR OF MANAGERIAL COMMUNICATION
2 SCCG5123ADVANCED COMMUNICATION THEORY
3 SCCG5303INDEPENDENT STUDY
4 SCCG5133COMMUNICATION RESEARCH METHODOLOGY
5 SCCZ6016PROJECT PAPER
6 SCCG5113MANAGERIAL COMMUNICATION
7 SZRZ6014RESEARCH METHODOLOGY
8 SCCG5253CORPORATE COMMUNICATION
9 SCCG5153QUANTITATIVE APPLICATIONS IN COMMUNICATION RESEARCH
10 SCCG5223DIVERSITY AND COMMUNICATION IN WORKGROUP
11 SCCG5013COMMUNICATION FOR MANAGERS
12 BW5013COMMUNICATION FOR MANAGER
13 SK5013COMMUNICATION FOR MANAGERS

NoYearTitleMembershipCost (RM)FunderLevelStatus
1 2016Bengkel filem citezoneLeader5,000.00GovernmentNationalOn going
2 2016Leadership and management enhancementMember17,309.40GovernmentNationalCompleted
3 2016Leadership and management enhancement programmeMember17,309.40GovernmentNationalCompleted
4 2012English for business communicationMember13,600.00GovernmentNationalCompleted
5 2012Uum elt programme learning english in 30 daysMember82,900.00GovernmentNationalCompleted
6 2012English for effective communication and english for inter business (hotel & tourism, marketing & banking)Member16,500.00GovernmentNationalCompleted
7 2011Fun bahasa malaysia & english campMember43,570.00GovernmentNationalCompleted

NOTES

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3. Your Research and Consultation information is automatically taken from RaIIS. Please take note information on Research is automatically taken from RaIIS.     Please contact RIMC (SURAYA : 4776), (RAIS : 4781) for any updates or discrepancies.
4. Your Teaching and Supervision information is automatically taken from ASIS/GAIS. Please contact AR / administration staf at your School for any updates     discrepancies.

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