OVERVIEW
Dr. Asmat Nizam Abdul-Talib teaches international business and international marketing at the Universiti Utara Malaysia and he is attached to the Othman Yeop Abdullah Graduate School of Business. He receives his PhD in International Marketing from Aston Business School, Aston University, UK, an MBA in International Business from Cardiff University, UK, and a Bechelor Degree in Economics from Concordia University, Canada. At current, his academic research has received financial support or support in kind from various institutions. He is also the recipient of Universiti Utara Malaysia Outstanding Research Award and Universiti Utara Malaysia Most Promising Researcher Award. His research interests lie primarily in international marketing and strategic marketing, especially in export market intelligence, and the use of export market intelligence in the firm’s export decision process. He has also been appointed as an Associate Professor in International Business in Tashkent State University, Uzbakistan, a research fellow at Honda Foundation, Suzuka, Japan, and Faculty Associate at Aston Business School, UK, teaching international marketing and international business.
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