RESEARCHER INFO
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Dr. Aselawati Binti Che Ab Adziz
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
aselawati@uum.edu.my
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12020, PhD Pengajian Skrin, USM, Universiti Sains Malaysia
22006, Masters Komunikasi (Pengajian Skrin), USM, Universiti Sains Malaysia
32004, Bachelor Degree with Honours Seni Persembahan, UiTM, Universiti Teknologi MARA

AWARD

RECOGNITION

1 ACADEMIC EDITOR,Reviewer,Antarabangsa,2021
2 JURI,JURI,Antarabangsa,2025
3 AHLI PANEL,Juri,Kebangsaan,2022
4 JURI,JURI,Kebangsaan,2025
5 REVIEWER,Reviewer,Universiti,2022
6 AHLI PANEL,AHLI PANEL JAWATAKUASA TASKFORCE,Universiti,2023
7 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
8 PENCERAMAH,Penceramah,Pusat Pengajian/Jabatan,2024
9 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
10 PEMERIKSA DALAMAN, Panel Penilai,Pusat Pengajian/Jabatan,2024
11 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2024
12 AHLI PANEL,Panel Penilai,Pusat Pengajian/Jabatan,2024
13 PENGERUSI,Pengerusi Program,Pusat Pengajian/Jabatan,2025
14 PENGERUSI,Pengerusi,Pusat Pengajian/Jabatan,2022
15 PENGERUSI,Pengerusi,Pusat Pengajian/Jabatan,2022
16 PENGERUSI,Pengerusi,Pusat Pengajian/Jabatan,2022
17 PENILAI ARTIKEL,PENILAI,Pusat Pengajian/Jabatan,2025
18 EXTERNAL ADVISOR,PANEL PENILAI,Pusat Pengajian/Jabatan,2023
19 REVIEWER,REVIEWER,Pusat Pengajian/Jabatan,2023
20 MODERATOR,TENAGA PENGAJAR,Daerah,2023

AREA OF EXPERTISE

Film And Video
Broadcasting
Malaysian Mass Media And New Media

RESEARCH AREA

Film And Broadcasting
Media And New Media
Digital Media

OVERVIEW
Aselawati Binti Che Ab Adziz pensyarah kanan di Pusat Pengajian Teknologi Multimedia dan Komunikasi. PhD Komunikasi (Pengajian Skrin) USM. Ijazah Sarjana Komunikasi (Pengajian Skrin) USM. Ijazah Sarjana Muda Seni Persembahan (Seni Layar) Uitm, Pengalaman bekerja sebagai editor pasca produksi di Metrowealt International Group (Metrowealth Movies Production). Kemudian berkhidmat sebagai freelances sebagai pegawai eksekutif AMP (Advertising, Marketing and Production). Freelances (blog review) dalam penglibatan media baharu (Socia Media Engagement) bersama Zalora, Traveloka, Property Guru, Safi, Food Panda, rumah ronald Mcdonald, Cosmoderm, Bzubzu dan lain-lain jenama. Penyelidikan “Unsur Melankolik dalam Filem Embun: Satu Kajian Kes”, “Sudut Pandangan Subjektif Kamera dalam Filem Rear Window” dan "Pengaruh Personaliti dan Psikologi Menerusi Keseronokan Menonton Filem Seram".
PUBLICATION CHART
LIST OF PUBLICATION
Prof. Madya Dr. Awan Bt Ismail, Dr. Rohana Binti Mijan, Prof. Madya Dr. Mohd. Nizho Bin Abdul Rahman, Dr. Aselawati Binti Che Ab Adziz, (2025). TAHAP PENERIMAAN DAN KEBERKESANAN PENGGUNAAN PLATFOM DIGITAL DALAM PEMBELAJARAN TERHADAP GURU DAN MURID SEKOLAH PONDOK DI KEDAH . Asian People Journal , 8(SII), 172 - 188.
Halimatus Saadiah Totong Johariii , Dr. Aselawati Binti Che Ab Adziz, (2024). ANALISIS DIALEK KELANTAN DAN SIMBOL BUDAYA MASYARAKAT DALAM TELEFILEM IKAN SINGGANG CICAH BUDU. Journal of Creative Industry and Sustainable Culture, Vol 3(8), 114 - 135.
Dr. Noor Aziah Binti Abdullah, Dr. Aselawati Binti Che Ab Adziz, Wang, Zilong - (Matric No: 905987), (2025). The Influence of Internet Celebrities on Electronic Word of Mouth (eWOM) and Purchase Intentions in China: A Study of Social Media and Consumer Behavior. Paper Asia, 41(2b), 126 - 141.
Dr. Aselawati Binti Che Ab Adziz, Wang, Zilong - (Matric No: 905987), Dr. Noor Aziah Binti Abdullah, (2024). Exploring the Criteria for Advertisers to Choose Social Media Internet Celebrities: A Qualitative Study Based on the Source Credibility Model. Pakistan Journal of Life and Social Sciences, 22(2), 16424- - 16441 .
Prof. Madya Dr. Awan Bt Ismail, Faridah Ibrahim, Dr. Aselawati Binti Che Ab Adziz, Rizalawati Ismail, (2024). The Solo Broadcast Journalism Practices from an Industry Perspective. Jurnal Komunikasi Malaysian Journal of Communication, 40(2), 281 - 295.
Siti Syamsul Nurin Binti Mohmad Yazam, Dr. Aselawati Binti Che Ab Adziz, (2023). PENDEKATAN APLIKASI TIKTOK DALAM PENGAJARAN MENERUSI TEKNIK PERGERAKAN KAMERA DAN SYOT TERHADAP PELAJAR. International Journal of Modern Education , 5(19), 263 - 279.
Dr. Aselawati Binti Che Ab Adziz, Prof. Madya Dr. Awan Bt Ismail, (2023). Corak Penggunaan Platform Pengajaran dan Pembelajaran di Institusi Pondok di Kedah. Jurnal Komunikasi Malaysian Journal of Communication, Vol 2(Jilid 39(2)), 248 - 268.
Dr. Aselawati Binti Che Ab Adziz, Rohani Hashim, Hasrina Mustafa3, (2022). THE INFLUENCE OF PSYCHOLOGY IN SUPERNATURAL BELIEFS THROUGH ENJOYMENT IN WATCHING HORROR MOVIES. International Journal of Education, Psychology and Counseling, 7(48), 536 - 561.
Dr. Rohana Binti Mijan, Dr. Aselawati Binti Che Ab Adziz, (2021). Broadcast Yourself via Digital Marketing A Case Study of Saiful Nang. 6th International Case Study Conference (ICSC 2021) E-proceeding, (), 83 - 93.
RESEARCH PIE
LIST OF RESEARCH
PENGGUNAAN APLIKASI TIKTOK DI DALAM PENDEKATAN PENGAJARAN TEKNIK PERLETAKAN, PERGERAKAN KAMERA DAN SHOT BAGI KEFAHAMAN PELAJAR SCCT3423 (2022), Leader, Universiti
Penerimaan Platform Digital dan Keberkesanan Pengajaran dan Pembelajaran (PdPR) dalam Kalangan Komuniti Sekolah Zakat Kedah (2021), Member, Kementerian/agensi lain
BROADCAST YOURSELF VIA DIGITAL MARKETING: A CASE STUDY OF 'SAIFUL NANG' (2020), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2021 Program bengkel 'creativity never stop' 2.0 Leader Government National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
UNDERGRADUATE
Course Code Course Name
SCCT3996 Thesis
SCTZK3993 Academic project i
SCTZK4993 Academic project ii
SCVXK39612 Industrial training
SCVXK39612 Industrial training
SCVXK3998 Industrial trainning
SCVXK3998 Industrial trainning
SCTX3908 Practicum
SCTX3908 Practicum
SCTX3908 Practicum
SCTZK3996 Academic project
SCTZK4993 Academic project ii
SCTZK3993 Academic project i
SCTZK3996 Academic project
SCVXK3998 Industrial trainning
SCVXK3998 Industrial trainning
SCVXK3998 Industrial trainning
SCVXK3998 Industrial trainning
SCCTK3413 Video directing
SCCT2033 Media writing
SCCT3423 Digital video production
SCCT3996 Thesis
SCTX3908 Practicum
SCTX3908 Practicum
SCTX3908 Practicum
SCCT3996 Thesis
SCTX3908 Practicum
SCTX3908 Practicum
SCTX3908 Practicum
SCTZK3993 Academic project i
SCTZK3996 Academic project
SCTZK4993 Academic project ii
SCTX3908 Practicum
SCCT2033 Media writing
SCCT2413 Electronic script writing
SCCT3423 Digital video production
SCCT3996 Thesis
SCCTK3463 Digital video production and directing
SCCT3333 Electronic journalism management
SCCT3353 Journalism content analysis
SCCT3433 Digital broadcasting management
SCCT3996 Thesis
SCTX3908 Practicum
SCCT2423 Online radio production
SCCT2423 Online radio production
SCCT2423 Online radio production
SCCT3433 Digital broadcasting management
SCCT3453 Broadcasting content& audience analysis
SCCT3996 Thesis
SCCT3996 Thesis
SCCT3996 Thesis
SCTX3908 Practicum
SCTX3908 Practicum
SCTX3908 Practicum
SCTZK3993 Academic project i
SCTZK4993 Academic project ii
SCCT2423 Online radio production
SCCT3433 Digital broadcasting management
SCCT3996 Thesis
POSTGRADUATE
Course Code Course Name
SCCG5433 Broadcast journalism
SMMJ5033 Advanced video journalism
SMMJ5053 Advanced online journalism
SMMS5033 Multimedia writing
SMMJ5043 Multimedia newsroom management
SUPERVISION
Matric Name Status Title
824977 MAHANTHERAN A/L MAXWELL Completed Pengurusan Strategik dalam Proses Penerbitan Filem Cereka di Malaysia: Kajian Kes Filem ‘Redha’
833730 Mohd Rahafidz Bin Abdul Rahman Expected To Complete The Effectiveness of Short-Form Video News on TikTok and Instagram Reels in Attracting Audience Attention Among Young Adults in Malaysia
835029 Adelannisa Dinda Alqausthar Active Algorithmic Gatekeeping and Influencer Travel Narratives: How TikTok's For You Page (FYP) Shapes Destination Visibility and Tourist Behaviour in Malaysia
905435 NORHAYATI BINTI UMOR Not Active Eksplorasi dan Amalan Netizen dalam Demokrasi Siber Organisasi Media di Malaysia
906179 ARZIANA BINTI MOHMAD AZAMAN Not Active Kewartawanan Analitik: Eksplorasi Kelestarian Organisasi Media di Malaysia
906481 LIU, ZILI Active The Factors Impacting The Willingness Of User Information Sharing Behaviour In Internet Community In Xiaohongshu In Malaysia
906711 NIU, LYULIN Not Active Research on "Visual Rhetoric" of National Image in Xinjiang Films
906863 ZHANG JIAYUN Not Active CULTURAL MEMORY, CROSS-CULTURAL COMMUNICATION AND CREATIVE INDUSTRY INNOVATION: HOW TO USE TECHNOLOGY IN LOCAL FILM PRODUCTION IN CHINA
907284 WAN, SHANHONG Active NARRATIVE RESEARCH AND CULTURAL REFLECTION ON CHINESE WOMEN-THEMED FILMS IN THE 21ST CENTURY
907324 WASAN ZAKARIA FAYEZ ALHADDAD Active Palestine in Palestinian Documentary." How Palestinian filmmakers have projected the Palestinian society and the Palestinian issue
907876 SITI SALWA BINTI BAHARI Active Impak Elemen Pembentukan Filem (Naratif dan Sinematik) Terhadap Penglibatan Pengguna dalam Iklan Filem Pendek di Media Sosial: Faktor Emosi Sebagai Mediator
905987 WANG, ZILONG Expected To Complete GASTRONOMIC TOURISM: CREDIBILITY INFLUENCE OF INTERNET CELEBRITY VIA ELECTRONIC WORD OF MOUTH (eWOM)
906788 SINAGA CORRY NOVRICA Active Communication Strategy of Broadcast Radio Management in the Era of Information Technology 4.0 and the Covid -19 Pandemic, A Comparative Study on Conventional Radio and Online Radio in Medan City (Studi Perbandingan Radio Konvensional dan Radio Online)
906872 WU, QI Active Cultural Connotations of Female Images In Selected Chinese Popular Teleplays
 
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