RESEARCHER INFO
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Dr. Mawaddah binti Mohamad

Technology Management and Logistics
UUM College of Business
mawaddah.mohamad@uum.edu.my
04-928
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ACADEMIC QUALIFICATION

12018, PhD Pengiurusan Teknologi, UUM, Universiti Utara Malaysia
22013, Master of Science Pengurusan, UUM, Universiti Utara Malaysia
32009, Bachelor Degree wiht Honours Pemasaran, UPM, Universiti Putra Malaysia

AWARD & RECOGNITION

AREA OF EXPERTISE

Innovation Management
E-Business
Marketing

RESEARCH AREA

Innovation And New Product Development
Online Learning Management

OVERVIEW
I am a lecturer from STML, School of Technology Management & Logistics. I am interested in Operation Strategy, Innovation Management, and online learning implementation process. As for now (2020), I have received grant from university for research work in issues relating to innovation management.
PUBLICATION CHART
LIST 5 LATEST OF PUBLICATION
Testing the moderating effect of internet self-efficacy using partial least square path modelling approach. Test engineering & management. 83(2), 4698 - 4708, (2020).
Critical success factors of nanotechnology commercialization in malaysia. International postgraduate business journal (ipbj). 4(1), 31 - 40, (2012).
The effect of usefulness and openness on moocs continuance intention in malaysia. Journal of humanities, language, culture and business . 2(8), 122 - 131, (2018).
Moocs continuance intention in malaysia: the moderating role of internet self-efficacy. International journal of supply chain management. 7(2), 132 - 139, (2018).
Factors affecting moocs continuance intention in malaysia: a proposed conceptual framework. Journal of humanities, language, culture & business. 2(7), 61 - 72, (2018).
RESEARCH PIE
LIST 5 LATEST OF RESEARCH
The effect of green marketing mix towards the green cosmetic product purchasing with the mediating role of consumer self-efficacy (2020), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
UNDERGRADUATE
Course Code Course Name
BJTP3013 Research method for operations management
BJMP3053 Operations strategy
BJOX4912 Practicum
BJMP2033 Production and operations management
POSTGRADUATE
Course Code Course Name
SUPERVISION
Matric Name Status Title
904737 SHUKRIWANI BINTI SAAD Not Active SUSTAINABILITY OF ONLINE LEARNING
COLLABORATORS
 
UNIVERSITI UTARA MALAYSIA
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