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I earned a PhD and an MPhil in Media Management and specialized in Marketing Communications. I also received a bachelor’s degree in Media Technology with a specialization in Advertising. My research experiences revolve around Advertising, Brand Management, Marketing Communication, Consumer Behaviors, Media Management and Strategic Communication. The findings from my previous studies have been published in some peer-review journals which are indexed by Scopus and listed by ABS including the Journal of Marketing Communication (Q1), Journal of Promotion Management (Q2), Journal of Research in Interactive Marketing (Q2) and Malaysian Journal of Communication (Q3). I have served as reviewer for the Journal of Brand Management. I have also participated and presented in many national and international conferences in several countries such as; Malaysia, Thailand, Vietnam and Nigeria.
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