RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Dr.
Rohana binti Mijan
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
rohana.mijan@uum.edu.my
-
Download CV
RESEARCH PROFILE
Scopus
Publons
ORCiD
Research Gate
Google Scholar
ACADEMIC QUALIFICATION
1
2017, PhD Komunikasi Pemasaran Bersepadu, USM, Universiti Sains Malaysia
2
2008, Master of Arts Komunikasi, USM, Universiti Sains Malaysia
3
2002, Bachelor Degree wiht Honours Communication Persuasive, USM, Universiti Sains Malaysia
AWARD
1
Ikon Gaya Hidup Sihat, SMMTC, 2022, Pusat Pengajian/Jabatan
2
Pembangun MOOC, UUM, 2022, Universiti
3
Best Poster Presentation (Young Scholar), University Teaching and Learning Centre Universiti Utara Malaysia, 2019, Kebangsaan
RECOGNITION
1
ACADEMIC EDITOR,Editor,Antarabangsa,2023
2
KERJA SOSIAL,DONOR,Antarabangsa,2020
3
AKADEMIK,REVIEWER,Antarabangsa,2020
4
REVIEWER, ,Antarabangsa,2023
5
MODERATOR, ,Antarabangsa,2023
6
REVIEWER,Reviewer,Antarabangsa,2021
7
AKADEMIK, ,Kebangsaan,2020
8
AKADEMIK,Penceramah,Universiti,2019
9
MODERATOR,Pengerusi Sesi Pembentangan,Universiti,2022
10
ADVISOR,Penasihat Kerjaya,Universiti,2022
11
PENILAI GERAN PENYELIDIKAN,Penilai,Universiti,2022
12
REVIEWER,Reviewer,Universiti,2022
13
PENGERUSI,Pengerusi Program,Universiti,2022
14
JURI, ,Universiti,2023
15
PEMBANGUN MASSIVE OPEN ONLINE COURSE (MOOC), ,Universiti,2023
16
PANEL PENILAI, ,Universiti,2023
17
PENGERUSI, ,Universiti,2023
18
PENGERUSI SESI VIVA,Chairman,Universiti,2021
19
REVIEWER,Penilai,Universiti,2021
20
PEMBANGUN MASSIVE OPEN ONLINE COURSE (MOOC),Pembangun,Pusat Pengajian/Jabatan,2020
21
AKADEMIK,Wakil Dekan,Pusat Pengajian/Jabatan,2019
22
PANEL PENILAI,Penilai artikel,Pusat Pengajian/Jabatan,2019
23
PENGERUSI SESI VIVA,Pengerusi Viva,Pusat Pengajian/Jabatan,2022
24
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2022
25
AHLI JAWATANKUASA,AJK,Pusat Pengajian/Jabatan,2022
26
REVIEWER,Reviewer,Pusat Pengajian/Jabatan,2022
27
AKADEMIK,Pembangun Rubrik,Pusat Pengajian/Jabatan,2022
28
PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2022
29
PENILAI ARTIKEL,Penilai artikel,Pusat Pengajian/Jabatan,2022
30
PENILAI GERAN PENYELIDIKAN,Penilai Geran Penyelidikan,Pusat Pengajian/Jabatan,2022
31
PENYELARAS KURSUS,PENYELARAS,Pusat Pengajian/Jabatan,2021
32
AHLI JAWATANKUASA,AJK,Pusat Pengajian/Jabatan,2020
33
FELO PENYELIDIK,FELO PENYELIDIK,Pusat Pengajian/Jabatan,2021
34
TASK FORCE,PENGURUS,Pusat Pengajian/Jabatan,2021
35
PENGERUSI SESI VIVA, ,Pusat Pengajian/Jabatan,2020
36
AKADEMIK,Penilai,Pusat Pengajian/Jabatan,2020
37
PENGERUSI SESI VIVA, ,Pusat Pengajian/Jabatan,2020
38
PENGERUSI SESI VIVA, ,Pusat Pengajian/Jabatan,2020
39
PENYELARAS KURSUS,PENYELARAS,Pusat Pengajian/Jabatan,2020
40
PERUNDING, ,Pusat Pengajian/Jabatan,2024
41
FELO PENYELIDIK, ,Pusat Pengajian/Jabatan,2021
42
TASK FORCE,Ahli Program Jawatankuasa,Pusat Pengajian/Jabatan,2021
43
PENCERAMAH,Advisor,Pusat Pengajian/Jabatan,2021
44
REVIEWER,Penilai,Pusat Pengajian/Jabatan,2021
45
REVIEWER,Penilai,Pusat Pengajian/Jabatan,2021
46
REVIEWER,REVIEWER,Antarabangsa,2020
47
AKADEMIK,TRAINER,Universiti,2020
48
PENGERUSI SESI VIVA,Chairman,Universiti,2021
49
PENYELARAS KURSUS,Penyelaras Kursus,Pusat Pengajian/Jabatan,2022
50
PENGERUSI SESI VIVA, ,Pusat Pengajian/Jabatan,2021
AREA OF EXPERTISE
Brands Management
Small-Medium Enterprises (Sme)
Advertising
RESEARCH AREA
Brand Development In Smes
Digital Branding & Cyber Security
Green Marketing
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Rizki Briandana, Rustono Farady Marta, Rohana binti Mijan, Eka Perwitasari Fauzi, (2022). The Ideology of Racism in Contemporary HollywoodFilms on Netflix: A Case Study on“All the Boys I’ve Loved Before” Movie.
JURNAL KOMUNIKASI INDONESIA
, 11(1), 45 - 58.
Rohana binti Mijan, Universiti Sains Malaysia, Universiti Sains Malaysia, Universitas Mercu Buana, Indonesia, (2022). An Inside-Out Model of Brand Orientation for SME Branding.
Jurnal Komunikasi Malaysian Journal of Communication
, 38(3), 177 - 192.
Rohana binti Mijan, Noor Aziah binti Abdullah, (2021). The Role of Digital Branding in Enhancing the Brand Equity Performance A Case Study of Les' Copaque Production.
6TH INTERNATIONAL CASE STUDY CONFERENCE 2021 e-PROCEEDING
, (), 157 - 166.
Noor Aziah binti Abdullah, Rohana binti Mijan, (2021). FREEDOM OF SPEECH FROM THE PERSPECTIVE OF LEGAL ADVISOR.
Proceedings of the 6th International Case Study Conference (ICSC)
, (6), 77 - 82.
Nindyta Aisyah Dwityas, Rizki Briandana, Rohana binti Mijan, Richard, Diah Wardhani, (2021). eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers.
International Journal of Economics & Business Administration
, 11(4), 181 - 193.
Rohana binti Mijan, Aselawati Binti Che Ab Adziz, (2021). Broadcast Yourself via Digital Marketing A Case Study of Saiful Nang.
6th International Case Study Conference (ICSC 2021) E-proceeding
, (), 83 - 93.
Rohana binti Mijan, Universiti Sains Malaysia, Noor Aziah binti Abdullah, (2021). THE IMPACT OF BRAND DEVELOPMENT STRATEGY ON BRAND EQUITY.
European Proceedings of Social and Behavioural Sciences
, 110(), 113 - 120.
Noor Aziah binti Abdullah, Rohana binti Mijan, (2020). OBSESI KEPADA KECANTIKAN DARI PERSPEKTIF TEORI KEBERGANTUNGAN MEDIA.
Asian People Journal
, 3(SI1), 65 - 71.
Rohana binti Mijan, Shuhaida Md Noor, Mastura Jaafar, (2020). Exploring strategic branding resources for small and medium-sized brand-oriented companies.
SEARCH-JOURNAL OF THE SOUTHEAST ASIA RESEARCH CENTRE FOR COMMUNICATIONS AND HUMANITIES
, 12(1), 29 - 45.
Rohana binti Mijan, Noor Aziah binti Abdullah, (2019). HOW DO THE BRAND-ORIENTED SMEs COMMUNICATE?.
International Journal of Law, Government and Communication
, 4(17), 71 - 79.
Noor Aziah binti Abdullah, Rohana binti Mijan, (2019). PERBANDINGAN SISTEM MEDIA MALAYSIA DAN CHINA BERDASARKAN TEORI SISTEM MEDIA MCQUAIL.
International Journal of Law, Government and Communication
, 4(17), 80 - 93.
Rohana binti Mijan, (2019). The Evolution of Branding: Learning from the World’s Leading Company .
4th International Case Study Conference 2019
, (), 27 - 32.
Rohana binti Mijan, Shuhaida Md Noor, Mastura Jaafar, (2019). The Role of Internal Communication As An Intangible Strategic Brand Resources For Small and Medium-Sized Enterprises Branding: An Empirical Study .
ICMS 2019 PROCEEDINGS
, (), 27 - 32.
Noor Aziah binti Abdullah, Che Su Binti Mustaffa, Rohana binti Mijan, Aselawati binti Che Ab Adziz, (2019). PENGUKUHAN MODEL SISTEM MEDIA TERHADAP FILEM DALAM TALIAN YANG MENGANCAM KESELAMATAN NEGARA.
e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2019 (SMTComm19)
, 1(), 198 - 205.
Rohana binti Mijan, (2016). Resource exploration in brand-oriented company: A conceptual model.
Journal of Global Business and Social Entrepreneurship
, 1(1), 68 - 78.
Rohana binti Mijan, (2015). The Essence of brand orientation.
South East Asia Journal of Contemporary Business, Economics and Law
, 8(2), 1 - 4.
Mohamad Md Yusoff, Kamaliah Siarap, Ramli Mohamed, Rohana binti Mijan, (2009). Penjenamaan Institusi Pengajian Tinggi: Amalan Penjenamaan di Universiti Sains Malaysia.
Jurnal Pengajian Media Malaysia
, 10(1), 109 - 134.
RESEARCH PIE
LIST OF RESEARCH
PEMBANGUNAN PROGRAM SARJANA SAINS MULTIMEDIA JOURNALISM SECARA OPEN AND DISTANCE LEARNING (ODL) (2022), Member, Universiti
PENGGUNAAN PLATFORM DIGITAL BAGI TUJUAN PENGAJARAN DAN PEMBELAJARAN DI DALAM KOMUNITI INSTITUSI PONDOK DI KEDAH (2021), Member, Kementerian/agensi lain
CONVERGING BRAND CREDIBILITY WITH VIRTUAL OPERATION MODEL FOR NGOs (2021), Member, Kpt
BROADCAST YOURSELF VIA DIGITAL MARKETING: A CASE STUDY OF 'SAIFUL NANG' (2020), Member, Universiti
THE ROLE OF DIGITAL BRANDING IN ENHANCING THE BRAND EQUITY PERFORMANCE: A CASE STUDY OF LES' COPAQUE PRODUCTION (2020), Leader, Universiti
FREEDOM OF SPEECH FROM THE PERSPECTIVE OF LEGAL ADVISOR (2020), Member, Universiti
THE EXPLORATION OF LINK BETWEEN DIGITAL BRANDING STRATEGY WITH MALAYSIA CYBER SECURITY STRATEGY: A DEVELOPMENT OF GRAND STRATEGY MODEL (2019), Leader, Kpt
The Brand Journey of Daisy Oaks Cafe Towards Brand Equity Acquisition (2019), Leader, Universiti
CONSULTATION
Year
Title
Membership
Funder
Level
Status
2021
Program bengkel 'creativity never stop' 2.0
Member
Government
National
Completed
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
UNDERGRADUATE
Course Code
Course Name
SCTX3908
Practicum
SCCT3233
Integrative media marketing
SCCT1033
Introduction to media technology
SCCT3033
Media psychology
SCCT3996
Thesis
SCCT1093
Media visual
SCCT1083
Media theory
POSTGRADUATE
Course Code
Course Name
SMMJ5053
Advanced online journalism
SCCT3233
Integrative media marketing
SMMJ5064
Online journalism research
SUPERVISION
Matric
Name
Status
Title
826648
NURHAFIZ BIN ABD RAZAK
Not Active
The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model
906089
LIU, JUAN
Active
A Study on the Audience's Information Behavior of News In the Environment of Integrated Media
906872
WU, QI
Active
Regional Market Influence and Audience Cognition in Film and Television Communication between China and Malaysia from the Perspective of (One Belt One Road)
907061
PAN, JIAQI
Active
Other View and Self-View - Family Images in Ethical Method from the Perspective of New Media
907301
MAD-A-DAM LABUDA
Active
Political Branding Equity and Voters' Preference: The Mediating Role of Social Media towards Political Popularity in Southern Thailand
826649
OKEKE CHUKWUMA FERDRICK
Not Active
ANALYSIS OF THE USE OF SOCIAL MEDIA ADVERTISING AMONG SELECTED ONLINE BUSINESSES IN NIGERIA
904234
ZHANG, ZIHAN
Not Active
Aesthetic Research on Digital Commercial Portrait Photography
905513
CAO, XIYAN
Active
Analysis of Audience Characteristics in the New Media Era
905523
ZAN, DOUDOU
Not Active
Research on Media Presentation and Discourse in International Crisis Events