RESEARCHER INFO
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Dr. Noor Aziah binti Abdullah
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
nooraziah@uum.edu.my
-09492858
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12017, PhD Komunikasi, UKM, Universiti Kebangsaan Malaysia
22012, Masters Pentadbiran Perniagaan, UiTM, Institut Teknologi MARA
32006, Bachelor Degree wiht Honours Pengurusan, USM, Universiti Sains Malaysia
41999, Diploma Pentadbiran Awam, UiTM, Universiti Teknologi MARA

AWARD

1 ANUGERAH JARINGAN INDUSTRI TERBAIK, PUSAT PENGAJIAN TEKNOLOGI MULTIMEDIA DAN KOMUNIKASI, 2022, Pusat Pengajian/Jabatan
2 ANUGERAH PENYELIDIK TERBAIK GERAN AGENSI LUAR, PUSAT PENGAJIAN TEKNOLOGI MULTIMEDIA DAN KOMUNIKASI, 2022, Pusat Pengajian/Jabatan
3 ANUGERAH PENYELIDIK TERBAIK, PUSAT PENGAJIAN TEKNOLOGI MULTIMEDIA DAN KOMUNIKASI, 2021, Pusat Pengajian/Jabatan
4 EDITOR JURNAL, KEMENTERIAN DALAM NEGERI, 2019, Kebangsaan
5 BEST POSTER PRESENTATION (YOUNG SCHOLAR) IN ACADEMIC LEADERSHIP FOR YOUNG SCHOLAR, UNIVERSITY TEACHING AND LEARNING CENTRE, 2019, Universiti
6 OUTSTANDING PRESENTER, INTERNATIONAL CONFERENCE MEDIA STUDIES, 2019, Antarabangsa

RECOGNITION

1 AHLI LEMBAGA PENGARAH,PENGARAH,Antarabangsa,2021
2 AHLI JAWATANKUASA,Advisor,Antarabangsa,2019
3 AHLI PANEL,VISITING PROFESSOR,Antarabangsa,2024
4 KOMUNIKASI,Publication Reviewing,Antarabangsa,2020
5 LAW AND GOVERNANCE,PEMBENTANG,Antarabangsa,2023
6 AHLI PANEL,INTERNATIONAL GUEST LECTURER,Antarabangsa,2023
7 LAW AND GOVERNANCE,PEMBENTANG,Antarabangsa,2023
8 GUEST SPEAKER,GUEST SPEAKER,Antarabangsa,2023
9 AHLI PANEL,AHLI LEMBAGA,Kebangsaan,2022
10 PANEL PENILAI,PANELIST,Kebangsaan,2019
11 ACADEMIC EDITOR,EDITOR,Kebangsaan,2020
12 LAW AND GOVERNANCE,Ahli Panel Mesyuarat,Kebangsaan,2019
13 ADVISOR,PENCERAMAH,Kebangsaan,2022
14 ADVISOR,AHLI JAWATANKUASA/PENASIHAT,Kebangsaan,2023
15 CURRICULUM REVIEW EXPERT,PENILAI,Universiti,2021
16 ACADEMIC EDITOR,PENILAI,Universiti,2021
17 LAW AND GOVERNANCE,KETUA JAWATANKUASA PENYEDIAAN COPPA,Universiti,2019
18 LAW AND GOVERNANCE, Invited Speaker,Universiti,2019
19 PANEL PENILAI,AHLI PANEL PENILAI,Universiti,2019
20 ACADEMIC EDITOR,PENULIS BAB DALAM BUKU,Universiti,2020
21 TEKNOLOGI MEDIA (MEDIA TECHNOLOGY),Penceramah,Universiti,2019
22 BUSINESS,PANEL PENILAI,Universiti,2020
23 ADVISOR,CAREER ADVISOR,Universiti,2022
24 LAW AND GOVERNANCE,AHLI PANEL,Universiti,2023
25 PANEL PENILAI,PENILAI LAPORAN AKHIR PENYELIDIKAN,Pusat Pengajian/Jabatan,2019
26 PANEL PENILAI,PANEL PENILAI,Pusat Pengajian/Jabatan,2019
27 AKADEMIK,PENILAI,Pusat Pengajian/Jabatan,2020
28 AHLI PANEL,REVIEWER,Pusat Pengajian/Jabatan,2022
29 JURULATIH,PENYELARAS DAN JURULATIH,Negeri,2019

AREA OF EXPERTISE

Media Policies
Other Law Enforcement N.E.C.
Public Policy And Administration

RESEARCH AREA

Media Law
Public Policy And Administration
Law Enforcerment

OVERVIEW
I am currently as Senior Lecturer in the Multimedia Technology Department, School of Multimedia Technology and Communication (SMMTC), UUM. Received my PhD in Communication at UKM in 2017. My research interests focus on Media and Communication, with specific emphasis on the Media Law and Public Policy. Having 18 years experience in Industry as Enforcement Officer at Ministry of Home Affairs.
PUBLICATION CHART
LIST OF PUBLICATION
Noor Aziah binti Abdullah, Mohd Hizam Hanafiah, Ahmad Shamsul bin Abd. Aziz, Mohamad Rashidi Wahab, Norhanita Kayat , (2023). Isu dan Cabaran Kawal Selia dan Penguatkuasaan di bawah Akta Mesin Cetak dan Penerbitan 1984. Journal of Public Security and Safety, 15(1), 16 - 48.
Reza Safitri, Rakhmat Kriyantono, Fitri Avicenna, Nisa Alfira, Normahfuzah binti Ahmad, Noor Aziah binti Abdullah, (2023). Content Management at Kapanlagi.com: A Study of Indonesian Digital Media. Jurnal Studi Komunikasi, 7(3), 742 - 758.
Harryizman Bin Harun, Noor Aziah binti Abdullah, (2023). The Song of the Kedidi: The Embodiment of a Hero in a Malay Folktale as an Intangible Cultural Heritage. Journal of Communication, Language and Culture, 3(1), 1 - 18.
Noor Aziah binti Abdullah, WAN AMIZAH WAN MAHMUD, Mohamad Noor Salehhuddin bin Sharipudin, YUSNIZA YUSUF, (2022). Film and Audience: A Threat to National Security [Filem dan Khalayak: Ancaman Keselamatan Negara]. Jurnal Komunikasi: Malaysian Journal Of Communication, 38(1), 240 - 255.
Rohana binti Mijan, Noor Aziah binti Abdullah, (2021). The Role of Digital Branding in Enhancing the Brand Equity Performance A Case Study of Les' Copaque Production. 6TH INTERNATIONAL CASE STUDY CONFERENCE 2021 e-PROCEEDING, (), 157 - 166.
Noor Aziah binti Abdullah, Rohana binti Mijan, (2021). FREEDOM OF SPEECH FROM THE PERSPECTIVE OF LEGAL ADVISOR. Proceedings of the 6th International Case Study Conference (ICSC), (6), 77 - 82.
Sobihatun Nur binti Abdul Salam, Harryizman Bin Harun, Siti Mahfuzah Binti Sarif, Subashini a/p Annamalai, Mohd. Nizam bin Saad, Noor Aziah binti Abdullah, Siti Syamsul Nurin Binti Mohmad Yazam, (2021). Sintok Forest Preservation Awareness (SiFPrA) Through Digital Media Applications. Prosiding Seminar Kebangsaan Teknologi Multimedia dan Komunikasi 2021[NSMTComm’21], (), - .
Noor Aziah binti Abdullah, CHEANG HUI, Harryizman Bin Harun, (2021). SINGLE-USE PLASTIC: REDUCE OR IGNORE. International Journal of Law, Government and Communication , 6(26), 120 - 126.
Noor Aziah binti Abdullah, NOR ALIA ANIS ABDULLAH, (2021). DOKUMENTARI JEJAK PERMATA TERSEMBUNYI DI BAGAN DATUK, PERAK. Prosiding Seminar Kebangsaan Teknologi Multimedia dan Komunikasi 2021[NSMTComm’21], (), 249 - 255.
Rohana binti Mijan, Universiti Sains Malaysia, Noor Aziah binti Abdullah, (2021). THE IMPACT OF BRAND DEVELOPMENT STRATEGY ON BRAND EQUITY. European Proceedings of Social and Behavioural Sciences, 110(), 113 - 120.
MUHAMMAD HAFIZ UMMAH BIN ABU BAKAR BAKRI , Mohamad Noor Salehhuddin bin Sharipudin, Mohamad Shahizam Fauzi, Noor Aziah binti Abdullah, (2021). The determinants of purchase intention on Omni channel retailing among young Malaysian consumers. Journal of Halal Service Research , 2(1), 28 - 37.
Noor Aziah binti Abdullah, Rohana binti Mijan, (2020). OBSESI KEPADA KECANTIKAN DARI PERSPEKTIF TEORI KEBERGANTUNGAN MEDIA. Asian People Journal , 3(SI1), 65 - 71.
Noor Aziah binti Abdullah, LEE ZHE SEN, (2020). YOUNG DEPRESSION. THE MANAGEMENT OF INNOVATION FOR COMMUNITY DEVELOPMENT, 4(), 93 - 97.
Rohana binti Mijan, Noor Aziah binti Abdullah, (2019). HOW DO THE BRAND-ORIENTED SMEs COMMUNICATE?. International Journal of Law, Government and Communication, 4(17), 71 - 79.
Noor Aziah binti Abdullah, Rohana binti Mijan, (2019). PERBANDINGAN SISTEM MEDIA MALAYSIA DAN CHINA BERDASARKAN TEORI SISTEM MEDIA MCQUAIL. International Journal of Law, Government and Communication , 4(17), 80 - 93.
Noor Aziah binti Abdullah, Che Su Binti Mustaffa, Rohana binti Mijan, Aselawati binti Che Ab Adziz, (2019). PENGUKUHAN MODEL SISTEM MEDIA TERHADAP FILEM DALAM TALIAN YANG MENGANCAM KESELAMATAN NEGARA. e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2019 (SMTComm19) , 1(), 198 - 205.
Noor Aziah binti Abdullah, Nadia Diyana Binti Mohd Muhaiyuddin, Sharifah binti Ismail, (2019). Dasar Pelaksanaan Membawa Kewujudan Fenomena Filem Cetak Rompak & Filem Tidak Bertapis. ICMS 2019 PROCEEDINGS, 1(), 252 - 259.
Noor Aziah binti Abdullah, (2019). Movie Animation Park Studios Business Transformation Model. Proceedings of the International Case Study Conference, (), 105 - 114.
Noor Aziah binti Abdullah, (2018). Mengkonstruksi model sistem media Malaysia: berasaskan fenomena filem cetak rompak dan filem tidak bertapis. Connecting Diverse Network: Managing Self and Others, (), 1 - 8.
Nadia Diyana Binti Mohd Muhaiyuddin, Sharifah binti Ismail, Noor Aziah binti Abdullah, (2018). A PRELIMINARY STUDY ON THE USAGE OF ONLINE EDUCATION TOOLS AMONG FOUNDATIONS’ STUDENTS. e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2018 dalam Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0, (), 79 - 84.
Noor Aziah binti Abdullah, Wan Amizah Wan Mahmod, Mohd Nor Shahizan , (2016). “BANTERAS FILEM CETAK ROMPAK”: SARANAN PEMANTAPAN PENGUATKUASAAN. e-Bangi Journal of Social Sciences and Humanities, 11(1), 18 - 31.
RESEARCH PIE
LIST OF RESEARCH
KAJIAN PENUBUHAN PRISON INCORPORATED (2023), Member, Lain-lain
DIGITAL MEDIA AND CONTENT MANAGEMENT OF MEDIA PRIMA BHD AND KAPANLAGI YOUNIVERSE (2022), Member, Antarabangsa
PEMBANGUNAN PROGRAM SARJANA SAINS MULTIMEDIA JOURNALISM SECARA OPEN AND DISTANCE LEARNING (ODL) (2022), Member, Universiti
KAJIAN KEBERKESANAN PENGUATKUASAAN DAN KAWAL SELIA PENERBITAN DI BAWAH AKTA MESIN CETAK DAN PENERBITAN 1984 (AMCP) (2022), Leader, Kementerian/agensi lain
SOUTHEAST ASIAN ADOLESCENTS RECEPTION ANALYSIS OF PORNOGRAPHY ON SOCIAL MEDIA (STUDIES ON ADOLESCENTS IN INDONESIA AND MALAYSIA) (2021), Member, Lain-lain
A NEW CYBERBULLYING BEHAVIOUR MODEL FOR ONLINE GAMES BY INTEGRATING CYBERSECURITY STRATEGIES (2021), Leader, Kpt
THE ROLE OF DIGITAL BRANDING IN ENHANCING THE BRAND EQUITY PERFORMANCE: A CASE STUDY OF LES' COPAQUE PRODUCTION (2020), Member, Universiti
PILOT EXPERIENCE APPLYING A MOCK TRIAL IN A MEDIA ETHICS AND LAW CLASSROOM: A STUDY TO DETERMINE MOCK TRIAL EFFECTIVENESS ON EXPLAINING AND APPLYING THE BASIC CONCEPTS OF THICS, LAW, MEDIA RELATED ACTS IN MALAYSIA (2020), Member, Universiti
FREEDOM OF SPEECH FROM THE PERSPECTIVE OF LEGAL ADVISOR (2020), Leader, Universiti
SINTOK FOREST PRESERVATION AWARENESS (SIFPRA) DIGITAL MEDIUM APPLICATION (2019), Member, Universiti
THE EXPLORATION OF LINK BETWEEN DIGITAL BRANDING STRATEGY WITH MALAYSIA CYBER SECURITY STRATEGY: A DEVELOPMENT OF GRAND STRATEGY MODEL (2019), Member, Kpt
TRANSFORMASI MODEL PERNIAGAAN MOVIE ANNIMATION PARK STUDIOS (2018), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2020 Program "professional wanita 2020 negeri kedah di bawah exco pendidikan, sumber manusia dan pembangunan insan" Leader Government National Completed
2019 Program pembangunan insan (paradigm 2019) Member Government National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2021 20210294 Copyright Sintok Forest Preservation Awareness Documentary Public Service Announcement - ( MEMBER ) FILED
2021 20210293 Copyright 2D Animation for Sintok Forest Preservation Awareness (SiFPrA) - ( MEMBER ) FILED
2021 20210292 Copyright Sintok Forest Preservation Awareness (SiFPRA) – ForestAR: Mobile AR (Augmented Reality) E-Book - ( MEMBER ) FILED
2021 20210288 Copyright Sintok Forest Preservation Awareness (SiFPRA) Interactive E-Book - ( MEMBER ) FILED
2021 20210287 Copyright Sintok Forest Preservation Awareness Documentary - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
SCTX3908 Practicum
SCCT2063 Media ethics and law
SCCT3996 Thesis
SCCT2033 Media writing
SCCZ3106 Thesis
SCCT1083 Media theory
SCCT2073 Media creativity and aesthetics
SCCA2083 Communication law
SCCT3333 Electronic journalism management
SCCT1013 Information communication technology (ict) and society
SCCT1033 Introduction to media technology
SCCG3163 Seminar in organizational communication
POSTGRADUATE
Course Code Course Name
SCCG5423 Media ethics and law
SUPERVISION
Matric Name Status Title
825697 HEBA ALAH MEZHER HASAN ALRIKABI Completed Multimedia Journalism in Iraq: Best Practices among Citizen Journalists in the South
829312 LI, JIATONG Not Active A Research on the Challenges in Globalising the Intellectual Property (IP) in China: A Case Study on the Strategies to Promote Intellectual Property (IP) on Social Media
829751 GAUTHAM A/L AMBU PULAY Not Active A NEW CYBERBULLYING BEHAVIOUR MODEL FOR ONLINE GAMES BY INTEGRATING CYBERSECURITY STRATEGIES
830380 YAN, CONG Active Chinese News Ethics in the Digital Age
832814 NAJMI HAYATI BINTI SAHARUDIN Active Memahami Faktor Penggunaan Platform Over-The-Top (OTT) dalam Kalangan Penuntut Institut Pengajian Tinggi di Malaysia: Perspektif Terhadap Penggunaan dan Kepuasan
905891 ZHANG, JIE Not Active The Role of Television Media in Prompting the International Communication of Urban Culture
905987 WANG, ZILONG Active Exploring the Factors Influencing Consumer Engagement in Social Media Internet Celebrity Branding
906058 ALZUBI AHMAD MOHAMMAD AHMAD Active Employing Multimedia in Satellite Channels Operating in Jordan in Light of Unified Theory of Technology Acceptance (UTAUT)
906275 ALRIKABI HEBA ALAH MEZHER HASAN Active EXPERIENCE AND EDUCATION BACKGROUND FOR POLITICIANS: INDICATOR TO GOOD POLITICAL COMMUNICATION PRACTICES DURING CRITICAL TIME, IRAQ
906528 MUHAMMAD FAKHRU RIZUAN BIN CHE OMAR Active A New Cyberbullying Behaviour Model For Online Games By Integrating Cybersecurity Strategies
825417 AMAR REZA BIN ZAINALABIDIN Not Active Puteri Gunung Ledang: Kajian Adaptasi dari Filem ke Teater Muzikal
826648 NURHAFIZ BIN ABD RAZAK Not Active The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model
904499 MUHAMMAD ARSHAD Not Active Contributing Factors in Online Purchasing Trends on Consumer-buying Behavior: A Study of Students of Bahuddin Zakariya University Multan
905730 HUANG, SIWEN Active THE ADJUSTMENT EFFECT OF SHORT VIDEO DEVELOPMENT ON PUBLIC PSYCHOLOGY IN THE ERA OF NEW MEDIA RESEARCH FROM THE PERSPECTIVE OF PSYCHOLOGICAL COMMUNICATION
 
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