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I am a Professor of Marketing with the Graduate School of Business (OYA-GSB) at Universiti Utara Malaysia in Kedah Malaysia. I have obtained my PhD at Aston University in Birmingham, UK in 1995 and my MBA in Stirling University, Scotland in 1986. I was awarded my first degree in Agriculture business at UPM Malaysia in 1984 and Diploma in Agriculture at the same university in 1976. My upper secondary was in Science at Sultan Ismail College, Kota Bharu, Kelantan in 1972 while my primary and lower secondary education was at SRK & SMK Kamil, PasirPuteh,Kelantan. I have been teaching at UUM for the last 31 years after working with RISDA for 8 years. My research areas are in customer behavior, sales management, relationship marketing and online marketing among others. To date I have successfully supervised and completed 11 PhD and 2 DBA graduates in various areas of marketing. Most of my PhD students were international students from Thailand, Yemen, Jordan and Nigeria. I have conducted 38 research topics ranging from customer behavior to green marketing. I have published over 70 journal articles, conference papers, textbooks, monographs and case study. I have received best paper awards from severalinternational conference presentations for my articles. I have also pioneered UUM in training academics and post-graduate students in structural equation modeling (SEM). Upon request, I have also taught SEM for other higher education institutions. I have taught mostly marketing subjects and marketing research methods, including advanced quantitative methods. I have grew and matured with UUM and really proud to be at UUM.
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