OVERVIEW
Normahfuzah Ahmad is a Senior Lecturer at the School of Multimedia Technology and Communication, Universiti Utara Malaysia (UUM). She has a Bachelor’s degree (Hons) in Mass Communications from the Universiti Teknologi MARA, Malaysia and a Master of Arts degree in Communication Studies from the University of Leeds, UK. She worked in the private sector prior to her PhD studies. She obtained her PhD from the University of Glasgow, UK. Her thesis explored challenges faced by the BBC World News and Al Jazeera English as rolling news channels adopt contemporary technologies. While completing PhD in Glasgow, she had a stint as a Researcher for the BBC Scotland TV News Desk and a Media Literacy Researcher for the West of Scotland Regional Equality Council, a division under the Glasgow City Council. She believes that education is a universal right and everyone should be given the opportunity to learn - to be educated. She also believes an individual should be given the opportunity to make life choices, to be free and not be dictated by measurements gauged by others. They should be guided but not dictated. As Nietzsche once said, “Freedom is the will to be responsible for ourselves”. She is interested in discourses within journalism and media studies from journalistic development, news values, news framing and media narratives.
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LIST OF RESEARCH
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