RESEARCHER INFO
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Dr. Maha Mohammed Yusr Othman
UUM College of Business
School of Business Management
mmyusr@uum.edu.my
04-928-
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12013, PhD Pengurusan, UUM Sintok, Universiti Utara Malaysia
22008, Masters Business Administration, University of Aden, Yemen
32003, Bachelor Degree Business Administration, Hodeidah University, Yemen

AWARD

1 Excellent Paper Award, International Institute of Academic Research and Publications, 2020, Antarabangsa

RECOGNITION

1 ACADEMIC EDITOR,Reviewer,Antarabangsa,2021
2 AKADEMIK,Reviewer of journal,Antarabangsa,2021
3 ACADEMIC EDITOR,Reviewer,Antarabangsa,2022
4 EXAMINER OF VIVA,External Examiner,Universiti,2021

AREA OF EXPERTISE

Marketing
Industrial Marketing
Innovation Management

RESEARCH AREA

Marketing
Quality
Innovation

OVERVIEW
Dr. Maha Mohammed Yusr is a senior lecturer at University Utara Malaysia UUM. She received her PhD degree from UUM in 2013. Before this, she was lecturer in Yemen.
PUBLICATION CHART
LIST OF PUBLICATION
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Selvan a/l Perumal, Salimon Maruf Gbadebo, (2022). The Impact of Customer Knowledge Management, TQM and Marketing Capabilities on Product Innovation Performance of Malaysian SMEs: An Empirical Study. International Journal of Innovation Science, 14(2), 316 - 338.
Salimon Maruf Gbadebo, Olayemi Abdullateef Aliyu, Maha Mohammed Yusr Othman, Selvan a/l Perumal, (2021). Smartphone Banking usage in Nigeria: Gamification, Technology Acceptance and Cultural Factors Empirical Perspectives. . Electronic Journal of Information Systems in Developing Countries, 87(4), 1 - 19.
Maha Mohammed Yusr Othman, Salimon Maruf Gbadebo, Sany Sanuri bin Mohd. Mokhtar, WAN MOHD AZWAN BIN WAN ABAID , Hasnizam Bin Shaari, Selvan a/l Perumal, Oussama Saoula, (2020). Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector. Sustainable Futures, 2(2), 1 - 10.
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Hasnizam Bin Shaari, WAN MOHD AZWAN BIN WAN ABAID , (2020). Green Innovation: Is it a Marketing Strategy to Enhance Organizational Sustainability?. Test Engineering and Management, 83(March-April), 2952 - 2970.
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Hasnizam Bin Shaari, WAN MOHD AZWAN BIN WAN ABAID , (2020). Market Readiness and the Success of Green Implementations: Are they Linked?. Test Engineering and Management, 83(March-April), 2948 - 2951.
Salimon Maruf Gbadebo, Sany Sanuri bin Mohd. Mokhtar, Maha Mohammed Yusr Othman, (2020). E-Banking as a Financial Supply Chain System: Can e-TAM improve Trust and the Rate of Adoption? . International Journal of Supply Chain Management, 9(2), 216 - 226.
Salimon Maruf Gbadebo, Sany Sanuri bin Mohd. Mokhtar, Aliyu Olayemi Abdullateef, Selvan a/l Perumal, Maha Mohammed Yusr Othman, (2021). E-Learning Satisfaction and Retention: A Concurrent Perspective of Cognitive Absorption, Perceived Social Presence and TAM.. Journal of Systems and Information Technology, x(xx), 1328 - 7265.
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Salimon Maruf Gbadebo, Waida Irani Binti Mohd Fauzi, (2021). How to Enhance the Success Rate of New Products in The Market. International Journal of Business Innovation and Research, 24(4), 478 - 493.
NURUL SAKINAH BINTI AZIZAN , Maha Mohammed Yusr Othman, (2019). THE INFLUENCE OF CUSTOMER SATISFACTION, BRAND TRUST AND BRAND IMAGE TOWARDS CUSTOMER LOYALTY. International Research Journal of Shariah, Muamalat, and Islam , 2(7), 95 - 108.
Waida Irani Binti Mohd Fauzi, Munirah Binti Khamarudin, Sany Sanuri bin Mohd. Mokhtar, Maha Mohammed Yusr Othman, (2019). Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people. Voice of Academia, 15(2), 61 - 68.
Shoaib Muhammad , Salniza Bt Md. Salleh, Maha Mohammed Yusr Othman, (2019). The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan . Journal of Distribution Science, 17(1), 33 - 45.
Shoaib Muhammad , Salniza Bt Md. Salleh, Maha Mohammed Yusr Othman, (2018). The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan . Journal of Distribution Science, 17(1), 33 - 45.
Waida Irani Binti Mohd Fauzi, Nazlina binti Zakaria, Sany Sanuri bin Mohd. Mokhtar, Rushami Zien bin Yusoff, Maha Mohammed Yusr Othman, (2018). Evaluating Relationship between Islamic Store Image and Malay Muslim Consumer Attitudes’ in Patronizing a Store. International Journal of Supply Chain Management, 7(6), 108 - 113.
Muhammad Hassan Arshad , Maha Mohammed Yusr Othman, Salimon Maruf Gbadebo, (2018). The Relationship of Market Orientation and Entrepreneurial Orientation WITHSME’S Performance in the Context of Pakistan. Pakistan Journal of Humanities and Social Sciences , 6(3), 315 - 324.
Maha Mohammed Yusr Othman, Mohamad Zainol Abidin Bin Adam, DAYANG NOR SARINA BINTI AZZENI , Wan Mohd Azwan Bin Wan Abaid, (2018). Do Not Panic! Enhancing Service Recovery of Nursing Services. Management Issues in Healthcare System, 4(1), 29 - 41.
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Wan Mohd Azwan Bin Wan Abaid, Selvan a/l Perumal, Waida Irani Binti Mohd Fauzi, (2018). The antecedents’ strategies and processes of product innovation performance. Management Science Letters, 8(11), 1183 - 1198.
Salimon Maruf Gbadebo, Sany Sanuri bin Mohd. Mokhtar, Maha Mohammed Yusr Othman, Rushami Zien bin Yusoff, Olanrewaju Kareem, J. A. Bamgbade, (2018). Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach. Management Science Letters, 8(2018), 507 - 518.
Maha Mohammed Yusr Othman, , Sany Sanuri bin Mohd. Mokhtar, Salimon Maruf Gbadebo, Selvan a/l Perumal, (2018). THE STRATEGIC OPTIONS TO ENHANCE THE COMPETITIVE ADVANTAGE OF MALAYSIAN RESTAURANT SECTOR. GEOJOURNAL OF TOURISM AND GEOSITES, 21(1), 123 - 132.
Yaty binti Sulaiman, Maisarah Binti Masri , Maha Mohammed Yusr Othman, Mohd Yusri Shahril Ismail, Saed Adnan Mustafa, Nooraini Salim, (2017). The Relationship Between Marketing Mix and Consumer Preference in Supplement Product Usage. International Journal of Economic Research, 14(19), 381 - 393.
Yaty binti Sulaiman, Maisarah Binti Masri , Maha Mohammed Yusr Othman, Mohd Yusri Shahril Ismail, Saed Adnan Mustafa El, Nooraini Salim, (2017). The Relationship Between Marketing Mix and Consumer Preference in Supplement Product Usage. International Journal of Economic Research , 14(19), 381 - 393.
Mustafa Abd Al, Fairol bin Halim, Maha Mohammed Yusr Othman, (2017). Enhancing Voters’ Satisfaction towards Political Marketing through Party Characteristics (Policy, Issue) and Candidate Image. European Journal of Business and Management , 9(28), 9 - 16.
Yaty binti Sulaiman, Maisarah Binti Masri , Maha Mohammed Yusr Othman, Mohd Yusri Shahril Ismail, Saed Adnan Mustafa El, Nooraini Salim, (2017). The Relationship Between Marketing Mix and Consumer Preference in Supplement Product Usage. International Journal of Economic Research , 14(19), 381 - 393.
Maha Mohammed Yusr Othman, Sany Sanuri bin Mohd. Mokhtar, Selvan a/l Perumal, Aliyu Olayemi Abdullateef, Ries Fathilah, Nek Kamal Yeop Yunus , (2017). Managing Absorptive Capacity to Enhance the Influence of TQM Practices on Product Innovation Performance. International Journal of Economic Research , 14(19), 325 - 332.
Selvan a/l Perumal, Zolkafli bin Hussin, Abdul Rahim B Othman, Maha Mohammed Yusr Othman, (2017). An Overview Profile and Entrepreneurial Orientation Among Malaysian Indian Ethnic Entrepreneurs. International Journal of Business Marketing and Management, 2(8), 16 - 22.
RESEARCH PIE
LIST OF RESEARCH
DEVELOPING A MODEL FOR BOOSTING MALAYSIAN MANUFACTURING SMES RESILIENCE USING INTERNET OF EVERYTHING (2020), Member, Kpt
CASHLESS! AN EMERGING MARKET OPPORTUNITY (2020), Leader, Universiti
THE CHANGING OF MUTAIYAS CASH & CARRY SDN. BHD. (2019), Member, Universiti
AN INTEGRATED MODEL TO ENHANCE MALAYSIA MANUFACTURING PRODUCT INNOVATION PERFORMANCE (2017), Member, Universiti
DEVELOPING GREEN GROWTH MODEL OF SMES FOR A SUSTAINABLE BUSINESS DEVELOPMENT IN MALAYSIA (2017), Leader, Kpt
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2022 20210442 Copyright CASHLESS! AN EMERGING MARKET OPPORTUNITY - ( PRINCIPAL INVENTOR ) FILED
2018 20180106 Copyright A MODEL OF SUSTAINABILITY THROUGH GREEN INNOVATION PERFORMANCE - ( PRINCIPAL INVENTOR ) FILED
2018 20180105 Copyright A COMPREHENSIVE FRAMEWORK OF SUSTAINABILITY THROUGH GREEN SUPPLY CHAIN PROCESSES - ( PRINCIPAL INVENTOR ) FILED
UNDERGRADUATE
Course Code Course Name
BPMM1013 Principles of marketing
BPMM3143 Electronic marketing
BPMM3263 Supply chain management
BPMM3063 Industrial marketing
BPMM2023 Marketing management
BPMN1013 Principles of management
BPCM3103 Integrated marketing communication
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
SUPERVISION
Matric Name Status Title
819216 Muhammad Hassan Arshad Completed Effect Of Market Orientation, Learning Orientation And Entrepreneurial Orientation On SME's Performance In The Pakistan Context
822290 Sanad Salem Ahmed Saleh Altehrebah Completed Factors Influencing Employee Engagement: A Study Of Sana'a University
823145 NURUL SAKINAH BINTI AZIZAN Completed The Influence Of Customer Satisfaction, Brand Trust And Brand Image Towards Customer Loyalty
823208 Koay Huey Sian Completed Factors Influencing Service Oriented Organizational Citizenship Behaviour Among Salespersons In The Banking Sector
821021 DAYANG NOR SARINA BINTI AZZENI Completed Factors Influencing Service Recovery In Nursing Services
821703 Noor Hasnini Binti Kadim Completed Determinant Factors Of Service Oriented Organizational Citizenship Behavior Among Employees In A Telecommunication Company
825893 YOUSEF ABDULKARIM YOUSEF ABDULLA Completed The Impact of Supply Chain Management and Business Analysis Systems on Employee Creativity and Organizational Innovation in the Government Sector in the United Arab Emirates.
827456 KHALIFA AHMED HAZEEH BIN HAZEEM ALSUWAIDI Not Active THE IMPACT OF TALENT MANAGEMENT ON CRISIS MANAGEMENT STRATEGIES IN THE UAE MINISTRY OF INTERIOR
828311 IBEH CHIJIOKE GERALD Not Active Proposal on: THE USE OF SUPPLY CHAIN MANAGEMENT IN MANUFACTURING ORGANISATION TO CONTROL INVENTORY LEVELS WHILE PROVIDING ADEQUATE SERVICE TO CUSTOMERS; A CASE STUDY OF EASTWIND FOODS
900555 SHOAIB MUHAMMAD Completed The Effects of Internal Branding and Brand Commitment on Employee Brand Performance: An Empirical Evidence from Pakistan’s Public Sector Banks.
900920 Mustafa Abd Al-Rahman Salem Akaileh Completed Factor’s Affecting Post-Voting Behaviour in Parliarment Elections in Jordan
903493 WAN MOHD AZWAN BIN WAN ABAID Active The Effect of Applying TQM and Customer Knowledge Management on Organizations Absorptive Capacity and Product Innovation Performance
903517 MUHAMMAD HASSAN ARSHAD Active EFFECT OF MARKET ORIENTATION, LEARNING ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON SMES PERFORMANCE IN THE PAKISTAN CONTEXT
904140 MOOSA AHMED JAFAR ALMANDOOS ALBLOOSHI Active Determinants of Crisis Management and Effects of innovation in Organization Performance in Public Organization in UAE-A
904323 WALEED KHALED JUMAA KHALAF ALHOSANI Not Active The impact of talent management function on strategic human resource planning to improve performance in the UAE Public Sector
904474 HALEIMA ABDULLA MOHAMED OBAID ALMATROOSHI Active The relationship between training strategies in the federal instituitoins of the UAE and their role in achieving institutional excellence a case study for employees of the ministry of interior- Fujairah Police General Command.
905205 MARIAM MOHAMED HASSAN MOHAMED ALHAMMADI Active EXAMINING THE PERCEIVED VALUE OF INTEGRATION OF EARNED VALUE MANAGEMENT WITH RISK MANAGEMENT-BASED PERFORMANCE MEASUREMENT BASELINE
 
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