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ACADEMIC QUALIFICATION

12013, PhD Pengurusan, UUM Sintok, Universiti Utara Malaysia
22008, Masters Business Administration, University of Aden, Yemen
32003, Bachelor Degree Business Administration, Hodeidah University, Yemen

AWARD

1 Excellent Paper Award, International Institute of Academic Research and Publications, 2020, Antarabangsa

RECOGNITION

1 ACADEMIC EDITOR,Reviewer,Antarabangsa,2021
2 AKADEMIK,Reviewer of journal,Antarabangsa,2021
3 ACADEMIC EDITOR,Reviewer,Antarabangsa,2022
4 EXAMINER OF VIVA,External Examiner,Universiti,2021

AREA OF EXPERTISE

Marketing
Industrial Marketing
Innovation Management

RESEARCH AREA

Marketing
Quality
Innovation

OVERVIEW
Dr. Maha Mohammed Yusr is a senior lecturer at University Utara Malaysia UUM. She received her PhD degree from UUM in 2013. Before this, she was lecturer in Yemen.
PUBLICATION CHART
LIST OF PUBLICATION
RESEARCH PIE
LIST OF RESEARCH
DEVELOPING A MODEL FOR BOOSTING MALAYSIAN MANUFACTURING SMES RESILIENCE USING INTERNET OF EVERYTHING (2020), Member, Kpt
CASHLESS! AN EMERGING MARKET OPPORTUNITY (2020), Leader, Universiti
THE CHANGING OF MUTAIYAS CASH & CARRY SDN. BHD. (2019), Member, Universiti
AN INTEGRATED MODEL TO ENHANCE MALAYSIA MANUFACTURING PRODUCT INNOVATION PERFORMANCE (2017), Member, Universiti
DEVELOPING GREEN GROWTH MODEL OF SMES FOR A SUSTAINABLE BUSINESS DEVELOPMENT IN MALAYSIA (2017), Leader, Kpt
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2022 20210442 Copyright CASHLESS! AN EMERGING MARKET OPPORTUNITY - ( PRINCIPAL INVENTOR ) FILED
2018 20180106 Copyright A MODEL OF SUSTAINABILITY THROUGH GREEN INNOVATION PERFORMANCE - ( PRINCIPAL INVENTOR ) FILED
2018 20180105 Copyright A COMPREHENSIVE FRAMEWORK OF SUSTAINABILITY THROUGH GREEN SUPPLY CHAIN PROCESSES - ( PRINCIPAL INVENTOR ) FILED
UNDERGRADUATE
Course Code Course Name
BPMM3063 Industrial marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM1013 Principles of marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMN1013 Principles of management
BPMN1013 Principles of management
BPMM3063 Industrial marketing
BPMM3063 Industrial marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMN1013 Principles of management
BPCM3103 Integrated marketing communication
BPMM3063 Industrial marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3063 Industrial marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM2023 Marketing management
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPCM3103 Integrated marketing communication
BPCM3103 Integrated marketing communication
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM3143 Electronic marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3063 Industrial marketing
BPMM3063 Industrial marketing
BPMM3063 Industrial marketing
BPMM3063 Industrial marketing
BPMM3063 Industrial marketing
BPMM3143 Electronic marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM1013 Principles of marketing
BPMM1013 Principles of marketing
BPMM3063 Industrial marketing
BPMM1013 Principles of marketing
BPMM3063 Industrial marketing
BPMM3263 Supply chain management
BPMN1013 Principles of management
BPMM3063 Industrial marketing
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM3263 Supply chain management
BPMM2023 Marketing management
BPMM2023 Marketing management
BPMM3063 Industrial marketing
BPMM3263 Supply chain management
BPMM3063 Industrial marketing
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
SUPERVISION
Matric Name Status Title
819216 Muhammad Hassan Arshad Completed Effect Of Market Orientation, Learning Orientation And Entrepreneurial Orientation On SME's Performance In The Pakistan Context
822290 Sanad Salem Ahmed Saleh Altehrebah Completed Factors Influencing Employee Engagement: A Study Of Sana'a University
823145 NURUL SAKINAH BINTI AZIZAN Completed The Influence Of Customer Satisfaction, Brand Trust And Brand Image Towards Customer Loyalty
823208 Koay Huey Sian Completed Factors Influencing Service Oriented Organizational Citizenship Behaviour Among Salespersons In The Banking Sector
821021 DAYANG NOR SARINA BINTI AZZENI Completed Factors Influencing Service Recovery In Nursing Services
821703 Noor Hasnini Binti Kadim Completed Determinant Factors Of Service Oriented Organizational Citizenship Behavior Among Employees In A Telecommunication Company
825893 YOUSEF ABDULKARIM YOUSEF ABDULLA Completed The Impact of Supply Chain Management and Business Analysis Systems on Employee Creativity and Organizational Innovation in the Government Sector in the United Arab Emirates.
827456 KHALIFA AHMED HAZEEH BIN HAZEEM ALSUWAIDI Completed AN EXAMINATION OF THE ROLE OF TALENT MANAGEMENT IN ENHANCING CRISIS MANAGEMENT STRATEGIES WITHIN THE UAE MINISTRY OF INTERIOR
828311 IBEH CHIJIOKE GERALD Not Active The Use of Supply Chain Management in Manufacturing Organisation to Control Inventory Levels While Providing Adequate Service to Customers: A Case Study of Eastwind Foods.
900555 SHOAIB MUHAMMAD Completed The Effects of Internal Branding and Brand Commitment on Employee Brand Performance: An Empirical Evidence from Pakistan’s Public Sector Banks.
900920 Mustafa Abd Al-Rahman Salem Akaileh Completed Factor’s Affecting Post-Voting Behaviour in Parliarment Elections in Jordan
903493 WAN MOHD AZWAN BIN WAN ABAID Completed The Influence of Green Market Orientation, Green Supply Chain, and Green Knowledge Management on Green Innovation Performance in Malaysian Manufacturers
903517 MUHAMMAD HASSAN ARSHAD Completed The Mediating Effect of Innovation on the Relationship between Strategic Orientations and SMEs Performance in Pakistan
904140 MOOSA AHMED JAFAR ALMANDOOS ALBLOOSHI Completed The Effects of Artificial Intelligence on the Relationship between Leadership Skills and Crisis Management to Improve Business Continuity of Electricity and Water Office in Ajman, United Arab Emirates
904323 WALEED KHALED JUMAA KHALAF ALHOSANI Not Active The impact of talent management function on strategic human resource planning to improve performance in the UAE Public Sector
 
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