RESEARCHER INFO
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Dr. Mohd Zuwairi bin Mat Saad
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
zuwairi@uum.edu.my
5854
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RESEARCH PROFILE

Research Gate

ACADEMIC QUALIFICATION

12017, PhD Political Journalism, UKM, Universiti Kebangsaan Malaysia
22011, Masters Communication Management, UKM, Universiti Kebangsaan Malaysia
32009, Bachelor of Arts Media Studies, UM, Universiti Malaya

AWARD

1 BEST PAPER AWARD, ICOME'22, 2022, Antarabangsa
2 PENASIHAT PERSATUAN TERBAIK, SMMTC, 2022, Pusat Pengajian/Jabatan
3 Penasihat Persatuan Terbaik 2019, Pusat Pembangunan Pelajar dan Alumni, 2019, Pusat Pengajian/Jabatan

RECOGNITION

1 KOMUNIKASI,SPEAKER,Antarabangsa,2019
2 GUEST SPEAKER, ,Antarabangsa,2023
3 GUEST SPEAKER, ,Antarabangsa,2023
4 GUEST SPEAKER,GUEST LECTURE,Antarabangsa,2023
5 PANEL PENILAI,Penilai,Kebangsaan,2023
6 ADVISOR,AHLI LEMBAGA PENASIHAT,Kebangsaan,2024
7 PANEL PENILAI,PENILAI,Kebangsaan,2022
8 KOMUNIKASI,PENILAI LUAR,Kebangsaan,2022
9 PENILAI ARTIKEL, ,Kebangsaan,2023
10 PANEL PENILAI, ,Kebangsaan,2023
11 PANEL PENILAI,PENILAI ARTIKEL,Universiti,2019
12 PANEL PENILAI,Penilai Artikel,Universiti,2019
13 PANEL PENILAI,PENILAI ARTIKEL,Universiti,2019
14 EXAMINER OF VIVA, ,Universiti,2022
15 PANEL PENILAI,PENILAI,Universiti,2020
16 PANEL PENILAI,PENILAI,Universiti,2020
17 PANEL PENILAI,Penilai,Universiti,2020
18 PANEL PENILAI,PENILAI,Universiti,2020
19 PANEL PENILAI,PENILAI,Universiti,2020
20 PANEL PENILAI,PENILAI,Universiti,2020
21 ADVISOR, ,Universiti,2024
22 PANEL PENILAI,PENILAI,Universiti,2023
23 PENCERAMAH,PENCERAMAH,Universiti,2024
24 GUEST SPEAKER,GUEST SPEAKER,Universiti,2023
25 PANEL PENILAI,Pemeriksa Dalam,Pusat Pengajian/Jabatan,2019
26 PENYELIDIKAN,PENILAI PROPOSAL PENYELIDIKAN,Pusat Pengajian/Jabatan,2019
27 PANEL PENILAI,PENILAI,Pusat Pengajian/Jabatan,2020
28 PANEL PENILAI,PENILAI,Pusat Pengajian/Jabatan,2020
29 PANEL PENILAI,PENILAI,Pusat Pengajian/Jabatan,2020

AREA OF EXPERTISE

Journalism
Media And Technology (Including Social Networking)
Other Media And Communication N.E.C.

RESEARCH AREA

Journalism
New Media
Media And Communication

OVERVIEW
I am currently a Senior Lecturer in the Communication Department, School of Multimedia Technology and Communication (SMMTC), UUM. Received my PhD in Journalism at UKM in 2017. My research interests focus on Media and Communication, with specific emphasis on the Political Journalism and New Media.
PUBLICATION CHART
LIST OF PUBLICATION
KHALIL HADIA , Haslina Bt Halim, Mohd Zuwairi bin Mat Saad, (2023). The Role of Facebook in Political Socialization and Political Participation Among Women in Pakistan. Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022), 769(), 217 - 225.
KHALIL HADIA , Haslina bt. Halim , Mohd Zuwairi bin Mat Saad, (2023). The Role of Facebook in Political Socialization and Political Participation Among Women in Pakistan. Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022), 769(), 216 - 225.
Mohd Zuwairi bin Mat Saad, Marzura Binti Ibrahim, Zakaria Othman, (2023). STRENGTHENING INNOVATION IN FOOD BANK MANAGEMENT USING ZAKAT ON TOUCH (ZOT) APPLICATION AMONG AMIL KEDAH HELPERS: ISSUES AND CHALLENGES / MEMPERKASA INOVASI PENGURUSAN BANTUAN MAKANAN DENGAN MENGGUNAKAN APLIKASI ZAKAT ON TOUCH (ZOT) DALAM KALANGAN PENOLONG AMIL KEDAH: ISU DAN CABARAN. AZKA International Journal Of Zakat and Social Finance , 4(1), 155 - 174.
Marzura Binti Ibrahim, Mohd Zuwairi bin Mat Saad, Hafizah Zainal, (2022). TAHAP KOMUNIKASI ORGANISASI DAN HUBUNGANNYA DENGAN PERSEPSI SOKONGAN ORGANISASI: KAJIAN TERHADAP PKS SEKTOR PERKHIDMATAN . International Journal of Accounting, Finance and Business , 7(45), 336 - 348.
Nurliana Suhaini, Syazwana Aziz, Faudziah Yusof, Siti Marhamah Kamarul Arifain, Fazurah Mustaffa , Mohd Zuwairi bin Mat Saad, (2022). Perception and Impact of Social Media on Unity among Minority Groups in Melaka. International Journal of Academic Research in Business and Social Sciences, 12(12), 1239 - 1251.
Mohd Zuwairi bin Mat Saad, (2021). Analisis Pembingkaian Isu Semasa Tempoh Perintah Kawalan Pergerakan (PKP) Dalam Portal Malaysiakini. Prosiding Seminar Kebangsaan Teknologi Multimedia dan Komunikasi 2021[NSMTComm’21], (), 107 - 112.
Mohd Zuwairi bin Mat Saad, (2021). FAKTOR PENGGUNAAN MEDIA SOSIAL DAN PENYAMPAIAN MANIFESTO MEMPENGARUHI TINGKAH LAKU PENGUNDI PILIHAN RAYA KAMPUS . Jurnal Sains Sosial: Malaysian Journal of Social Sciences, 6(1), 67 - 76.
Wan Nor Hidayah Wan Afandi, Jamilah Binti Jamal, Mohd Zuwairi bin Mat Saad, (2021). THE ROLE OF CSR COMMUNICATION IN STRENGTHENING CORPORATE REPUTATION . International Journal of Modern Trends in Social Sciences, 4(17), 43 - 53.
Mohd. Khairie bin Ahmad, Shahizan Bin Hassan, Norshuhada Bt Shiratuddin, Hammuzamer Irwan bin Hamzah, Mohd Zuwairi bin Mat Saad, (2021). CYBER WELLNESS AMONG MALAYSIAN YOUTH: THE CASE OF CYBERREADI MALAYSIA. The European Proceedings of Social and Behavioural Sciences, 110 - iCOME 2020(), 465 - 472.
Nur Syahirah Hashim, Mohd Zuwairi bin Mat Saad, (2021). Integration of Communication Technology among Pemaju Masyarakat at KEMAS Kindergarten . Journal of Techno-Social, 13(1), 40 - 51.
Mohd Zuwairi bin Mat Saad, (2020). FACTORS AFFECTING THE JOURNALIST IN FRAMING BY-ELECTION NEWS . International Journal of Modern Trends in Social Sciences, 3(11), 125 - 133.
Mohd Zuwairi bin Mat Saad, (2019). Reputation Management During Crisis: Case Study on Felda Golden Ventures (FGV). Proceedings of the International Case Study Conference, (), 300 - 305.
Rasha Adel Ahmad Al, Nik Adzrieman Bin Abdul Rahman, Mohd Zuwairi bin Mat Saad, (2019). Antecedent Factors that Influence on the Practice of the Online PR Concept among Practitioners. Journal of Advanced Research in Dynamical and Control Systems, 11(8), 172 - 176.
Rasha Adel Ahmad Al, Nik Adzrieman Bin Abdul Rahman, Mohd Zuwairi bin Mat Saad, (2019). Conceptualizing the Management of Online Public Relations among Public Relations Practitioners. Annals of Contemporary Developments in Management & HR , 1(2), 45 - 49.
Mohd Zuwairi bin Mat Saad, (2019). Faktor-faktor yang mempengaruhi wartawan dalam pembingkaian isu pilihanraya kecil. 3rd Proceeding International Conference on Media Studies 2019, (), 287 - 294.
Mohd Zuwairi bin Mat Saad, (2019). USES AND GRATIFICATIONS OF WHATSAPP APPLICATIONS AMONG MIDDLE AGE IN MACHANG, KELANTAN. International Journal of Modern Trends in Social Sciences, 2(6), 40 - 47.
Mohd Zuwairi bin Mat Saad, (2018). MEDIA SOSIAL DAN KOMUNIKASI ANTARABUDAYA: SATU KAJIAN KES DALAM KALANGAN PELAJAR ANTARABANGSA. Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0", (), 228 - 234.
Mohd Zuwairi bin Mat Saad, (2018). Kegunaan dan Kepuasan Aplikasi Whatsapp dalam Kalangan Warga Separuh Umur. Proceeding 2nd International Conference on Media Studies 2018: "Growing with Media", (), 365 - 370.
Mohd Zuwairi bin Mat Saad, Normah Mustaffa, (2017). TEKNOLOGI PENDORONG KEPADA TRANSFORMASI CORAK PENULISAN BERITA PILIHAN RAYA MALAYSIA. e-Bangi Journal of Social Sciences and Humanities, 12(3), 0 - 0.
Normah Mustaffa, Shahrul Nazmi Sannusi, Ahmad Sauffiyan Abu Hasan, Mohd Zuwairi bin Mat Saad, (2017). JOURNALISM AND NEWS INDUSTRY IN MALAYSIA: NEW MEDIA, NEW CHALLENGES. e-Bangi Journal of Social Sciences and Humanities, Special Issue 2(-), 73 - 80.
Mohd Zuwairi bin Mat Saad, (2017). Trend PembingkaianTema Politik, Ekonomi dan Sosial dalam Berita Pilihan Raya Kecil di Malaysia sejak tahun 1987. Jurnal Perspektif, 9(1), 49 - 58.
Mohd Zuwairi bin Mat Saad, Prof. Madya Dr. Normah Mustaffa, Dr. Abdul Latiff Ahmad, Badrul Redzuan Abu Hassan, (2016). TRANSFORMASI CORAK PENULISAN BERITA DALAM AKHBAR ARUS PERDANA MALAYSIA. e-Bangi Journal of Social Sciences and Humanities, 13(1), 300 - 316.
Mohd Zuwairi bin Mat Saad, Normah Mustaffa, (2016). KANDUNGAN MESEJ TWITTER OLEH KETUA PARTI POLITIK SEMASA PILIHAN RAYA NEGERI SARAWAK 2016. e-Bangi Journal of Social Sciences and Humanities, 11(2), 406 - 426.
Mohd Zuwairi bin Mat Saad, NORMAH MUSTAFFA, Abdul Latiff Ahmad, Badrul Redzuan Abu Hassan, (2016). PEMILIHAN DAN AUTORITI SUMBER BERITA BINGKAI PILIHANRAYA DI MALAYSIA. Jurnal Komunikasi: Malaysian Journal Of Communication, 32(1), 561 - 579.
RESEARCH PIE
LIST OF RESEARCH
PEMBINAAN MODEL KOMUNIKASI E-WASTE BERASASKAN KOMUNITI ALAM SEKITAR ORGANISASI BUKAN KERAJAAN (ENGOs) (2022), Member, Universiti
CONSTRUCTING AN INTEGRATED FRAMEWORK OF EMOTIONAL AND BEHAVIORAL ADJUSTMENT AMONG MALAYSIAN ADOLESCENTS IN THE ERA OF FAMILY TECHNOFERENCE: THE CULTURAL PERSPECTIVE (2022), Member, Kpt
PERSEPSI DAN IMPAK MEDIA SOSIAL TERHADAP PERPADUAN DALAM KALANGAN GOLONGAN MINORITI DI MELAKA (2021), Member, Lain-lain
ANALISIS KEBERKESANAN PENGGUNAAN ZAKAT ON TOUCH (ZOT) DALAM MENINGKATKAN KETELUSAN PIHAK BERKEPENTINGAN ZAKAT (2020), Leader, Kementerian/agensi lain
PEMBINAAN MODEL SISTEM PENGURUSAN PENERBITAN BUKU SECARA DALAM TALIAN (OBMS) KE ARAH MENDEPANI REVOLUSI IR 4.0 (2019), Member, Kpt
PENGURUSAN REPUTASI SEMASA KRISIS: KAJIAN KES KE ATAS FELDA GOLDEN VENTURES (FGV) (2018), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2023 Penjanaan dokumen coppa-pjj bagi program ijazah sarjana muda komunikasi dengan kepujian [bcomm (hons)] Leader National On going
2018 Program pembangunan usahawan zakat kedah Member Statutory National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2021 20210203 Copyright SISTEM PENERBITAN BUKU ATAS TALIAN (OBMS) - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
SCCA2073 Public relations
SCCZ3106 Thesis
SCCA2053 Corporate writing
SCCD3233 Development journalism
SCCA2093 Publication management
SCCG3113 Organizational communication
SCCX3998 Industrial training
SCCA1023 Communication theory
SCCT1033 Introduction to media technology
SCCA2083 Communication law
SCCA1013 Introduction to communication
SCCX3908 Practicum
SCCA2033 Media and society
SCCA3023 Audit in communication
SCCG3123 Negotiation communication
SCCA2063 Ethics and leadership in communication
SCCG3133 Communication and organizational changes
POSTGRADUATE
Course Code Course Name
SCCG5163 Qualitative applications in communication research
SCCG5123 Advanced communication theory
SCCG5433 Broadcast journalism
SUPERVISION
Matric Name Status Title
817842 NurHazwani binti Abd Latif Completed Mobile Messaging and Social Media
820870 Norashikin binti Salleh Completed Komunikasi Pemimpin Melayu dan Dunia Luar
820872 Ruhazila binti Abidin Completed Social Media and the impacts towards organizations: A case study in Malaysian Communication and Multimedia Malaysia (MCMC).
823492 Nursyahirah Binti Hashim Completed Diffusion of Innovation Theory terhadap Integrasi Teknologi Komunikasi dalam Kalangan Pemaju Masyarakat Tabika Kemas
826215 OBASI JOHNSON CHINONSO Active The Relationship between Communicator's Competence, Intercultural Communication and Service Quality with Communication Satisfaction among UUM International Students
826471 SHARIFAH NOR ATIQAH BINTI SYED LOKMAN HAKIM Completed THE FACTORS OF SOCIAL NETWORKING SITES (SNSs) PREFERENCES AND UNCERTAINTY REDUCTION STRATEGY (URSs) AMONG MIDDLE AGE REGARDING INFORMATION ON COVID-19 VACCINATION
826517 AKIDAH ZAFIRAH BINTI MOHD REDZUWAN Completed IMPLIKASI PENGGUNAAN MEDIA SOSIAL TERHADAP PERBANDINGAN SOSIAL DALAM KALANGAN GENERASI Z
826534 SHANTINI DEVI A/P G S RAMULU @ RAMANAIDU Completed The Role of Facebook as an Marketing Medium to Attract Student to Persue Studies in College Community Kepala Batas
827234 WAN NURULHANANI BINTI WAN UMAR Completed Hubungan antara Kepuasan Komunikasi dan Komitmen Terhadap Organisasi dalam Kakitangan Pejabat Setiausaha Kerajaan Negeri Perlis
827253 MUHAMAD SUFIAN BIN AHMAD DUGEL Completed The effectiveness of corporate social responsibility (csr) through Facebook to strengthen corporate reputation
827976 ZAIDATUL NURJIHA BINTI KAMARUDZAMAN Completed The Effectiveness of Social Media Influence People on Doing Panic Buying Since Pendemic Covid 19
828842 Mohammad Luqman Hakim B Mohd Misbah Active i. Uses of Smart Device and Grarification of WhatsApp's Application among Participants Program Diploma Profesional Pembangunan Luar Bandar (DPPLB) ii. A Study use of Social Media Influences Relationship Satisfaction and Commnucation for Working Adult i
829049 BADRUL HISHAM BIN AB RAZAK Active i. Communication Apprehension among UniKL Students ii. The Relantionship between Communication Satisfaction and Organizational Commitment among Technical Employees: A Case Study at Universiti Kuala Lumpur (UniKL)
829277 Izzah Amirah binti Wahid Completed i. The Realitionship between Conflict Management Styles and Employee Satisfaction ii. The Relationship between Conflict Management Styles and Communication Competence
904876 MOHD KAMARUL ARIFFIN BIN MOHAMAD AZMI Not Active RESEARCH OF RELATIONSHIP BETWEEN ELEMENTS OF APPLIED MEDIA AESTHETICS IN YOUTUBE VIDEO AND CHANNEL SUBSCRIPTION MOTIVATION AMONG POLITEKNIK TUANKU SYED SIRAJUDDIN STUDENTS
823939 Ahmad Abed Alhameed Salameh Alsharairi Completed The Mediating Effect of Customer Trust in the Relationship between Corporate Social Responsibility Practices and Customer based Corporate Reputation
902427 RASHA ADEL AHMAD AL-YAQOUB Completed Social Media usage in the Framework of Online Public Relations Activities
904231 WAN NOR HIDAYAH BINTI WAN AFANDI Deferred The Relationship Between CSR Communication and Corporate Reputation: The Role of Trust as Mediator
905979 KHALIL HADIA Active FACTORS AFFECTING THE IMPLEMENTATION OF PRO-WOMEN LAWS IN MUSLIM COUNTRIES WITH REFERENCE TO THE CONTRIBUTION OF MEDIA
 
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