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ACADEMIC QUALIFICATION

12017, DBA Pemasaran, UUM, Universiti Utara Malaysia
21989, Masters PENGURUSAN, University of Durham, United Kingdom
3, Diploma BUSINESS STUDIES, , Institut Teknologi MARA
4, Bachelor Degree PENGURUSAN PERNIAGAAN, Universiti Utara Malaysia, Universiti Utara Malaysia

AWARD

RECOGNITION

1 PANEL PENILAI,Paper Reviewer,Antarabangsa,2019
2 PANEL PENILAI,Paper Reviewer,Antarabangsa,2019
3 BUSINESS,Penilai,Antarabangsa,2019
4 PENILAI ARTIKEL,Penilai artikel,Antarabangsa,2022
5 PENILAI ARTIKEL,Penilai artikel,Antarabangsa,2022
6 PENILAI ARTIKEL,Penilai artikel,Antarabangsa,2022
7 PENILAI ARTIKEL,Penilai Artikel,Antarabangsa,2022
8 BUSINESS,Jawatankuasa Penasihatan Kurikulum Politeknik,Kebangsaan,2019
9 BUSINESS,Pentaksir Kertas Soalan Matrikulasi,Kebangsaan,2019
10 BUSINESS,Ketua Kumpulan Pemeriksa Skrip Matrikulasi,Kebangsaan,2019
11 AHLI PANEL,Ahli Panel,Kebangsaan,2022
12 PANEL PENILAI,Panel penilai luar,Kebangsaan,2022
13 REVIEWER,Reviewer,Kebangsaan,2023
14 BUSINESS,Paper Reviewer,Kebangsaan,2020
15 BUSINESS,Ahli Jawatankuasa Penasihat,Kebangsaan,2020
16 BUSINESS,Ketua Panel Jemputan,Kebangsaan,2020
17 BUSINESS,Panel Pentaksir,Kebangsaan,2020
18 BUSINESS,Panel Penggubal Soalan,Kebangsaan,2020
19 BUSINESS,Panel Pentaksir,Kebangsaan,2018
20 PANEL PENILAI,Pemeriksa Tesis MSc,Pusat Pengajian/Jabatan,2019
21 PANEL PENILAI,Pemeriksa Tesis MSc,Pusat Pengajian/Jabatan,2019
22 PENTADBIRAN,Menjalankan Tugas Pentadbir UUMKL Jan-Jun 2019,Pusat Pengajian/Jabatan,2019
23 AHLI JAWATANKUASA,Ahli JK COPPA UUMKL,Pusat Pengajian/Jabatan,2019
24 EXAMINER OF VIVA,Examiner,Pusat Pengajian/Jabatan,2022
25 PENILAI ARTIKEL,Penilai monograf,Pusat Pengajian/Jabatan,2022
26 BUSINESS,Ahli Jawatankuasa,Pusat Pengajian/Jabatan,2020
27 BUSINESS,Pemeriksa,Pusat Pengajian/Jabatan,2018

AREA OF EXPERTISE

Consumer Behaviour 131
Purchasing
Marketing Plan

RESEARCH AREA

Marketing
Management

OVERVIEW
My main research interest is in Marketing, specifically in Consumer Behavior (CB). Research work and publications in CB cover various product categories and consumer groups. However, research and publication are also conducted in other areas in Marketing, Management, Communication and Social Work.
PUBLICATION CHART
LIST OF PUBLICATION
Chan Cheong Chong, Ahmad Rizal Bin Mazlan, Nor Pujawati Bt Md Said, Ruzita binti Azmi, (2023). Kesan Pandemik COVID-19 Ke Atas Kesejahteraan Sosial Penduduk PPR Di Kuala Lumpur. e-Bangi Journal of Social Sciences and Humanities, 20(2), 21 - 31.
Nor Pujawati Bt Md Said, (2021). Awareness Attitude Towards Halal Food Products Among Muslim Youths. PROCEEDING OF THE MACFEA-AACIM INTERNATIONAL CONFERENCE 2021 , (), - .
Nofri Yanti , Nor Pujawati Bt Md Said, (2020). Purchase Intention of Cosmetic Products among Female Consumers in Petaling Jaya, Selangor . Proceeding 24th MACFEA Virtual Seminar , (), 198 - 205.
Nor Pujawati Bt Md Said, (2019). THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION OF CONSUMABLES. Management of Integrity and Governance: Transforming Towards IR 4.0 and Beyond, 1(1/1), 1 - 8.
Mohd Hafidzullah bin Mohammad Jamil, Nor Pujawati Bt Md Said, (2019). Purchase Intention on Halal Food Products Among Non-Muslim. Management of Integrity and Governance: Transforming towards IR 4.0 and Beyond, 1(1/1), 1 - 7.
Kasim Bin Malik , Muhammad Nasri Bin Md. Hussain, Nor Pujawati Bt Md Said, (2018). THE MODERATING EFFECT OF ISLAMIC PRACTICES ON THE RELATIONSHIP BETWEEN ONLINE SECURITY AND CUSTOMERS’ LOYALTY IN ONLINE PURCHASING IN MALAYSIA. Journal of Global Business and Social Entrepreneurship , Vol. 4(13), 82 - 95.
Nor Pujawati Bt Md Said, Mazlan Bin Zainal , (2018). Islamic Tourism – A Review of the Literature. Proceedings of the 2nd UUM International Islamic Business Management Conference: "Building Resilience for Financial and Wealth Wellbeing", 1(1), 267 - 273.
Mohd Zuhair Shahiran Bin Muhammad Najib , Nor Pujawati Bt Md Said, (2018). Intention to Adopt Islamic Banking Products and Services among Young Adults in Selangor . Proceedings of the 2nd UUM International Islamic Business Management Conference: "Building Resilience for Financial and Wealth Wellbeing", 1(1), 68 - 76.
Zuhairah Bte Katmin , Nor Pujawati Bt Md Said, Suzzaini Binti Abdullah, (2017). Online Shopping Intention Among Young Males in Kuala Lumpur. Towards Industrial Revolution (IR) 4.0 , (), 89 - 98.
RESEARCH PIE
LIST OF RESEARCH
IMPAK PROJEK PERUMAHAN RAKYAT (PPR) TERHADAP KESEJAHTERAAN RAKYAT DI WILAYAH PERSEKUTUAN KUALA LUMPUR (2020), Member, Industri
THE MINISTRY OF HIGHER EDUCATION, CAMBODIA PUBLIC HEALTH RESEARCH PROJECT (2013), Member, Lain-lain
Celebrity And Non-Celebrity Endorsement Effectiveness On Consumers On Creating Positive Attitudes Towards Product Advertisement (2012), Leader, Kpt
THE DIRECT AND INDIRECT EFFECT OF INTERNAL MARKETING ORIENTATION AND BRAND IDENTITY ON BRAND PERFORMANCE: STUDY ON UUM COB (2011), Member, Universiti
A COMPARATIVE STUDY ON MASTER STUDENT SATISFACTION IN MALAYSIAN PUBLIC HIGHER EDUCATIONAL INSTITUTIONS (2004), Member, Kpt
PRICE VARIATIONS AMONG LOCATIONS, OUTLETS AND PRODUCT TYPES IN NORTHERN REGION OF MALAYSIA (2004), Member, Kpt
AN EXPLORATORY STUDY ON IMAGE OF MAJOR RETAIL STORES IN KEDAH (1992), Leader, Universiti
AN ANALYSIS OF NEW PRODUCT IDEAS IN MANUFACTURING FIRM (1991), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
UNDERGRADUATE
Course Code Course Name
BPMM3053 International marketing
BPMN1013 Principles of management
GMGA3013 Administrative reforms
GMGF2023 Financial administration
GMGF2033 Policy and fiscal analysis
GMGF3013 Management and analysis of public investment
GMGM2023 Human resource management in public sector
GMGM3013 Human relations in administration
GMGM3023 Leadership in public management
GMGM3033 Negotiation skill and bargaining
SADN1013 Islamic and asian civilization i
SADN1043 Ethnic relationship
SCCA2043 Intercultural communication
SCCA2053 Corporate writing
SCCA3023 Audit in communication
SCCG3113 Organizational communication
SCCG3133 Communication and organizational changes
SSZK2003 Research in social sciences
STID1103 Computer application in management
BPMN3123 Management ethics
GLUL3113 Administrative law
GMGA3023 Corporate public administration
GMGA3033 Operation of public policy
GMJA1013 Introduction to social science
SSQL1113 Statistic for social science
PM1013 Principles of marketing
PM3063 Industrial marketing
PMM2023 Marketing management
BPMM2023 Marketing management
SDG1021 Thinking skill
BPMM3263 Supply chain management
PMM3263 Supply chain management
SDG1011 High touch communication
PMM3063 Industrial marketing
SDG2011 Personal financial planning
PMM1013 Principles of marketing
PMM3073 Marketing seminar
SDG3021 Patriotism and volunteerism
VQ2223 Practicum
PX2016 Practicum
PM3013 Consumer behavior
SDG3011 Management ethics
PM3123 Distribution management
PNX2016 Practicum
PM2023 Marketing management
PMM3123 Distribution management
PMX4998 Practicum
PBX3998 Practicum
BPMM1013 Principles of marketing
BPMM3063 Industrial marketing
SDG2021 Entrepreneurship
BPMM3013 Consumer behavior
GFPP3093 International institutions and organizations
GFPP3113 International political economy
GFPP3413 Economic and political risk analysis
GFPP3533 Seminar in international relations and diplomacy
SCCA2073 Public relations
SCCG3143 Managerial communication skills
SCCG3153 Corporate communication
SCCA3013 Strategic communication management
SCCD3223 Persuasive communication
SCCG3163 Seminar in organizational communication
SCCA1033 Communication in organization
SCCG3123 Negotiation communication
VRS011 Community development i
VRS021 Community development ii
VRS031 Community development iii
BPMN3103 Seminar in management thinking
BWFF2023 Financial management ii
SCCG3173 Communication in work group
VRS041 Community development iv
BWFF2013 Financial management i
GLUL2023 Business law
BPMM3043 Marketing analysis and strategies
SCCA2033 Media and society
SCCT1023 Introduction to communication technology
BKAL1013 Business accounting
GMGF1013 Economics for public sector i
SADN1033 Malaysian nationhood studies
SCCA2013 Research method for communication
SCCA2063 Ethics and leadership in communication
SCCA2083 Communication law
SCCA2103 Leadership communication
SCCT2013 Integrative media
SGDN1043 Science of thinking and ethics
STIV1023 Multimedia system foundation
PM3073 Marketing seminars
BPMM3083 Service marketing
BPMM3113 Brand management
BPCM3103 Integrated marketing communication
BJMP2033 Production and operations management
BPIN3053 Management information system
BPME1013 Introduction to entrepreneurship
BPME3073 Entrepreneurship
GMGA1013 Introduction to public administration
GMGA1024 Politics and administration
GMGA2053 Local government
SBLE1033 English for communication i
SBLE1043 English for communication ii
SBLE2103 Process writing
SCCA1023 Communication theory
SQQS2013 Applied statistics
BJMQ3013 Quality management
BPME2013 Entrepreneurial behaviour and skill
BPME3023 Franchise business management
BPME3033 E-commerce
BPMN3023 Strategic management
GLUL3033 Company law
GMGA2013 Malaysian constitution
GMGA2023 Public policy
GMGA3063 Comparative public administration
GMGF2014 Economics and development
GMGM2013 Organization and society
SBLE2083 Public speaking
SBLM1023 Introduction to writing
SCCA1013 Introduction to communication
SCCA2023 Human communication
SCCT2023 Electronic publishing
SEEB1013 Principles of economics
SQQM1023 Managerial mathematics
BEEB1013 Principles of economics
BPMN3143 Research methodology
PM3023 Sales management
PN3123 Management ethics
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
GFMA5053 International marketing
BPMM6033 Relationship marketing
BWBB5033 Malaysian banking law and regulation
SCCG5013 Communication for managers
BPMN6013 Organisational behaviour and development
BJMP5033 Project management
BPME6023 New venture creation
BPME6093 Entrepreneurship development
BPMN6023 Strategic management
BPMS6023 Muamalat management
BWBB5073 Bank project financing
BWFF5043 International financial management
BWFN5013 Investment
BWFN5023 Portfolio theory
BPMN6073 Research methodology
PM5013 Marketing management
SUPERVISION
Matric Name Status Title
95927 Shalawati Abd. Rashid Not Active The Relationships of Service Quality, Customer Value, Customer Satisfaction and Customer Loyalty in Malaysia Retail Banking
805494 Norzila Binti Mohd Haidzir Completed The Study of Leadership and Followership : The Case of Universiti Malaya Dental Clinic
807423 Mohd Nor Abd Muhaimin Bin Mohd Yusof Completed Factor Influencing Internet - Based ICT Adoption Intentions among SME in Malaysia
809111 Ahmad Najib bin Lazan Completed Brand Loyalty: The Case of TM" Supervisor: appt letter dd 13/5/2012
809117 Aznor Bin Abdul Majid Completed Job Stress among Goverment Employees in Putrajaya
810171 A. Uma Elizabeth Atputharaj Completed The Influence of Service Quality Factors on Customer Satisfaction and Drinking Water Quality In Syarikat Bekalan Air Selangor (Syabas)
810182 Fairul Rafiq Zainuddin Completed The Influence of Service Attribute Factors toward Express Bus Passenger Satisfaction
810209 Masrubiah Binti Mohd Zuki Completed JOB SATISFACTION AMONG STAFF AT SYARIKAT BEKALAN AIR SELANGOR SDN. BHD. (SYABAS), BASED ON HERZBERG'S MOTIVATION-HYGIENE THEORY
810215 Mohd Hanif Ibrahim Completed Factors to the Successfulness of Corporatization Process (Study Case of Mara Bus Transportation)
810243 Ong Seng Wei Not Active Influence of Leadership Style and Competency to Organization Commitment of Employee
810269 Valarmathy A/P Ramaswamy Goundar Completed Requirements and Issues in the Workplace or Stress in Working Place
810271 Zairul Hisyam Bin Abd. Wahab Completed Pengaruh Faktor Sikap, Latihan Dan Motivasi Ke Atas Prestasi Kerja. Kajian Di Bahagian Penganjuran Pelajaran Mara
810582 Vickneswari a/p Krishnan Sammy Not Active Job Strees among Employees: A Case Study in Occupatianal Safety and Health Department
810908 Ahmad Faizal Iberahim Completed The Contributing Factors to Brand Attitude among Consumers
810916 Ariffudin Bin Osman Completed Influencing Factors Of Job Satisfaction Level Among The Employee Of Manufacturing Firm, Petaling Jaya
810940 Mohamad Haswad Bin Abdul Halim Completed Kepuasan Pelanggan Terhadap Unit Perolehan di Lembaga Pembangunan Seni Visual Negara (LPSVN)
810949 Mohd Ngaizuddin Bin Abdul Maei Completed Kepuasan Pelanggan Terhadap Kaunter Pejabat Pertanyaan Balai Polis Pengkalan Hulu Perak
810951 Mohd Zikry bin Zulkifle Completed Service Quality Of Domestic Waste Collection Services In Batu District, Selayang Municipal Council, Selangor: The Servqual Approach
810980 Siti Nazihah Binti Mohd Jamili Completed THE EFFECT OF CELEBRITY ENDORSEMENT EFFECTIVENESS ON CONSUMERS' ATTITUDE TOWARDS ADVERTISEMENT AND PURCHASE INTENTION
810993 Wan Noraini Binti Wan Napi Completed Kajian Keberkesanan Penubuhan IMOCC di Bawah MBOS
812004 Mohd Nasrul Hakim Bin Jalaludin Completed Kajian Kecenderungan Keusahawanan Pelajar Universiti Kuala Lumpur
812006 Mohd Shah Rizan Bin Mohd Rozi Completed The Influence Of Job Stress Factors Toward Job Performance Among Royal Malaysian Police At Kuala Lumpur
812044 Sathiyaraju A/L Govindarajoo Completed A Study Towards Employability of Disabled People at Private Organisation in Shah Alam
812045 Shamihah Binti Ishak Completed Awareness Attitude Towards Halal Food Products Among Muslim Youths In Gombak, Malaysia
812050 Thevi A/P Ramasamy Completed Factors Affecting Work Life Balance Among Generation Y Employees Of Tobacco Coimpanies In Kuala Lumpur
812051 Vijayaseri A/P Nithianathan Completed The Critical Success Factors of E-Procurement Adoption
812924 Nur Emieliana Binti Ishak Completed Organizational Change and Employees' Motivation at Ministry of Education, Malaysia
812931 Puganiswari A/P Magespran Completed Human Resource Antecedents and Generation Y's Job Motivation: A Case Study on Malaysian SME's
813066 Yamonaa Thevey A/P Maniam Completed A Study on Employee's Turnover Intention in Banking Industry (CIMB BANK)
813855 Norliana Binti Ali Completed Job Stress Among The Academic Staff : Case Study In College Community At Pahang
814639 Haslinahhubaidah Binti Md Hasbullah Completed The Influence Of Green Marketing Strategies Towards Customer Buying Behaviour In Malaysia
814657 Sathyakumaran Balasanthran Completed A Qualitative Study On The Effectiveness Of Training To Job Performance In KKR Microcredit Institution In Selangor
816199 Ummi Raihana Binti Khairuddin Completed The Relationship And Effect Of Career Development, Teamwork, Environmental Condition, And Participative Of Leadership Style On Job Satisfaction : The Case Of Car Manufacturing Sector In Selangor
816250 Azmi Bin Seth Completed A Study On Job Satisfaction Among Teachers At Maktab Rendah Sains MARA (MRSM) Ulul Albab
816311 Nur Izyan Izzati Binti Zazali Completed The Relationship Of Emotional Intelligence, Social Intelligence, Person-Job Fit, Person-Organizational Fit And Empowerment To Job Performance At Putrajaya Immigration Department
816342 Nadia Raihana Binti Yusof Completed Employee Engagement (Lecturer): Private vs Government Sector
816343 Nazratulshima binti Mohd Halim Completed Service Quality on Patient Expectation and Actual Service Received at Gleanegal Kuala Lumpur
816389 NUR IZZATY SYAFIQA BINTI MOHAMAD Completed A Study On The Factors Influencing Job Performance Among Administration Staffs In Taylor's University
816390 Shashi Kumar Nair A/L Arumagam Completed The Determinants of VLE System Adoption Attitude Among Teachers in National Secondary Schools in Kuala Lumpur
816841 Mohd Hafidzullah Bin Mohamad Jamil Completed Niat Untuk Membeli Makanan Halal Dari Kalangan Bukan Islam Di Nilai, Negeri Sembilan
816872 Siti Rohani Binti Azman Not Active A Study On Turnover Intention Trend In Islamic Banks In Sungai Petani, Kedah
817118 ABI SAID AL KHUDRI BIN HUSSIN Completed The Relationship between Bullying and Workplace Stress in the Klang Valley Cooperative Sector
817120 Lim Chin Thong Completed Competition, Regulator, Safety Of Passengers And Its Effects On Livelihood Of Taxi Drivers In Federal Territory Of Kuala Lumpur
817124 Mohd Zuhair Shahiran Bin Muhammad Najib Completed Intention to Adopt Islamic Banking Products and Services among Young Adults in Selangor
817148 Fatimah Binti Pauzi Completed Job Satisfaction Among Royal Malaysia Air Force Personnel At Pangkalan Udara Sendayan
818700 Radzwill Bt Affendi Not Active Understanding the Problems and Challenges relating to Entrepreneurial Training Effectiveness among Low-Income Women Micro-Entrepreneurs in Malaysia
818760 Wan Abirah Bt Ismail Completed Factors Influencing Online Purchase Intention Amongst Malay Females Of Gen Z In Central Melaka
818762 Zuhairah Bte Katmin Completed Effects Of The Loyalty Cards On Customer Loyalty
819223 Ezaliza Binti Ibnil Hajar Completed Online Purchase Intention Of Beauty Products Among Women In Perlis
819224 Lee Gin Gank Completed Customer Satisfaction Of Online Shopping Among Employees Of CMA CGM Group Malaysia
819237 Rospata Binti Mohamad Completed Factors Influencing Purchase Intention Towards Smartphone Brand Among Adults In Selangor
820041 Nurazian Binti Mustapa Bakri Not Active Impacts Of Social Media On Consumer Behavior
820166 Ambiga P.Panichelvam Completed Factors Influencing Buying Intention Of Smart Phone Among Multimedia University (MMU) Students In Melaka Campus
820264 Nor Afifah Binti Fahrul Radzi Not Active Muslim Purchase Intention towards Non-Muslim Halal Food Manufacturer
820298 Mohd Firdaus Bin Ibrahim Completed A Study On The Service Quality Satisfaction Among Executive Postgraduate Students
820809 Nofri Yanti Completed The Factors Influencing Purchase Intention Of Cosmetic Products Among Female Consumers In Petaling Jaya
820837 Suloseni a/p Supermanuam Completed A Study Of Customer Satisfaction On Products And Services: The Case Of KM Vet Pharm Sdn. Bhd.
821252 WAN MOHAMMAD SHAHROM BIN WAN ABDULLAH Completed Motivation Among Call Centre Operation Employees In Astro GS Shop Sdn Bhd At Bangsar South, Kuala Lumpur
821324 Reina A/P Baskaran Not Active A Study On Career Advancement Among Women In Kuala Lumpur
821847 LOGGETA A/P PANIRSELVAM Completed Job Satisfaction Among Working Mothers In Kuala Lumpur
822741 Kagaithri Palani Completed Employee Retention in Anti Money Laundering Department of Selected Banks in Kuala Lumpur
822742 Logeswathy Selvaras Completed Factors Influencing Employees Job Satisfaction In Foreign Banks' Data Processing Centres
823175 TIONG LI LI Completed The Impact Of Perceived Website Quality On Customer Satisfaction In Kuala Lumpur, Malaysia
823573 TEOH CHAI LENG Completed Smart Home Technology Adoption: A Study of Malaysian Home Owners
824037 Tan Keat Shuang Completed Customer Satisfaction of Music Centre Service Quality In Selangor
824093 Sivananthine a/p k.Neelavanan Completed A Study On Factors Affecting Logistics Performance Of IVS Tech (M) Sdn. Bhd.
824600 NUR MUHD HAFFIZ BIN MUKHTAR Not Active Factors Influence Customer Loyalty In Online Food Delivery Service Among Online Customer In Klang Valley
825019 Natchetiraammal a/p Bala Completed Job Satisfaction Among Nurses In Private Hospital In Johor Bahru
825175 NURUL SYIFA BINTI ROSLAN Completed Employee Performance Among Female Employees During Working From Home Period Of Pandemic Covid19 Movement Control Order (MCO) In Selangor
825209 Fauzani Binti Abu Bakar Not Active Awareness Of Islamic Banking Product & Services Among Non-Muslim In Kuala Lumpur, Malaysia
825373 CHEAH LEE SUAN Completed The Relationship Between Trustworthiness, Congruence, Likeability, And Advertisement Of Celebrity Endorsement In Social Media Towards Consumer Purchasing Intention
825942 Esther a/p Kumaran Completed Factors Influencing Employee Retention Among Bank Employees in Kuala Lumpur and Selangor
826307 HASIF BIN HASHEM Completed A Study on Employee Job Performance Among Courier Workers In Selangor
826345 Nurul Elieza binti Mustafa Completed Job Satisfaction Among Financial Services' Employees in Kuala Lumpur
826418 anbalagi a/p paramasivam Completed Factors Influencing Turnover Intention Among Private Institution Lecturers In Klang Valley
826513 parimala a/p subramaniam Completed Turnover Intention Among Commercial Bank Employees In Kuala Lumpur
827104 Afisha Syazrin Ahmad Sunazneen Completed Online Purchase Intention Of Electronic Goods Based On Online Customer Reviews (OCRs) Among Females In Kuala Lumpur
827964 MOHD AZHAN BIN JUMAAT Completed Factors Influencing The Adoption Of Digital Marketing Among The National Higher Education Fund (PTPTN) Executive Marketing Officers
828816 Lidia Stephen Completed Study On Employee Engagement Among Engineers In Selected Malaysian Medical Device Manufacturing Companies
903506 MAHAMAFAUZI MASOH Not Active INNOVATION TECHNOLOGY: USING PANORAMIC VIEW FOR PROMOTING SYSTAINABLE AGRO ECOLOGICAL PARK IN BANDUNG INDONESIA (Been consulted By Prof. Dr. Shahimi Mohtar)
903892 NOR ASLINDA BINTI ISMAIL Active The Factor Influence of Digital Marketing in Malaysia
904136 Mohammad bin Abdullah Not Active The mediating effect of Relationship Marketing (RM) on the channel conflict of SME and principal company.
94799 Khairil Amri Yusof Not Active Innovation in Malaysian Municipal Solid Waste Management Organization : The Moderating Role Of Absorptive Capacity
900716 Kasim Bin Malik Completed The Moderating Effect of Islamic Practices on the Relationship between Satisfaction and Customers' Loyalty in Online Purchasing.
 
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