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ACADEMIC QUALIFICATION

12016, PhD Marketing, Victoria University Of Wellington, New Zealand
22007, Masters Corporate Communication, UPM, Universiti Putra Malaysia
32003, Bachelor Degree Communication (Majoring Corporate Communicati, UPM, Universiti Putra Malaysia
42000, Diploma Human Development, UPM, Universiti Putra Malaysia

AWARD

1 Best Industry Network Award 2022, School of Multimedia Technology and Communication, 2022, Pusat Pengajian/Jabatan
2 Citation Award, School of Multimedia Technology and Communication, 2022, Pusat Pengajian/Jabatan
3 Best Paper Award, 6th International Multiconference of Management Science 2022, Bangkok, Thailand, 2022, Antarabangsa
4 Best Paper Award, 6th International Case Study Conference 2021, 2021, Antarabangsa
5 Best Committee Award 2021 (Chair, Industry and Community Networking Committee), School of Multimedia Technology and Communication, 2021, Pusat Pengajian/Jabatan
6 Best Industry Network Award 2021, School of Multimedia Technology and Communication, 2021, Pusat Pengajian/Jabatan
7 Highest Number of Publications Award, School of Multimedia Technology and Communication, 2021, Pusat Pengajian/Jabatan
8 Best Publication Award (SCOPUS-Indexed/SSCI), School of Multimedia Technology and Communication, 2021, Pusat Pengajian/Jabatan
9 Outstanding Presenter, International Conference on Media Studies (ICMS 2019), Bangkok, 2019, Antarabangsa
10 Best Paper Award, 4th Inspirational Scholar Symposium 2019, Thailand, 2019, Antarabangsa
11 Best Paper Award, International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM), 2019, Antarabangsa
12 Sijil Pemberitahuan Hak Cipta, Pengawal Hak Cipta Malaysia, 2018, Kebangsaan
13 Bakti Cemerlang, Pembangunan Pelajar dan Alumni, CAS, UUM, 2017, Universiti
14 Gold Award, 4th Language Invention, Innovation and Design 2017, Malaysia, 2017, Antarabangsa

RECOGNITION

1 PERUNDING,Consultant,Antarabangsa,2021
2 ACADEMIC EDITOR,Managing Editor, Journal of Halal Service Research,Antarabangsa,2022
3 PENCERAMAH,Speaker,Antarabangsa,2022
4 REVIEWER,Reviewer_ Young Consumers,Antarabangsa,2022
5 REVIEWER,Reviewer_Journal of Tourism Futures,Antarabangsa,2022
6 PANEL PAKAR,Expert Speaker,Antarabangsa,2022
7 ACADEMIC EDITOR,Associate Editor-Journal of Communication Educatio,Antarabangsa,2023
8 REVIEWER,Reviewer_Jurnal Komunikasi: Malaysian Journal of C,Antarabangsa,2022
9 REVIEWER,Reviewer_Jurnal Komunikasi: Malaysian Journal of C,Antarabangsa,2022
10 PANEL PENILAI,Reviewer: Journal of Hospitality & Tourism (SCCI),Antarabangsa,2019
11 REVIEWER,Reviewer_Journal of Social Sciences and Humanities,Antarabangsa,2022
12 PANEL PENILAI,Journal reviewer-JURNAL FORUM KOMUNIKASI,Antarabangsa,2021
13 REVIEWER,Reviewer: Journal of Global Marketing,Antarabangsa,2020
14 REVIEWER,Reviewer: SEARCH Journal,Antarabangsa,2020
15 REVIEWER,Reviewer_Journal of Social Sciences and Humanities,Antarabangsa,2022
16 PENGERUSI,Chairperson,Antarabangsa,2019
17 REVIEWER,Reviewer_Journal of Marketing Communications,Antarabangsa,2022
18 REVIEWER,Reviewer Board,Antarabangsa,2024
19 GUEST SPEAKER,Speaker,Antarabangsa,2022
20 REVIEWER,Reviewer - icOMS2021,Antarabangsa,2021
21 REVIEWER,Reviewer: SEARCH Journal,Antarabangsa,2021
22 PENCERAMAH,Trainer for Publication Workshop,Antarabangsa,2022
23 PANEL PENILAI,Reviewer Jurnal Pengurusan (SCOPUS),Antarabangsa,2018
24 EDITOR,Editorial Review Board,Antarabangsa,2024
25 REVIEWER,Reviewer_Journal of Consumer Behaviour,Antarabangsa,2022
26 PANEL PENILAI,Grant Reviewer - Xiamen University Malaysia,Antarabangsa,2023
27 REVIEWER,Reviewer: Journal of Hospitality & Tourism,Antarabangsa,2020
28 REVIEWER,Reviewer_4th International Multiconference of Mana,Antarabangsa,2020
29 REVIEWER,Reviewer_International Journal of Human-Computer,Antarabangsa,2023
30 REVIEWER,Reviwer - Asia People Journal (APJ),Antarabangsa,2020
31 REVIEWER,Reviewer_ Journal of Tourism Futures,Antarabangsa,2022
32 REVIEWER,Reviewer_Journal Of Communication Education,Antarabangsa,2022
33 REVIEWER,Reviewer_ Young Consumers,Antarabangsa,2022
34 PANEL PENILAI,Conference paper reviewer - ANZMAC,Antarabangsa,2019
35 PANEL PENILAI,Conference paper reviewer - ANZMAC,Antarabangsa,2019
36 PANEL PENILAI,Reviewer: Asia Pacific Journal of Marketing (SCCI),Antarabangsa,2019
37 REVIEWER,Reviewer - Journal of Retailing and Consumer Servi,Antarabangsa,2021
38 GUEST SPEAKER,Guest Lecture,Antarabangsa,2021
39 AHLI JAWATANKUASA,Speaker,Antarabangsa,2019
40 REVIEWER,Reviewer_Journal of Social Sciences and Humanities,Antarabangsa,2021
41 ACADEMIC EDITOR,Special Issue Editor-Journal of B2B Mrketing,Antarabangsa,2023
42 REVIEWER,Reviewer-Frontiers in Communication,Antarabangsa,2023
43 REVIEWER,Reviewer-Social Network Analysis and Mining,Antarabangsa,2023
44 REVIEWER,Reviewer_Marketing and Management of Innovations,Antarabangsa,2023
45 REVIEWER,Reviewer_Journal of Consumer Behaviour,Antarabangsa,2023
46 REVIEWER,Reviewer_Journal of Consumer Behaviour,Antarabangsa,2023
47 REVIEWER,Malaysian Journal of Learning and Instruction,Antarabangsa,2023
48 REVIEWER,Reviewer-Social Network Analysis and Mining,Antarabangsa,2023
49 ACADEMIC EDITOR,Special Issue Editor-Jurnal Komunikasi: Malaysian,Antarabangsa,2025
50 AHLI PANEL,Speaker/Panel - Binus International PhD Colloquium,Antarabangsa,2021
51 REVIEWER, Reviewer - Journal of Retailing and Consumer Serv,Antarabangsa,2021
52 REVIEWER,Reviewer SEARCH Journal,Antarabangsa,2019
53 PANEL PAKAR,Expert Speaker,Kebangsaan,2022
54 FASILITATOR,Co-Facilitator,Kebangsaan,2022
55 PERUNDING,Consultant,Kebangsaan,2020
56 JURUAUDIT,External Reviewer - BA (Hons) Communication,Kebangsaan,2023
57 EXAMINER OF VIVA,Examiner-PhD Thesis,Universiti,2023
58 PENCERAMAH,Speaker,Universiti,2022
59 PENCERAMAH,Speaker,Universiti,2021
60 REVIEWER,Final Report Research Reviewer,Universiti,2020
61 PANEL PENILAI,Grant Reviewer - Xiamen University Malaysia,Universiti,2022
62 PANEL PENILAI,Internal Thesis Examiner,Universiti,2019
63 PANEL PENILAI,Penilai Dalaman,Universiti,2019
64 PANEL PENILAI,Internal Thesis Examiner,Universiti,2018
65 PANEL PENILAI,Internal Thesis Examiner,Universiti,2020
66 PENGERUSI SESI VIVA,Pengerusi Viva,Pusat Pengajian/Jabatan,2022
67 REVIEWER,Reviewer_PhD Colloquium,Pusat Pengajian/Jabatan,2022
68 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2021
69 PANEL PENILAI,Panel Penilai,Pusat Pengajian/Jabatan,2021
70 PANEL PENILAI,Panel Penilai Geran FRGS,Pusat Pengajian/Jabatan,2022
71 REVIEWER,Final Report Research Reviewer,Pusat Pengajian/Jabatan,2021
72 AHLI PANEL,Panel Penilai,Pusat Pengajian/Jabatan,2022
73 REVIEWER,Reviewer_SMMTC Postgraduate Colloquium 2021,Pusat Pengajian/Jabatan,2021
74 FASILITATOR,Fasilitator,Pusat Pengajian/Jabatan,2021
75 REVIEWER,Examiner Project Paper,Pusat Pengajian/Jabatan,2021
76 EXAMINER OF VIVA,PhD Proposal examiner,Pusat Pengajian/Jabatan,2021
77 REVIEWER,Reviewer_Journal of Consumer Behaviour,Antarabangsa,2022
78 PANEL PENILAI,Reviewer SEARCH Journal (SCOPUS),Antarabangsa,2019
79 REVIEWER,Reviewer_Journal of Consumer Behaviour,Antarabangsa,2023
80 ACADEMIC EDITOR,Guest Editor-SEARCH Journal of Media and Comm,Antarabangsa,2023
81 KOMUNIKASI, Keynote Speaker,Kebangsaan,2018

AREA OF EXPERTISE

Strategic Marketing
Communications
Consumer Behaviour 131

RESEARCH AREA

Marketing Communications
Sponsorship & Non-Profit Marketing
Consumer Behaviour/Generation Marketing

OVERVIEW
Dr Mohamad-Noor Sharipudin is a Senior Lecturer at the School of Multimedia Technology and Communication. He holds a PhD in Marketing from Victoria University of Wellington. His research interests include sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture. His research publications have appeared in Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Hospitality and Tourism Research, SEARCH: Journal of Media and Communication Research, Asian Journal of Business Research, Malaysian Journal of Communication, among others. He serves in the editorial board of scholarly journals. Dr Sharipudin has industry experience in banking and corporate branding before turning to academia.
PUBLICATION CHART
LIST OF PUBLICATION
Sarina Yusuf, Muhamad Shamsul Ibrahim, Nan Zakiah Megat Ibrahim, Suffian Hadi Ayub, Mohamad Noor Salehhuddin bin Sharipudin, Nurzihan Hassim, (2023). Instrument Validation of Website Quality to Attract Donation. Journal of Nusantara Studies, 8(1), 446 - 468.
Surug Saleh Taher, Tak Jie Chan, Izzal Asnira Zolkepli, Mohamad Noor Salehhuddin bin Sharipudin, (2022). Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24(3), 45 - 66.
Ruhaida binti Saidon, Juhaida Binti Abu Bakar, Mohamad Noor Salehhuddin bin Sharipudin, Zalina binti Zainal, (2022). The Impact of Web 2.0 Tools on Economics Education. Journal of Advanced Research in Applied Sciences and Engineering Technology, 28(3), 287 - 298.
Mohamad Noor Salehhuddin bin Sharipudin, Nurzihan Hassim, Suffian Hadi Ayub, Kim-Shyan Fam, Nusanee Meekaewkunchorn, (2023). Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context. Jurnal Komunikasi: Malaysian Journal Of Communication, 39(1), 166 - 181.
Mohamad Noor Salehhuddin bin Sharipudin, Nurzihan Hassim , Suffian Hadi Ayub , Kim-Shyan Fam, Rosli bin Mohammed, (2022). The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective. Jurnal Komunikasi: Malaysian Journal Of Communication, 38(2), 182 - 197.
Noor Aziah binti Abdullah, WAN AMIZAH WAN MAHMUD, Mohamad Noor Salehhuddin bin Sharipudin, YUSNIZA YUSUF, (2022). Film and Audience: A Threat to National Security [Filem dan Khalayak: Ancaman Keselamatan Negara]. Jurnal Komunikasi: Malaysian Journal Of Communication, 38(1), 240 - 255.
Sonia Puventheran, Juhaida Binti Abu Bakar, Norliza Binti Katuk, Mohamad Noor Salehhuddin bin Sharipudin, (2021). Dashboard for Social Media Marketing Analysis Between B2B Company (Pepsi vs Coca-Cola). Multidisciplinary Applied Research and Innovation, 2(3), 207 - 211.
MUHAMMAD HAFIZ UMMAH BIN ABU BAKAR BAKRI , Mohamad Noor Salehhuddin bin Sharipudin, Mohamad Shahizam Fauzi, Noor Aziah binti Abdullah, (2021). The determinants of purchase intention on Omni channel retailing among young Malaysian consumers. Journal of Halal Service Research , 2(1), 28 - 37.
Noraziah Mohd Amin, Mohamad Noor Salehhuddin bin Sharipudin, (2021). English Profanity on Social Media: Linguistic Preferences and Reasons for Use. The European Proceedings of Social and Behavioural Sciences , 110 (), 388 - 396.
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III, Wilson Ka Shing Leung, Mohamad Noor Salehhuddin bin Sharipudin, (2021). The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61(102574), 1 - 13.
Djavlonbek Kadirov, Fandy Tjiptono, Mohamad Noor Salehhuddin bin Sharipudin, (2020). Halal Service Research: Challenges of the Covid-19 Pandemic. Journal of Halal Service Research , 1(2), 1 - 10.
Nurzihan Hassim, Muhammad Hasrul Nizam Hasmadi , Mohamad Noor Salehhuddin bin Sharipudin, (2020). Social media or social comparison? An analysis of Instagram use among Malaysian youth . SEARCH-JOURNAL OF THE SOUTHEAST ASIA RESEARCH CENTRE FOR COMMUNICATIONS AND HUMANITIES , Special Issue(ICOME18), 33 - 45.
Mohamad Noor Salehhuddin bin Sharipudin, Kim-Shyan Fam, Aaron Gazley, (2020). Media self-congruity among the generational cohorts of Boomers and Gen Y in Malaysia. SEARCH Journal of the South East Asia Research Centre for Communication and Humanities, 12(3), 87 - 102.
Juhaida Binti Abu Bakar, Ruhaida binti Saidon, Mohamad Noor Salehhuddin bin Sharipudin, (2019). Education 4.0: Prediction model towards usage on internet and services for young learners. 4th Inspirational Scholar Symposium 2019, (), - .
Rosli bin Mohammed, Mohd. Khairie bin Ahmad, Mohamad Noor Salehhuddin bin Sharipudin, (2019). Karekteristik Interaksi Dalam Pengelolaan Aktiviti Kerja: Cabaran Terhadap Komunikasi Pengurusan Organisasi. e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2017, (), 112 - 124.
Mohamad Noor Salehhuddin bin Sharipudin, Man Lai Cheung, Mauro Jose De Oliveira, Andrea Solyom, (2023). The Role of Post-Stay Evaluation on eWOM and Hotel Revisit Intention among Gen Y. Journal of Hospitality and Tourism Research, 47(1), 57 - 83.
Noraziah Mohd Amin, Noor Azam Abdul Rahman, Wan Noorli Razali, Mohd Saifulnizam Abu Bakar, Mohamad Noor Salehhuddin bin Sharipudin, Norhasni Mohd Amin, (2019). UiTM Students’ Perception Toward Grammar-Related Autonomous Supportive Practice (GRASP) as a Grammar Learning Tool: Is It Enjoyable to Use and Effective in Strengthening Grammar Comprehension?. Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017 - Volume 1, 1(), 123 - 133.
Fahimi Ali, Mohamad Noor Salehhuddin bin Sharipudin, Kim-Shyan Fam, (2019). Information Sharing across Group Boundaries by Knowledge Brokers during a Disaster – Lessons for the Tourism Industry. Asian Journal of Business Research, 9(2), 76 - 94.
Man Lai Cheung, Hiram Ting, Jun-Hwa Cheah, Mohamad Noor Salehhuddin bin Sharipudin, (2021). Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit. Journal of Product and Brand Management, 30(1), 28 - 43.
Mohamad Noor Salehhuddin bin Sharipudin, , Noraziah Mohd Amin, (2019). The Influence of Electronic Word of Mouth (E-WOM) on Hotel Booking Intention Among Generation Y . PROCEEDINGS 3rd International Conference on Media Studies 2019 : School of Multimedia Technology & Communication ( SMMTC ) : GROWING WITH MEDIA,, (), 77 - 84.
Mohamad Noor Salehhuddin bin Sharipudin, (2018). GENERATIONAL COHORT AND MEDIA CONGRUITY: A STUDY IN MALAYSIA. e-Prosiding SMTCOM 2018 : Seminar Teknologi Multimedia dan Komunikasi 2018 Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0, 1(2018), 211 - 218.
Noraziah binti Mohd Amin, Noor Azam Abdul Rahman, Wan Noorli Razali, Mohd Saifulnizam Abu Bakar, Mohamad Noor Salehhuddin bin Sharipudin, NORHASNI BINTI MOHD AMIN , Mohd Faisal Abdul Wahab, (2018). Grammar-Related Autonomous Supportive Practice (GRASP) Version 2: A Language Learning Game for Improvement of English Grammar Comprehension and Memory Retention . International Journal of Modern Languages and Applied Linguistics , 2(2), 1 - 9.
Noraziah Mohd Amin, Noor Azam Abdul Rahman, Mohamad Noor Salehhuddin bin Sharipudin, Mohd Saifulnizam Abu Bakar, (2016). The Practice of “Grammar Naziness” on Facebook in Relation to Generating Grammar Learning: A Motivation or Demotivation in Updating Statuses in English on Facebook. PASAA: Journal of Language Teaching and Learning in Thailand, 52(), 83 - 104.
Noraziah Mohd Amin, Noor Azam Abdul Rahman, Wan Noorli Razali, Mohamad Noor Salehhuddin bin Sharipudin, Mohd Saifulnizam Abu Bakar, (2017). Explicit Corrective Feedback of English Statuses on Facebook: A Motivation or Demotivation in Updating Statuses in English as a Strategy for Practicing English. International Journal of Culture and History, 3(1), 80 - 85.
Rosli bin Mohammed, Mohamad Noor Salehhuddin bin Sharipudin, (2017). An Integrated Model to Measure Organization-Public Relationship (O-PR) and Reputation Practises in Malaysian Universities. Jurnal Komunikasi: Malaysian Journal Of Communication, 33(3), 196 - 213.
RESEARCH PIE
LIST OF RESEARCH
DIGITAL TECHNOLOGY ADOPTION AMONG URBAN POOR IN KUALA LUMPUR (2023), Member, Lain-lain
UNLOCKING SUCCESS: A DEEP DIVE INTO HRD CORP'S STELLAR STAKEHOLDER ENGAGEMENT STRATEGIES (2022), Member, Universiti
INVESTIGATING GRADUATE COMMUNICATION ISSUES FOLLOWING THE COVID-19 PANDEMIC: A CASE STUDY OF THE HUMAN RESOURCE DEVELOPMENT CORPORATION (HRD CORP) (2022), Member, Universiti
A DEVELOPMENT MODEL OF INSTRUCTIONAL AND NON-INSTRUCTIONAL SUPPORT SERVICES SYSTEM IN OPEN AND DISTANCE LEARNING (ODL) PROGRAMS (2022), Member, Kementerian/agensi lain
DIGITAL STORYTELLING ON "COVIBESITY" INTERVENTION AMONG B40 SCHOOLCHILDREN AND PARENTS IN KLANG VALLEY (2022), Member, Lain-lain
THE INFLUENCE OF VALUE CO-CREATION ON PACE: AN UNDERSTANDING OF OPEN AND DISTANCE LEARNING (ODL) FROM STAKEHOLDERS PERSPECTIVES (2021), Member, Universiti
SPORT SPONSORSHIP STRATEGIES IN FELDA UNITED FOOTBALL CLUB (2020), Leader, Universiti
DEVELOPING A SPONSORSHIP MODEL: THE INTEGRATION OF GENERATIONAL COHORT THEORY AND SELF-CONGRUITY THEORY (2019), Member, Kpt
THE INFLUENCE OF CONSUMERS' SELF-CONGRUITY IN SOCIAL SPONSORSHIP (2018), Leader, Universiti
Corporate Communication Rebranding: A Case Study of SME Bank Berhad (2017), Member, Universiti
CORPORATE COMMUNICATION PRATICE AND ITS RELATIONSHIP TOWARDS ENHANCING IMAGE, REPUTATION AND IDENTITY OF SME BANK (MALAYSIA) (2017), Member, Industri
CONSULTATION
Year Title Membership Funder Level Status
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
UNDERGRADUATE
Course Code Course Name
SCCG3123 Negotiation communication
SCCA2073 Public relations
SCCG3153 Corporate communication
SCCA2083 Communication law
CCX3996 Practicum
SCCX3998 Industrial training
SCCA1013 Introduction to communication
SCCZ3106 Thesis
SCCA2013 Research method for communication
CCA2073 Public relations
CCA2083 Communication law
CCT1013 Information communication technology (ict) and society
SCCA1033 Communication in organization
SCCG3113 Organizational communication
SCCA2023 Human communication
SCCA1023 Communication theory
SCCG3163 Seminar in organizational communication
POSTGRADUATE
Course Code Course Name
SCCG5213 Perspective of human communication in organizations
SZRZ6014 Research methodology
SCCG5253 Corporate communication
SCCG5153 Quantitative applications in communication research
OCCC6013 Strategic corporate communication
SUPERVISION
Matric Name Status Title
820871 Norwati binti Abdul Wahid Completed New Age of Ponzi Scheme (Get Rich Quick Scheme): In Communication Perspective
825603 DZELFA BINTI ZAINAL ABIDIN Completed The Effectiveness of Media Campaign in Social Media to Prevent Child Abuse
826649 OKEKE CHUKWUMA FERDRICK Not Active ANALYSIS OF THE USE OF SOCIAL MEDIA ADVERTISING AMONG SELECTED ONLINE BUSINESSES IN NIGERIA
827510 YOGANANTHINI A/P RAMA Completed The Relationship between Internal Branding, Internal Marketing Orientation, Employees Commitment and Employee-Based Brand Equity among Employees of Manufacturing Industries in Malaysia
827967 herryanie salehin Completed NEWS HIGHLIGHT: THE MEDIA PRACTITIONERS APPROACH AND INFORMATION SOURCES' INFLUENCE ON COVID-19 VACCINATION
828144 NURSAFWAH BINTI TUGIMAN Completed SGHX5996 Professional Practice
904742 MOHAMAD SHAHIZAM BIN FAUZI Not Active The influence of sponsorship activities on consumers behavior
905700 MARINA SYAZWANA BINTI DZULKIPLI Not Active CHILDCARE INDUSTRY IN KUALA LUMPUR, DOES BRAND MATTER?
902707 Rafidahtul Binti Abdul Rahim Completed Exploring the Concept and Consequences of Green Campaign on Social Media Platforms.
903327 HE, HAIFENG Not Active Research on News Governance Based on Mass Communication Taking Universities in Underdeveloped Areas of Mainland China as an Example
 
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