RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Marzura Binti Ibrahim
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
marzura@uum.edu.my
5853
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RESEARCH PROFILE
Scopus
Publons
ORCiD
Research Gate
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ACADEMIC QUALIFICATION
1
2007, Masters Sains Sosial (Pengurusan Komunikasi), UKM, Universiti Kebangsaan Malaysia
2
2003, Bachelor Degree wiht Honours Komunikasi, UUM, Universiti Utara Malaysia
3
2000, Diploma Pengurusan Pemasaran, POLITEKNIK, Politeknik
AWARD
1
Anugerah Kesukarelawanan Terpuji, SMMTC, 2022, Pusat Pengajian/Jabatan
2
Best Paper iCOME22, i-COME22 (Commuication Department, SMMTC), 2022, Antarabangsa
3
SIJIL CEMERLANG DEKAN 2012-2013, PUSAT PENGAJIAN TEKNOLOGI MULTIMEDIA AN KOMUNIKASI, 2013, Pusat Pengajian/Jabatan
RECOGNITION
1
AKADEMIK, ,Universiti,2023
2
AKADEMIK,Penceramah/Fasilitator,Negeri,2023
AREA OF EXPERTISE
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RESEARCH AREA
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Marzura Binti Ibrahim, Siti Syamsul Nurin Binti Mohmad Yazam, Rodziah Binti Md Zain, (2023). Komunikasi Formal dan Budaya Sokongan Organisasi: Kajian Terhadap PKS Sektor Perkhidmatan .
Prosiding Persidangan Antarabangsa Bahasa, Sastera dan Budaya Melayu (RENTAS) 2023
, (), 428 - 434.
Rodziah Binti Md Zain, Mohamad Faisol bin Keling, Marzura Binti Ibrahim, (2023). FAKTOR YANG MEMPENGARUHI DASAR PERTAHANAN MALAYSIA ERA TUN MAHATHIR MOHAMAD 1981-2003.
International Journal of Modern Trends in Social Sciences
, 6(24), 01 - 29.
Mohd Zuwairi bin Mat Saad, Marzura Binti Ibrahim, Zakaria Othman, (2023). STRENGTHENING INNOVATION IN FOOD BANK MANAGEMENT USING ZAKAT ON TOUCH (ZOT) APPLICATION AMONG AMIL KEDAH HELPERS: ISSUES AND CHALLENGES / MEMPERKASA INOVASI PENGURUSAN BANTUAN MAKANAN DENGAN MENGGUNAKAN APLIKASI ZAKAT ON TOUCH (ZOT) DALAM KALANGAN PENOLONG AMIL KEDAH: ISU DAN CABARAN.
AZKA International Journal Of Zakat and Social Finance
, 4(1), 155 - 174.
Marzura Binti Ibrahim, Hafizah Zainal, (2022). ALIRAN KOMUNIKASI ORGANISASI DAN PRESTASI TUGAS: KAJIAN TERHADAP PKS SEKTOR PERKHIDMATAN.
International Journal of Accounting, Finance and Business
, 7(45), 121 - 134.
Marzura Binti Ibrahim, Mohd Zuwairi bin Mat Saad, Hafizah Zainal, (2022). TAHAP KOMUNIKASI ORGANISASI DAN HUBUNGANNYA DENGAN PERSEPSI SOKONGAN ORGANISASI: KAJIAN TERHADAP PKS SEKTOR PERKHIDMATAN .
International Journal of Accounting, Finance and Business
, 7(45), 336 - 348.
Rodziah Binti Md Zain, Nor Azura Binti A. Rahman, Rusnawati Binti Ismail, Marzura Binti Ibrahim, (2021). ANALISIS FAKTOR YANG MEMPENGARUHI DASAR PERTAHANAN MALAYSIA ERA TUN MAHATHIR MOHAMAD 1981-2003.
PROCEEDING The 1st International Conference on Social Studies & Citizenship
, (), 136 - 147.
Rodziah Binti Md Zain, Nor Azura Binti A. Rahman, Rusnawati Binti Ismail, Marzura Binti Ibrahim, (2021). ANALISIS FAKTOR YANG MEMPENGARUHI DASAR PERTAHANAN MALAYSIA ERA TUN MAHATHIR MOHAMAD 1981-2003.
PROCEEDING The 1st International Conference on Social Studies and Citizenship 2021 (ICSSC) 27-28 November 2021
, (), 135 - 147.
Marzura Binti Ibrahim, Hasrina Mustafa, Hafizah Zainal, (2021). Komunikasi Bimbingan Penyelia Dan Prestasi Tugas Dalam Perindustrian Kecil Dan Sederhana (PKS) Sektor Perkhidmatan .
PROCEEDING The 1st International Conference on Social Studies and Citizenship 2021 (ICSSC) 27-28 November 2021
, 1(), 123 - 135.
Marzura Binti Ibrahim, Hasrina Mustafa, Hafizah Zainal, (2020). PERBEZAAN FAKTOR DEMOGRAFI KE ATAS SALURAN KOMUNIKASI PENYELIA DI PERINDUSTRIAN KECIL DAN SEDERHANA (PKS) SEKTOR PERKHIDMATAN DI MALAYSIA .
Advanced International Journal of Business, Entrepreneurship and SMEs
, 2(6), 33 - 42.
ARINI SHALSABELLA PUTRI , Marzura Binti Ibrahim, (2020). Pengaruh karakteristik endoser pada media sosial instagram terhadap perilaku pembelian konsumen online (Studi Kasus Mahasiswa Fikom Universitas Teknologi Sumbawa).
Kaganga Komunika. Journal Of Communication Science.
, 2(2), 68 - 77.
Marzura Binti Ibrahim, Hasrina Mustafa, Hafizah Binti Zainal , (2019). Perbezaan Faktor Demografi Ke atas Saluran Komunikasi Penyelia di Perindustrian Kecil dan Sederhana (PKS) sektor Perkhidmatan di Malaysia.
ICMS 2019 PROCEEDINGS
, 1(), 289 - 297.
Marzura Binti Ibrahim, Hasrina Mustafa, Hafizah Binti Zainal , (2018). TAHAP ALIRAN KOMUNIKASI ORGANISASI PERINDUSTRIAN KECIL DAN SEDERHANA (PKS) SEKTOR PERKHIDMATAN DI UTARA SEMENANJUNG MALAYSIA.
e-PROSIDING Seminar Teknologi Multimedia dan Komunikasi 2018: "Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0"
, (), 203 - 210.
Marzura Binti Ibrahim, Hasrina Mustafa, Hafizah Binti Zainal , (2018). Tahap Kepuasan Saluran Komunikasi Penyelia dalam Perindustrian Kecil & Sederhana (PKS) Sektor Perkhidmatan di Utara Semenanjung Malaysia..
2nd INTERNATIONAL CONFERENCE ON MEDIA STUDIES 2018 (2nd ICMS‘18)
, 2(), 371 - 377.
Marzura Binti Ibrahim, Sharina Binti Samsudin, Nor Hayati Binti Mohd. Jalil, (2017). Exploring the Pattern of Internal Communication in Total Quality Management Implementation in Manufacturing Companies.
INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2016 (i-COME’16)
, (), - .
Che Su Binti Mustaffa, Hassan Bin Abu Bakar, Mohd. Khairie bin Ahmad, Mohd Baharudin B Mohd Hadza @ Othman, Marzura Binti Ibrahim, (2014). Development and Validation of Malaysian Communication Style Instrument.
Asian Social Science
, 10(8), 73 - 89.
RESEARCH PIE
LIST OF RESEARCH
PEMBINAAN MODEL KOMUNIKASI E-WASTE BERASASKAN KOMUNITI ALAM SEKITAR ORGANISASI BUKAN KERAJAAN (ENGOs) (2022), Member, Universiti
ANALISIS KEBERKESANAN PENGGUNAAN ZAKAT ON TOUCH (ZOT) DALAM MENINGKATKAN KETELUSAN PIHAK BERKEPENTINGAN ZAKAT (2020), Member, Kementerian/agensi lain
HUBUNGAN KEPUASAN KOMUNIKASI DENGAN KOMITMEN TERHADAP ORGANISASI DI KALANGAN STAF SOKONGAN DI UNIVERSITI UTARA MALAYSIA (2012), Leader, Universiti
INTERNAL COMMUNICATION PRATICES IN MANUFACTURING COMPANIES IN THE NORTHERN REGION OF MALAYSIA (2011), Member, Universiti
KOMUNIKASI DAN ETNIK: ANALISIS LANJUTAN KESAHIHAN DAN KEBOLEHPERCAYAAN INSTRUMEN BUDAYA KOMUNIKASI MASYARAKAT MELAYU MALAYSIA (2011), Member, Universiti
CONSULTATION
Year
Title
Membership
Funder
Level
Status
2023
Penjanaan dokumen coppa-pjj bagi program ijazah sarjana muda komunikasi dengan kepujian [bcomm (hons)]
Member
National
On going
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
UNDERGRADUATE
Course Code
Course Name
SCCG3133
Communication and organizational changes
SCCA2083
Communication law
SDG2031
Living in the multi-cultural society
SCCA2023
Human communication
SCCA1013
Introduction to communication
SCCZ3106
Thesis
SCCA1033
Communication in organization
EEP1032
Personal development and character building
SCCX3998
Industrial training
CCX3996
Practicum
SDG3011
Management ethics
SCCX3908
Practicum
CCA1013
Introduction to communication
SCCG3143
Managerial communication skills
CCA2083
Communication law
CCA2033
Media and society
SCCA2063
Ethics and leadership in communication
CCG3123
Negotiation communication
SDG2011
Personal financial planning
SDG1011
High touch communication
SCCG3123
Negotiation communication
CCA1033
Introduction to organizational communication
SCCA2103
Leadership communication
SDG1021
Thinking skill
SCCA2033
Media and society
SDG3021
Patriotism and volunteerism
EEP2032
Living in the multi-cultural society
SCCD3223
Persuasive communication
SCCA1023
Communication theory
CCX3016
Practicum training
SCCG3113
Organizational communication
POSTGRADUATE
Course Code
Course Name
SUPERVISION
Matric
Name
Status
Title
826048
ARINI SHALSABELLA PUTRI
Completed
THE INFLUENCE OF CHARACTERISTICS ENDOSERS ON SOCIAL MEDIA INSTAGRAM TOWARDS ONLINE CONSUMER PURCHASING BEHAVIOR
830711
ZHANG, LU
Active
Research on interactive advertising communication models in the new media environment
826215
OBASI JOHNSON CHINONSO
Active
The Relationship between Communicator's Competence, Intercultural Communication and Service Quality with Communication Satisfaction among UUM International Students