RESEARCHER INFO
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Associate Prof. Dr. Azlina Binti Kamaruddin
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
lyna@uum.edu.my
5927
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12015, PhD Komunikasi, Shah Alam, Selangor, Universiti Teknologi Malaysia
22008, Masters Komunikasi, UIA, Universiti Islam Antarabangsa
32003, Bachelor Degree wiht Honours Komunikasi, UUM, Universiti Utara Malaysia
42000, Certificate Matrikulasi, UUM, Universiti Utara Malaysia

AWARD

1 Silver Award, UiTM, 2023, Kebangsaan
2 Anugerah Penerbitan Terbaik (Buku Karya Asli), School of Multimedia Technoligy and Conmunication, 2018, Universiti
3 ANUGERAH PERKHIDMATAN CEMERLANG, UUM, 2018, Universiti
4 Best Paper Award, Zes Rokman Resources, 2018, Antarabangsa
5 Jasa Bakti Sumbangsih, Pembangunan Pelajar dan Alumni, 2017, Universiti
6 Anugerah Kesukarelawanan Terpuji, School Of Multimedia Technology and Communication, 2017, Universiti
7 Kesukarelawan Terpuji, Pusat Pengajian Teknologi Multimedia dan Komunikasi (SMMTC) UUM CAS, 2016, Universiti

RECOGNITION

1 REVIEWER, ,Antarabangsa,2021
2 REVIEWER,penilai,Antarabangsa,2021
3 TENAGA PENGAJAR,Pensyarah Jemputan,Antarabangsa,2022
4 KOMUNIKASI,Session chair,Antarabangsa,2022
5 AKADEMIK,KEYNOTE SPEAKER,Antarabangsa,2020
6 AKADEMIK,Speaker,Antarabangsa,2019
7 AKADEMIK,Expert Validation,Antarabangsa,2019
8 GUEST SPEAKER,PENSYARAH KOLABORATIF,Antarabangsa,2023
9 PENILAI ARTIKEL,penilai,Antarabangsa,2023
10 PENILAI ARTIKEL,MENILAI ARTIKEL,Antarabangsa,2023
11 AKADEMIK,Reviewer,Kebangsaan,2020
12 PENCERAMAH,PENCERAMAH,Kebangsaan,2022
13 PEMERIKSA LUAR,Penilai luar,Kebangsaan,2022
14 FASILITATOR,Memberi kuliah selama 16 jam kepada pegawai SSM,Kebangsaan,2022
15 PANEL PENILAI,JURI,Kebangsaan,2023
16 AKADEMIK,Penceramah,Kebangsaan,2021
17 KOMUNIKASI,Penceramah,Kebangsaan,2021
18 AKADEMIK,Penceramah,Kebangsaan,2021
19 KOMUNIKASI,Penceramah,Universiti,2020
20 AHLI PANEL, ,Universiti,2021
21 PANEL PENILAI, ,Universiti,2021
22 PENCERAMAH, ,Universiti,2022
23 REVIEWER, ,Universiti,2021
24 KOMUNIKASI,owner of copyright,Universiti,2020
25 AKADEMIK,Penilai proposal,Universiti,2020
26 AKADEMIK,Penceramah,Universiti,2020
27 AKADEMIK,Penceramah,Universiti,2020
28 AKADEMIK,Internal Examiner,Universiti,2019
29 AKADEMIK, ,Universiti,2023
30 KOMUNIKASI,PENCERAMAH,Universiti,2023
31 FELO PENYELIDIK,felo penyelidik,Universiti,2023
32 AKADEMIK,Penilai,Universiti,2021
33 EXAMINER OF VIVA,internal examiner,Universiti,2021
34 PANEL PENILAI, ,Universiti,2021
35 AKADEMIK,CHAIR,Pusat Pengajian/Jabatan,2020
36 AKADEMIK,PENGURUS BENGKEL,Pusat Pengajian/Jabatan,2020
37 AKADEMIK,COACH,Pusat Pengajian/Jabatan,2020
38 PENCERAMAH,fasilitator,Pusat Pengajian/Jabatan,2021
39 AKADEMIK,Penilai,Pusat Pengajian/Jabatan,2021
40 MODERATOR,Moderator,Pusat Pengajian/Jabatan,2021
41 PENCERAMAH, ,Negeri,2022
42 TRAINER,Pengarah Program,Negeri,2022
43 REVIEWER, ,Antarabangsa,2021
44 AKADEMIK,PENCERAMAH,Kebangsaan,2020
45 AHLI JAWATANKUASA,member in team research,Universiti,2019
46 AKADEMIK,CHAIR,Pusat Pengajian/Jabatan,2020

AREA OF EXPERTISE

Persuasion
Malaysian Mass Media And New Media
-

RESEARCH AREA

Online Media
Persuasive Communication
Interpersonal Communication

OVERVIEW
I am holder Bachelor Degree in Communication (B.Comm hons.)at Universiti Utara Malaysia (UUM) 2003, Master of Human Sciences in Communication at Universiti Islam Antarabangsa Malaysia (UIAM) 2008, and I pursued my PhD in Communication at Universiti Teknologi MARA (UiTM). My specialization is online media and communication.
PUBLICATION CHART
LIST OF PUBLICATION
Mohamad I'rfan Bin Shahruddin, Azlina Binti Kamaruddin, (2023). ANALISIS VIDEO PENDEK PENYALAHGUNAAN DADAH TERHADAP FUNGSI KOMUNIKASI. Persidangan Media dan Komunikasi (MENTION) 2021, 1(1), 306 - 308.
Azlina Binti Kamaruddin, Mohamad I'rfan Bin Shahruddin, (2022). ANALISIS KEFAHAMAN IBU BAPA TERHADAP FAKTOR PERUBAHAN SIKAP BELIA BERDASARKAN VIDEO PENYALAHGUNAAN DADAH DI YOUTUBE. International Journal of Education, Psychology and Counseling, 7(48), 586 - 600.
Joyce Cheah Lynn-Sze, Azlina Binti Kamaruddin, (2021). Online Opinion Leaders in the Health Promotion Digital Era. Jurnal Komunikasi: Malaysian Journal Of Communication, 37(4), 295 - 309.
Azlina Binti Kamaruddin, (2021). Student Reflection of Leadership Communication Course related to Self-Confidence. PROCEEDINGS OF THE INSPIRATIONAL SCHOLAR SYMPOSIUM (ISS), (), - .
Azlina Binti Kamaruddin, (2021). ANALISIS KOMUNIKASI PEMBUJUKAN DALAM TEKS UCAPAN PERDANA MENTERI SEPANJANG TEMPOH PKP FASA PERTAMA. e-Prosiding NSMTComm'21, (), 91 - 102.
Azlina Binti Kamaruddin, (2021). Rethorical Persuasion by Adapting logos in Public Speaking. European Proceedings of Social and Behavioural Sciences: iCOME 2020, 110(), 194 - 201.
Mohd Nor Mamat, Hanifah Musa, Zulaipa Ruzulan, Munirah Azrae, Azlina Binti Kamaruddin, (2021). Sustainable Tourism Through Implementation of the Language Interactive Skills Module Among Local Entrepreneurs at Tuba Island: Module Development Phase. International Journal of Academic Research in Business and Social Sciences, 11(6), 1251 - 1256.
Azlina Binti Kamaruddin, Joyce Cheah Lynn-Sze, (2020). Konsep diri dalam komunikasi pesakit hemophilia. Proceeding of the 5th International Case Study Conference (ICSC) 2020, (), 60 - 65.
Azlina Binti Kamaruddin, (2020). Rhetorical Persuasion by Adapting Ethos and Pathos in Public Speaking. Elementary Education Online, 19(4), 85 - 93.
Azlina Binti Kamaruddin, Mohd Baharudin B Mohd Hadza @ Othman, (2020). Cultivating students’ confidence level in public speaking by adapting Pathos (emotional appeal). Proceeding of the Inspirational Scholar Symposium , (), 172 - 183.
Azlina Binti Kamaruddin, (2019). Fenomena penggunaan 'pick up lines' dalam komunikasi pembujukan. e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2017 , (), 208 - 215.
Azlina Binti Kamaruddin, (2019). Cultivating Students' Confidence by Adapting Persuasive Communication Modes in Leadership Communication Undergraduate Class. Connecting Diverse Network: Managing Self and Others, (), 22 - 30.
Azlina Binti Kamaruddin, Mohd Baharudin B Mohd Hadza @ Othman, Rizwan Bin Sabri , (2019). Adapting ‘Ethos’ to Enhance Students’ Confidence. 3rd Proceeding International Conference on Media Studies 2019, 1(1), 155 - 162.
Azlina Binti Kamaruddin, Mariah Muda, (2018). Challenges in cultivating excellent communication skills. Journal of Education and Social Sciences, 9(2), 200 - 209.
Azlina Binti Kamaruddin, Mariah Muda, (2018). CHALLENGES IN CULTIVATING EXCELLENT COMMUNICATION SKILLS. Embracing New Challenges of the Globalised World, (), 67 - 71.
Rizwan Bin Sabri , Azlina Binti Kamaruddin, (2018). Exploring fake news communication through facebook. Advancing Research in Communication, Media & Multimedia: Theory, Methodology & Applications., (), 67 - 71.
Azlina Binti Kamaruddin, (2017). Analisis Kualitatif terhadap Faktor Kegagalan Komunikasi Pembujukan dalam konteks Pengucapan Awam. Jurnal Komunikasi: Malaysian Journal of Communication, 33(3), 89 - 106.
Azlina Binti Kamaruddin, Rahmat Ghazali, Mariah Muda, (2017). COMMUNITY ENGAGEMENT THROUGH SHARING EXPERIENCE VIA THE ONLINE ALTERNATIVE MEDIA TOWARDS PARTICIPATORY DEMOCRACY . Journal of Education and Social Sciences, 6(2), 210 - 218.
Azlina Binti Kamaruddin, PM Dr. Rahmat Ghazali, Dr. Mariah Muda, (2016). The utilisation of online alternative media and its implications towards participatory democracy: a Malaysian case. Forum Komunikasi, 11(1), 81 - 112.
RESEARCH PIE
LIST OF RESEARCH
ANALISIS KOMUNIKASI PEMUJUKAN DAN ARTISIPASI BELIA DALAM INSTITUSI KEKELUARGAAN (2021), Leader, Universiti
SUKARELAWAN DIGITAL: INOVASI PENDIDIKAN AWAL KANAK- KANAK (2021), Member, Lain-lain
DEVELOPING ONLINE OPINION LEADERS MODEL IN THE HEALTH PROMOTION DIGITAL ERA (2019), Member, Universiti
KOMUNIKASI PESAKIT HEMOFILIA: KONSEP DIRI, KECERDASAN EMOSI DAN PERUBAHAN SIKAP (2019), Leader, Universiti
MELESTARI 3M MELALUI MEDIUM INTERAKTIF BAHASA SEBAGAI DAYA TARIKAN PELANCONGAN PULAU TUBA (2019), Member, Lain-lain
PEMBANGUNAN MODEL KOMUNIKASI KELUARGA DALAM PENGESANAN AWAL TINGKAHLAKU PENYALAHGUNAAN DADAH BERDASARKAN PAPARAN INFORMASI BERUNSUR PEMUJUKAN DI MEDIA (2019), Leader, Kpt
CULTIVATING STUDENTS' CONFIDENCE IN PUBLIC SPEAKING THROUGH PERSUASIVE COMMUNICATION MODES IN LEADERSHIP COMMUNICATION (2018), Leader, Universiti
PARTISIPASI BELIA DALAM KEPIMPINAN ORGANISASI KOMUNITI LOKAL (2017), Member, Universiti
MODEL INOVASI KOMUNIKASI PENGEMBANGAN PADI DI LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA) (2017), Member, Universiti
ENTHUSIASTIC PERSUASIVE COMMUNICATION (2016), Leader, Universiti
STRATEGI KOMUNIKASI PEMBUJUKAN UNTUK MENGATASI HALANGAN DALAM PENGUCAPAN AWAM (2016), Leader, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2016 Bengkel filem citezone Member Government National On going
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2022 20220128 Copyright KOMUNIKASI PESAKIT HEMOPHILIA: KONSEP DIRI, KECERDASAN EMOSI DAN PERUBAHAN SIKAP - ( PRINCIPAL INVENTOR ) FILED
2022 20220017 Copyright ENTHUSIASTIC PERSUASIVE COMMUNICATION - ( PRINCIPAL INVENTOR ) FILED
2020 20200044 Copyright PADIWEB Development Process - ( MEMBER ) FILED
2020 20200042 Copyright PADIWEB Prototype - ( MEMBER ) FILED
2019 20190075 Copyright Modul Sikap Kepimpinan dan Partisipasi Belia - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
SCCX3998 Industrial training
SCCA1023 Communication theory
SCCA2103 Leadership communication
SDG3021 Patriotism and volunteerism
SDG2011 Personal financial planning
SCCD3223 Persuasive communication
SCCA2083 Communication law
SCCG3123 Negotiation communication
CCX3996 Practicum
CCD3213 Development communication
CCD3223 Persuasive communication
CCA2043 Intercultural communication
SCCA2023 Human communication
SCCA2073 Public relations
SCCG3143 Managerial communication skills
SCCZ3106 Thesis
CCA1013 Introduction to communication
CCX3016 Practicum training
SCCG3173 Communication in work group
SCCA2013 Research method for communication
SCCA1033 Communication in organization
SCCD3263 Communication for social change seminar
SCCX3908 Practicum
SDG1021 Thinking skill
POSTGRADUATE
Course Code Course Name
SCCG5113 Managerial communication
SCCG5233 Theory and strategy in persuasion
SCCG5213 Perspective of human communication in organizations
SCCZ69921 Dissertation
SCCZ6996 Project paper
SMJZ69912 Research paper
SMMZ69912 Research paper
SCCG5123 Advanced communication theory
SMJZ69927 Dissertation
SUPERVISION
Matric Name Status Title
814074 Rosita Binti Mohd Hamari Completed Tahap pengetahuan, sikap dan amalan terhadap kempen hari tanpa beg plastik di kalangan pelajar UUM Sintok Kedah
820875 Suguna a/p Olakanathan Completed How Advertising persuade people behavior?
823515 AKMARIELA BINTI AHMAD SAYUTI Completed Iklim komunikasi
823744 Rizwan Bin Sabri Completed Analisis Berita Palsu Berkaitan Pilihan Raya Umum Ke-14 (PRU 14) di Malaysia Menerusi Paparan Informasi di Facebook
825779 UDIGWE ELOCHUKWU CALLISTUS Not Active THE ROLE OF NIGERIAN PIDGIN ENGLISH AS COMMUNICATION DEVICE
826642 MOHAMAD I'RFAN BIN SHAHRUDDIN Completed Fungsi Komunikasi, Faktor Perubahan Sikap Aktor dan Kefahaman Ibu Bapa Terhadap Video Penyalahgunaan Dadah di Youtube.
827966 MATHILDA MOIDIN Completed Knowledge Communication Strategies Via Virtual Platform: A Case Study in Jabatan Muzium Malaysia (JMM)
830196 MA, LING Active Research On the Communication Arts of Chinese Traditional Plastic Arts
830265 FATIN AIMAN BINTI FADZILLAH Active Spreading Social Awareness in the Israeli-Palestinian Conflict through Persuasive Communication ii. Navigating the Digital Abyss: Public Awareness about Data Privacy in New Media
830428 XU, LIJING Active Connectivity and Barriers  Research Plan of Cross-cultural Advertising Communication
903430 SUGUNA A/P OLAKANATHAN Not Active Persuasive Communication on Public's Behaviour towards Online Purchasing
904230 NURUL ZAITUL ITRI BINTI ALIAS Active Defining Interpersonal Attraction and Communication Activities from Perspective of Mule Account Holder
905555 ZULHAZMI BIN MAJID Active HUBUNGAN ANTARA KECERDASAN EMOSI DAN GAYA KOMUNIKASI PENGETUA DENGAN KEPUASAN KERJA GURU SEKOLAH MENENGAH DI NEGERI PERAK
905620 SUN, YAN Active The Elements Breaking through the Stereotype in the Cross-cultural Communication of Short Videos - Taking the Development of Tik Tok APP in the Southeast Asian Market as an Example
906032 ABDUL QADEER AHMAD Not Active Kashmir Crisis After The Abolishment of Article 370 : The Comparative Framing Analysis of The United States and Pakistan Mainstream Newspaper
906706 CHENG, YINGJING Not Active Research on the Image Construction and Identity of Contemporary Chinese Women from the Perspective of Cultivation Theory
906725 LI, LIN Active The Maximization of Art Communication Efficiency from the Perspective of New Media
907011 SUN, PENGFEI Active A Study on the Image of China in Hollywood Films
907305 ZHANG, YANG Active The Development Path of China-Malaysia Cross-border E-commerce Live Streaming from the Perspective of Uses and Gratifications Theory
900763 Jamhur Poti Completed Peranan Komisi Penyiaran Indonesia (KPI) Dalam Pendemokrasian Media Massa: Konsep, Dimensi dan Nilai Budaya Lokal
902200 Laila Mastura Binti Mohamad Sani Not Active Determining Facebook as a Platform of Expressing Global Issue among Youth
904742 MOHAMAD SHAHIZAM BIN FAUZI Not Active The influence of sponsorship activities on consumers behavior
906399 TAHAT HAYA RIYAD HASAN Active The usage of Facebook to reduce violence against women in Jordan
907506 NURUL NAZIELAH BINTI FATHI Active THE ROLE OF SOCIAL MEDIA INFLUENCER ON ONLINE FUNDRAISING IN INDONESIA
 
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