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Siti Syamsul Nurin's academic journey commenced in 2003 at Universiti Utara Malaysia (UUM) as a Tutor in the Faculty of Communication and Modern Languages. Prior to this role, she completed her Information Technology bachelor's degree with Honors at UUM in 2002. Upon graduation, she serves as a Marketing Executive and Editor in the health product manufacturing industry. Pursuing higher education, she achieved a Master of Arts in Advertising from RMIT University, Melbourne Australia in 2005.
This academic evolution led to their advancement to a Lecturer position, specializing in teaching media and advertising courses at both undergraduate and postgraduate levels. Actively engaged in research groups exploring new media attitudes and interventions to enhance students' soft skills, they also delve into the influence of religion on information processing.
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