OVERVIEW
DR. BAHTIAR MOHAMAD is an Associate Professor of Corporate Communication and Strategy at Communication Department, School of Multimedia Technology and Communication, UUM. With a degree from Universiti Kebangsaan Malaysia; a Master of Science from Universiti Putra Malaysia, and a PhD from Brunel University London, United Kingdom, Bahtiar has been serving Universiti Utara Malaysia for approximately 16 years. Formerly, he served as a Head of Communication Department, Faculty of Communication and Modern Languages, UUM for 3 years from 2005 - 2008. From 2014 to 2016, he was Practicum Coordinator in the College of Arts and Sciences. Between 2017 and 2018, he was a Postgraduate Coordinator at School of Multimedia Technology and Communication. In January-December 2019 he was appointed as Dean for Student Development and Alumni for the College of Arts and Sciences, UUM. He currently serves as research director for Advanced Communication Research Unit (ACRU). He teaches Public Relations, Corporate Communication, Communication for Managers and Organizational Image Management, which all combine to support his hybrid profession linking communication with the management. He is carrying out research and publication in the area of corporate identity, corporate image, crisis communication and corporate branding from the point of view of public relations and corporate communication. Bahtiar has published over 100 research papers in reputed journals and conferences and has authored, co-authored, and edited 8 text-books. He is Member of Institute of Public Relations Malaysia (MIPR), European Communication Research and Education Association (ECREA), World Communication Association (WCA) and Pacific & Asia Communication Association (PACA). He is currently appointed as a Visiting Scholar at Faculty of Business, Curtin University, Universitas Pendidikan Indonesia (UPI) and Asian Institute of Cambodia (AIC) and also the Academic Advisor for Universiti Sultan Zainal Abidin, SEGi University, Kolej Universiti Poly-Tech MARA and Kolej Universiti Islam Melaka.
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