RESEARCHER INFO
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Prof. Madya Dr. Hasnizam Bin Shaari

Business Management
UUM College of Business
zamree@uum.edu.my
04-9287472
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ACADEMIC QUALIFICATION

12012, PhD Pemasaran, UUM, Universiti Utara Malaysia
22003, Master of Science Pemasaran, Universiti Putra Malaysia, Universiti Putra Malaysia
32000, Bachelor Degree Pengurusan Perniagaan, , Universiti Utara Malaysia

AWARD & RECOGNITION

1 Best Paper Awards, UiTM Terengganu (TIBEC V), 2016, Antarabangsa

AREA OF EXPERTISE

RESEARCH AREA

Internal Branding
New Product Development And Innovation
Consumer Behavior

OVERVIEW
Hasnizam Shaari is a Senior Lecturer of Marketing at the School of Business Management (SBM), Universiti Utara Malaysia. He obtained his MSc (Marketing)from Universiti Putra Malaysia and Ph.D from Universiti Utara Malaysia. He joined Universiti Utara Malaysia in 2000. He is currently a Head of Department for Marketing Program. He has held numerous administration post at UUM such as Program Coordinator and Deputy Director for UUM Franchise Program. His research interest are on Internal Branding, New Product Management and Consumer Behavior. He has completed several research at University and National Grants. He has also presented his research papers at local and international conferences. Apart from the research and paper presentation, he has also published articles in refereed and Scopus indexed journal.
PUBLICATION CHART
LIST 5 LATEST OF PUBLICATION
Faktor kemampuan dalam menerangkan niat bergelagat. Proceeding 24th macfea virtual seminar 24 november 2020. (), 140 - 144, (2020).
Green innovation performance! how to be achieved? a study applied on malaysian manufacturing sector. Sustainable futures. 2(2), 1 - 10, (2020).
Assessing brand health during covid-19 pandemic: fmcgs brand loyalty in malaysia. Journal of critical reviews. 7(8), 1623 - 1630, (2020).
Investigating the effects of brand relationship quality on consumer brand sabotage through mediating effect of negative emotion. International journal of advanced science and technology. 29(9), 255 - 262, (2020).
Green innovation: is it a marketing strategy to enhance organizational sustainability?. Test engineering and management. 83(March-April), 2952 - 2970, (2020).
RESEARCH PIE
LIST 5 LATEST OF RESEARCH
Marina turiman bakery: strengthening brand equity among maran community (2020), Leader, Universiti
Developing a model for customer acceptance behavior of smart technologies in retail sector services (2020), Member, Kpt
Developing a model for boosting malaysian manufacturing smes resilience using internet of everything (2020), Member, Kpt
Developing a framework for inclusive community-driven rural tourism through resident's citizenship behaviors (2020), Leader, Kpt
A comparative study on customer brand choice: the case of e-hailing services in malaysia and indonesia (2019), Member, Antarabangsa
CONSULTATION
Year Title Membership Funder Level Status
2019 Kajian persepsi perkhidmatan lembaga pemasaran pertanian persekutuan (fama) Member Government National On going
2018 Pemurnian model francais pns - localised marketing Member Government National On going
UNDERGRADUATE
Course Code Course Name
BPMX4908 Practicum
PMM2023 Marketing management
PX2016 Practicum
BPMM2023 Marketing management
BPMM3113 Brand management
BPBX3908 Practicum
PMM3093 New product development
PMM3133 Retailing management
BPMM1013 Principles of marketing
BPMM3093 New product development
BPMM3073 Marketing seminar
PM2023 Marketing management
PCM3103 Integrated marketing communication
PNX2016 Practicum
SDG1021 Thinking skill
BPMM3203 Advertising management
SDG1011 High touch communication
SDG2021 Entrepreneurship
SDG2011 Personal financial planning
EEP2032 Living in the multi-cultural society
SDG3011 Management ethics
EEP1032 Personal development and character building
PM1013 Principles of marketing
PM3123 Distribution management
PMM1013 Principles of marketing
PMM3123 Distribution management
BPMM3133 Retailing management
POSTGRADUATE
Course Code Course Name
BPMM6013 Marketing management
SUPERVISION
Matric Name Status Title
96167 Faiz Muhammad Khuwaja Completed The Mediating Role of Innovation in the Relationship Between Market Orientation and University Performance in Pakistan
99043 Benazir Ahmed Siddiqui Not Active Relationship Between Alumni Brand Community Integration, Community Satisfaction and Alumni Supportive Behavior
811770 Tan Yew Kuan Completed Non-Price Determinant On Intention To Purchase Of Organic Foods In Kedah, Malaysia
815174 Zhang Yan Completed Factor Influence Customer Loyalty in Hotel Industry
817572 Yow Yen Yen Completed Relationship of Brand Image, In-Flight Service Quality and Passengers' Satisfaction on Repurchase Intention
818690 Phoon Lee Yong Completed Determinants of Donor Behavioral Intention among UUM Alumni
820143 NOOR HASANIYATI BINTI MOHD REJAB Completed Predictors Of Brand Referral Behaviors Of Cosmetic Brand Among Gen-Y Consumers
820610 SITI NADIA BINTI SHEIKH ABDUL HAMID Completed Determinants Of Purchase Intention Towards Luxury Fashion Brands Among Generation Y Consumers': A Study Among Postgraduate Students Of Universiti Utara Malaysia (UUM)
820895 Iskandar bin Ab Jaafar Completed Intention To Use Mobile Coupon Among Millenials Consumer In UUM
822567 NURUL AMANINA BINTI ABDUL BASIR Completed Consumer Green Purchase Behaviour Among Millennial Generation
825880 Norhazliza Binti Mohd Hazim Completed Determinants Of Halal Cosmetics Purchase Intention Among Millennials
825903 MUHAMAD IRHAM BIN IBRAHIM Completed Determinants Of Continuous Intention To Use Online Food Delivery Apps Among Generation Y And Z
825914 Nursyahindah Binti Azhaar Expected To Complete Intention To Patronage Muslim Friendly Hotel Among Millennials In Northern Region Of Malaysia
900397 Nurul Shahida Mahmud Not Active Halal Compliance towards Advertising for Halal Product in a Multi Religious Market
900480 ROSLIZAWATI BINTI AHMAD Completed The Consumer Perception of Brand Crisis Response Strategy, Brand Reputation, Corporate Re-Branding, and Brand Loyalty
900514 SITI NOOR AISHAH BINTI MOHD SIDIK Completed Customer Citizenship Behavior (CCB) Among Automobile Online Brand Communities in Malaysia
900515 ADILAH BINTI OTHMAN Not Active factors influencing the adoption of mobile banking among generation Y in three Malaysia public universities (USM,UUM and UNIMAP)
901215 Mazuwin binti Harun Not Active The importance of attractive packaging for Japanese tourists
901523 Muhammad Awais IIyas Completed Employer Branding Practices impact on Employee Brand Loyalty in Private Higher Education Institutions in Pakistan : The Mediating Role of Employee Engagement
902595 Azura Mohd Salleh Not Active Customer Loyalty on Medical Tourism
904666 NURULJANNAH BINTI AHMAD PUZI Active FACTORS INFLUENCING RESILIENCE AMONG RURAL TOURISM COMMUNITY TOWARDS SUSTAINABLE TOURISM DEVELOPMENT IN SETIU TERENGGANU
904929 MUHAMAD IRHAM BIN IBRAHIM Active The Impact of Covid-19 Pandemic on Consumer Adoption Behaviour, Perceived Service Quality, and Intention to Recommend toward Online Food Delivery Services
904930 Norhazliza Binti Mohd Hazim Active The Interplay between Social Media Communication, Customer-based Destination Brand Equity (CBDBE) and Brand Engagement in Tourist Destinations during COVID-19 Pandemic: Malaysia Context.
92982 Muhammad Nawir Paunari Not Active The Effects of Convenience Location on Customer Repurchase Intention: Extension on Malaysia Petrol Station Industry
93442 Hashed Ahmed Nasser Mabkhot Completed The Direct and Indirect Influence of Brand Image, Brand Experience, Brand Personality on Brand Loyalty
94893 Nor Aziza Binti Abdul Aziz Completed Faktor Penentu Terhadap Etika Tingkah Laku Ejen Takaful Disederhanakan oleh Orientasi Pelanggan
95037 LINDA A/P SEDURAM Completed A Study on Brand Loyalty: Empirical Evidence From The Mobile Phone Market in Malaysia
95533 Al Abbas Yahya Saleh M Not Active Exploring quality perceptions and expactations among Saudi patients
99161 Intan Shafinaz Binti Ahmad Not Active Kesan Produk Tiruan Berjenama Mewah Ke Atas Produk Tiruan Berjenama Asli
902113 MOHSIN RAZA Completed Determinants of Customer Citizenship Behaviour in Aviation Sector of Pakistan
902609 Jawad Ali Active THE EFFECT OF SENSORY MARKETING ON REPURCHASE INTENTION OF PAKISTAN AIRLINES
902613 Saba Qasim Not Active Inconsistent Corporate Social Responsibility Perceptions of Local versus Multinational Companies by Consumers in Emerging Markets
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